What Hobbywing Technology does

Hobbywing Technology (好盈科技), founded in 2005 and headquartered in Shenzhen, China, designs and manufactures brushless power systems for unmanned aerial vehicles (UAVs), radio-controlled (RC) hobby platforms, and personal electric mobility applications. Its core technology stack integrates brushless motors, electronic speed controllers (ESCs), and propellers into unified propulsion packages organized as the P Series (high-voltage 400V/800V for heavy-lift industrial drones and eVTOL), X Series (multi-rotor integrated power for agricultural and inspection drones), and H Series (coaxial counter-rotating systems for heavy-payload logistics drones). Standalone motor lines span 28XX-138XX stator sizes and ESCs rated 2S-24S, with proprietary patent-protected features including exposed-stator rotor cooling, 220°C high-temperature magnet wire, BEC anti-reverse circuits for redundant power, and dual motor/ESC temperature monitoring with risk warning on the H15MD series. The RC hobby segment carries differentiated sub-brands — XeRun (professional racing), EzRun (high-end entertainment), QuicRun (economical), SeaKing (boats, IP67 waterproof), and Platinum/FlyFun/SkyWalker/FPV Racing (aerial) — while personal mobility covers electric motorcycles, four-wheel skateboards, and two-wheel scooters.

The company operates a vertically integrated hardware model through its wholly-owned manufacturing subsidiary Huizhou Haoying Motor Co., Ltd., generating revenue almost entirely from B2B hardware sales (UAV propulsion systems, RC hobby components, personal mobility controllers). Go-to-market is hybrid: direct OEM/integration partnerships with industrial UAV builders (named customers include STAR Technology/星穹科技 for XJ-X150/XJ-X250 airframes, Yiku Aviation, Xi'an Exploration Eagle Aviation, and Guangxi Beixing Aviation) for the high-voltage B2B segment; a global dealer/distributor network plus trade-show presence at Xponential Europe, DroneShow Brazil, Korea DSK, SAHA Expo Turkey, and the Shenzhen International Drone Expo for international reach; and the HW Link App plus official e-commerce channel for consumer products. Pricing is quote-based for enterprise UAV deals and standardized through dealers for hobby products. The April 2026 AS9100D aerospace quality certification and the launch of P50M and P115M high-voltage systems in early 2026 mark a deliberate pivot upmarket toward heavy-lift industrial UAV and eVTOL propulsion.

Name

Hobbywing Technology

Legal name

深圳市好盈科技股份有限公司

Website

https://www.hobbywing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hobbywing Technology (好盈科技) is a Shenzhen-based manufacturer of brushless motors, ESCs, and integrated propulsion systems serving commercial UAV integrators, RC hobby racers, and personal electric mobility customers globally since 2005.

Ownership category

akta.pro rank

Product category

Brushless Power Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Engine Equipment Manufacturing (333618)

SIC

Motors & Generators (3621), Aircraft Parts & Auxiliary Equipment, Nec (3728)

akta.pro primary industry

UAS Power Systems & Propulsion (Motors, ESCs, Batteries, Fuel Cells) (IMABAIAK)

akta.pro secondary industries

VTOL & Hybrid UAV Platforms (IMABAIAC), DC Motors (Brushed, Brushless DC) (IMAGACAB), Consumer Non-Imaging Drones (Toy/FPV, Racing, Delivery/Utility) (CRACARAH)

Keywords

• Brushless power systems
• Drone propulsion systems
• Electronic speed controllers
• RC racing motors
• Personal electric mobility

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. UAV Propulsion Systems: Complete propulsion systems for commercial drones including multi-rotor, VTOL, fixed-wing, and FPV applications. Includes integrated power packages, motors, ESCs, propellers, and accessories
2. RC Hobby Power Systems: Brushless power systems for RC cars and boats including XeRun (professional), EzRun (high-end entertainment), QuicRun (economical), SeaKing (boat) series
3. Personal Electric Mobility: Power systems for electric scooters and electric skateboards including controllers and motors
4. Accessories and Components: DataLinkBox data boxes, programming tools, rotors, and spare parts for power systems

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Hobbywing Technology researches, manufactures and sells brushless power systems for UAVs, RC vehicles/boats and personal electric mobility. Its portfolio includes electronic speed controllers (ESCs), brushless motors and fully integrated propulsion packages (P Series high-voltage 400V/800V, X Series, H Series coaxial) covering multi-rotor, VTOL, fixed-wing, FPV, RC racing and e-mobility applications. The company supports industrial drone OEMs via direct enterprise sales and the global RC hobby market through a worldwide dealer network.

Product overview

Hobbywing Technology (好盈科技) is a global leader in brushless power systems, offering a comprehensive portfolio spanning UAV/aerial propulsion, RC vehicle/boat racing, and personal green mobility sectors. The product architecture consists of integrated power system lines (P Series high-voltage, X Series, H Series coaxial) combining motors, ESCs, and propellers, alongside individual component categories. For industrial drones, the company provides complete propulsion solutions including multi-rotor, VTOL/pushprop, and fixed-wing cruise power systems with motors ranging from 28XX to 138XX series and ESCs from 2S to 24S. The RC hobby segment includes distinct branded lines: XeRun (professional competition), EzRun (high-end entertainment), and QuicRun (budget) for cars; SeaKing V4/V2/Pro for boats; and Platinum/FlyFun/SkyWalker/FPV Racing for aerial applications. Personal mobility products cover electric motorcycles, four-wheel skateboards, and two-wheel scooters. Accessories include DataLinkBox G3, LCD Program Box Pro, and OTA Programmer for system configuration and diagnostics.

Differentiator

Problem solved

Functional benefit

Brands

• HW Link App: Mobile application for configuring and managing Hobbywing electronic systems and ESCs
• DataLinkBox

Products and services

• P Series High Voltage Integrated Power Systems 400V–800V high-voltage integrated propulsion systems combining motors, ESCs and propellers for heavy-lift industrial drones, VTOL aircraft and eVTOL applications requiring extended flight time and high payload capacity.
• X Series Integrated Power Systems All-in-one propulsion systems for multi-rotor drones with integrated motor, ESC and propeller designs for agricultural plant protection, logistics and industrial inspection applications.
• H Series Coaxial Integrated Power Systems Coaxial integrated power systems with dual counter-rotating propellers for heavy-lift industrial drones requiring redundancy, high payload capacity and stability in logistics, firefighting and emergency response missions.
• XRotor Pro H110A 14S BLDC / FOC Industrial Drone ESCs Electronic Speed Controllers for drone applications ranging from small FPV setups (2S–6S) to heavy-lift industrial platforms (18S–24S), including domestically-produced all-China series for supply chain security.
• Multi-rotor Drone Motors (40XX–138XX Series) Brushless motors for multi-rotor drones available in various stator sizes (40mm–138mm) and power ratings to match different drone sizes and payload requirements.
• VTOL / Pushprop Motors (52XX–138XX Series) High-torque brushless motors specifically designed for vertical takeoff and landing (VTOL) fixed-wing drones, engineered for the demanding requirements of lift and cruise transitions.
• Fixed-Wing Cruise Motors (62XX–100XX Series) High-efficiency brushless motors for fixed-wing aircraft cruise propulsion and fuel-to-electric conversions, emphasizing long flight endurance and reliable operation.
• FPV Drone Motors (28XX–47XX Series) Compact, high-performance brushless motors designed for First-Person View (FPV) racing and freestyle drones, optimized for rapid acceleration and high rotational speeds.
• XeRun Series RC Car Power Systems Professional-grade sensorless brushless RC car power systems (ESCs and motors) designed for competitive racing, featuring high performance, precision control, and compliance with IFMAR/EFRA/ROAR regulations.
• EzRun Series RC Car Power Systems High-end entertainment-grade RC car brushless power systems balancing performance and affordability for hobbyist racing and performance driving.
• QuicRun Series RC Car Power Systems Economical entertainment-grade RC car brushless power systems offering good cost-performance ratio for entry-level and budget-conscious hobbyists.
• SeaKing V4 Series Boat ESCs High-end brushless boat ESCs (30A–300A) featuring IP67 waterproof rating, Bluetooth connectivity, built-in data logging and super BEC for powering high-performance RC boats.
• SeaKing Pro Series Competition Boat ESCs Competition-grade brushless boat ESCs engineered for small form factor with strong performance, targeting competitive RC boat racing.
• Platinum Series Aerial ESCs Professional brushless ESCs for RC helicopters and large electric fixed-wing aircraft, featuring compact design, strong heat dissipation, programmable switch BEC and advanced governor performance.
• FlyFun Series Aerial ESCs Aerial brushless ESCs for recreational RC aircraft, providing reliable performance and ease of use for hobbyist flying applications.
• SkyWalker Series Budget Aerial ESCs Economical brushless ESCs for entry-level RC aircraft, providing an affordable path into the hobby with reliable performance.
• FPV Racing Series (ESCs, Motors, Flight Controllers, Flight Towers) Complete power and control solutions for FPV racing drones, including ESCs, flight controllers, motors and flight towers designed for competitive racing performance.
• DataLinkBox G3 and DataLink V3 Application Next-generation data box and DataLink V3 mobile application for configuring drone power system parameters, providing efficient, intuitive and reliable parameter tuning.
• LCD Program Box Pro Multi-language LCD programming box with 2.8-inch high-resolution display, wheel button operation, parameter import/export and built-in Bluetooth for OTA wireless tuning and firmware updates.
• OTA Programmer Compact Bluetooth wireless module for smartphone-based ESC parameter adjustment, firmware upgrades and real-time data recording, enabling cable-free programming and diagnostics.
• Electric Motorcycle Control Systems Brushless power control systems for electric motorcycles emphasizing safety, stability and efficiency for personal green mobility applications.
• Four-Wheel Electric Skateboard Power Systems Complete brushless power solutions for four-wheel electric skateboards, including controllers and motors designed for smooth, responsive riding experience.
• Two-Wheel Electric Scooter Power Systems Brushless control systems for two-wheel electric scooters focused on safety and reliable operation for daily personal transportation.
• Carbon Fiber Drone Propellers High-strength carbon fiber drone propellers designed for VTOL and fixed-wing applications, providing efficient thrust generation and durability in demanding operational environments.

Quantifiable outcome

• P50M system provides 50kg rated thrust with 7.1 g/W efficiency for heavy-lift UAV applications
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered major and core.

• 易酷航空 (Yiku Aviation)majorStrategic or Co-development Partner · 12 June 2026X8 G2 integrated power system deployed for Yiku Aviation's industrial multi-rotor UAV achieving 20m/s cruise speed and 70-minute endurance. Yiku Aviation focuses on multi-scenario, high-safety industrial multi-rotor UAV solutions.
• 西安探索鹰航空科技有限公司 (Xi'an Exploration Eagle Aviation Technology)majorStrategic or Co-development Partner · 3 April 2026HOBBYWING provides complete power solutions for Exploration Eagle's FS60E light-weight VTOL fixed-wing drone, a 63kg-class aircraft integrating satellite communication with long-endurance platform for remote operations in complex environments.
• 广西北星航空科技有限公司 (Guangxi Beixing Aviation)majorStrategic or Co-development Partner · 11 March 2026H15MD Plus coaxial power system deployed for heavy-load drone mountain cargo operations in low-altitude economy applications. Guangxi Beixing is a professional UAV technology solution provider in Guangxi, specializing in low-altitude application scenarios.
• STAR Technology (星空科技)coreStrategic or Co-development Partner · 12 February 2026HOBBYWING's P115M 800V propulsion system integrated into STAR Technology's XJ-X250 oil-electric hybrid multi-rotor UAV for 700kg-class applications. The integrated design with full titanium alloy frame maximizes payload potential using the industry's first 800V integrated power system.
• STAR Technology (星空科技)coreStrategic or Co-development Partner · 5 February 2026HOBBYWING's P50M 400V high-voltage propulsion system integrated into STAR Technology's XJ-X150 hybrid-electric coaxial UAV for heavy-lift missions including drone logistics, firefighting, emergency response, and oil/gas inspection. The XJ-X150 achieves 510kg max takeoff weight with 150kg payload and 60+ minute flight times. P50M provides 50kg rated thrust with 7.1 g/W efficiency and has passed 85°C high-temperature and vibration qualification testing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emax RC: Manufacturer of brushless motors, ESCs and FPV racing drone components; a direct competitor in Hobbywing's FPV and small multi-rotor propulsion segments.
• T-Motor (Topotek): Chinese manufacturer of brushless motors and ESCs for multi-rotor, VTOL and FPV drones; the closest head-to-head competitor to Hobbywing in commercial and hobby UAV propulsion, including integrated power systems and high-voltage product lines.
• KDE Direct: US-based designer and manufacturer of high-performance brushless motors and ESCs for commercial UAVs, heavy-lift platforms and industrial applications, overlapping directly with Hobbywing's XRotor, Platinum and heavy-lift product lines.
• Scorpion Power System: Manufacturer of brushless motors for RC helicopters, RC airplanes and UAV applications; competes with Hobbywing's Platinum, FlyFun and SkyWalker aerial ESC/motor lines in the professional RC aerial segment.
• Castle Creations: US-based manufacturer of brushless ESCs and motors for RC cars, crawlers and drones, directly competing with Hobbywing's XeRun, EzRun and QuicRun RC car power system lines.
• Tekin RC: US-based maker of sensor-based brushless ESCs and motors for competition RC cars; competes in the same IFMAR/EFRA/ROAR-compliant RC car racing segment as Hobbywing's XeRun line.
• Lumenier / GetFPV: Producer of brushless motors, ESCs and propulsion stacks for FPV racing and freestyle drones; overlaps with Hobbywing's FPV Racing Series and small multi-rotor motor portfolio.

Broad incumbents

• Maxon Motor: Swiss broad-line manufacturer of high-precision DC and brushless motors and drives for industrial, medical, aerospace and robotics applications; an established incumbent that competes in premium and aerospace-grade UAV/robotics motor slots where Hobbywing is now positioning via AS9100D.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hobbywingsz
• LinkedInlinkedin.com/company/hobbywing-technology
• Instagraminstagram.com/hobbywing
• Xx.com/HOBBYWING_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobbywing Technology