What Devino Telecom does

Devino Telecom is a Russian cloud-based Communications Platform as a Service (CPaaS) provider founded in 2005 and headquartered in Moscow, operating the Devino.Platform — an omnichannel customer-communications infrastructure that unifies SMS, Email, Viber for Business, WhatsApp Business API, VK (ВКонтакте) messenger, mobile advertising, push notifications, and Flashcall/Voice Password authentication through a single integration surface. The platform is built on a geo-distributed cluster of high-reliability data centers supporting SMPP, HTTP, SMTP, and REST/SDK protocols, with a guaranteed 99.96% service-availability SLA and over 1 billion messages processed monthly.

The company serves 1,500+ business clients across more than 220 countries, with direct interconnections to 850+ mobile operators worldwide and privileged access to the four principal Russian tier-1 operators (MTS, Megafon, Beeline, T2) and Rostelecom — a combined subscriber base of roughly 65 million that powers its mobile-advertising segment. Verticalized solution packages cover retail, automotive dealerships and service centers, financial services, education, e-commerce, leisure and entertainment, software developers, and beauty and health. Notable named case clients include Respect (retail, doubled website visits via SMS campaigns) and Zelenograd Auto Holding (45 monthly car inquiries, 2 monthly deals, partner since 2014).

Revenue is generated primarily through usage-based pricing on message volume (per-message or per-delivered across SMS, email, Viber, WhatsApp, VK, push, mobile advertising), supplemented by recurring monthly subscriptions for individual SMS sender signatures and Viber Sender Addresses, and revenue share with channel partners. Go-to-market is a three-motion stack: API-first self-service for developers and SMB, direct enterprise sales with dedicated account managers and 24/7 multilingual support, and a partner/reseller program for integrators. Devino is privately held with 51-100 employees, no disclosed institutional investors, and no publicly stated revenue figure.

Name

Devino Telecom

Legal name

Devino Telecom

Website

https://devinotele.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Devino Telecom is a Russian cloud-based CPaaS provider (Devino.Platform) offering SMS, email, Viber, WhatsApp, VK, mobile advertising, push notifications, and Flashcall authentication to 1,500+ businesses across 220 countries via direct connections to 850+ mobile operators.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS)

NAICS

Telecommunications (517), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Telegraph & Other Message Communications (4822), Services-Computer Programming, Data Processing, Etc. (7370), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG)

akta.pro secondary industries

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL), Network Exposure & API Platforms (NEF, CAMARA, CPaaS enablement) (HDAIAIAG)

Keywords

• Cloud communications platform
• Omnichannel messaging services
• Mobile marketing solutions
• SMS business messaging
• Customer engagement platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Message Delivery (SMS, Email, Viber, WhatsApp, etc.): Usage-based pricing where clients pay for actual volume of messages sent or delivered. Supports both prepaid and postpaid models. Different channels have different billing bases (some pay for sent, some for delivered messages).
2. Viber Sender Address (Addresser): Monthly minimum service fee for using each Viber Sender Address (registered sender name). Recurring subscription component for Viber channel access.
3. Multi-signature and Individual Signature (SMS): Subscription fees for individual sender signatures. Multi-signature (universal sender name for advertising) has no monthly fee, while individual signature requires a monthly subscription.
4. Partner Revenue Sharing: Partners earn income from client payments for solutions they helped implement. Partners generate new clients and expand services offered to their existing customer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Devino Telecom operates Devino.Platform, a cloud-based omnichannel CPaaS that enables businesses to send and automate SMS, Email, Viber, WhatsApp, push notifications, VK messenger, mobile advertising, and Flashcall/Voice Password messages through a single unified API with cascade routing. The platform is integrated into client websites, CRMs, and applications via REST, SMPP, HTTP, SMTP, and SDK interfaces, and is supported by real-time analytics and role-based multi-user access. Services are billed on a usage-based or subscription basis, with channel-specific billing on sent or delivered messages.

Product overview

Devino Telecom offers Devino.Platform — a cloud-based omnichannel communication platform for automating marketing campaigns and customer service. The platform provides eight integrated communication channels: SMS, Email, Viber for Business, WhatsApp Business API, VK (ВКонтакте), Mobile Advertising, Push Notifications, and Flashcall/Voice Password. These channels can be used independently or combined in cascade messaging workflows, starting from the most cost-effective channel to optimize budgets. The platform supports open API integration with any website, CRM system, or application, and includes analytics, contact database management, and role-based multi-user access.

Differentiator

Problem solved

Functional benefit

Brands

• Devino.Platform: Cloud platform for automating marketing campaigns and customer service to increase sales, optimize costs, and scale business. A geographically distributed cluster located in high-reliability data centers with 99.96% service availability.

Products and services

• Devino.Platform Cloud-based omnichannel communication platform that automates marketing campaigns and customer service through SMS, Email, Viber, WhatsApp, push notifications, VK, mobile advertising, and Flashcall/Voice Password via a unified REST API. Features geo-distributed architecture with 99.96% uptime SLA, cascade routing, real-time analytics, and role-based multi-user access.
• SMS SMS messaging service for global business communications with a 98% open rate and 71% of users reading messages within 10 minutes. Supports multi-signature and individual signature options, prepaid and postpaid billing, and operator template pre-approval.
• Email Email marketing and mass mailing service with an 87% deliverability rate and 50% open rate. Includes email design and layout assistance and is billed on sent or delivered emails.
• Viber for Business Business messaging channel via Viber with 97% deliverability and 90% of users reading messages within 3 minutes. Delivered under an official Rakuten Group partnership granting access to full Viber business tools, including Viber Sender Address subscriptions.
• WhatsApp Business API WhatsApp business communication channel with 99% deliverability and 80% of users opening messages within 5 minutes. Supports template messages (service, transactional, marketing) and 24-hour session conversations.
• VKontakte (VK) Automated service notifications via VK messenger using phone numbers, reaching 85% of Runet monthly audience with 81% deliverability. Billed per delivered message.
• Mobile Advertising Targeted mobile advertising via SMS, MMS, Telegram, Viber, and email with access to 65 million subscriber databases from MTS, Megafon, Beeline, and Tele2 operators. Billed per sent message.
• Push Notifications Mobile app push notifications for Android, iOS, and HarmonyOS devices with segmentation by operating system, designed to drive engagement and conversion. Billed per delivered notification.
• Flashcall and Voice Password Cost-effective authentication alternative to SMS. Flashcall delivers calls with authorization codes as the last 4 digits of the incoming number; Voice Password delivers spoken codes via bot. Significantly reduces verification costs relative to SMS.

Quantifiable outcome

• Respect brand doubled website visits with SMS campaigns over 3 months with systematic campaign optimization reducing costs while maintaining effectiveness
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Rakuten (Viber)flagshipTechnology or IntegrationDevino Telecom is an official partner of Rakuten Group, Inc. interacting directly with their representation and providing full functionality of Viber for Business. This partnership enables Devino to offer Viber messaging with 97% delivery rate and access to Viber's business tools.
• VK (VKontakte)coreTechnology or IntegrationVK is Russia's largest social network investment technology corporation, owning VKontakte, Odnoklassniki, and Zen. Partnership enables Devino to offer VK messaging to 80% of Runet users with 81% delivery rate in broadcasts.
• MTS (Mobile TeleSystems)coreTechnology or IntegrationOne of the largest mobile operators in Russia and CIS providing telecommunications services. MTS actively develops network infrastructure ensuring stable and fast connectivity, and provides cloud storage, digital television, and innovative services.
• MegafoncoreTechnology or IntegrationLeading Russian telecommunications operator specializing in mobile communications, internet access, digital television and other technologies. Partnership provides access to Megafon subscriber base for mobile advertising.
• T2 (Tele2)coreTechnology or IntegrationInnovative telecommunications operator focused on providing affordable and modern communication services. With the philosophy 'Closer to Life', T2 strives to make technology more accessible.
• BeelinecoreTechnology or IntegrationLeading telecommunications operator providing a wide range of communication services in Russia and beyond. With a focus on modern trends and customer needs, Beeline contributes to digital society development with reliable modern communication solutions.
• RostelecomcoreTechnology or IntegrationLeading Russian telecommunications company providing a wide range of communication and IT services across Russia, including telephony, internet, television and digital services.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/devinotelecom
• Facebookfacebook.com/devinotelecom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devino Telecom