Atlanta Industries

What Atlanta Industries does

Atlanta Industries Inc. is a Philippine manufacturer of thermoplastic construction materials headquartered in San Juan, Metro Manila, with more than 40 years of operating history and 501-1,000 employees. The company produces an extensive branded portfolio spanning PVC, CPVC, HDPE, and uPVC-based products across plumbing and water distribution (FlowGuard CPVC, Atlanta HDPE, Aquamains, PVC-O, Atlanta PPR), sewage and drainage (Durapipe HDPE structured wall pipes up to 1800mm, Sewermaster, Drainmaster, Gully Trap), fire protection (BlazeMaster CPVC with Bureau of Fire Protection approval), electrical and telecommunications conduit (Permaline, Safti, HCD coil duct, HDPE Microduct, PVC Telecom), structural and architectural applications (Durawall sheet piling, Duraroof roofing, uPVC windows and doors), industrial piping (Corzan CPVC), storage (Duratank, manhole covers), and consumer goods (furniture, educational toys, marine rescue boats). Atlanta holds exclusive Philippine distribution rights for the German HAURATON RECYFIX drainage system.

The company sells primarily through a direct enterprise sales force targeting contractors, engineers, architects, and developers, supplemented by a national retail partnership with ACE Builders and a showroom at Mandaue Foam Building Show Boulevard in Mandaluyong City. Pricing is quote-based and not publicly disclosed. Revenue is generated through one-time hardware sales with no recurring subscription component, plus distribution margin on exclusive international partnerships. Marketing relies heavily on active participation in Philippine construction trade shows (Philconstruct, WORLDBEX, CONEX) and engineering association conventions (IIEE, PICE, PWWA, PAWD, PSSE, NAMPAP), alongside a content marketing blog.

Customer segments are diversified across residential construction, commercial and hospitality (with named references at Henann, Seda Lio, El Nido Resorts, Hotel Jen Manila, Boracay Hennan), education (UP Baguio, Ateneo de Davao, STI Tagum), industrial and power generation (GN Power), and municipal infrastructure (Palawan Drainage Project). The company operates as a privately held Philippine corporation with no public listing, no disclosed investors, and no parent company.

Name

Atlanta Industries

Legal name

Atlanta Industries Inc.

Website

https://atlanta.ph

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Atlanta Industries Inc. is a Philippine manufacturer of thermoplastic construction materials, producing branded PVC, CPVC, HDPE, and uPVC piping, drainage, fire protection, electrical, roofing, and structural products serving contractors, developers, hotels, schools, and infrastructure projects across the Philippines for over 40 years.

Ownership category

akta.pro rank

Product category

Construction Materials Manufacturing

NAICS

Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612), Electrical Equipment Manufacturing (33531)

SIC

Miscellaneous Plastics Products (3080), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG)

akta.pro secondary industry

Electrical Conduit & Raceway Systems (PVC/HDPE) (IMANADAC)

Keywords

• Thermoplastic piping systems
• PVC construction materials
• Fire protection piping
• Drainage and sewer systems
• Electrical conduit products

Headquarters

HQ city

San Juan

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Thermoplastic Construction Materials Sales: Atlanta Industries generates revenue through the manufacturing and sale of thermoplastic construction materials including piping systems, fittings, valves, and structural products. Products are sold to contractors, engineers, developers, and through retail distributors. Revenue is primarily generated through one-time product sales with no recurring subscription component.
2. Exclusive Distribution Partnerships: Revenue is also generated through exclusive distribution arrangements for international brands like HAURATON drainage systems in the Philippines, where Atlanta serves as the sole distributor.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Atlanta Industries manufactures and sells thermoplastic construction materials including PVC, CPVC, HDPE, and uPVC piping systems, drainage products, fire protection systems, electrical conduits, roofing, sheet piling, storage tanks, and complementary items such as furniture, marine boats, and jointing tools. Products are sold under proprietary brands such as FlowGuard, BlazeMaster, Durapipe, Durawall, Duraroof, Permaline, and Aquamains, and distributed through direct sales, retail partnerships with hardware chains like ACE Builders, and physical showrooms across the Philippines.

Product overview

Atlanta Industries is a Philippine-based manufacturer of thermoplastic construction solutions with over 40 years of experience. The company offers a comprehensive portfolio of products organized into distinct categories: piping systems for plumbing (FlowGuard CPVC, BlazeMaster CPVC, Atlanta PPR), water distribution (Atlanta HDPE, Aquamains, Atlanta PVC-O), drainage (Durapipe, Sewermaster, Drainmaster, Gully Trap), and sewage management; structural solutions (Durawall PVC sheet piling, Duraroof roofing, HAURATON drainage channels); electrical and telecommunications infrastructure (Permaline conduit, Safti wire trunking, HCD coil duct, HDPE Microduct, Atlanta PVC Telecom); industrial piping (Corzan CPVC); storage solutions (Duratank tanks, Atlanta Manhole Covers); and consumer products (furniture, educational toys, marine boats). The product portfolio serves diverse applications including residential, commercial, hospital, hotel, resort, school, plant, and infrastructure construction projects across the Philippines.

Differentiator

Problem solved

Functional benefit

Brands

• Durapipe: HDPE structured wall pipes for drainage applications
• Durawall
• Duraroof
• Flowguard
• Blazemaster
• Permaline
• Aquamains
• Sewermaster
• Drainmaster
• Gully Trap
• Safti
• Ecoflex
• Corzan
• Atlanta HDPE
• Atlanta PVC-O
• Atlanta PPR
• Microduct
• HCD
• Atlanta Manhole Cover

Products and services

• BlazeMaster CPVC Fire Protection System CPVC fire sprinkler piping system engineered for automatic fire protection in light hazard applications such as offices, schools, hotels, and residential buildings. Corrosion-resistant alternative to traditional black iron pipes, maintaining full water flow capacity, and approved by the Bureau of Fire Protection for use in the Philippines.
• FlowGuard CPVC Plumbing System Chlorinated polyvinyl chloride piping system for hot and cold water applications in residential, commercial, and industrial plumbing. Offers corrosion resistance, scaling resistance, and hygienic water delivery.
• Durapipe HDPE Structured Wall Piping High-density polyethylene structured wall piping system for stormwater management, drainage, and flood control applications, available in large diameters up to 1800mm with a design life up to 100 years.
• Sewermaster uPVC Sewer System uPVC gravity sewer and drainage piping system designed for efficient wastewater management and sewer applications.
• Atlanta HDPE Water Distribution Pipes High-density polyethylene piping system for potable water distribution, known for strength, flexibility, and resistance to corrosion and cracking.
• Aquamains Water Distribution Pipe System Reliable water distribution pipe system designed for consistent performance across diverse Philippine geographical conditions.
• Atlanta PVC-O Water Piping System Molecularly oriented PVC pipes that enhance strength while reducing weight, suitable for high-pressure water distribution networks and irrigation projects in residential and industrial applications.
• Duraroof uPVC Roofing and Siding uPVC roofing and siding solution available in corrugated and rib type profiles, engineered for durability and weather resistance in harsh Philippine climate conditions, with white, beige, and skylight color options.
• Durawall PVC Sheet Piling PVC sheet piling system for flood protection, erosion control, retaining walls, and shoreline stabilization. Lightweight, corrosion-resistant alternative to steel or timber sheet piles with interlocking design.
• Permaline uPVC Electrical Conduit System uPVC electrical conduit system for protecting electrical wires and cables in residential, commercial, and industrial installations. Non-conductive with corrosion and moisture resistance.
• Safti uPVC Wire Trunking uPVC wire trunking solution designed to protect exposed wiring in residential and industrial applications with durable, reliable performance.
• HCD HDPE Coil Duct HDPE coil duct with spiral wave design for enhanced structural integrity, designed for flexible protection of fiber optic and power cables in telecom and electrical applications.
• HDPE Microduct System Small-diameter HDPE tubes providing pathways for fiber optic cables, designed for space-efficient deployment in dense urban infrastructure and network upgrades.
• Atlanta PVC Telecom Piping System PVC telecommunication piping system complete with pipes and fittings engineered to safeguard electrical wires and ensure seamless data and power transmission.
• Duratank HDPE Storage and Cistern Tank HDPE storage and cistern tank for long-lasting water storage needs in residential and industrial applications.
• Atlanta GRP Manhole Cover Glass Reinforced Plastic manhole covers engineered for urban environments, designed to resist wear, corrosion, and heavy traffic impact.
• HAURATON RECYFIX Drainage Channels Recycled composite channel drainage systems for rainwater management, exclusively distributed in the Philippines by Atlanta Industries. Features corrosion-resistant polypropylene composite channels rated up to F900 load class.
• Corzan CPVC Industrial Piping Industrial-grade chlorinated polyvinyl chloride piping engineered for demanding environments with high temperature and chemical resistance, suitable for industrial processing and power generation.
• Drainmaster uPVC Drainage System Reliable uPVC drainage system for efficient waste and drainage management in plumbing applications.
• Gully Trap Plumbing Component All-in-one plumbing solution combining multiple drains into one efficient system with removable baffle and trap seal for easy maintenance.
• Atlanta PPR Piping System Polypropylene random copolymer piping system used in construction projects for reliable water transmission.
• Atlanta Solvent Cement Specialized cement for PVC and uPVC pipe installations with toluene-free formulation for safe and strong joints.
• Atlanta Furniture Line Durable plastic furniture including Monobloc chairs, school chairs, tables, Deluxe chairs, sinks, squat bowls, and toilet bowls.
• Atlanta Educational Toys Educational toys manufactured using quality plastic materials for children's learning and play.
• Jointing and Tools Range Complete range of jointing tools and accessories including butt fusion machines and plastic piping cement for solvent cement jointing, push-on mechanical connections, butt fusion, and electrofusion.
• Atlanta Rescue Boat Marine rescue boats for aquaculture industry infrastructure and water transportation applications.
• Atlanta uPVC Windows and Doors uPVC windows and doors with multi-chambered profiles for thermal insulation, featuring energy efficiency, security, and resistance to warping and corrosion.

Quantifiable outcome

• Durapipe design life can reach up to 100 years, reducing long-term replacement costs
• +2 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ACE BuilderscoreChannel Partner/ Reseller/ DistributorACE Builders is a trusted and growing retail chain specializing in construction supplies, hardware, and building essentials. Atlanta Industries has a strategic partnership with ACE Builders to distribute their full roster of products including Permaline conduits, Duraroof roofing, BlazeMaster fire protection systems, and other solutions through ACE Builders stores nationwide. The partnership strengthens accessibility of Atlanta products to builders, contractors, and homeowners across the Philippines.
• HAURATONcoreTechnology or IntegrationHAURATON is a world leader in drainage systems with over 65 years of experience, exclusively distributed in the Philippines by Atlanta Industries. HAURATON provides RECYFIX recycled composite channel drainage systems for rainwater management, used in airports, race tracks, container terminals, and warehouse distribution centers across Asia. This exclusive distribution partnership brings globally trusted, sustainable drainage technology to the Philippine market.
• Mandaue Foam Building Show BoulevardminorChannel Partner/ Reseller/ DistributorPartnership with Mandaue Foam to operate a showroom at their Building Show Boulevard location in Mandaluyong City. The showroom provides a space for customers to visualize, plan, and experience Atlanta products firsthand for their home projects.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Neltex Development Co., Inc. Philippine-based PVC pipe and fittings manufacturer offering plumbing, drainage, and electrical conduit products. Directly competes with Atlanta in domestic piping across residential, commercial, and infrastructure segments.
• PP-R Pipe Systems (Polypropylene Random Copolymer manufacturers in PH): Regional PPR piping competitors serving the Philippine hot and cold water plumbing market — overlapping with Atlanta's Atlanta PPR and FlowGuard CPVC product lines for residential and commercial plumbing.

Broad incumbents

• IPEX (Aliaxis Group): Global PVC, CPVC, and HDPE pipe manufacturer serving plumbing, mechanical, and industrial markets. A broad incumbent whose CPVC fire protection and plumbing systems overlap with Atlanta's BlazeMaster and FlowGuard offerings.
• JM Eagle: North America's largest plastic pipe manufacturer producing PVC, CPVC, and HDPE products. A broad incumbent competing globally in the same thermoplastic pipe categories Atlanta serves, particularly water distribution and drainage.
• Charlotte Pipe and Foundry: U.S. manufacturer of PVC, CPVC, and cast iron plumbing and drainage pipe products. Comparable product portfolio to Atlanta's plumbing and DWV pipe range, serving residential and commercial construction.
• Georg Fischer (GF Piping Systems): Swiss manufacturer of plastic and metal piping systems for industrial, chemical, and utility applications. Competes with Atlanta's Corzan CPVC and Atlanta HDPE lines in industrial and high-spec piping.
• Pipelife (Wienerberger): European plastic pipe solutions provider covering water supply, sewage, drainage, and cable protection. Direct overlap with Atlanta's Durapipe drainage, Permaline conduit, and Sewermaster lines.
• REHAU: Global polymer-based solutions provider for construction (windows, plumbing, heating) and industry. Comparable to Atlanta in uPVC windows/doors and polymer-based construction systems.
• Uponor: Finnish provider of plumbing, heating, and cooling solutions including PEX and PP-R piping. Comparable to Atlanta's PPR and FlowGuard hot/cold water plumbing product categories.

Others

• HAURATON GmbH & Co. KG: German drainage systems manufacturer whose RECYFIX channel drainage Atlanta exclusively distributes in the Philippines. A partner and supplier relationship — Atlanta extends HAURATON's reach into the Philippine market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Industries