Tulikivi Group

What Tulikivi Group does

Tulikivi Group (Tulikivi Oyj) is a Finnish publicly listed manufacturer headquartered in Juuka, Finland, and founded in 1980. The company is the world's largest producer of heat-retaining fireplaces, built around proprietary soapstone (steatite) thermal-mass technology sourced from its own quarry in Nunnanlahti, Finland. Tulikivi operates three production facilities in Juuka, Heinävesi, and Suomussalmi, employs approximately 200 professionals, and is listed on Nasdaq Helsinki under ticker TULIKIVI.

The product portfolio is organized into three categories: heat-retaining fireplaces (Karelia, Jero, Classic, Kermansavi, and Pielinen collections plus a custom-made service), sauna heaters (electric and wood-burning), and natural stone products (soapstone tiles). Fireplaces use soapstone as the primary thermal mass material, storing approximately ten times more energy than a traditional woodstove and radiating heat for 24+ hours after a single firing. Optional accessories include the Senso electronic fireplace controller and a pellet combustion system. Clean combustion technology consistently operates below EU Ecodesign Directive emission limits, and the company was the first in its sector to calculate product carbon footprints.

Tulikivi distributes through an authorized dealer network spanning 15+ countries across Northern, Central, Western, and Southern Europe, the Baltics, and North America (via Tulikivi U.S. Inc.), with localized websites in nine languages. Revenue is generated primarily through one-time unit sales of fireplaces priced from under EUR 5,000 to over EUR 7,000 for premium and custom-made models. Recent strategic initiatives include the Suomussalmi talc mining project (Nordic Talc), North American sauna expansion, Central European market share growth, and the April 2026 termination of Russia operations.

Name

Tulikivi Group

Legal name

Tulikivi Oyj

Website

https://tulikivi.com

Company type

Public

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tulikivi Group is a Finnish publicly listed manufacturer and the world's largest producer of heat-retaining soapstone fireplaces, serving residential homeowners, architects, and sauna enthusiasts across 15+ countries in Europe and North America through a dealer network, with diversification into natural stone products and a talc mining project.

Ownership category

akta.pro rank

Product category

Fireplaces and heating equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Pottery & Related Products (3260)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Heat-retaining fireplaces
• Soapstone fireplaces
• Sauna heaters
• Natural stone products
• Ceramic fireplaces

Headquarters

HQ city

Juuka

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Fireplace sales: Primary revenue stream from heat-retaining soapstone fireplaces. The company offers multiple collections (Karelia, Jero, Classic, Pielinen, Kermansavi) as well as custom-made fireplaces. Revenue generated through dealer network and direct sales.
2. Sauna heater sales: Electric and wood-burning sauna heaters sold through the same dealer network. Part of the strategic growth initiative to increase net sales in domestic and export sales of sauna products.
3. Natural stone products: Soapstone tiles and slabs for home interiors, including kitchen countertops, bathroom surfaces, and decorative applications. Also includes soapstone cladding for other manufacturers.
4. Accessories and spare parts: Accessories including cooking products, cleaning products, fireplace coatings, heating elements, and spare parts for maintenance and warranty services.
5. Nordic Talc project: Strategic initiative through Nordic Talc subsidiary for talc mining in Suomussalmi, Finland. Environmental permit application was published by the regulator. Future potential revenue stream from talc extraction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tulikivi Group manufactures and sells heat-retaining soapstone fireplaces (Karelia, Jero, Classic, Kermansavi, Pielinen collections plus custom-made designs), electric and wood-burning sauna heaters, and natural soapstone tiles for interiors. The company produces finished fireplaces from its own Finnish soapstone quarries and operates an authorized dealer network across Europe and North America.

Product overview

Tulikivi Group is a Finnish manufacturer of heat-retaining fireplaces and sauna products, operating as a single unified product portfolio organized around three core categories: soapstone fireplaces (Karelia, Jero, Classic, Kermansavi, Pielinen collections plus custom-made), sauna heaters (electric and wood-burning), and natural stone products (soapstone tiles). The fireplace collections share core heat-retaining soapstone and ceramic technology with optional accessories (Senso controller, pellet system, heating elements, cleaning products), while the custom-made service extends the portfolio with bespoke Art Nouveau designs. Strategic initiatives include the Nordic Talc project in Suomussalmi for future mineral processing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Nordic Talc: Talc mining project in Suomussalmi, Finland
• Karelia
• Jero
• Classic
• Kermansavi
• Pielinen

Products and services

• Karelia Fireplace Collection Heat-retaining soapstone fireplace collection available in modern and traditional designs, featuring Senso fireplace controller and pellet system options for use with firewood or wood pellets. Targeted at residential homeowners seeking a contemporary fireplace with efficient heating performance.
• Jero Fireplace Collection Heat-retaining soapstone fireplaces that distribute warmth evenly and continue radiating heat for hours after the fire goes out. Targeted at residential homeowners seeking reliable, long-lasting heat output.
• Classic Fireplace Collection Traditional heat-retaining fireplaces available with or without a bakeoven, featuring cutting-edge combustion technology and a wide range of soapstone and ceramic surfaces. Compatible with firewood and pellet system accessories. Targeted at residential homeowners preferring traditional fireplace aesthetics.
• Kermansavi Fireplace Collection Heat-retaining ceramic fireplaces offering versatile heating solutions with various surface finishes and configurations. Targeted at residential homeowners seeking a ceramic-finish alternative to soapstone.
• Pielinen Fireplace Collection Convection fireplaces featuring wide vertical-sliding doors and corner configurations, designed for quick heating and versatile soapstone cladding options, with a vortex combustion chamber. Targeted at residential homeowners seeking rapid heating performance with modern door styling.
• Custom-Made Fireplace Service Bespoke fireplace design and craftsmanship service for customers seeking a fireplace beyond standard model lines, including Art Nouveau designs (Herman, Armas, Eliel) based on the original Gesellius, Lindgren, and Saarinen works. Pricing determined individually through contact request and consultation. Targeted at design-conscious residential customers and design professionals.
• Electric Sauna Heaters Modern electric sauna heaters forming part of Tulikivi's contemporary sauna product line, sold through the dealer network with optional accessories. Targeted at residential sauna owners and sauna enthusiasts.
• Wood-Burning Sauna Stoves Traditional wood-burning sauna stoves for authentic Finnish sauna experiences. Targeted at residential sauna owners and sauna enthusiasts seeking traditional wood-fired sauna heating.
• Soapstone Tiles Natural soapstone tiles and slabs for interior decoration, sourced from Finnish quarries with low water absorption and high durability. Targeted at residential homeowners, interior designers, and architects using natural stone for kitchen countertops, bathroom surfaces, and decorative applications.

Quantifiable outcome

• Heat retention 10x greater than traditional woodstoves
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HearthStone: North American manufacturer of soapstone and cast-iron woodstoves and fireplaces. Direct competitor to Tulikivi in heat-retaining soapstone technology, premium positioning, and residential heating product category.
• Woodstock Soapstone: Vermont-based manufacturer of soapstone fireplaces, stoves, and fireplace inserts. Closest direct North American competitor to Tulikivi, sharing the heat-retaining soapstone product DNA and premium residential market focus.
• Stûv: Belgian manufacturer of premium wood-burning fireplaces and stoves. Directly comparable in European premium positioning, design-forward approach, and overlap in Benelux, French, and broader Western European residential markets.
• Nordpeis: Norwegian manufacturer of fireplaces, stoves, and chimneys. Comparable in Nordic heritage, premium positioning, and Pan-European distribution of residential wood-heating products.
• Harvia: Finnish manufacturer of sauna heaters and full sauna solutions, publicly listed. Directly competes with Tulikivi's sauna heater product line and shares Finnish heritage, export focus, and North American growth ambitions.
• MCZ Group: Italian manufacturer of pellet stoves, fireplaces, and wood-burning heaters. Comparable in European residential heating market, with emphasis on efficient combustion technology that overlaps Tulikivi's clean-combustion positioning.
• Palazzetti: Italian manufacturer of fireplaces, stoves, and heating products. Comparable in European premium fireplace market and a direct competitor for Tulikivi in Southern European markets, particularly Italy.

Broad incumbents

• Spartherm: German manufacturer of premium fireplaces, inserts, and stoves at larger scale. Comparable premium product lines and direct competition in the Central European market where Tulikivi is pursuing share gains.
• Jøtul: Norwegian cast-iron wood stove and fireplace manufacturer with global distribution and longer heritage. Comparable in Nordic origin and residential wood-heating focus, but broader product portfolio and larger global scale than Tulikivi.
• Contura: Swedish wood stove manufacturer, part of NIBE Group. Comparable in Nordic heritage, residential wood-heating focus, and similar European distribution footprint via dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tulikivioyj
• Facebookfacebook.com/tulikivi
• LinkedInlinkedin.com/company/tulikivi-oyj

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulikivi Group