Vintage Brewing Company

What Vintage Brewing Company does

Vintage Brewing Company is a family-owned and operated craft brewery and brewpub chain headquartered in Madison, Wisconsin. The company operates three physical locations — Capitol East (803 E. Washington Ave., Madison), Madison West (674 South Whitney Way, Madison), and Sauk Prairie (600 Water Street, Sauk City) — each combining a brewpub with private dining and event capabilities. Its core offering is house-made craft beer paired with an elevated Americana cuisine menu, served across dine-in, takeout, and online-ordering channels.

The underlying operating technology is conventional hospitality infrastructure: Toast provides integrated online ordering, reservation management, and a multi-location loyalty program (5% back on purchases, $10 sign-up and birthday bonuses). The Sauk Prairie location adds a distinct revenue line as a riverfront wedding and event venue accommodating up to 250 guests, supported by a dedicated wedding coordinator and listings on WeddingWire, The Knot, Wisconsin Bride, and Wedplan marketplaces. Additional event programming (Thursday Night Music, Bingo Nights, blood drives, Sunday Afternoon Music) is marketed through Facebook events and email.

The business model is purely transactional: per-cover dine-in and takeout food and beverage sales at all three locations, plus professional-services revenue from private event and wedding venue rentals (catering, bar service, coordination). Pricing is published across tiered happy hour programs (e.g., $1.50 off select items at Capitol East, $1 off at Madison West) and nightly drink specials. The company is privately held, founder-owned by Trent Kraemer, with no disclosed institutional investment, no parent company, and no subsidiaries. No revenue, headcount trend, or financial figures are publicly disclosed.

Name

Vintage Brewing Company

Legal name

Vintage Brewing Company

Website

https://vintagebrewingcompany.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Vintage Brewing Company is a family-owned brewpub chain operating three locations in Madison and Sauk City, Wisconsin, serving house-made craft beer and elevated Americana cuisine alongside a riverfront wedding and private event venue business.

Ownership category

akta.pro rank

Product category

Brewpub and Restaurant Services

NAICS

Drinking Places (Alcoholic Beverages) (722410), Breweries (31212)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Brewpub dining
• American restaurant
• Wedding venue
• Event catering

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant and bar sales: Dine-in and takeout food and beverage sales at three brewpub locations in Wisconsin.
2. Private event and wedding venue rentals: Catering and venue rental services for weddings, corporate events, showers, birthdays, and other private celebrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Vintage Brewing Company operates a family-owned brewpub chain with three Wisconsin locations (Capitol East, Madison West, and Sauk Prairie) selling house-made craft beer and elevated Americana cuisine through dine-in service, takeout, and private event/wedding venue hosting. The Sauk Prairie location doubles as a riverside wedding venue accommodating up to 250 guests, while the Madison locations feature private dining rooms and event spaces. The company also runs a Toast-powered loyalty rewards program and regularly schedules live music and themed events.

Product overview

Vintage Brewing Company is a family-owned and operated brewpub chain with three locations in the Madison, Wisconsin area (Capitol East, Madison West, and Sauk Prairie). The company offers house-made craft beer and elevated Americana cuisine as its core products, complemented by private event and wedding venue services at multiple locations. The Sauk Prairie location features a seasonal beer garden and can host up to 250 guests for events. The company operates a loyalty rewards program and uses Toast for online ordering and reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Capitol East Brewpub

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ToastcoreTechnology or IntegrationToast provides online ordering, reservation booking, and loyalty rewards platform infrastructure for all three VBC locations. Integrated throughout website for customer ordering and reservation management.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Great Lakes Brewing Company: Cleveland, Ohio-based craft brewery operating a brewpub with full food service and on-premise event programming. Comparable to VBC in the brewpub/restaurant/event-venue hybrid model and craft beer production approach, though at meaningfully larger scale.
• Octopi Brewing: Waunakee, Wisconsin craft brewery producing a wide range of house-made beers with taproom service. Comparable to VBC as a Wisconsin-based craft producer in the Madison metro orbit competing for similar craft beer consumers.
• Ale Asylum: Madison, Wisconsin-based craft brewery operating a taproom and brewpub with on-premise food and beverage service. Directly comparable to Vintage Brewing Company in geography (Madison market), business model (brewpub with house-made beer plus food), and target customer (local craft beer enthusiasts and event hosts).
• Revolution Brewing: Chicago-based craft brewery operating brewpub locations with full food service and private event spaces. Comparable to VBC in combining house-made craft beer production with multi-location brewpub and event operations.
• Karben4 Brewing: Madison-based craft brewery and taproom producing award-winning house-made beers with on-premise service. Comparable to VBC as a Madison-area craft brewery competing for the same local craft beer consumer, with similar scale and on-premise service model.
• Hop Haus Brewing Company: Wisconsin-based brewpub combining house-made craft beer with full food service and on-premise event capability. Comparable to VBC in operating model (brewpub + restaurant + events) and Wisconsin geography.
• Capital Brewery: Middleton, Wisconsin (Madison metro) craft brewery operating a beer garden and event venue alongside production brewing. Comparable to VBC given its geographic proximity, brewpub-style operations, and use of on-premise space for private events.
• 3 Sheeps Brewing: Sheboygan, Wisconsin craft brewery with taproom and on-premise service. Comparable to VBC as a Wisconsin craft producer competing in the same regional craft beer market with overlapping consumer base.

Broad incumbents

• Stone Brewing: Large, established U.S. craft brewery (now part of Sapporo) operating brewpubs in multiple markets. Comparable to VBC at the category level (craft beer production and brewpub operations) but competes primarily in distribution rather than small-market brewpub/restaurant service.

Regional players

• New Glarus Brewing Company: Wisconsin's largest craft brewery, based in New Glarus, with statewide distribution and a destination taproom. Comparable to VBC as a Wisconsin craft competitor, but operates at substantially larger scale with broader distribution rather than a brewpub/restaurant focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vintagebrewingco
• Xx.com/vintagebrewer
• LinkedInlinkedin.com/company/vintagebrewingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vintage Brewing Company