Aurora Travel
Aurora Travel is a Vietnam-headquartered Destination Management Company operating for nearly two decades across Southeast and East Asia, selling privately guided tour packages through a B2B network of international travel agents, tour operators, and OTAs from six regional offices.
- Company typePrivate
- Founded2007
- HeadquartersHanoi, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Aurora Travel does
Aurora Travel is a Vietnam-headquartered Destination Management Company (DMC) that designs and delivers privately guided tour packages across Southeast Asia and parts of East Asia. Founded circa 2007 and operating for nearly two decades, the company maintains six physical offices — Hanoi (headquarters), Bangkok, Siem Reap, Luang Prabang, Singapore, and Hong Kong — staffed by local experts with multi-language capabilities. Its product catalog is organized into eight tour styles (Luxury, Hand-Picked, Culture, Family, Honeymoon, Classic, Photography, and Bespoke), complemented by a MICE service line for corporate events, and covers destinations including Vietnam, Thailand, Cambodia, Laos, Myanmar, Singapore, Malaysia, Indonesia, Hong Kong, Japan, and South Korea.
The company operates as a traditional service-based DMC with no proprietary technology platform, app, or AI capabilities disclosed. Distribution is built around a B2B channel-partner model: Aurora sells to international travel agents, tour operators, and OTAs through a dedicated Agent Login portal, supported by participation in major trade shows (ITB Berlin, WTM, FITUR, IFTM, ILTM) and a lead-capture newsletter. The firm is privately held with no disclosed parent entity, subsidiaries, or institutional funding rounds; a related entity, Autumn Travel, appears alongside Aurora in Vietnamese business registration records. Aurora's stated differentiators are local expertise, ~20 years of regional experience, a claimed 98% customer satisfaction rate, sustainable tourism practices, and curated partnerships with luxury accommodation providers such as Raya Collection.
Aurora Travel firmographics
Firmographics- Name
- Aurora Travel
- Legal name
- Aurora Travel
- Website
- https://auroratravel.asia
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aurora Travel is a Vietnam-headquartered Destination Management Company operating for nearly two decades across Southeast and East Asia, selling privately guided tour packages through a B2B network of international travel agents, tour operators, and OTAs from six regional offices.
- Ownership category
- akta.pro rank
Aurora Travel industry classification
Industry- Product category
- Destination Management Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- akta.pro primary industry
- Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)
- akta.pro secondary industries
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)
Keywords
Where Aurora Travel is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices6 records
Markets served
Aurora Travel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tour Package Sales: Aurora Travel generates revenue through selling packaged tours to destinations across Southeast Asia (Vietnam, Thailand, Cambodia, Laos, Myanmar, Singapore, Malaysia, Indonesia, Hong Kong, Japan, South Korea). Tours are sold through travel agents and operators (B2B) who resell to end consumers, as well as direct inquiries processed through their website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom tour pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Aurora Travel product offering
Product offeringCore offering
Aurora Travel & DMC is a Destination Management Company (DMC) that designs and delivers private, customized tour packages across Southeast Asia (Vietnam, Thailand, Cambodia, Laos, Myanmar, Singapore, Malaysia, Indonesia, Hong Kong, Japan, South Korea) for international travel agents and tour operators. The company also provides MICE (Meetings, Incentives, Conferences, Events) services and bespoke itineraries, operating through offices in six countries with local guides and ground operations.
Product overview
Aurora Travel & DMC is a Destination Management Company (DMC) specializing in tours and travel services across Southeast Asia. The company offers a diverse portfolio of tour products organized by travel style: Luxury Tours, Hand-Picked Tours, Culture Tours, Family Tours, Honeymoon Tours, Classic Tours, Photography Tours, and Bespoke Tours. The product portfolio is complemented by MICE (Meetings, Incentives, Conferences, Events) services. Destinations covered include Vietnam, Thailand, Cambodia, Laos, Myanmar, Singapore, Malaysia, Indonesia, Hong Kong, Japan, and South Korea. The company provides tailored and private tour experiences with a focus on local expertise, multi-language staff, and sustainable travel practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Tours High-end private tour packages featuring premium accommodations, exclusive experiences, and personalized services across Vietnam, Thailand, Cambodia, Laos, and Myanmar. Targeted at travel agents reselling to luxury end clients.
- Hand-Picked Tours Curated private tours created by local teams for time-constrained travelers seeking unique, memorable Southeast Asia experiences. Sold via travel agents and the company website.
- Culture Tours Private tours focused on cultural immersion, heritage sites, local traditions, and histories across Vietnam, Laos, Cambodia, Thailand, and Myanmar. Targeted at travel agents serving culturally interested clients.
- Family Tours Family-friendly private tour packages with safe destinations, child-friendly activities, family accommodations, and engaging experiences for all ages across Southeast Asia. Sold through travel agents.
- Honeymoon Tours Romantic private tour packages including luxury cruises, beach retreats, and couple-focused experiences for newlyweds and couples celebrating milestones in Southeast Asia.
- Classic Tours Traditional private tour packages covering iconic landmarks and must-see attractions across Southeast Asia with comfortable accommodations and guided experiences.
- Photography Tours Specialized private tours with photography-focused itineraries and optimal timing for capturing scenic landscapes, cultural moments, and iconic destinations across Southeast Asia.
- Bespoke Tours Fully customized and tailor-made private tour itineraries designed to match specific preferences, interests, and travel styles of individual clients, priced on a quote basis.
- MICE (Meetings, Incentives, Conferences, Events) Services Corporate event services for travel agents and corporate clients, including unique venue sourcing, incentive travel programs, conference organization, and group event management across Southeast Asia.
- Glamour of Indochina (Honeymoon Tour) A 15-day luxury honeymoon private tour covering Vietnam, Cambodia, and Laos, featuring Halong Bay cruise, Luang Prabang heritage town, Angkor temples, Mekong Delta exploration, and Phu Quoc beach relaxation.
- Joyful Thailand & Vietnam Family Tour A 14-day private family adventure covering Hanoi, Halong Bay, Hoi An, Ho Chi Minh City, Phuket, and Bangkok with family-friendly activities, cultural experiences, and beach relaxation.
- The Heritage Journey with Raya Collection An 11-day cultural immersion private tour through Thailand staying at Raya Collection properties, covering Bangkok's royal heritage, Chiang Mai's Lanna traditions, and Krabi's coastal elegance.
Quantifiable outcome
- 98% customer satisfaction rate
Companies that use Aurora Travel
Customer profileSegments2 records
Ideal customer profiles1 record
Aurora Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aurora Travel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- ITB BerlinminorAurora Travel achieved success at ITB Berlin 2026, a major international travel trade show. Participation demonstrates the company's presence in the European travel trade market.
- Raya Collection HotelscoreRaya Collection (Tamarind Village, Raya Heritage, Rayavadee) is featured prominently in Aurora's Thailand culture tours including 'The Heritage Journey with Raya Collection.' These are curated luxury accommodation partners with whom Aurora has developed specific tour itineraries.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Aurora Travel competitors and assessment
Company assessmentDirect peers
- Khiri Travel: Long-established B2B DMC specializing in Southeast Asia (Thailand, Vietnam, Cambodia, Laos, Myanmar), serving international travel agents and tour operators with multi-country itineraries — directly comparable to Aurora's operating model and destination footprint.
- EXO Travel: Asia-focused DMC operating across Southeast Asia including Vietnam, Thailand, Cambodia, Laos, and Myanmar, offering B2B ground services, luxury tours, and experiential itineraries to international travel trade — a close direct competitor to Aurora.
- Buffalo Tours: Indochina-focused DMC operating tours across Vietnam, Cambodia, Laos, Thailand, and Myanmar, serving travel agents with multi-country itineraries and local ground handling services — overlapping destination coverage and B2B trade focus with Aurora.
- Travel Indochina: DMC specializing in Indochina (Vietnam, Cambodia, Laos) with additional Southeast Asia coverage, providing B2B tour packages and tailor-made itineraries for travel trade — comparable destination focus and service model.
- Smiling Albino: Boutique DMC focused on Vietnam and Southeast Asia offering luxury bespoke tours, cultural immersion, and unique experiences for international travelers — overlapping product positioning with Aurora's luxury and bespoke tour lines.
- Asia Pioneer Travel: Vietnam-based DMC providing tailored Southeast Asia tours (Vietnam, Cambodia, Laos, Thailand, Myanmar) to travel agents and tour operators — overlapping Indochina destination coverage and B2B service delivery with Aurora.
Broad incumbents
- Wendy Wu Tours: Larger Asia-focused tour operator with extensive Southeast Asia and broader Asia product offering, serving retail travel agents and direct customers — broader portfolio but overlapping destination coverage and trade relationships.
- InsideAsia Tours: Asia-wide tailor-made tour operator with strong Southeast Asia offerings (Vietnam, Cambodia, Thailand), serving travel trade and direct customers — broader Asia scope but comparable bespoke tour product and B2B distribution.
- Audley Travel: Specialist tailor-made tour operator offering Southeast Asia and broader Asia itineraries with country specialists — overlapping luxury/bespoke positioning and destination coverage though more direct-to-consumer focused.
- G Adventures: Large-scale adventure and small-group tour operator with extensive Southeast Asia itineraries — overlapping destination footprint and group tour product, though broader global reach and direct consumer focus differ from Aurora's DMC model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aurora Travel social profiles
Digital presenceAurora Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurora Travel leadership team
Management profileNumber of profiles
Aurora Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurora Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurora Travel
What does Aurora Travel do?
Aurora Travel & DMC is a Destination Management Company (DMC) that designs and delivers private, customized tour packages across Southeast Asia (Vietnam, Thailand, Cambodia, Laos, Myanmar, Singapore, Malaysia, Indonesia, Hong Kong, Japan, South Korea) for international travel agents and tour operators. The company also provides MICE (Meetings, Incentives, Conferences, Events) services and bespoke itineraries, operating through offices in six countries with local guides and ground operations.
Is Aurora Travel a public or private company?
Aurora Travel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aurora Travel founded?
Aurora Travel was founded in 2007. It employs 51 to 100 people.
Where is Aurora Travel based?
Aurora Travel is headquartered in Hanoi, Vietnam, in the Asia region.
How does Aurora Travel make money?
One revenue line is on record: tour Package Sales.
Who are Aurora Travel's main competitors?
Direct peers on record are Khiri Travel, EXO Travel, Buffalo Tours, Travel Indochina, Smiling Albino and Asia Pioneer Travel. Broad incumbents are Wendy Wu Tours, InsideAsia Tours, Audley Travel and G Adventures.
Does Aurora Travel have an API?
No public API is recorded for Aurora Travel.
What industry is Aurora Travel in?
Aurora Travel's product category is Destination Management Services. Its primary akta.pro industry code is THAKAEAA, Inbound DMCs (Full-Service Ground Handling), with a secondary code of THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations). Its NAICS code is 561520.