Watertown Urban Mission
Watertown Urban Mission is a 1968-founded nonprofit in Watertown, NY, providing emergency social services, thrift retail, financial-literacy education, and annual fundraising events to residents of Jefferson County, New York.
- Company typePrivate
- Founded1968
- HeadquartersWatertown, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Watertown Urban Mission does
Watertown Urban Mission is a nonprofit human services organization founded in 1968 and headquartered at 247 Factory Street, Watertown, NY, serving residents of Jefferson County in New York's North Country region. The organization operates a CARE/Navigation Center that delivers direct social-service assistance to community members in need, a thrift store that generates earned retail revenue, and a Financial Class program focused on financial-literency education. Its recurring programs are augmented by community fundraising vehicles including Dueling Pianos (in its third annual iteration in 2025) and Run for Recovery.
Watertown Urban Mission firmographics
Firmographics- Name
- Watertown Urban Mission
- Legal name
- Watertown Urban Mission
- Website
- https://watertownurbanmission.org
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Watertown Urban Mission is a 1968-founded nonprofit in Watertown, NY, providing emergency social services, thrift retail, financial-literacy education, and annual fundraising events to residents of Jefferson County, New York.
- Ownership category
- akta.pro rank
Watertown Urban Mission industry classification
Industry- Product category
- Community Social Services
- NAICS
- Community Housing Services (62422)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Watertown Urban Mission is headquartered
LocationHeadquarters
- HQ city
- Watertown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Watertown Urban Mission business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations and Fundraising: Nonprofit organization that relies on donations and community support to serve Jefferson County residents.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Watertown Urban Mission product offering
Product offeringCore offering
Watertown Urban Mission is a community-based nonprofit organization that delivers direct social services and support to Jefferson County residents through a CARE/Navigation Center providing community assistance and case navigation, a thrift store offering affordable clothing and household goods, and financial literacy classes. The organization supplements these programs with community fundraising events such as the annual Dueling Pianos fundraiser and the Run for Recovery.
Product overview
Watertown Urban Mission is a community nonprofit organization serving Jefferson County, offering a coordinated set of social services and programs. The organization operates a CARE/Navigation Center providing direct assistance to community members, complemented by a thrift store retail service. Educational programming includes financial literacy classes. The organization also hosts signature fundraising events including the annual Dueling Pianos fundraiser and Run for Recovery. These programs work together to provide holistic community support and resources.
Differentiator
Problem solved
Functional benefit
Products and services
- CARE/Navigation Center Walk-in community assistance and navigation service for individuals and families in need within Jefferson County; provides direct support, referrals, and resource navigation. Open Monday-Friday 9:00AM-4:00PM at 247 Factory Street, Watertown.
- Thrift Store Discount retail store offering affordable clothing and household items to the Jefferson County community; proceeds support the organization's programs. Open Monday-Thursday 9:00AM-3:30PM, closed Friday.
- Financial Class Financial literacy education program that helps Jefferson County community members build skills to manage personal finances.
- Dueling Pianos Fundraiser Annual dueling pianos fundraising event featuring live music entertainment; the 3rd Annual edition took place in 2025, with tickets sold via Eventbrite and corporate sponsorship opportunities offered.
- Run for Recovery Fitness-focused community fundraising event supporting recovery programs operated by the organization.
Companies that use Watertown Urban Mission
Customer profileSegments1 record
Ideal customer profiles3 records
Watertown Urban Mission technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Watertown Urban Mission partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LINK Strategic PartnersminorVendor that created the organization's website.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Watertown Urban Mission competitors and assessment
Company assessmentDirect peers
- United Way of Northern New York: Direct peer as a regional United Way that aggregates workplace donations and funds member agencies delivering community support in Jefferson County.
- Salvation Army of Watertown: Direct peer operating emergency assistance, thrift operations, and community programming in the same Watertown/Jefferson County market with a comparable donation-driven model.
- Community Action Planning Council of Jefferson County: Direct peer as a community action agency serving the same Jefferson County, NY geography with overlapping anti-poverty, case-management, and emergency-assistance programs.
- Goodwill of Northern and Central New York: Direct peer combining a nonprofit thrift operation with workforce/financial capability programming in overlapping New York geographies, mirroring the Urban Mission model.
- Catholic Charities of Northern New York: Direct peer providing human services, navigation, and emergency support across the same regional footprint, competing for similar grants and donor dollars.
Regional players
- Northern Regional Center for Independent Living: Regional peer delivering navigation and case-management services for vulnerable residents in the same northern NY service area, vying for similar state and foundation grants.
- Volunteer Transportation Center: Regional peer providing community-access services across Jefferson and adjacent counties; complementary rather than head-to-head, but draws on overlapping donor and volunteer pools.
Broad incumbents
- Feeding America (regional food banks serving NY): Broader incumbent in emergency food and relief, operating partner pantries that overlap with the Urban Mission's emergency-assistance mission and influence local donor behavior.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Watertown Urban Mission social profiles
Digital presenceWatertown Urban Mission financial estimates
Financial estimateRevenue estimate
Valuation estimate
Watertown Urban Mission leadership team
Management profileNumber of profiles
Watertown Urban Mission funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Watertown Urban Mission M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Watertown Urban Mission
What does Watertown Urban Mission do?
Watertown Urban Mission is a community-based nonprofit organization that delivers direct social services and support to Jefferson County residents through a CARE/Navigation Center providing community assistance and case navigation, a thrift store offering affordable clothing and household goods, and financial literacy classes. The organization supplements these programs with community fundraising events such as the annual Dueling Pianos fundraiser and the Run for Recovery.
Is Watertown Urban Mission a public or private company?
Watertown Urban Mission is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Watertown Urban Mission founded?
Watertown Urban Mission was founded in 1968. It employs 11 to 50 people.
Where is Watertown Urban Mission based?
Watertown Urban Mission is headquartered in Watertown, United States, in the North America region.
How does Watertown Urban Mission make money?
One revenue line is on record: donations and Fundraising.
Who are Watertown Urban Mission's main competitors?
Direct peers on record are United Way of Northern New York, Salvation Army of Watertown, Community Action Planning Council of Jefferson County, Goodwill of Northern and Central New York and Catholic Charities of Northern New York. Regional players are Northern Regional Center for Independent Living and Volunteer Transportation Center. Feeding America (regional food banks serving NY) is listed as a broad incumbent.
Does Watertown Urban Mission have an API?
No public API is recorded for Watertown Urban Mission.
What industry is Watertown Urban Mission in?
Watertown Urban Mission's product category is Community Social Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 62422.