Tiger Corporation

Name

Tiger Corporation

Legal name

Tiger Corporation

Website

https://tiger-corporation-us.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiger Corporation is a 1923-founded Japanese kitchen appliance manufacturer specializing in rice cookers, multi-cookers, water boilers, and vacuum insulated products. The Osaka-headquartered company sells heat-control and vacuum-insulation technology across 14 countries to home, on-the-go, and commercial food-service customers.

Ownership category

akta.pro rank

Product category

Kitchen Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Electric rice cookers
• Kitchen appliances
• Vacuum insulated bottles
• Thermal food containers
• Multi-cookers

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Kitchen Appliances: Tiger Corporation generates revenue primarily through the sale of consumer kitchen appliances including rice cookers, multi cookers, coffee makers, electric kettles, blenders, and electric mochi makers. Products are sold at various price points from entry-level conventional rice cookers to premium induction heating models with advanced features.
2. Vacuum Insulated Products: Revenue from vacuum insulated bottles, thermal carafes, and food jars/lunch jars. These products leverage the company's core vacuum insulation technology and are sold through similar retail and e-commerce channels.
3. Commercial Products: Commercial-use appliances designed for restaurant and business settings, providing higher-capacity cooking solutions for professional environments.
4. Spare Parts and Accessories: Replacement parts including inner pots, spatulas, measuring cups, and other accessories sold through the Tiger Parts Shop (spare-parts.tiger-corporation-us.com).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Tiger Corporation manufactures and sells consumer kitchen appliances (rice cookers, multi-cookers, coffee makers, electric water boilers and warmers, blenders, electric mochi makers) and vacuum insulated products (stainless steel thermal bottles, thermal carafes, food/lunch jars). The company leverages proprietary heat control and vacuum insulation technologies, with rice cookers spanning conventional heating plate, Micom microcomputer-controlled, and premium Induction Heating (IH) variants. Tiger also serves commercial food service customers with higher-capacity cooking solutions and operates an online spare parts shop.

Product overview

Tiger Corporation offers a diversified portfolio of household kitchen appliances and vacuum insulated products. The core product lineup includes rice cookers (ranging from basic conventional models to advanced Induction Heating and Micom computerized units), multi-cookers, coffee makers, electric water boilers/warmers, vacuum insulated bottles, thermal carafes, blenders, mochi makers, and food jars. Rice cookers represent the flagship category with various technology levels including conventional heating plate, Micom (microcomputer-controlled), and Induction Heating (IH) systems. Many rice cookers feature Tiger's proprietary tacook synchronized cooking function allowing simultaneous cooking of rice and a main dish. The company also produces vacuum insulated products for beverage and food storage. Products are primarily manufactured in Japan and China, with a focus on heat control and vacuum insulation technologies supporting the 'HEAT TO HEART' brand philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• TIGER COOKPOT: 8-in-1 Electric Multi-Cooker product line
• Tiger Forest

Products and services

• Rice Cookers Electric rice cookers offered across conventional heating plate, Micom (microcomputer-controlled), and Induction Heating (IH) technology tiers. Available in multiple capacities with features such as tacook synchronized cooking, Automatic Cooking Logic, GABA brown rice settings, express cooking modes, and up to 24-hour keep-warm. Target users are home cooks seeking consistent, restaurant-quality rice and multi-dish preparation.
• TIGER COOKPOT Electric Multi-Cooker (COL-A40U) 8-in-1 electric multi-cooker with 21 programmed menus and 8 manual menus including Slow Cook, Sauté, Quinoa, Brown Rice, Sous Vide, Oatmeal, White Rice, and Jasmine Rice. Features self-cleaning function and compact design for versatile home cooking.
• Coffee Makers Electric coffee maker appliances for brewing coffee in the home, sold under the TIGER brand alongside other kitchen appliances.
• Electric Water Boilers & Warmers

Quantifiable outcome

• GABA brown rice setting increases gamma-aminobutyric acid content through extended soaking cycle
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zojirushi: Zojirushi is Tiger's closest direct peer: a Japanese manufacturer of premium rice cookers (including IH and micom models), vacuum insulated bottles, and water boilers. Both brands compete head-to-head across nearly identical product categories and price tiers in Japan, North America, and Southeast Asia.
• Cuckoo Homesys: Cuckoo is a South Korean IH rice cooker specialist with strong market share in Korea and growing presence in North America. It competes directly with Tiger in premium IH rice cookers and shares similar technology differentiation and pricing tiers.
• Instant Brands (Instant Pot): Instant Pot popularized the multi-cooker category in North America with programmable electric pressure cookers offering slow cook, rice, sauté, and yogurt functions — overlapping directly with Tiger's TIGER COOKPOT 8-in-1 multi-cooker in target use cases and consumer segment.
• Thermos LLC: Thermos is a direct peer in vacuum insulated bottles, food jars, and thermal carafes, leveraging vacuum insulation technology similar to Tiger's. Both brands serve on-the-go consumers and families seeking temperature-retentive beverage and food containers across overlapping retail channels.
• Cuisinart: Cuisinart is a North American small appliance brand offering rice cookers, multi-cookers, blenders, and coffee makers that overlap with Tiger's mid-range and entry-level product tiers. It has stronger US retail distribution through department stores and kitchen specialty retailers.
• Yeti Holdings: Yeti dominates the premium vacuum insulated drinkware category in North America, directly competing with Tiger's stainless steel bottles and food jars. While Tiger positions on functional Japanese quality, Yeti owns lifestyle and outdoor positioning with substantially larger US marketing and distribution.

Broad incumbents

• Panasonic: Panasonic is a broad consumer electronics incumbent whose kitchen appliance lineup includes rice cookers (including IH and SR-series micom models), kettles, and multi-cookers that directly overlap with Tiger's range. It is a larger, diversified competitor that competes on price, technology, and global retail distribution.
• Breville Group: Breville is a premium Australian kitchen appliance maker with strong North American retail presence in small appliances including multi-cookers, kettles, blenders, and coffee makers. It competes with Tiger for premium kitchen real estate and similar affluent, design-conscious consumers.
• De'Longhi Group: De'Longhi is a broad kitchen appliance incumbent with deep presence in coffee makers, kettles, and small cooking appliances in Europe and North America. It overlaps with Tiger's coffee maker and water boiler lines and competes for similar premium small-appliance retail shelf space.
• Midea Group: Midea is a broad Chinese consumer appliance giant with kitchen small appliances including rice cookers, multi-cookers, and kettles across value and mid-tier price points. It competes with Tiger especially in Southeast Asia and other emerging markets on price-sensitive SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tigercorpusa
• YouTubeyoutube.com/channel/UC7UeicRAGMWQ-FlgvmM0Qig/videos
• Facebookfacebook.com/tigercorp
• Instagraminstagram.com/tigeramericacorp
• Pinterestpinterest.com/tigercorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiger Corporation