Redecan
Redecan is a Canadian medical cannabis brand operating as a wholly-owned subsidiary of Tilray Brands Inc., distributing flower, oils, vapes, and related products through pharmacy, clinical, and direct e-commerce channels to registered medical cannabis patients across Canada and, more recently, Australia.
- Company typePublic
- Founded1990
- HeadquartersFonthill, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Redecan does
Redecan is a Canadian medical cannabis brand that operates as a wholly-owned subsidiary brand within Tilray Brands Inc.'s (NASDAQ: TLRY) medical cannabis division, accessed via Aphria Inc. The brand distributes medical cannabis products across Canada through regulated pharmacy and clinical channels as well as a direct e-commerce platform (shop.tilraymedical.ca), serving registered patients who hold medical documents from healthcare providers. Founders Richard Redekop, Pete Montour, and Will Montour established the brand, with Redecan now forming one of five distinct brands in the Tilray Medical portfolio alongside Tilray, Aphria, Symbios, and Broken Coast. Headcount is reported at 51-100 employees with headquarters in Fonthill, Canada.
The company's product surface spans flower, oils, capsules, pre-rolls, infused pre-rolls, edibles, beverages, vapes, concentrates, inhalers, oral sprays, oral strips, topicals, and accessories. Notable technical / commercial differentiators include the Amped Live Resin Liquid Diamond Technology, a premium vape cartridge line combining 80% Legit Live Resin with 20% Liquid Diamonds in 1g 510 ceramic-hardware cartridges (launched December 2025). Pricing is per-unit pay-as-you-go, with examples ranging from $6.49 for a gummy unit to $90 for premium 10g flower, and a dedicated Warrior Wellness Program offering reduced pricing for veterans and service members.
The business model is direct-to-patient medical cannabis sales through licensed pharmacy and clinical distribution plus owned e-commerce, with revenue tied to unit-pricing across a broad product catalog. Marketing is channeled through healthcare provider referrals, an education hub, newsletter, and direct e-commerce rather than mass consumer advertising. The brand's recent offensive moves include the Amped vape launch (December 2025), a planned national Canadian rollout, and geographic expansion into the Australian medical cannabis market announced for March 2026 alongside Good Supply.
Redecan firmographics
Firmographics- Name
- Redecan
- Legal name
- Redecan (operating as brand under Tilray Brands Inc.)
- Website
- https://redecan.ca
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Redecan is a Canadian medical cannabis brand operating as a wholly-owned subsidiary of Tilray Brands Inc., distributing flower, oils, vapes, and related products through pharmacy, clinical, and direct e-commerce channels to registered medical cannabis patients across Canada and, more recently, Australia.
- Ownership category
- akta.pro rank
Redecan industry classification
Industry- Product category
- Medical Cannabis
- NAICS
- Pharmacies and Drug Retailers (456110), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)
- akta.pro secondary industry
- Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)
Keywords
Where Redecan is headquartered
LocationHeadquarters
- HQ city
- Fonthill
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Redecan business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Medical Cannabis Product Sales: Direct sales of medical cannabis products including flower, oils, capsules, pre-rolls, edibles, beverages, vapes, concentrates, and topicals to registered patients through pharmacy and clinical distribution channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium CBD Oil |
| Unit Pricing | Pay-as-you-go | Premium Flower |
| Unit Pricing | Pay-as-you-go | Topicals |
| Unit Pricing | Pay-as-you-go | Pre-rolls |
| Unit Pricing | Pay-as-you-go | Edibles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Redecan product offering
Product offeringCore offering
Redecan is a Canadian medical cannabis brand that cultivates, manufactures, and distributes a range of cannabis products including dried flower, pre-rolls, capsules, oils, edibles, beverages, vapes, concentrates, and topicals. Operating as a brand under Tilray Medical, Redecan supplies patients registered with Health Canada-authorized cannabis clinics and pharmacies, with a catalogue that includes products such as Amped Live Resin Liquid Diamond vape cartridges (launched December 2025).
Product overview
Redecan is a medical cannabis brand operating as part of Tilray Medical, which offers a portfolio of five distinct brands (Tilray, Aphria, Symbios, Broken Coast, and Redecan) serving patients and healthcare professionals across Canada. The platform provides medical cannabis treatments across multiple product formats including Flower, Oils, Capsules, Pre-Rolls, Infused Pre-Rolls, Edibles, Beverages, Vapes, Concentrates, Inhalers, Oral Sprays, Oral Strips, and Topicals. Redecan recently launched its Amped Live Resin Liquid Diamond vape line (December 2025), marking its first entry into the premium live resin-liquid diamond vape category with 1g 510 cartridges combining 80% live resin with 20% liquid diamonds. Products are available through pharmacy and clinical distribution channels with patient registration required for purchases.
Differentiator
Problem solved
Functional benefit
Brands
- Amped: Premium live resin-liquid diamond vape product line featuring 1g 510 cartridges in strains Space Age CK and Blueberry DNTS, combining 80% Legit Live Resin with 20% Liquid Diamonds.
Products and services
- Dried Flower Pre-packaged dried cannabis flower sold in various gram sizes to medical cannabis patients registered with Health Canada-authorized providers.
- Pre-Rolls Pre-rolled cannabis joints offered to medical cannabis patients for convenient consumption without manual rolling.
- Capsules Oral cannabis capsules sold to medical cannabis patients as a measured, dose-controlled alternative to inhalation.
- Oils Cannabis oils sold to medical cannabis patients for sublingual or ingestible use with measured dosing.
- Edibles Cannabis-infused edible products such as gummies sold to medical cannabis patients as a smoke-free consumption option.
- Vapes Cannabis vape cartridges and devices sold to medical cannabis patients, including the Amped Live Resin Liquid Diamond vape line.
- Concentrates Cannabis extracts and concentrates (such as live resin) sold to medical cannabis patients for higher-potency applications.
- Topicals Cannabis-infused topical products sold to medical cannabis patients for localized external application.
- Beverages Cannabis-infused beverages sold to medical cannabis patients as an alternative, smoke-free consumption format.
- Amped Live Resin Liquid Diamond Vape Cartridges High-potency live resin liquid diamond vape cartridges launched under the Redecan brand in December 2025, targeting medical cannabis patients seeking concentrated extract vaporization.
Companies that use Redecan
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Redecan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Redecan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tilray MedicalcoreRedecan is a subsidiary brand operated under Tilray Brands Inc. through its Aphria Inc. subsidiary. Tilray Medical serves as the parent medical cannabis division managing Redecan and other brands including Good Supply. The expansion in Australia includes Redecan and Good Supply brands targeting enhanced treatment options.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Redecan competitors and assessment
Company assessmentBroad incumbents
- Tilray Brands: Redecan's publicly traded parent company (NASDAQ: TLRY). Tilray is the largest comparator because Redecan is literally operated as one of Tilray Medical's five sub-brands, sharing distribution, manufacturing, and marketing infrastructure across Canada, Australia, and Europe.
Direct peers
- Canopy Growth Corporation: Canadian licensed producer with a significant medical cannabis business (Spectrum Therapeutics) operating across flower, oils, capsules, and vapes. Direct competitor in the same Canadian medical pharmacy/patient channel and competes for prescriber mindshare with Redecan.
- Aurora Cannabis: Large Canadian licensed producer with a substantial medical cannabis division (Aurora Med) distributing through pharmacy channels. Overlaps Redecan across flower, oils, capsules, and vapes with comparable patient-registration workflows.
- OrganiGram Holdings: Canadian licensed producer serving both medical and adult-use channels with flower, pre-rolls, vapes, and edibles. Competes for pharmacy shelf space and direct patient sales with the same SKU breadth Redecan carries.
- Cronos Group: Canadian cannabis producer with medical and consumer product lines across multiple formats. Competes with Redecan in the regulated Canadian and international medical channels where both companies operate.
- HEXO Corp: Canadian licensed producer offering medical cannabis products and consumer formats through established Canadian distribution. Comparable in product format breadth and pharmacy-channel focus to Redecan's offerings.
Regional players
- Vitura Health (formerly Cann Group): Australian medical cannabis cultivator and distributor. Directly comparable as Redecan and Good Supply brands just entered Australia through Tilray, putting Redecan in head-to-head competition with Vitura on patient access and prescriber relationships.
Emerging players
- High Tide Inc. Canadian cannabis retailer and accessories distributor (Canna Cabana) with growing medical and consumer reach. Overlaps Redecan on distribution/retail footprint and accessories merchandising within the Canadian cannabis value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Redecan social profiles
Digital presenceRedecan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redecan leadership team
Management profileNumber of profiles
Profiles3 records
Redecan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redecan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redecan
What does Redecan do?
Redecan is a Canadian medical cannabis brand that cultivates, manufactures, and distributes a range of cannabis products including dried flower, pre-rolls, capsules, oils, edibles, beverages, vapes, concentrates, and topicals. Operating as a brand under Tilray Medical, Redecan supplies patients registered with Health Canada-authorized cannabis clinics and pharmacies, with a catalogue that includes products such as Amped Live Resin Liquid Diamond vape cartridges (launched December 2025).
Is Redecan a public or private company?
Redecan is a public company. It is classified as corporate owned and is currently operating.
When was Redecan founded?
Redecan was founded in 1990. It employs 51 to 100 people.
Where is Redecan based?
Redecan is headquartered in Fonthill, Canada, in the North America region.
How does Redecan make money?
One revenue line is on record: medical Cannabis Product Sales.
Who are Redecan's main competitors?
Tilray Brands is listed as a broad incumbent. Direct peers are Canopy Growth Corporation, Aurora Cannabis, OrganiGram Holdings, Cronos Group and HEXO Corp. Vitura Health (formerly Cann Group) is listed as a regional player. High Tide Inc. is listed as an emerging player.
Does Redecan have an API?
No public API is recorded for Redecan.
What industry is Redecan in?
Redecan's product category is Medical Cannabis. Its primary akta.pro industry code is CRANAFAI, Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services), with a secondary code of CRANAHAH, Vape & Cartridge Accessories (Batteries, Chargers, Pods). Its NAICS code is 456110 and its SIC code is 5912.