Neurometrics

What Neurometrics does

Neurometrics is a privately held, for-profit market research firm founded in 2009 and headquartered in Lima, Peru. The company offers biometric analytics, artificial intelligence, and machine learning services, positioning itself at the intersection of neuromarketing-style biometric measurement and AI-driven consumer insights. The firm operates with a lean headcount of 1-10 employees, indicating a boutique consultancy model rather than a scaled research platform. Its 15+ years of continuous operation since founding is the primary evidence of business continuity.

The firm's core offering appears to integrate biometric data capture (e.g., physiological or behavioral response measurement) with AI/ML-based analysis to deliver market research outputs. However, the available source material does not include specific product names, technology stack details, proprietary models, or platform architecture descriptions — the company's own website (neurometrics.la) returned only a generic loading/verification page at the time of data collection. The .la top-level domain and Lima headquarters suggest a primary operating geography of Peru, with possible ambition toward broader Latin American or pan-regional client coverage, though no operating-geography data was explicitly disclosed.

The revenue model is not described in available sources. There is no evidence of funding rounds, named customers, partnership agreements, management team details, or pricing structures. Because of these gaps, the firm's monetization mechanics (project-based consulting, subscription analytics, syndicated reports, or licensed software) cannot be determined. The only defensible characterization of the business is a small, specialized, long-tenured market research consultancy in Lima, Peru, whose current commercial activity level is not confirmable from the available data.

Name

Neurometrics

Website

https://neurometrics.la

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Neurometrics is a Lima, Peru-based market research firm founded in 2009 that provides biometric analytics, artificial intelligence, and machine learning services. The boutique consultancy operates with 1-10 employees, serving clients that require AI-driven consumer and behavioral insights.

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Core offering

Neurometrics is a market research firm that provides biometric analytics, artificial intelligence, and machine learning services. The company combines biometric data capture with AI/ML techniques to deliver research and analytical insights to its clients. It is positioned as a small, Lima-based research firm operating since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Biometric Analytics Services
• Artificial Intelligence Services
• Machine Learning Services

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Realeyes: Realeyes provides emotion-measurement and attention analytics for advertising and media using webcam-based facial coding and biometrics. It is a direct peer to Neurometrics given the overlap in biometric analytics applied to marketing/advertising research.
• iMotions: iMotions offers a biometric research platform combining eye-tracking, GSR, EEG, and facial expression analysis for academic and commercial consumer-insights work. It is highly comparable to Neurometrics as a biometric analytics platform serving market-research-style use cases.
• Neuro-Insight: Neuro-Insight is a neuromarketing firm using EEG-based brain measurement to advise advertisers and media owners on creative effectiveness. It is a direct peer given the parallel positioning in neuroscience-led consumer insights.
• Affectiva (Smart Eye): Affectiva, now part of Smart Eye, provides facial expression and emotion AI technology used in advertising research, media measurement, and human-behavior studies. It is a direct peer in applying biometric AI to consumer-insights and marketing problems.
• Tobii: Tobii is a leading provider of eye-tracking technology and analytics used widely in consumer research, usability, and advertising studies. It is a direct peer in the biometric-research tool chain that Neurometrics' analytics work sits on top of.
• System1: System1 (formerly BrainJuicer) applies behavioral science and emotion-based measurement to predict advertising effectiveness. It is a direct peer given the shared focus on consumer-insights methodologies that go beyond traditional survey research.

Broad incumbents

• Nielsen: Nielsen is a global market research and audience measurement incumbent that increasingly incorporates biometric and attention-based analytics. It is a broad incumbent peer — overlapping consumer-insights remit but not specializing in biometric analytics.
• Kantar: Kantar is one of the largest global market research firms, offering brand, advertising, and consumer research at scale. It is a broad incumbent peer given overlapping market-research clients and a growing portfolio of behavioral and emotion analytics.
• Ipsos: Ipsos is a global market research firm providing advertising research, brand tracking, and consumer insights. It is a broad incumbent peer given overlapping customer base in advertiser-side market research.

Emerging players

• Sensum: Sensum is an emotion-AI company measuring physiological and behavioral responses for advertising, market research, and entertainment. It is an emerging player peer given the shared application of biometrics to consumer-insights and media-effectiveness work.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/neurometricslab
• Facebookfacebook.com/neurometricslab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neurometrics