Tulikivi Group
Tulikivi Group is a Finnish publicly listed manufacturer and the world's largest producer of heat-retaining soapstone fireplaces, serving residential homeowners, architects, and sauna enthusiasts across 15+ countries in Europe and North America through a dealer network, with diversification into natural stone products and a talc mining project.
- Company typePublic
- Founded1980
- HeadquartersJuuka, Finland
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tulikivi Group does
Tulikivi Group (Tulikivi Oyj) is a Finnish publicly listed manufacturer headquartered in Juuka, Finland, and founded in 1980. The company is the world's largest producer of heat-retaining fireplaces, built around proprietary soapstone (steatite) thermal-mass technology sourced from its own quarry in Nunnanlahti, Finland. Tulikivi operates three production facilities in Juuka, Heinävesi, and Suomussalmi, employs approximately 200 professionals, and is listed on Nasdaq Helsinki under ticker TULIKIVI.
The product portfolio is organized into three categories: heat-retaining fireplaces (Karelia, Jero, Classic, Kermansavi, and Pielinen collections plus a custom-made service), sauna heaters (electric and wood-burning), and natural stone products (soapstone tiles). Fireplaces use soapstone as the primary thermal mass material, storing approximately ten times more energy than a traditional woodstove and radiating heat for 24+ hours after a single firing. Optional accessories include the Senso electronic fireplace controller and a pellet combustion system. Clean combustion technology consistently operates below EU Ecodesign Directive emission limits, and the company was the first in its sector to calculate product carbon footprints.
Tulikivi distributes through an authorized dealer network spanning 15+ countries across Northern, Central, Western, and Southern Europe, the Baltics, and North America (via Tulikivi U.S. Inc.), with localized websites in nine languages. Revenue is generated primarily through one-time unit sales of fireplaces priced from under EUR 5,000 to over EUR 7,000 for premium and custom-made models. Recent strategic initiatives include the Suomussalmi talc mining project (Nordic Talc), North American sauna expansion, Central European market share growth, and the April 2026 termination of Russia operations.
Tulikivi Group firmographics
Firmographics- Name
- Tulikivi Group
- Legal name
- Tulikivi Oyj
- Website
- https://tulikivi.com
- Company type
- Public
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Tulikivi Group is a Finnish publicly listed manufacturer and the world's largest producer of heat-retaining soapstone fireplaces, serving residential homeowners, architects, and sauna enthusiasts across 15+ countries in Europe and North America through a dealer network, with diversification into natural stone products and a talc mining project.
- Ownership category
- akta.pro rank
Tulikivi Group industry classification
Industry- Product category
- Fireplaces and heating equipment
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Pottery & Related Products (3260)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where Tulikivi Group is headquartered
LocationHeadquarters
- HQ city
- Juuka
- HQ country
- Finland
- HQ region
- Europe
Offices4 records
Markets served
Tulikivi Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Fireplace sales: Primary revenue stream from heat-retaining soapstone fireplaces. The company offers multiple collections (Karelia, Jero, Classic, Pielinen, Kermansavi) as well as custom-made fireplaces. Revenue generated through dealer network and direct sales.
- Sauna heater sales: Electric and wood-burning sauna heaters sold through the same dealer network. Part of the strategic growth initiative to increase net sales in domestic and export sales of sauna products.
- Natural stone products: Soapstone tiles and slabs for home interiors, including kitchen countertops, bathroom surfaces, and decorative applications. Also includes soapstone cladding for other manufacturers.
- Accessories and spare parts: Accessories including cooking products, cleaning products, fireplace coatings, heating elements, and spare parts for maintenance and warranty services.
- Nordic Talc project: Strategic initiative through Nordic Talc subsidiary for talc mining in Suomussalmi, Finland. Environmental permit application was published by the regulator. Future potential revenue stream from talc extraction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level fireplaces and kamina models |
| Unit Pricing | Pay-as-you-go | Mid-range fireplace collections |
| Unit Pricing | Pay-as-you-go | Premium and large-capacity fireplaces |
| Unit Pricing | Pay-as-you-go | Custom-made fireplace service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Tulikivi Group product offering
Product offeringCore offering
Tulikivi Group manufactures and sells heat-retaining soapstone fireplaces (Karelia, Jero, Classic, Kermansavi, Pielinen collections plus custom-made designs), electric and wood-burning sauna heaters, and natural soapstone tiles for interiors. The company produces finished fireplaces from its own Finnish soapstone quarries and operates an authorized dealer network across Europe and North America.
Product overview
Tulikivi Group is a Finnish manufacturer of heat-retaining fireplaces and sauna products, operating as a single unified product portfolio organized around three core categories: soapstone fireplaces (Karelia, Jero, Classic, Kermansavi, Pielinen collections plus custom-made), sauna heaters (electric and wood-burning), and natural stone products (soapstone tiles). The fireplace collections share core heat-retaining soapstone and ceramic technology with optional accessories (Senso controller, pellet system, heating elements, cleaning products), while the custom-made service extends the portfolio with bespoke Art Nouveau designs. Strategic initiatives include the Nordic Talc project in Suomussalmi for future mineral processing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Nordic Talc: Talc mining project in Suomussalmi, Finland
- Karelia
- Jero
- Classic
- Kermansavi
- Pielinen
Products and services
- Karelia Fireplace Collection Heat-retaining soapstone fireplace collection available in modern and traditional designs, featuring Senso fireplace controller and pellet system options for use with firewood or wood pellets. Targeted at residential homeowners seeking a contemporary fireplace with efficient heating performance.
- Jero Fireplace Collection Heat-retaining soapstone fireplaces that distribute warmth evenly and continue radiating heat for hours after the fire goes out. Targeted at residential homeowners seeking reliable, long-lasting heat output.
- Classic Fireplace Collection Traditional heat-retaining fireplaces available with or without a bakeoven, featuring cutting-edge combustion technology and a wide range of soapstone and ceramic surfaces. Compatible with firewood and pellet system accessories. Targeted at residential homeowners preferring traditional fireplace aesthetics.
- Kermansavi Fireplace Collection Heat-retaining ceramic fireplaces offering versatile heating solutions with various surface finishes and configurations. Targeted at residential homeowners seeking a ceramic-finish alternative to soapstone.
- Pielinen Fireplace Collection Convection fireplaces featuring wide vertical-sliding doors and corner configurations, designed for quick heating and versatile soapstone cladding options, with a vortex combustion chamber. Targeted at residential homeowners seeking rapid heating performance with modern door styling.
- Custom-Made Fireplace Service Bespoke fireplace design and craftsmanship service for customers seeking a fireplace beyond standard model lines, including Art Nouveau designs (Herman, Armas, Eliel) based on the original Gesellius, Lindgren, and Saarinen works. Pricing determined individually through contact request and consultation. Targeted at design-conscious residential customers and design professionals.
- Electric Sauna Heaters Modern electric sauna heaters forming part of Tulikivi's contemporary sauna product line, sold through the dealer network with optional accessories. Targeted at residential sauna owners and sauna enthusiasts.
- Wood-Burning Sauna Stoves Traditional wood-burning sauna stoves for authentic Finnish sauna experiences. Targeted at residential sauna owners and sauna enthusiasts seeking traditional wood-fired sauna heating.
- Soapstone Tiles Natural soapstone tiles and slabs for interior decoration, sourced from Finnish quarries with low water absorption and high durability. Targeted at residential homeowners, interior designers, and architects using natural stone for kitchen countertops, bathroom surfaces, and decorative applications.
Quantifiable outcome
- Heat retention 10x greater than traditional woodstoves
- +3 more outcomes
Companies that use Tulikivi Group
Customer profileSegments4 records
Ideal customer profiles4 records
Tulikivi Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tulikivi Group partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights6 records
Tulikivi Group competitors and assessment
Company assessmentDirect peers
- HearthStone: North American manufacturer of soapstone and cast-iron woodstoves and fireplaces. Direct competitor to Tulikivi in heat-retaining soapstone technology, premium positioning, and residential heating product category.
- Woodstock Soapstone: Vermont-based manufacturer of soapstone fireplaces, stoves, and fireplace inserts. Closest direct North American competitor to Tulikivi, sharing the heat-retaining soapstone product DNA and premium residential market focus.
- Stûv: Belgian manufacturer of premium wood-burning fireplaces and stoves. Directly comparable in European premium positioning, design-forward approach, and overlap in Benelux, French, and broader Western European residential markets.
- Nordpeis: Norwegian manufacturer of fireplaces, stoves, and chimneys. Comparable in Nordic heritage, premium positioning, and Pan-European distribution of residential wood-heating products.
- Harvia: Finnish manufacturer of sauna heaters and full sauna solutions, publicly listed. Directly competes with Tulikivi's sauna heater product line and shares Finnish heritage, export focus, and North American growth ambitions.
- MCZ Group: Italian manufacturer of pellet stoves, fireplaces, and wood-burning heaters. Comparable in European residential heating market, with emphasis on efficient combustion technology that overlaps Tulikivi's clean-combustion positioning.
- Palazzetti: Italian manufacturer of fireplaces, stoves, and heating products. Comparable in European premium fireplace market and a direct competitor for Tulikivi in Southern European markets, particularly Italy.
Broad incumbents
- Spartherm: German manufacturer of premium fireplaces, inserts, and stoves at larger scale. Comparable premium product lines and direct competition in the Central European market where Tulikivi is pursuing share gains.
- Jøtul: Norwegian cast-iron wood stove and fireplace manufacturer with global distribution and longer heritage. Comparable in Nordic origin and residential wood-heating focus, but broader product portfolio and larger global scale than Tulikivi.
- Contura: Swedish wood stove manufacturer, part of NIBE Group. Comparable in Nordic heritage, residential wood-heating focus, and similar European distribution footprint via dealers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tulikivi Group social profiles
Digital presenceTulikivi Group compliance and trust
Trust signalCompliance3 records
Tulikivi Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tulikivi Group leadership team
Management profileNumber of profiles
Tulikivi Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Tulikivi Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tulikivi Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tulikivi Group
What does Tulikivi Group do?
Tulikivi Group manufactures and sells heat-retaining soapstone fireplaces (Karelia, Jero, Classic, Kermansavi, Pielinen collections plus custom-made designs), electric and wood-burning sauna heaters, and natural soapstone tiles for interiors. The company produces finished fireplaces from its own Finnish soapstone quarries and operates an authorized dealer network across Europe and North America.
Is Tulikivi Group a public or private company?
Tulikivi Group is a public company. It is classified as public and is currently operating.
When was Tulikivi Group founded?
Tulikivi Group was founded in 1980. It employs 501 to 1,000 people.
Where is Tulikivi Group based?
Tulikivi Group is headquartered in Juuka, Finland, in the Europe region.
How does Tulikivi Group make money?
Five revenue lines are on record. Fireplace sales are the primary driver. The others are sauna heater sales, natural stone products, accessories and spare parts and nordic Talc project.
Who are Tulikivi Group's main competitors?
Direct peers on record are HearthStone, Woodstock Soapstone, Stûv, Nordpeis, Harvia, MCZ Group and Palazzetti. Broad incumbents are Spartherm, Jøtul and Contura.
Does Tulikivi Group have an API?
No public API is recorded for Tulikivi Group.
What industry is Tulikivi Group in?
Tulikivi Group's product category is Fireplaces and heating equipment. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 333414 and its SIC code is 3430.