Conversory

Name

Conversory

Legal name

Conversory Digital Studio GmbH & Conversory Development Lab GmbH

Website

https://conversory.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Digital Agency Services: Custom professional services including web design, web development, app development, SEO, social media marketing, digital branding, and digital strategy consulting. Revenue is generated through project-based engagements and ongoing retainer contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Conversory is a digital agency that designs, develops, and markets online experiences for organizations, combining strategy, creative, content, and engineering under a Studio+Lab structure. The agency delivers web design, web/app/software development, digital branding, content creation, social media marketing, SEO, SEA, and conversion tracking, alongside proprietary tools for digital asset management, editorial workflows, ePaper publishing, sustainability tokenization, and digital property management.

Product overview

Conversory is a digital agency from Graz, Austria, founded in 2011, operating under the 'Conversion Factory' brand. The company is organized into two divisions: Studio (design, content, marketing) and Lab (development). Their product portfolio includes proprietary SaaS tools: Digital Asset Management (DAM) for media asset management, Elmar online editorial system for content collaboration, Digital Publishing Tool for multimedia ePaper creation, Green Encoded for sustainability tokenization and ESG tracking, and epicom for digital real estate management. They also offer professional services including Web/App Design, Web/App/Software Development, Digital Branding, Copywriting, Social Media Marketing, SEO, SEA, and Conversion Tracking. All tools run on European servers with GDPR compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Asset Management (DAM) A user-friendly media and image database for central, GDPR-compliant storage and management of various file types and formats, with structured content organization, secure storage, quick retrieval, and collaborative 'Circles' for team workflows. Targeted at organizations that need centralized, DSGVO-compliant media and image asset management with open and closed working groups.
• Elmar - Online Redaktionssystem An online editorial system that functions as a content repository, calendar reminder, topic silo, and digital marketing analyst, helping teams organize content, manage tasks, track deadlines, and analyze marketing performance. Designed for editorial teams that need a digital employee for content collaboration and workflow automation.
• Digital Publishing Tool / ePaper Publishing An interactive magazine publishing tool that cross-media links text, images, audio, and video content, transforming traditional ePaper publications into multimedia experiences where users control their information journey. Targeted at publishers and editorial teams producing digital publications.
• Green Encoded - Digitalized Sustainability Platform A digital marketplace for sustainable activities using blockchain technology and tokenization, DEKRA-certified for ESG proof-of-record. Helps companies measure, document and monetize ESG performance with verifiable sustainability credentials. Targeted at companies that need internationally recognized sustainability certification and verifiable proof of sustainable activities.
• epicom - Digitales Immobilienmanagement A PropTech tool for digital property management covering all communication phases of real estate administration, connecting owners, investors, tenants, brokers, and facility managers. Targeted at real estate management firms that need a centralized digital workflow across all property stakeholders.
• Tuuls Software Suite A software suite developed jointly with TU Graz Business GmbH for universities and higher-education institutions, bundling Elmar editorial system, Digital Asset Management, and Digital Publishing Tool to digitalize academic communication. Targeted at university communications departments in the DACH region.
• Web Design User-centered web design services including strategic concepts, information architecture, wireframes, UI/UX design, interactive prototyping, and testing. Targeted at organizations launching or relaunching websites that require a structured design process.
• App Design Intuitive and functional app interface design with focus on UX/UI, supporting native iOS/Android development and cross-platform Flutter or React Native solutions. Targeted at organizations launching native or cross-platform mobile applications.
• Web Development AI-supported web development services including custom websites, cross-system solutions, frontend/backend development, and API integration. Targeted at organizations that require custom web platforms or APIs.
• App Development AI-supported app development for native iOS/Android or cross-platform solutions using Flutter/React Native, with backend development and long-term maintenance. Targeted at organizations building native or cross-platform mobile applications with ongoing support requirements.
• Software Development Custom software development with AI support for internal platforms, digital business processes, and complex enterprise solutions. Targeted at organizations that require bespoke enterprise software or internal digital platforms.
• Digital Branding Digital branding services including strategy, brand analysis, visual design and identity, content and storytelling concepts, and platform design. Targeted at organizations undergoing digital rebranding or launching a new digital brand identity.
• Digital Copywriting AI-supported text creation for headlines, CTAs, long-form content, landing pages, and brand storytelling across digital channels. Targeted at organizations that need SEO-optimized marketing copy and brand storytelling content.
• Social Media Marketing Social media strategy, AI-supported content creation and storytelling, community management, social ads, influencer partnerships, and performance monitoring. Targeted at organizations seeking to scale their social media presence and performance through paid and organic campaigns.
• Search Engine Optimization (SEO) SEO and GEO services including visibility strategy, AI-supported keyword analysis, technical SEO, on-page optimization, and link building. Targeted at organizations that need sustained organic search visibility and predictive attribution-based performance optimization.
• Search Engine Advertising (SEA) Google Ads and performance marketing including keyword strategy, campaign setup, AI-optimized bidding, ad development, and performance reporting. Targeted at organizations that require paid search performance marketing with data-driven campaign optimization.
• Conversion Tracking AI-supported conversion tracking with analysis, technical implementation, KPI dashboards, and data-based optimization across digital channels. Targeted at organizations that need unified measurement and AI-based data analysis for marketing performance decisions.
• MPO iPad App iPad app delivered to Michael Pachleitner Optics for in-store customer consultation, allowing comparison of eyeglass types through high-resolution visuals and personalized product recommendations to help customers find optimal eyewear. Targeted at retail optics consulting environments.
• MeisterGlas iPad App iPad app delivered to Michael Pachleitner Optics that displays the complete product catalog precisely and realistically on screen to support enhanced customer service during eyewear selection. Targeted at retail optics catalog browsing and consultation.

Quantifiable outcome

• 340,000 fans reached for Bavaria Sounds concert social media campaign
• +2 more outcomes

Named customers29 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TU Graz Business GmbHcoreStrategic or Co-development PartnerJoint venture partnership for the Tuuls software suite. Conversory develops software products together with the TU Graz Business GmbH specifically designed for university communication departments. Includes Elmar editorial system, Digital Asset Management, and Digital Publishing Tool.
• DEKRAminorOthersCertification partner for Green Encoded sustainability platform. DEKRA serves as official certification partner ensuring sustainability credentials are verifiable, reliable, and internationally recognized.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• SinnerSchrader (Accenture Song): Hamburg-based digital agency offering web design, development, digital marketing, and proprietary platforms, now part of Accenture Song. Closely comparable to Conversory in service mix, DACH roots, and blend of agency services with proprietary tooling.
• denkwerk: Cologne-based digital agency delivering web, app, software development, and digital marketing with proprietary digital products. Comparable mid-sized DACH digital agency combining creative, engineering, and product capabilities.
• neulandherzer: Munich-based digital agency with focus on web/app development, software, and digital marketing for B2B clients. Similar size, regional footprint, and full-service Studio+Lab operating model.
• Scholz & Volkmer: Wiesbaden-based digital agency known for web design, development, content creation, and brand work for enterprise clients. Comparable mid-sized DACH agency with creative and technology capabilities.
• TWT Digital Group: Munich-based digital agency offering web/app development, performance marketing, and digital strategy. Directly comparable in service portfolio, DACH positioning, and mid-market enterprise client base.
• Wien Nord: Vienna-based digital agency offering web design, development, branding, and digital marketing. Directly comparable regional peer given shared Austrian market and similar SME/enterprise client focus.
• Bergwerk (Havas Village Austria): Austrian digital agency operating in web, content, performance marketing, and digital transformation. Closely comparable given shared Graz/Austrian market footprint and full-service agency offering.
• UPPERNET: Austrian digital agency focused on web, e-commerce, SEO/SEA, and digital strategy. Directly comparable regional peer operating in similar Austrian SME/enterprise market segments with comparable service mix.

Broad incumbents

• Valtech: Global digital transformation agency with offices across Europe including DACH. Comparable service portfolio (strategy, creative, technology) but at significantly larger scale, representing the 'larger incumbent' tier against which Conversory competes for enterprise deals.
• Dept Agency: Amsterdam-headquartered global digital agency offering web/app development, marketing, and proprietary technology. Comparable in capabilities and category but operates at materially larger scale across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conversory
• Instagraminstagram.com/conversory
• Xx.com/Patrick_EZM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversory