SonicAire

What SonicAire does

SonicAire is a privately held industrial dust control company founded in 2004 and headquartered in Winston-Salem, North Carolina. The company designs, manufactures, and services a portfolio of proprietary high-velocity, high-mass airflow fans marketed under the BarrierAire trademark. Unlike conventional dust collection systems that capture airborne particulates after they become suspended, SonicAire's products create overhead horizontal air barriers that prevent dust from settling on beams, ductwork, and equipment in hard-to-reach areas, using agglomeration physics to weigh particles down so they fall to the floor for simple sweeping. The product line spans the Pro Series for standard manufacturing environments, the Extreme Series for hazardous locations (including the XZ210 certified for Class II Division 1 environments in Groups F and G), the Specialty Series for space-constrained and portable applications, and Engineered Fan Systems with custom layouts. Complementary Command Series control panels with EPIC loop integration, programmable timers, and fire alarm interfaces enable centralized facility-wide deployment.

SonicAire sells through an enterprise field-sales motion built around a Discover-Design-Deliver-Defend process in which sales representatives collect facility data, in-house engineers design custom fan layouts, and certified technicians perform installation. Pricing is quote-based, with a budgetary anchor of approximately $2.50 per installed square foot, and an average fan covers roughly 7,000 square feet. The company monetizes across four streams: hardware sales of fans, control panels, and mounts; tiered professional installation services (Bronze through Platinum); ongoing Preventative Maintenance Programs with quarterly visits; and factory and field repair services. The Compliance Guarantee offering full refunds or fine reimbursement functions as a commercial risk-reduction mechanism.

The customer base is concentrated in combustible-dust-exposed industries including paper and packaging, wood processing, plastics, textiles and commercial laundry, food and grain, metals, chemicals, recycling, and bioenergy, with named accounts such as International Paper, Cargill, ADM, 3M, Starbucks, Georgia Pacific, Kimberly Clark, and Bassett Furniture. SonicAire claims a global footprint spanning every continent except Antarctica. In February 2026, Jordan Newton acquired ownership from founder Brad Carr, and in October 2025 the company closed a $15 million round from Solo Crest Capital, the first disclosed institutional investment.

Name

SonicAire

Legal name

SonicAire

Website

https://sonicaire.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SonicAire manufactures proprietary BarrierAire industrial dust control fans that prevent combustible dust accumulation in overhead areas of manufacturing facilities. The company serves enterprise customers across paper, wood, food, textiles, and chemical industries globally through custom-engineered installations and ongoing maintenance contracts.

Ownership category

akta.pro rank

Product category

Industrial Dust Control Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

akta.pro secondary industry

Emission Control & Scrubbing Equipment (Scrubbers, Dust Collectors, Catalytic Systems) (IMAHAEAK)

Keywords

• Combustible dust control
• Industrial dust fans
• Hazardous location ventilation
• Overhead dust prevention
• Manufacturing safety equipment

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dust Control Fan Systems: Sale of industrial dust control fans including Pro Series, Extreme Series, and Specialty Series models. Hardware sales of proprietary BarrierAire technology fans with various horsepower ratings and certifications.
2. Installation Services: Turnkey installation services with certified technicians. Four tiers: Bronze (field commissioning review), Silver (commissioning and installation support), Gold (mechanical installation and commissioning), Platinum (mechanical and electrical installation with commissioning).
3. Preventative Maintenance Plans: Ongoing maintenance programs with quarterly visits for mechanical inspections, cleaning, and troubleshooting. Covers both mechanical and electrical systems.
4. Factory and Field Service: Factory service with 16-point inspection system and free quotes with not-to-exceed pricing. Field service for on-site maintenance and emergency repairs.
5. Control Panels: Command Series control panels including fixed-speed, variable-speed (Command15, Command20), and power distribution panels with various capacity ratings.
6. Mounts and Accessories: Fan mounting options including wall mounts, ceiling brackets, beam attachments, and other accessories for proper installation and system integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

SonicAire manufactures and sells industrial dust control fan systems using proprietary BarrierAire technology that creates horizontal air barriers to prevent combustible dust from accumulating in overhead spaces. The company sells Pro Series, Extreme Series, Specialty Series, and Engineered Fan Systems, complemented by Command Series control panels, professional installation services across four tiers, and recurring preventative maintenance contracts for manufacturing and processing facilities worldwide.

Product overview

SonicAire offers a unified portfolio of Combustible Dust Control Fan Systems built around proprietary BarrierAire technology. The core offering consists of four fan series (Pro Series for standard environments, Extreme Series for hazardous locations, Specialty Series for unique challenges, and Engineered Fan Systems for custom layouts) complemented by Command Series Control Panels for centralized management. The portfolio is supported by installation services (Bronze through Platinum tiers), preventative maintenance programs, factory/field repair services, and the Compliance Guarantee. Supporting resources include the You Ask. We Answer. video series, ROI Calculator, OnAire Podcast, and comprehensive educational content library. The company also provides mounts and accessories to optimize fan deployment across diverse facility configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro Series Dust Control Fans Dust control fan series with 1 and 2-horsepower models using BarrierAire technology to prevent overhead dust accumulation in standard industrial manufacturing environments.
• Extreme Series Dust Control Fans High-performance dust control fans engineered for harsh environments, high temperatures, damp locations, and Class II hazardous locations. Includes models certified for CIID1 and CIID2 environments.
• Specialty Series Dust Control Fans Specialized dust control fans for unique facility challenges including compact spaces, tight doorways, and environments where ceiling mounting is not possible. Includes Mini Fan, AutoSweep, Mobile, and MobileFlex models.
• Engineered Fan Systems Custom-designed fan system with proprietary engineered layout process including dust testing, strategic fan placement, and mounting solution design for maximum dust control effectiveness.
• Command Series Control Panels Control panels providing centralized command over dust control strategy with options for fixed-speed and variable-speed control, programmable scheduling, fire alarm integration, and External Process Interconnect (EPIC) Loop.
• Installation Services Professional installation with tiered packages (Bronze, Silver, Gold, Platinum) ranging from field commissioning to full turnkey mechanical and electrical installation by certified technicians.
• Preventative Maintenance Program Ongoing maintenance service plan featuring mechanical and electrical inspections, testing, quarterly cleaning visits, and troubleshooting to ensure optimal fan performance and compliance.
• Factory and Field Services Comprehensive service solutions including factory service with 16-point certified inspection, field service for on-site maintenance, and free quotes with not-to-exceed pricing.
• Compliance Guarantee Guarantee program offering full refund or reimbursement of imposed fines if fans do not eliminate need for housekeeping in hard-to-reach overhead spaces when installed and maintained per engineering recommendations.

Quantifiable outcome

• Average fan coverage of 7,000 square feet per fan (range 2,000-11,000 sq ft depending on environment)
• +2 more outcomes

Named customers23 records

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Donaldson Company: Large industrial filtration manufacturer with a deep dust collection and fume filtration portfolio. Competes with SonicAire on capture-side dust control but lacks a comparable overhead air-barrier product for fugitive combustible dust.
• Nederman: Global industrial air filtration and material handling company serving similar manufacturing customers. Overlaps with SonicAire on combustible dust and welding fume applications, but its core product is capture/filtration rather than ambient overhead control.
• Camfil: Air filtration specialist serving industrial, commercial, and life sciences markets with dust and fume collectors. Comparable to SonicAire on the industrial dust control buyer but competes primarily with capture/filtration systems, not ambient overhead barriers.
• AAF Flanders: Air filtration manufacturer offering dust collectors and replacement filters. Competes with SonicAire for the same facilities' dust control budgets, particularly in heavy industrial and process ventilation segments.

Direct peers

• RoboVent: Industrial dust and fume collection company focused on combustible metal dust and welding applications. Most direct competitor to SonicAire in the engineered, compliance-driven dust control sale for North American manufacturers.
• Imperial Systems: Manufacturer of dust collection and air filtration systems with strong presence in combustible dust applications (wood, paper, recycling). Closely comparable mid-market competitor to SonicAire's custom-engineered sale.
• Sly Inc. Long-standing manufacturer of industrial dust collectors and air pollution control equipment. Comparable customer base and engineered approach to industrial dust control.
• Keller USA (Industrial Air Solutions): Manufacturer of dust collection systems with focus on combustible dust and NFPA compliance. Direct competitor to SonicAire in engineered, compliance-driven industrial dust control sales.
• Boss Products (Husky Injection Molding Systems / Dustvent): Manufacturer of dust collectors and air cleaning equipment serving similar manufacturing customers in grain, woodworking, and recycling. Closely comparable engineered dust control competitor.

Regional players

• Air Systems International: Ventilation and dust control equipment supplier with a U.S.-centric footprint. Comparable to SonicAire on industrial ventilation and exhaust applications though with a narrower hazardous-location presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0gpId_w9JLvGb7zUH8XYOg
• LinkedInlinkedin.com/company/sonicaire

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SonicAire