What BIOHM Health does

BIOHM Health is a Cleveland, Ohio-based direct-to-consumer gut-health company founded in 2016 by Dr. Mahmoud Ghannoum, an internationally recognized microbiome researcher and Director of the Center for Medical Mycology at Case Western Reserve University, together with his son Afif Ghannoum. The company commercializes Dr. Ghannoum's 40+ years of research on the mycobiome (the fungal component of the gut microbiome) into a portfolio of probiotic, prebiotic, superfood, and gut-testing products sold primarily through its Shopify-powered DTC storefront (biohmhealth.com), supplemented by retail distribution at Walmart and a separate testing portal at biohmtesting.com.

BIOHM's core technical differentiation is the BIOHM FX Probiotic Blend, a proprietary formulation that combines bacterial strains (B. breve, L. acidophilus, L. rhamnosus), the beneficial yeast S. boulardii, and the digestive enzyme amylase, sourced from the American Type Culture Collection. The formulation is built on Dr. Ghannoum's 2016 discovery that harmful bacteria and fungi co-create digestive biofilms (plaque) that shield pathogens from conventional probiotics — positioning BIOHM as the first consumer brand to address both bacteria and fungi in a single product. Complementary technology includes the BIOHM Gut Test (at-home bacterial and fungal DNA sequencing with a 1-10 personalized score), PreforPro bacteriophage-based prebiotics in the women's line, and acid-resistant capsule / heat-resistant jar delivery to preserve probiotic viability without refrigeration. Manufacturing is U.S.-based at an FDA-audited facility.

The business model is multi-stream DTC commerce: (1) one-time and subscription purchases of 13+ SKUs priced $14.99-$194.99 with up to 25% off via Subscribe & Save (auto-delivery every 4, 8, or 12 weeks); (2) the high-AOV Gut Test acting as both a product and a top-of-funnel acquisition mechanism; (3) $59.99 phone consultations with microbiome-trained Registered Dietitians; and (4) wholesale revenue through Walmart. Marketing is content-led (blog, recipes, podcast, Gut Quiz) with earned media in Science, Forbes, NPR, USA Today, QVC, goop, and Mindbodygreen, supported by a volunteer ambassador/affiliate program and the Good Gut Club loyalty rewards. The company is privately held by the founding Ghannoum family with no disclosed institutional funding and serves tens of thousands of individual consumers across the United States.

Name

BIOHM Health

Legal name

BIOHM Health LLC

Website

https://biohmhealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BIOHM Health is a Cleveland-based, bootstrapped DTC gut-health company selling probiotic, prebiotic, and superfood supplements (plus an at-home gut DNA test) to U.S. consumers through its own e-commerce site, Walmart, and a Subscribe & Save subscription program. Its differentiation is the proprietary BIOHM FX blend combining bacteria, fungi, and enzymes to disrupt digestive biofilm.

Ownership category

akta.pro rank

Product category

Probiotic Supplements

NAICS

Food (Health) Supplement Retailers (456191), Medical and Diagnostic Laboratories (6215)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Gut Health & Digestive Nutrition (IBS, GERD, Elimination Diets) (HSADAFAH), Probiotic, Prebiotic & Gut-Health Foods Manufacturing (Fermented Functional Foods, Synbiotics) (AFAKAJAH)

Keywords

• Probiotic supplements
• Prebiotic supplements
• Gut microbiome testing
• Digestive health supplements
• Superfood wellness blends

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Probiotic and Supplement Sales (DTC E-commerce): BIOHM generates the majority of revenue through direct-to-consumer sales of probiotic supplements, prebiotics, super greens, super reds, and bundles via its e-commerce storefront. Products are sold as one-time purchases or through a subscription program offering up to 25% off, with automatic delivery every 4, 8, or 12 weeks. The subscription program auto-charges customers and allows product swapping, date changes, skipping, or cancellation through a self-serve portal.
2. Gut Testing Kits: Sale of at-home gut microbiome testing kits (BIOHM Gut Test) that sequence bacterial and fungal DNA and deliver a personalized wellness report. The Gut Test generates an overall gut score, compares results to normal gut levels, and provides actionable recommendations from Microbiome-Trained Registered Dietitians. Processing takes 3-4 weeks after sample receipt.
3. Wellness Consultation Services: 30-minute personalized phone consultations with microbiome-trained Registered Dietitians to review gut test results, offer tailored recommendations, and provide ongoing coaching support. Purchased as a one-time service or with options for follow-up consultations.
4. Retail / Wholesale Distribution: BIOHM products are also available through retail channels including Walmart, generating wholesale revenue. The company mentions being found at Walmart as a retailer discovery point.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

BIOHM Health develops, manufactures, and sells direct-to-consumer gut health supplements — including the flagship BIOHM FX Total Gut Probiotic, women's probiotic, prebiotic fiber, super greens/reds powders, omega-3 fish oil, and bundled regimens — designed to combine beneficial bacteria, beneficial fungi (S. boulardii), and digestive enzymes to break down digestive plaque and support total microbiome balance. The company also offers the BIOHM Gut Test, a comprehensive at-home bacterial and fungal DNA sequencing test, and personalized Registered Dietitian wellness consultations.

Product overview

BIOHM Health is a direct-to-consumer gut health and probiotic supplement company offering a portfolio of scientifically formulated products centered on the BIOHM FX probiotic blend (combining bacteria, fungi, and digestive enzymes). The core offering consists of probiotic and prebiotic supplements (Total Gut Probiotic, Women's Balanced Probiotic, Prebiotic Boost, Microbiome Multi), superfood powder blends (Super Greens, Super Reds, Digestive Greens), omega-3 fish oil, and bundled regimens (Nourish Regimen, Super Foods Bundle, Gut Centric Bundle). Complementary offerings include the BIOHM Gut Test (at-home DNA sequencing kit with personalized recommendations) and BIOHM Wellness Consultation (one-on-one dietitian session). Accessories include a frother and shaker bottle. The company differentiates through its focus on addressing both bacteria AND fungi in the gut microbiome, with products designed to break down digestive plaque.

Differentiator

Problem solved

Functional benefit

Brands

• BIOHM: Primary brand for gut health and probiotic supplements
• BIOHM FX
• BIOHM Testing
• The Good Gut Club

Products and services

• Total Gut Probiotic Supplement Flagship probiotic capsule combining good bacteria, beneficial fungi (Saccharomyces boulardii), and digestive enzymes (amylase) in the proprietary BIOHM FX blend, designed to break down digestive plaque and support total gut balance. Contains 30 billion live active cultures per capsule in an acid-resistant delivery format. For health-conscious consumers with digestive concerns.
• Super Greens with Probiotics Daily greens powder supplement fusing organic vegetables, fruits, herbs, grasses, digestive enzymes, prebiotic fiber, adaptogens, and the BIOHM FX Probiotic Blend (15B CFU), providing antioxidants and phytonutrients for digestive and immune health support.
• Super Reds with Probiotics Superfood reds powder combining organic beet juice, tart cherry, goji berry, prebiotics, the Spectra Antioxidant Blend of 29 fruits and vegetables, a digestive barrier complex, and the BIOHM FX Probiotic Blend (1B CFU) for daily antioxidant support.
• Super Foods Bundle Bundled package combining Super Greens with Probiotics and Super Reds with Probiotics at a discounted price, providing comprehensive superfood nutrition with probiotics, prebiotics, and digestive enzymes in a single purchase.
• Women's Balanced Probiotic Supplement 4-in-1 probiotic formula specifically designed for women's health, supporting urinary, vaginal, digestive, and immune health with 30B CFU including L. reuteri, L. rhamnosus, BIOHM FX Blend, PreforPro, and DE111 Bacillus subtilis.
• Prebiotic Boost Supplement Prebiotic fiber supplement containing four types of prebiotics (Inulin from Chicory, Inulin from Organic Agave, Xylooligosaccharides/PreticX 95, and Apple Pectin) designed to nourish gut bacteria and create an optimal feeding ground for probiotic organisms.
• BIOHM Gut Test Comprehensive at-home gut health testing kit that sequences bacterial and fungal DNA from a stool sample using DNA extraction, PCR amplification, library preparation, and next-generation sequencing. Delivers an overall gut score (1-10 scale), comparison to normal gut levels across 6 bacterial and 4 fungal communities, and personalized dietary, lifestyle, and supplement recommendations from Microbiome-Trained Registered Dietitians. Processing takes 3-4 weeks after sample receipt.
• Microbiome Multi Comprehensive microbiome support supplement providing multiple probiotic strains and beneficial microorganisms for overall gut health maintenance.
• Digestive Greens Mixed berry-flavored powder formula containing 36 superfoods, 21 vitamins and minerals, 29 clinically proven antioxidants, 6 digestive enzymes, and 1 billion CFUs of the BIOHM FX Probiotics blend for comprehensive digestive support.
• Omega-3 Fish Oil Fish oil supplement containing 860mg EPA and 630mg DHA from fresh, wild-caught, sustainably sourced cold water fish (sardine, herring, anchovy, mackerel) supporting brain, gut, joint, eye, and heart health.
• Gut Centric Bundle Curated bundle combining the Total Gut Probiotic with complementary gut health products designed to address digestive plaque and support total microbiome balance.
• Nourish Regimen 30-day supply bundle combining BIOHM Total Gut Probiotic and BIOHM Prebiotic Boost supplements, designed as a comprehensive nourish regimen to support the microbiome through combined probiotic and prebiotic supplementation.
• BIOHM Wellness Consultation 30-minute personalized phone consultation service with a microbiome-trained Registered Dietitian to review Gut Test results, receive tailored recommendations, and get expert guidance on improving gut score and overall wellness. Purchased as a one-time service with options for follow-up consultations for ongoing coaching support.
• BIOHM Frother Handheld frother device designed for mixing BIOHM powder supplements into beverages for better dissolution and taste.
• BIOHM Shaker Bottle Shaker bottle for mixing and carrying BIOHM powder supplement drinks on the go.

Quantifiable outcome

• In a randomized placebo-controlled clinical trial in 60 healthy adults over 6 weeks, BIOHM FX significantly improved self-reported ratings of gut function, mild bloating, and abdominal discomfort compared to placebo (P<0.05)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• American Type Culture Collection (ATCC)coreTechnology or IntegrationBIOHM sources all bacterial and fungal strains from the American Type Culture Collection (ATCC), the gold standard in the scientific community for acquiring microorganisms. Dr. Ghannoum's team acquired the specific strains used in BIOHM from ATCC to ensure the highest quality and authenticity of probiotic cultures. While Dr. Ghannoum's laboratory maintains over 30,000 fungal strains (the largest collection in the US outside the CDC), ATCC is used for bacterial strains and any rare cases where a specific fungal strain is needed for research or product formulation.
• Case Western Reserve UniversitycoreStrategic or Co-development PartnerDr. Mahmoud Ghannoum serves as Director of the Center for Medical Mycology at Case Western Reserve University (CWRU), one of the top 25 medical research universities in the United States according to US News & World Report. BIOHM products are researched and tested at CWRU's facilities. The company's foundational science, including Dr. Ghannoum's landmark 2010 discovery of over 100 fungal species in the oral cavity (coining the term 'mycobiome') and his 2016 discovery of bacteria-fungi biofilm partnerships, originated from CWRU research.
• Deerland (USA)supportingTechnology or IntegrationDeiland is a leading USA probiotic and enzyme manufacturer that supplies PreforPro (bacteriophage-based prebiotic ingredient) included in BIOHM's Women's Balanced Probiotic formulation. PreforPro is a next-generation prebiotic that uses phage technology to support the growth of healthy bacteria in the gut, stimulating proliferation of beneficial colon bacteria. This is a key differentiating ingredient in BIOHM's women's health products.
• PreticX (Xylooligosaccharide Supplier)supportingTechnology or IntegrationPreticX 95P Xylooligosaccharide (XOS) is sourced as a prebiotic ingredient in BIOHM Prebiotic Boost. PreticX 95P is Non-GMO Project Verified and helps maintain healthy flora balance, nourishes the intestinal lining, and supports regularity without additional bloating or flatulence. This is one of four prebiotic fiber types included in the Prebiotic Boost formulation.
• Spectra Foods (Antioxidant Blend Supplier)supportingTechnology or IntegrationSpectra is a clinically studied antioxidant blend of 29 fruits, vegetables, and herbs sourced for inclusion in BIOHM's Super Greens, Super Reds, and Digestive Greens products. In human studies, a single 100mg dose of Spectra significantly reduced oxidative stress markers while supporting improved cellular oxygen consumption, helping defend cells from environmental and metabolic stressors.
• Clinical Study Partners (60-Adult Randomized Controlled Trial)coreStrategic or Co-development PartnerBIOHM FX was validated through a randomized, placebo-controlled clinical trial in 60 healthy adults over 6 weeks, conducted in partnership with academic/research institutions. The study demonstrated that BIOHM FX significantly improved self-reported ratings of gut function, mild bloating, and abdominal discomfort compared to placebo (P<0.05).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/biohmhealth
• Facebookfacebook.com/biohmhealth
• LinkedInlinkedin.com/company/biohm-healthltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIOHM Health