Equal Rights Advocates

Name

Equal Rights Advocates

Legal name

Equal Rights Advocates

Website

https://equalrights.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Legal Advocacy Services

NAICS

Human Rights Organizations (813311)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industry

Legal Aid & Client Advocacy Services (BPAGAEAM)

Keywords

• Legal advocacy services
• Gender justice advocacy
• Workplace rights nonprofit
• Civil rights litigation
• Policy advocacy campaigns

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: ERA is a 501(c)(3) nonprofit organization funded primarily through donations and grants from foundations and individual supporters. The organization receives support from funders such as the W.K. Kellogg Foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Equal Rights Advocates provides free, confidential legal advice, counseling, brief legal services, and representation to individuals experiencing gender discrimination, sexual harassment, pay inequity, and pregnancy discrimination at work or school. The organization complements direct legal services with impact litigation, legislative advocacy, educational Know Your Rights guides, and community organizing campaigns targeting workplace and educational equity.

Product overview

Equal Rights Advocates operates as a nonprofit legal advocacy organization offering a unified suite of free legal services and educational resources rather than a technology product. The core offering is the Free Legal Advice & Counseling Program providing direct legal help for workplace and school discrimination cases. Supporting this are Know Your Rights Guides offering self-service educational content, and the Survivor Toolkit for college students. Thematically organized initiatives include the Stronger California Women's Agenda for state-level policy advocacy, Ending Sexual Violence in Education for campus-related matters, Equal Pay Today for pay equity work, Women Rebuilding America and the National Taskforce on Tradeswomen's Issues for tradeswomen advocacy, and Family Voices Amplified for community research. The For All of Us Podcast amplifies affected voices, while Ballot Ready provides voter engagement tools.

Differentiator

Problem solved

Functional benefit

Brands

• For All of Us: A podcast from Equal Rights Advocates dedicated to sharing authentic conversations between everyday people impacted by gender, racial, and economic injustice under the Trump Administration.
• National Taskforce on Tradeswomen's Issues
• Family Voices Amplified
• Stronger California

Products and services

• Free Legal Advice & Counseling Program Free, confidential legal program offering advice, referrals, brief legal services, and representation to people experiencing gender discrimination at school or work, including sexual harassment, assault, pregnancy discrimination, and pay discrimination.
• Know Your Rights Guides
• For All of Us Podcast Podcast featuring authentic conversations with people impacted by gender, racial, and economic injustice under the Trump Administration, including trans and queer folks, immigrant workers, family caregivers, and civil rights lawyers.
• Equal Pay Today Campaign addressing pay discrimination and advocating for equal pay policies, including support for the California Fair Pay Act championed by ERA.
• Stronger California Women's Agenda Coalition advocating for state-level policies including paid family leave, pay equity, and caregiver support in California, with impact including protections for 500,000+ domestic workers and garment factory workers.
• Ending Sexual Violence in Education (ESVE) Program advocating for policy changes and providing legal support for student survivors of sexual assault and harassment in K-12 and higher education, contributing to protections for 2.7 million+ student survivors.
• Women Rebuilding America Initiative focused on opening male-dominated fields to women, particularly in construction trades, and advocating for equitable access to high-paying union-protected jobs.
• National Taskforce on Tradeswomen's Issues ERA project advocating for apprenticeships, sustainable careers, and respectful job sites for tradeswomen, with 400+ individual members across 24 states and Washington D.C. and 25 tradeswomen-serving organizational members.
• Family Voices Amplified Campaign sharing stories from Black and Latinx families about economic injustice, providing policy recommendations through surveys and focus groups in partnership with NBCDI and UnidosUS.
• Survivor Toolkit (College) Resource hub providing guidance and support for college student survivors of sexual violence and harassment, including information on rights and reporting options.
• Ballot Ready Voter guide tool that allows users to enter their address to view personalized voter guides, check registration status, and find polling locations.

Quantifiable outcome

• 500,000+ domestic workers protected from unsafe conditions and wage theft
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor, core and major.

• National Legal Aid & Defender Association (NLADA)minorStrategic or Co-development Partner · 8 July 2026ERA's Jess Eagle presenting at NLADA's annual Litigation and Advocacy Leaders Conference on the panel 'From Complaint to Coverage: Leveraging Litigation to Shape Public Understanding.'
• National Taskforce on Tradeswomen's IssuescoreStrategic or Co-development Partner · 1 May 2024After more than a decade of partnering, ERA formally incorporated the National Taskforce on Tradeswomen's Issues as an official Project at ERA in May 2024. The Taskforce has 400+ individual members from 24 states and D.C., 25 tradeswomen-serving organizations, and 6 ally organizations.
• National Black Child Development Institute (NBCDI)coreStrategic or Co-development PartnerCommunity advisors for the Family Voices Amplified campaign, partnering with ERA to share powerful stories from Black and Latinx families and develop policy recommendations.
• UnidosUScoreStrategic or Co-development PartnerCommunity partner for Family Voices Amplified project, bringing expertise in Latinx community advocacy and policy work.
• 25 Tradeswomen-Serving OrganizationsmajorStrategic or Co-development PartnerMember organizations of the National Taskforce on Tradeswomen's Issues working to ensure access to apprenticeships, sustainable careers, and respectful job sites for tradeswomen.
• Berkeley Law School (Berkeley Center for Comparative Equality)minorStrategic or Co-development PartnerMaha Ibrahim serves as Co-Chair of the Berkeley Center for Comparative Equality's annual international gender equity CLE conference.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Women's Law Center: A leading U.S. nonprofit that combines impact litigation, policy advocacy, and public education to advance gender justice. Closely comparable to ERA in mission, methodology (litigation + policy + public education), and target issues (workplace, education, economic equity).
• National Center for Lesbian Rights (NCLR): National LGBTQ+ legal organization that provides impact litigation and policy advocacy, intersecting with ERA's queer justice staff attorney (Kel O'Hara) and overlapping scope on gender identity workplace and education issues.
• Tahirih Justice Center: Provides free legal services and policy advocacy for immigrant women and girls fleeing gender-based violence, paralleling ERA's free legal services plus public policy approach in a related protective-law niche.
• National Partnership for Women & Families: Nonprofit advancing equitable policies for women via research, advocacy, and coalition work, with overlapping focus on equal pay, paid leave, and workplace protections—paralleling ERA's policy campaigns.
• Equal Justice Initiative: Nonprofit combining impact litigation, policy advocacy, and public education on civil rights issues, including gender and racial justice. Operational scale and methodology are comparable to ERA's.
• Lambda Legal: National legal organization focused on LGBTQ+ civil rights through impact litigation and advocacy, sharing ERA's litigation-plus-education service model and overlapping on queer justice and workplace issues.
• Legal Momentum (formerly NOW Legal Defense and Education Fund): National women's rights legal organization providing impact litigation and policy advocacy on workplace, education, and economic justice, with a comparable free direct-service and coalition-driven model.
• Asian Americans Advancing Justice (Asian Law Caucus): National nonprofit providing free legal services, advocacy, and coalition organizing for Asian American communities, sharing ERA's litigation + advocacy + community organizing methodology and size profile.

Regional players

• Legal Aid at Work (formerly Legal Aid Society-Employment Law Center): San Francisco-based nonprofit providing free employment law services to low-income workers; is closely comparable to ERA's Free Legal Advice & Counseling Program and shares California service geography and workforce focus.

Broad incumbents

• ACLU Women's Rights Project: Operates a dedicated women's rights initiative within the broader ACLU, engaging in impact litigation and advocacy on gender equality, reproductive rights, and workplace discrimination, making it a scaled comparable within the same advocacy niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdQO3bV5b5b5b5b5b5b5b5b
• Facebookfacebook.com/EqualRightsAdvocates
• LinkedInlinkedin.com/company/575
• Instagraminstagram.com/equalrightsadv
• Xx.com/equalrightsadv

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equal Rights Advocates