Equal Rights Advocates
- Company typePrivate
- Founded1974
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Equal Rights Advocates firmographics
Firmographics- Name
- Equal Rights Advocates
- Legal name
- Equal Rights Advocates
- Website
- https://equalrights.org
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Equal Rights Advocates industry classification
Industry- Product category
- Nonprofit Legal Advocacy Services
- NAICS
- Human Rights Organizations (813311)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
- akta.pro secondary industry
- Legal Aid & Client Advocacy Services (BPAGAEAM)
Keywords
Where Equal Rights Advocates is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Equal Rights Advocates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Grants: ERA is a 501(c)(3) nonprofit organization funded primarily through donations and grants from foundations and individual supporters. The organization receives support from funders such as the W.K. Kellogg Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free Legal Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Equal Rights Advocates product offering
Product offeringCore offering
Equal Rights Advocates provides free, confidential legal advice, counseling, brief legal services, and representation to individuals experiencing gender discrimination, sexual harassment, pay inequity, and pregnancy discrimination at work or school. The organization complements direct legal services with impact litigation, legislative advocacy, educational Know Your Rights guides, and community organizing campaigns targeting workplace and educational equity.
Product overview
Equal Rights Advocates operates as a nonprofit legal advocacy organization offering a unified suite of free legal services and educational resources rather than a technology product. The core offering is the Free Legal Advice & Counseling Program providing direct legal help for workplace and school discrimination cases. Supporting this are Know Your Rights Guides offering self-service educational content, and the Survivor Toolkit for college students. Thematically organized initiatives include the Stronger California Women's Agenda for state-level policy advocacy, Ending Sexual Violence in Education for campus-related matters, Equal Pay Today for pay equity work, Women Rebuilding America and the National Taskforce on Tradeswomen's Issues for tradeswomen advocacy, and Family Voices Amplified for community research. The For All of Us Podcast amplifies affected voices, while Ballot Ready provides voter engagement tools.
Differentiator
Problem solved
Functional benefit
Brands
- For All of Us: A podcast from Equal Rights Advocates dedicated to sharing authentic conversations between everyday people impacted by gender, racial, and economic injustice under the Trump Administration.
- National Taskforce on Tradeswomen's Issues
- Family Voices Amplified
- Stronger California
Products and services
- Free Legal Advice & Counseling Program Free, confidential legal program offering advice, referrals, brief legal services, and representation to people experiencing gender discrimination at school or work, including sexual harassment, assault, pregnancy discrimination, and pay discrimination.
- Know Your Rights Guides
- For All of Us Podcast Podcast featuring authentic conversations with people impacted by gender, racial, and economic injustice under the Trump Administration, including trans and queer folks, immigrant workers, family caregivers, and civil rights lawyers.
- Equal Pay Today Campaign addressing pay discrimination and advocating for equal pay policies, including support for the California Fair Pay Act championed by ERA.
- Stronger California Women's Agenda Coalition advocating for state-level policies including paid family leave, pay equity, and caregiver support in California, with impact including protections for 500,000+ domestic workers and garment factory workers.
- Ending Sexual Violence in Education (ESVE) Program advocating for policy changes and providing legal support for student survivors of sexual assault and harassment in K-12 and higher education, contributing to protections for 2.7 million+ student survivors.
- Women Rebuilding America Initiative focused on opening male-dominated fields to women, particularly in construction trades, and advocating for equitable access to high-paying union-protected jobs.
- National Taskforce on Tradeswomen's Issues ERA project advocating for apprenticeships, sustainable careers, and respectful job sites for tradeswomen, with 400+ individual members across 24 states and Washington D.C. and 25 tradeswomen-serving organizational members.
- Family Voices Amplified Campaign sharing stories from Black and Latinx families about economic injustice, providing policy recommendations through surveys and focus groups in partnership with NBCDI and UnidosUS.
- Survivor Toolkit (College) Resource hub providing guidance and support for college student survivors of sexual violence and harassment, including information on rights and reporting options.
- Ballot Ready Voter guide tool that allows users to enter their address to view personalized voter guides, check registration status, and find polling locations.
Quantifiable outcome
- 500,000+ domestic workers protected from unsafe conditions and wage theft
- +4 more outcomes
Companies that use Equal Rights Advocates
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Equal Rights Advocates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Equal Rights Advocates partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and major.
- National Legal Aid & Defender Association (NLADA)minorERA's Jess Eagle presenting at NLADA's annual Litigation and Advocacy Leaders Conference on the panel 'From Complaint to Coverage: Leveraging Litigation to Shape Public Understanding.'
- National Taskforce on Tradeswomen's IssuescoreAfter more than a decade of partnering, ERA formally incorporated the National Taskforce on Tradeswomen's Issues as an official Project at ERA in May 2024. The Taskforce has 400+ individual members from 24 states and D.C., 25 tradeswomen-serving organizations, and 6 ally organizations.
- National Black Child Development Institute (NBCDI)coreCommunity advisors for the Family Voices Amplified campaign, partnering with ERA to share powerful stories from Black and Latinx families and develop policy recommendations.
- UnidosUScoreCommunity partner for Family Voices Amplified project, bringing expertise in Latinx community advocacy and policy work.
- 25 Tradeswomen-Serving OrganizationsmajorMember organizations of the National Taskforce on Tradeswomen's Issues working to ensure access to apprenticeships, sustainable careers, and respectful job sites for tradeswomen.
- Berkeley Law School (Berkeley Center for Comparative Equality)minorMaha Ibrahim serves as Co-Chair of the Berkeley Center for Comparative Equality's annual international gender equity CLE conference.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Equal Rights Advocates competitors and assessment
Company assessmentDirect peers
- National Women's Law Center: A leading U.S. nonprofit that combines impact litigation, policy advocacy, and public education to advance gender justice. Closely comparable to ERA in mission, methodology (litigation + policy + public education), and target issues (workplace, education, economic equity).
- National Center for Lesbian Rights (NCLR): National LGBTQ+ legal organization that provides impact litigation and policy advocacy, intersecting with ERA's queer justice staff attorney (Kel O'Hara) and overlapping scope on gender identity workplace and education issues.
- Tahirih Justice Center: Provides free legal services and policy advocacy for immigrant women and girls fleeing gender-based violence, paralleling ERA's free legal services plus public policy approach in a related protective-law niche.
- National Partnership for Women & Families: Nonprofit advancing equitable policies for women via research, advocacy, and coalition work, with overlapping focus on equal pay, paid leave, and workplace protections—paralleling ERA's policy campaigns.
- Equal Justice Initiative: Nonprofit combining impact litigation, policy advocacy, and public education on civil rights issues, including gender and racial justice. Operational scale and methodology are comparable to ERA's.
- Lambda Legal: National legal organization focused on LGBTQ+ civil rights through impact litigation and advocacy, sharing ERA's litigation-plus-education service model and overlapping on queer justice and workplace issues.
- Legal Momentum (formerly NOW Legal Defense and Education Fund): National women's rights legal organization providing impact litigation and policy advocacy on workplace, education, and economic justice, with a comparable free direct-service and coalition-driven model.
- Asian Americans Advancing Justice (Asian Law Caucus): National nonprofit providing free legal services, advocacy, and coalition organizing for Asian American communities, sharing ERA's litigation + advocacy + community organizing methodology and size profile.
Regional players
- Legal Aid at Work (formerly Legal Aid Society-Employment Law Center): San Francisco-based nonprofit providing free employment law services to low-income workers; is closely comparable to ERA's Free Legal Advice & Counseling Program and shares California service geography and workforce focus.
Broad incumbents
- ACLU Women's Rights Project: Operates a dedicated women's rights initiative within the broader ACLU, engaging in impact litigation and advocacy on gender equality, reproductive rights, and workplace discrimination, making it a scaled comparable within the same advocacy niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Equal Rights Advocates social profiles
Digital presenceEqual Rights Advocates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equal Rights Advocates leadership team
Management profileNumber of profiles
Profiles7 records
Equal Rights Advocates subsidiaries and ownership
Company hierarchySubsidiaries1 record
Equal Rights Advocates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equal Rights Advocates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equal Rights Advocates
What does Equal Rights Advocates do?
Equal Rights Advocates provides free, confidential legal advice, counseling, brief legal services, and representation to individuals experiencing gender discrimination, sexual harassment, pay inequity, and pregnancy discrimination at work or school. The organization complements direct legal services with impact litigation, legislative advocacy, educational Know Your Rights guides, and community organizing campaigns targeting workplace and educational equity.
Is Equal Rights Advocates a public or private company?
Equal Rights Advocates is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Equal Rights Advocates founded?
Equal Rights Advocates was founded in 1974. It employs 11 to 50 people.
Where is Equal Rights Advocates based?
Equal Rights Advocates is headquartered in San Francisco, United States, in the North America region.
How does Equal Rights Advocates make money?
One revenue line is on record: donations and Grants.
Who are Equal Rights Advocates's main competitors?
Direct peers on record are National Women's Law Center, National Center for Lesbian Rights (NCLR), Tahirih Justice Center, National Partnership for Women & Families, Equal Justice Initiative, Lambda Legal, Legal Momentum (formerly NOW Legal Defense and Education Fund) and Asian Americans Advancing Justice (Asian Law Caucus). Legal Aid at Work (formerly Legal Aid Society-Employment Law Center) is listed as a regional player. ACLU Women's Rights Project is listed as a broad incumbent.
Does Equal Rights Advocates have an API?
No public API is recorded for Equal Rights Advocates.
What industry is Equal Rights Advocates in?
Equal Rights Advocates's product category is Nonprofit Legal Advocacy Services. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy, with a secondary code of BPAGAEAM, Legal Aid & Client Advocacy Services. Its NAICS code is 813311 and its SIC code is 8111.