What Decor & You does

Decor & You is a U.S.-based, privately held franchise brand operating in full-service interior decorating design. The company delivers decorating services through a network of certified style advisors operating across 13 U.S. regions spanning Connecticut, Massachusetts, New Hampshire, New Jersey, Rhode Island, New York metro-adjacent areas, Texas (Dallas), Colorado (Denver metro), Nebraska (Omaha), and the Washington D.C. metro area including Northern Virginia. Its service range covers residential, commercial/office, and outdoor space design, spanning DIY guidance through full-concierge redecoration, with engagements addressing kitchens, bathrooms, living rooms, bedrooms, children's rooms, playrooms, family rooms, and dining rooms.

The core product is the Interior Decorating Services offering, supported by the proprietary Styleprint Design System and Styleprint Success Surveys, which are assessment tools used during in-home consultations to define client style preferences and project scope. The Southbury, Connecticut training academy (Decorating 101 Academy) supplies the franchise network with certified decorators through programs including the 3-day 'Step into Decorating' course, with the site reporting 15 years of operation producing hundreds of decorators. The company maintains no disclosed proprietary software platform, API, mobile app, or AI-driven design tooling; technology usage appears confined to standard web properties (website, social channels, marketplace profiles on Houzz and HomeAdvisor).

Decor & You operates as a franchise system generating revenue through service fees (consultations, color plans, room plans, full-concierge redecoration) and sales of exclusive decorating products delivered by independently owned franchisees. Pricing is not publicly disclosed; customers contact local decorators for bespoke quotes. Marketing is conducted through organic social (Facebook, Pinterest, Twitter, LinkedIn), referral partnerships (HomeAdvisor, Houzz), and content marketing (free seasonal magazines and decorating guides). The company is privately held with no parent, no institutional investors, no funding rounds, and no disclosed revenue or headcount growth trends.

Name

Decor & You

Legal name

Decor & You

Website

http://decorandyou.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Decor & You is a U.S.-based interior decorating franchise brand delivering residential, commercial, and outdoor design services through a network of certified local decorators operating across 13 U.S. regions, supported by its proprietary Styleprint assessment system and Southbury, CT training academy.

Ownership category

akta.pro rank

Product category

Interior Decorating Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior decorating services
• Residential design
• Home decor consultation
• Decorator franchise
• Room design planning

Headquarters

HQ city

Southbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Interior Decorating Services: Decor & You generates revenue through its network of franchisees and certified decorators who provide interior decorating services to residential and commercial clients. Revenue is derived from service fees for decorating consultations, room plans, color plans, and full-concierge redecorating services, as well as sales of exclusive decorating products.
2. Exclusive Decorating Products: Revenue is generated from the sale of exclusive decorating products to clients as part of full-service decorating engagements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Decor & You provides full-service interior decorating design through a national franchise network of certified style advisors. Services range from DIY guidance and color/room plans to full-concierge redecoration for residential and commercial clients, supported by the proprietary Styleprint Design System methodology and exclusive decorating products.

Product overview

Decor & You operates as a full-service interior decorating design franchise brand offering a unified service model. The core offering is Interior Decorating Services, which provides design consultation ranging from DIY guidance to full-concierge service. The company also offers the proprietary Styleprint Design System as its assessment and design methodology, and operates the Decorating 101 Academy as an education program for aspiring decorators seeking certification. These components work together: the Academy trains new decorators who then use the Styleprint Design System methodology to deliver Interior Decorating Services to residential and commercial clients across multiple U.S. locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Decorating Services Full-service interior decorating design services ranging from DIY guidance to full-concierge redecoration. Covers residential decorating, commercial/office decorating, outdoor space design, and room-specific design for kitchens, bathrooms, living rooms, bedrooms, children's rooms, playrooms, family rooms, and dining rooms.
• Styleprint Design System

Quantifiable outcome

• Certified decorators help clients avoid costly decorating mistakes
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• HomeAdvisorcoreChannel Partner/ Reseller/ DistributorDecor & You maintains a professional listing on HomeAdvisor platform with approved service provider status and ongoing reviews, generating referral leads from homeowners seeking interior decorating services.
• HouzzcoreChannel Partner/ Reseller/ DistributorDecor & You maintains a professional profile on Houzz platform with badge recognition, driving visibility and referral leads from the interior design marketplace.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Decorating Den Interiors: Long-established U.S. interior decorating franchise with a similar model of certified designers providing in-home consultations across multiple states. Closest direct competitor because of shared franchise structure, residential focus, and Styleprint-like client engagement approach.
• Havenly: Online interior design platform connecting consumers with professional designers for room-by-room design packages at accessible price points. Competes with Decor & You for the same homeowner segment but via a digital-first delivery model.
• Modsy: Virtual interior design service that produces 3D renderings of customers' rooms with designer guidance. Overlaps with Decor & You on residential decorating but differentiates through 3D visualization technology and lower-touch service tiers.

Emerging players

• Laurel & Wolf: Online marketplace connecting homeowners to vetted interior designers for e-design projects. Adjacent competitor to Decor & You, addressing the same DIY-friendly and digitally savvy homeowner audience.
• Homepolish: Interior design service platform connecting clients with vetted interior designers for in-home projects. Targets similar homeowner and small commercial clients with flexible engagement models comparable to Decor & You's tiered offerings.
• Interior Define: Direct-to-consumer custom furniture brand that pairs customers with design consultants for room planning. Comparable to Decor & You on the in-home consulting experience but anchored around a proprietary furniture line rather than full decorating services.

Broad incumbents

• IKEA Home Design Services: Global furniture retailer offering in-store and remote interior design services tied to its product catalog. Competes with Decor & You on residential decorating and has significantly greater brand awareness and budget.
• Pottery Barn Design Services: Williams-Sonoma-owned home furnishings brand offering free in-home and virtual interior design services. Overlaps with Decor & You's residential decorating value proposition but ties clients to its own product line.
• West Elm (Williams-Sonoma): Modern home furnishings retailer offering in-home design services through its stylists. Comparable to Decor & You on residential target market and full-room design scope but operates from a fixed product catalog.
• Room & Board: Modern home furnishings retailer offering free in-home design services with staff designers. Competes with Decor & You for the same residential decorating customer but differentiates through its own American-made product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/decorandyou
• Facebookfacebook.com/decorandyoufranchiseheadquarters
• LinkedInlinkedin.com/company/karenpowelldecorandyou
• Pinterestpinterest.com/decorandyouhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decor & You