Maya Tours

What Maya Tours does

Maya Tours (מאיה תור) is an Israeli private limited company that provides bus and shuttle transportation services nationwide. Founded in 1984 and headquartered in Rishon LeZion, the company operates a fleet of over 300 vehicles comprising approximately 200 buses, minibuses, midibuses, VIP buses (38/40/47-seat variants), accessible vehicles, and vans. It maintains six branch offices spanning Rishon LeZion, Kiryat Gat, Be'er Sheva, Dimona, Arad, and Eilat, with two real-time vehicle tracking and control centers. The company serves enterprise and government customers including defense/security organizations, hi-tech companies, manufacturing plants, schools, and tourism operators, as well as individual customers for private events and tours. Service lines include employee transportation, tourist transportation, student transportation, soldier transportation, event transportation, excursion transportation, and special project logistics.

Maya Tours' technology stack centers on real-time GPS-based vehicle tracking linked to dispatch control centers in Rishon LeZion and Kiryat Gat, electronic driver behavior monitoring systems that flag lane deviations, dangerous overtakes, and exceptional accelerations, and safety hardware including Telma hydraulic retarders, traction control, and reverse cameras installed across the fleet. Vehicles comply with EURO 5 and EURO 6 emission standards, and the company publishes annual environmental and emissions reports dating from 2018 through 2025. Four dedicated traffic safety officers oversee a rigorous driver screening and training program, and the company has earned multiple Ministry of Transportation recognitions including Golden Steering Wheel awards and Road Leader certificates.

The business model is transaction-fee based with no publicly disclosed pricing. Customers obtain quotes through a website inquiry form or a 24/7 phone dispatch center, and bookings are priced according to trip duration, distance, vehicle type, and passenger count. Revenue is generated through a mix of recurring enterprise contracts (with dedicated account representatives) and one-time bookings for events, tours, and private trips. Marketing and lead generation rely primarily on the company website, a Facebook presence, and direct phone-based sales rather than digital advertising.

Name

Maya Tours

Legal name

מאיה תור בע"מ

Website

https://maya-tour.co.il

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Maya Tours is an Israeli bus transportation company operating a 300+ vehicle fleet across six branch offices nationwide, serving enterprise, government, education, tourism, and private-event customers with real-time tracking and contract-based shuttle services.

Ownership category

akta.pro rank

Product category

Bus & Ground Passenger Transportation Services

NAICS

Charter Bus Industry (48551), Scenic and Sightseeing Transportation, Land (48711)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Charter & Tour Coach Operators (TLAFAFAB)

akta.pro secondary industry

Tour & Sightseeing Coach Charters (THAIAIAB)

Keywords

• Bus transportation services
• Charter bus services
• Employee shuttle services
• Group passenger transport
• Tourist bus services

Headquarters

HQ city

Rishon Le Zion

HQ country

Israel

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Transportation Services (One-time / Contract): Revenue generated from providing bus and vehicle transportation services to organizations and individuals. Services include employee shuttles, student transport, tourist transport, event transport, soldier transport, and VIP transport. Pricing is based on trip duration, distance, vehicle type, and contract terms. Long-term contracts with organizations provide recurring revenue, while one-time services are booked per trip.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Maya Tours is an Israeli passenger transportation company that provides charter and contract bus and shuttle services across Israel using a fleet of over 300 vehicles. Services cover employee transportation, tourist transport, student transport, soldier transport, event transport, and private trips, with vehicle options ranging from vans and minibuses to 60-seat buses and luxury VIP coaches. The company supports both long-term institutional contracts (corporate, defense, manufacturing, schools) and one-time bookings through direct phone and website inquiry channels, with 24/7 dispatch and real-time GPS fleet monitoring.

Product overview

Maya Tours is a leading Israeli transportation company providing comprehensive bus and shuttle services across Israel. The company's product portfolio includes a diverse fleet of vehicles: standard 53-seater and 60-seater tour buses, 38/40/47-seat VIP luxury buses with premium amenities (multimedia systems, WiFi, leather seating, espresso bars), 16-seat minibuses, midi-buses (~34 seats), accessible vehicles for disabled passengers, and vans. The service offerings are organized around core transportation services for employees, tourists, students, soldiers, and event attendees, complemented by VIP/premium vehicle options. The company operates with over 300 vehicles (some sources cite 160-200 vehicles) and maintains national coverage from offices in Rishon LeZion, Kiryat Gat, Be'er Sheva, Dimona, and Eilat, with 24/7 dispatch centers and real-time GPS tracking across the fleet.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Transportation (הסעות עובדים) Daily employee shuttle services for organizations, factories, and offices across Israel, with a dedicated account manager assigned to each client and access to a 24-hour dispatch center.
• Tourist Transportation (הסעות תיירים) Tourism transportation services for domestic and international tourists, with drivers trained in languages, religions, and hospitality, covering all Israeli attractions.
• Student Transportation (הסעות תלמידים) School transportation services for students to educational institutions and back, with emphasis on safety features including child-specific headlights and seatbelts.
• Soldier Transportation (הסעות חיילים) Military transportation services nationwide with a fleet of 160+ vehicles including minibuses, midibuses and various-sized buses for soldier transport.
• Event Transportation (הסעות לאירועים) Transportation services for events including weddings, bar/bat mitzvahs, and corporate events, allowing guests to enjoy without worrying about driving.
• Trip/Excursion Transportation (הסעות טיולים) Tour bus services for trips throughout Israel with experienced drivers familiar with local trails and roads, GPS navigation equipment, and a safety-focused approach.
• Special Projects Transportation (פרויקטים מיוחדים) Complex transportation operations for large-scale cultural events and conferences, providing buses, minibuses and midibuses in various configurations.
• 53-Seater Bus (אוטובוס 53 מקומות) Standard tour bus with 53 seats, equipped with GPS tracking, real-time control center connectivity, DVD/CD audio system, 2 TV screens, reading lights, reclining seats, footrests, and cold drink refrigerator.
• 60-Seater Bus (אוטובוס 60 מקומות) Large-capacity bus designed for transporting large groups, suitable for trips, team-building events, and tourist groups with padded comfortable seating and climate control.
• VIP Bus - 38 Seats (אוטובוס VIP - 38 מושבים) Luxury VIP bus with 38 spacious seats, multimedia system with LCD screens, built-in restroom, refrigerator, coffee machine, designed interior lighting, advanced air conditioning, USB ports and WiFi, PlayStation, and on-demand beverages.
• VIP Bus - 40 Seats (אוטובוס VIP 40 מקומות) Premium luxury bus with 40 leather-covered reclining seats adjustable to 4 positions like first-class airplane seats, with footrest support, espresso bar, headphone jacks at every seat, Blaupunkt audio system, DVD with 2 plasma screens, front-view camera system, WiFi, double-glazed windows, 220V electrical system, and automatic luggage compartment.
• VIP Bus - 47 Seats (אוטובוס VIP 47 מקומות) Luxury VIP bus with 47 comfortable seats, multimedia system with LCD screens, designed for events, tourist groups, and company team-building trips.
• 16-Seat Minibus (מיניבוס 16 מקומות) Minibus for small groups, equipped with air conditioning, audio system with microphone and CD player, comfortable spacious seats.
• Midi-bus (מידיבוס) Mid-size bus typically with 34 seats, suitable for medium-sized groups with DVD and TV capabilities, comfortable seating, and climate control.
• Accessible Vehicle (רכב נגיש) Specially adapted vehicle for transporting people with disabilities, including wheelchairs, walking aids, or medical needs. Features include lift for easy access, advanced equipment for comfortable, safe access, and accommodation for companions.

Quantifiable outcome

• 40+ years of operational experience in the Israeli transportation market
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Ministry of Transportation (Israel)coreOthersOngoing regulatory relationship with the Israeli Ministry of Transportation. Maya Tours participates in Ministry safety programs including inspections, the Golden Steering Wheel competition, and Road Leader certification. The Ministry has publicly recognized Maya Tours for its safety investments and practices.
• National Road Safety AuthoritycoreOthersMaya Tours participates in the 'Driving Better in Businesses and Organizations' (נוהגים אחרת בעסקים) program led by the National Road Safety Authority and the Council of Transport Carriers, aimed at reducing road accidents.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Egged: Israel's largest public bus cooperative operating nationwide scheduled intercity and urban transit plus tourism and charter services. It is comparable as the dominant Israeli bus operator with overlapping charter, tour, and intercity coach capabilities, but at materially larger scale than Maya Tours.
• Dan Bus Company: Major Israeli bus operator providing scheduled urban and interurban services, with charter and tour operations. Comparable to Maya Tours in offering charter and group transportation across Israel, though Dan is primarily known for scheduled public transit in the Tel Aviv area.
• Metropoline: Israeli public bus operator running urban and intercity scheduled routes with charter services. Comparable as another major Israeli bus carrier competing for enterprise, tourism, and institutional group transportation contracts.
• FlixBus: European-scale digital intercity and coach operator with charter services. Comparable to Maya Tours as a coach/charter operator leveraging technology, online booking, and a multi-country footprint — representing the digital-first scale model Maya Tours could face competition from.
• Stagecoach Group: UK-based public bus and coach operator with charter and touring divisions. Comparable internationally as a multi-segment bus company operating scheduled, charter, and tourism coach services with significant fleet scale — a relevant analog for Maya Tours' diversified bus business model.

Direct peers

• Superbus: Israeli private bus and tourism transport operator offering charter, tour, and shuttle services nationwide. Directly comparable to Maya Tours in targeting the same charter, tourism, and corporate group transportation customers with similar vehicle fleets.
• Galil Tours: Israeli tour and charter bus operator focused on tourism and group travel services. Comparable to Maya Tours' tourism and sightseeing transportation segment with similar coach fleet and tour operator customer base.
• Tourist Israel: Israeli tour operator bundling guided tours and group transportation across Israel. Comparable as a customer-segment peer — tour operators that aggregate demand for Maya Tours' tourist bus and excursion transportation services.

Regional players

• Kavey HaNegev / Negev Bus Lines: Southern Israel (Negev) bus operator providing scheduled and charter services in the Be'er Sheva, Dimona, and Eilat region — directly overlapping with Maya Tours' southern Israel branch network and customer base.
• Nazareth Express: Northern Israel-based bus and tourism transport operator serving Nazareth and Galilee tours. Comparable as a regional charter/tour bus competitor, particularly relevant for Maya Tours' tourism and sightseeing segments in northern Israel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mayatour.co.il
• LinkedInlinkedin.com/company/maya-tours-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maya Tours