What Popzup does

Popzup Popcorn is a privately-held, family-owned craft popcorn manufacturer founded in 2016 and headquartered at 22 Canal Street, Suite 358, Somersworth, New Hampshire, where it hand-pops small batches of popcorn using clean-label ingredients such as sweet cream butter, real cheddar cheese, Vermont maple sugar, nutritional yeast, and sea salt. The company sells ready-to-eat flavored popcorn bags (Butter Me Up, Cheddar Head, Truffle Butter, Cheesie Herbie, and Maple Cinnamon Toast), a patented reusable Popzup Popper (US Patent #12,365,505) made of expandable virgin paperboard that vents steam and contains no plastic, silicone, or chemical linings, single-serve K-Pouch kernel refills, and a portfolio of clean-label seasonings in glass shaker jars, packaged in Movie Time Kits and other bundles. Operations are anchored by B Corp, Non-GMO Project Verified, GFCO Gluten-Free, GMP, Whole Grains Council, and Seed-Oil-Free certifications, with non-GMO kernels sourced from Reist Popcorn Company, a 4th-generation Pennsylvania family farm.

The product ecosystem is designed around a recurring-consumable dynamic: the patented Popzup Popper is sold bundled with twelve kernel pouches (each producing ~10 cups of popcorn, 120 cups per popper), and Popzup-branded K-Pouches and seasonings serve as ongoing refill revenue. Pricing is published across popzup.com: K-Pouches at $8.00, single servings at $19.99 (12-pack) or $48.00 (30-pack), 3-pack 5oz ready-to-eat bags at $21.00, individual seasonings at $9.50, and the Popzup Popper at $17.50 ($66 for a 4-pack), with a subscription tier offering a 5% discount across the catalog and free shipping on orders over $75 to a single continental US address.

Popzup runs a multi-channel go-to-market model: direct-to-consumer e-commerce at popzup.com with subscription, marketplace presence on Amazon, wholesale distribution into regional grocery (Hannaford, Heinen's) and various local country stores, plus foodservice and hospitality accounts (The Music Hall, Hotel Walloon) and airport retail placement (Boston Logan). Marketing relies on organic social (Facebook, Instagram, TikTok), an email newsletter, PR and earned media (Good Morning America, The Boston Globe, New Hampshire Magazine), Judge.me customer reviews, and demonstration video content. The company is led by CEO Julie Lapham, with founder Marty Lapham serving as president, and operates within an 11-50 employee range with no disclosed institutional funding.

Name

Popzup

Legal name

Popzup

Website

https://popzup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Popzup Popcorn is a family-owned craft popcorn manufacturer in Somersworth, New Hampshire, producing hand-popped, clean-label popcorn, a patented chemical-free microwave Popzup Popper, and seasonings sold direct-to-consumer, on Amazon, and through regional grocers and foodservice.

Ownership category

akta.pro rank

Product category

Snack Foods

NAICS

Other Snack Food Manufacturing (311919)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Popcorn & Puffed Snacks (CRADABAH)

akta.pro secondary industry

Popcorn Manufacturing (AFAKAIAC)

Keywords

• Craft popcorn
• Microwave popcorn popper
• Clean-label snacks
• Popcorn seasonings
• Gluten-free snacks

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Direct-to-Consumer: Popzup operates its own e-commerce storefront at popzup.com, selling ready-to-eat popcorn bags, seasonings, popcorn poppers, and kernel pouches directly to consumers. Subscription options offer 5% savings on recurring orders.
2. Wholesale and Retail Distribution: Popzup sells direct to retailers as well as through local and national distributors. Products are available at retailers including Hannaford, Heinen's, and various local country stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Popzup manufactures and sells hand-popped, small-batch ready-to-eat popcorn in five core flavors (Butter Me Up, Cheddar Head, Truffle Butter, Cheesie Herbie, Maple Cinnamon Toast) packaged in single-serve and family-size bags. The company also offers the patented Popzup Popper microwave popcorn popper, K-Pouch kernel refill packs, clean-label seasoning blends (e.g., Real Butter & Sea Salt, Real Cheddar & Sea Salt, Truffle Butter & Black Pepper, Salted Caramel, Vermont Maple, Veggie Cheesie, Sweet Sriracha Chili, Applewood Smoked Maple), and bundled Movie Time popcorn kits for at-home use.

Product overview

Popzup is a craft popcorn company offering a portfolio of ready-to-eat popcorn products and home-popping solutions. The core product line consists of hand-popped, pre-seasoned popcorn bags available in five flavors: Butter Me Up (sweet cream butter), Cheddar Head (real cheddar cheese), Truffle Butter (black truffle butter), Cheesie Herbie (nutritional yeast herb blend), and Maple Cinnamon Toast (Vermont maple sugar). These are sold in various pack sizes from single-serve 0.52oz portions to family-size 5oz bags and multi-flavor assortments. The company also offers the Popzup Popper, a patented reusable microwave popcorn popper made from virgin paperboard that eliminates chemicals and plastic, along with K-Pouch kernel refill packs for stovetop or Popzup Popper use. A complementary line of clean-label seasoning blends in glass shaker jars allows consumers to season their own popcorn or other foods. The product ecosystem is completed by bundled Movie Time Kits that combine Popzup Poppers or K-Pouches with seasonings for an at-home movie theater experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready to Eat Popcorn Bags Pre-popped, hand-crafted popcorn sold in single-serve 0.52oz portions up to family-size 5oz bags and 3-pack assortments, with flavors including Butter Me Up, Cheddar Head, Truffle Butter, Cheesie Herbie, and Maple Cinnamon Toast. Targeted at individual consumers and families seeking clean-label snacking.
• Popzup Popper A reusable, expandable microwave popcorn popper made from virgin paperboard that pops 12 batches (120 cups) of air-popped popcorn using included kernel pouches. Eliminates chemicals, plastic, and silicone found in conventional microwave popcorn bags; recyclable and compostable.
• K-Pouch Kernel Refill Pack Bag of 7 single-use 2.5oz kernel pouches (70 cups total) for use with the Popzup Popper, stovetop kettles, or hot air poppers. Non-GMO and gluten-free.
• Movie Time Popcorn Kit (Microwave) Bundled kit pairing the Popzup Popper and 12 kernel pouches with Real Butter & Sea Salt seasoning, packaged as a gift box for at-home movie nights. Makes 12 family-size bowls.
• Movie Time Popcorn Stovetop Kit Bundled kit of 12 K-Pouches plus Real Butter & Sea Salt seasoning for stovetop popping at home. Makes 12 large bowls of fresh butter popcorn.
• Movie Time +2 Seasonings Kit (Stovetop) Stovetop kit of 12 K-Pouches plus Real Butter & Sea Salt and Real Cheddar & Sea Salt seasonings to make 12 large bowls of butter and cheddar popcorn.
• Movie Time +2 Seasonings Kit (Microwave) Microwave kit combining the Popzup Popper and 12 kernel pouches with Real Butter & Sea Salt and Real Cheddar & Sea Salt seasonings for butter and cheddar popcorn. Makes 12 large bowls.
• Real Butter & Sea Salt Seasoning Popcorn seasoning made with sweet cream butter and solar-dried sea salt, packaged in a recyclable glass shaker jar. Vegan and designed to season popcorn without making it soggy.
• Real Cheddar & Sea Salt Seasoning Popcorn seasoning made with cheddar cheese and solar-dried sea salt, sold in a recyclable glass shaker jar. Vegan.
• Truffle Butter & Black Pepper Seasoning Premium seasoning made with sweet cream butter infused with real Italian black truffles, blended with fresh cracked black peppercorn and sea salt, packaged in a glass shaker jar.
• Salted Caramel Seasoning Versatile seasoning blend of Madagascar vanilla beans, buttermilk powder, natural brown sugar, spice, and sea salt, sold in a glass shaker jar for popcorn, ice cream, French toast, baked apples, and oatmeal.
• Vermont Maple Seasoning Kettle-corn style seasoning made with Vermont maple sugar, sea salt, natural cane sugar, and apple pie spice, sold in a glass shaker jar. Vegan.
• Veggie Cheesie Seasoning Dairy-free cheesy seasoning blend of nutritional yeast, solar-dried sea salt, and pure spice, providing cheesy flavor with B-vitamins. Sold in a glass shaker jar. Vegan.
• Sweet Sriracha Chili Seasoning Sweet-spicy seasoning blended with sriracha-infused sea salt (red chilies, vinegar, garlic, habanero), Vermont maple sugar, natural cane sugar, and pure spice. Packaged in a glass shaker jar. Vegan.
• Applewood Smoked Maple Seasoning Bacon-flavored vegan seasoning combining applewood smoked sea salt, Vermont maple sugar, natural cane sugar, and pure spice for a sweet-savory-smoky profile. Sold in a glass shaker jar.
• Seasoning Trios Bundled sets of three seasoning jars in flavor combinations (Classic, Gourmet, Farmhouse, Savory, and Sweet), allowing consumers to sample multiple clean-label Popzup seasonings at a discount.

Quantifiable outcome

• 31 calories per cup, high fiber and antioxidants, whole grain, and cholesterol free
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• The Music HallminorOthers · 1 January 2016Since 2016, Popzup has provided all the popcorn kernels to The Music Hall, a local community-supported 501(c)(3) nonprofit performing arts center in Portsmouth, NH. This is part of their ongoing charitable giving to support the Seacoast community.
• Reist Popcorn CompanycoreOthersPopzup sources its non-GMO popcorn kernels from Reist Popcorn Company, a sustainably operated, 4th generation owned family farm in Pennsylvania. This is a key supply chain partnership ensuring quality, domestically sourced ingredients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/popzup
• Instagraminstagram.com/popzup.popcorn
• TikToktiktok.com/@popzup
• LinkedInlinkedin.com/company/popzup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popzup