Shore Point Distributing Company, Inc.

What Shore Point Distributing Company, Inc. does

Shore Point Distributing Company, Inc. is a family-owned and operated beer and beverage distribution company headquartered at 100 Shore Point Drive in Freehold, New Jersey. Founded in 1933, the company self-describes as the #1 New Jersey Beer & Beverage Distributor, distributing alcoholic and non-alcoholic beverages including domestic, imported, and craft beer, ciders, wines, spirits, non-alcoholic beverages, ready-to-drink cocktails, and Delta-9 THC-infused beverages compliant with the 2018 Farm Bill. It serves three primary constituencies: retail accounts (liquor stores, convenience stores, grocery), on-premise venues (bars and restaurants with draught service), and beverage brand suppliers seeking distribution in the New Jersey market.

The company operates a regional, single-state distribution network with a direct sales force, delivery fleet, online retailer portal, phone and email ordering systems, and dedicated draught service and category management teams. Its technology footprint is conventional, centered on a retailer ordering portal rather than proprietary AI or automation systems. A 1,203 kilowatt PV solar energy system installed in 2011 offsets 75% of annual electric load, representing a notable capital infrastructure commitment for a company of its scale.

Shore Point generates revenue as a traditional wholesale distributor, purchasing product from manufacturers and reselling to retailers and on-premise accounts at a margin, supplemented by supplier-partnered marketing services, category management, and merchandising support. It maintains a multi-decade core partnership with Molson Coors, evidenced by three President's Awards (2013, 2019, 2024). The company remains privately held under family ownership with 251-500 employees, no external institutional investors, no disclosed M&A activity, and no public listing.

Name

Shore Point Distributing Company, Inc.

Legal name

Shore Point Distributing Company, Inc.

Website

https://shorepoint.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

251–500 employees

Short description

Shore Point Distributing is a family-owned New Jersey beverage distributor founded in 1933, distributing beer, wine, spirits, non-alcoholic, RTD, and Delta-9 THC beverages to over 1,500 retail and on-premise accounts statewide.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer and Ale Merchant Wholesalers (42481)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industries

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

Keywords

• Beverage distribution
• Alcohol distribution
• Beer distribution
• Wholesale beverages
• Liquor distribution

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Distribution: Shore Point Distributing generates revenue through distributing alcoholic and non-alcoholic beverages to retail accounts. As a distributor, they purchase products from suppliers/manufacturers and resell to retailers, earning margin on the difference. The company distributes a wide range of products including Domestic, Imported & Craft Beers, Wines, Spirits, Delta-9, and Non-alcoholic beverages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shore Point Distributing Company is a regional beer and beverage distributor that purchases alcoholic and non-alcoholic beverages from manufacturers and resells them to retail and on-premise accounts across New Jersey. The company carries domestic, imported, and craft beers, wines, spirits, Delta-9 THC drinks, and non-alcoholic beverages, and supports its accounts with merchandising, category management, and draught services.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Beer Distribution Distribution of American-made beers including major national brands to retailers across New Jersey.
• Import Beer Distribution Distribution of imported beers from breweries outside the United States to retailers in New Jersey.
• Craft Beer Distribution Distribution of artisanally produced beers from independent craft breweries to retail and on-premise accounts.
• Wine Distribution Distribution of a full line of wine products to retailers throughout the New Jersey territory.
• Spirits Distribution Distribution of distilled spirits including vodka, whiskey, rum, tequila, and other liquors to retail accounts.
• Cider Distribution Distribution of apple and fruit ciders alongside beer offerings to New Jersey retailers.
• Malternatives Distribution Distribution of flavored malt beverage alternatives as part of the Shore Point distribution portfolio.
• Non-Alcoholic Beverage Distribution Distribution of non-alcoholic beer and beverage alternatives for consumers avoiding alcohol.
• THC Beverage Distribution Distribution of Delta-9 THC cannabis-infused beverages compliant with the 2018 Farm Bill (containing less than 0.3% THC on a dry weight basis).
• Draught Service Dedicated draught beer installation, maintenance, and service for bars, restaurants, and on-premise venues.
• Category Management Specialist Service Category management specialist services providing merchandising expertise and category support to retail and supplier partners.

Quantifiable outcome

• 100% reorder rate achieved at Total Wine locations for distributed brand in first months

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Molson CoorscoreChannel Partner/ Reseller/ DistributorMolson Coors is a major supplier partner whose products are distributed by Shore Point. The relationship is evidenced by Shore Point receiving Molson Coors President's Awards in multiple years (2013, 2019, 2024), indicating a significant and long-standing distribution partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Reyes Beverage Group: One of the largest beer and beverage distributors in the U.S., distributing major brands across multiple states. Comparable to Shore Point as a wholesaler of beer, wine, spirits, and non-alcoholic beverages with similar supplier-driven relationships, but operates at materially larger national scale.
• Southern Glazer's Wine and Spirits: The largest wine and spirits distributor in the U.S. with broad national coverage. Comparable to Shore Point in distributing wine, spirits, and beer to on-premise and off-premise accounts, but at much larger scale and geographic breadth.
• Republic National Distributing Company (RNDC): National beer, wine, and spirits distributor serving multiple U.S. states. Comparable to Shore Point as a multi-category beverage wholesaler using direct sales, on-premise service, and category management to retail and hospitality customers.
• Breakthru Beverage Group: North American beverage wholesaler distributing beer, wine, and spirits across multiple states. Comparable to Shore Point in business model — three-tier distributor selling to retail and on-premise accounts — but with broader geographic footprint and portfolio.

Direct peers

• Columbia Distributing: Regional beverage distributor serving the Pacific Northwest (Oregon, Washington, California). Closely comparable to Shore Point as a family-influenced, regional multi-category beer, wine, and spirits wholesaler serving retail and on-premise accounts.
• Gold Coast Beverage: Regional beer distributor in Florida, distributing Anheuser-Busch and other major brands. Comparable to Shore Point as a regional, multi-category beverage wholesaler focused on a single U.S. state market.
• J.J. Taylor Companies: Family-owned regional beverage distributor operating in Florida, Minnesota, and other states. Comparable to Shore Point as a family-oriented, regional beer and beverage wholesaler with a similar supplier-led go-to-market model.
• Ben E. Keith Beverages: Regional beverage distributor serving Texas. Comparable to Shore Point as a multi-category beer, wine, spirits, and non-alcoholic wholesaler focused on a single primary state market with retail and on-premise service capabilities.
• Hand Family Companies: Multi-generational family-owned beverage distributor in Oklahoma. Closely comparable to Shore Point as a long-tenured, family-controlled regional wholesaler serving retailers and on-premise accounts in a single primary state.
• Standard Beverage: Regional beverage wholesaler serving Kansas, Texas, and surrounding markets. Comparable to Shore Point in distributing major beer brands alongside wine and spirits to retail and on-premise customers via a multi-channel service model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shorepointdist
• YouTubeyoutube.com/user/ShorePointDist
• Facebookfacebook.com/shorepointdist
• LinkedInlinkedin.com/company/shore-point-distributing-company-inc-
• Instagraminstagram.com/ShorePointDist
• TikToktiktok.com/@shorepointdist
• Pinterestpinterest.com/shorepointdist

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shore Point Distributing Company, Inc.