Professional Loss Adjusters
Professional Loss Adjusters is a Newton, Massachusetts-based public insurance adjusting firm that represents policyholders (not insurers) in residential, commercial, condominium, and rental property claims, charging contingency fees based on settlement size across 21+ U.S. states and the U.S. Virgin Islands.
- Company typePrivate
- Founded1894
- HeadquartersNewton, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Professional Loss Adjusters does
Professional Loss Adjusters, Inc. is a privately held public insurance adjusting firm headquartered at 343 Washington St., Suite 202, Newton, Massachusetts. The firm is led by President Leonard Theran, who holds an engineering degree from MIT and an MBA from Stanford, and operates with a team of 1-10 employees including NAPIA-accredited public adjusters, some of whom are former insurance company staff. PLA represents policyholders — not insurers — in residential, commercial, condominium, and rental property insurance claims covering fire, water/flood, ice/snow, hurricane, and other natural disaster damage. Its core product is end-to-end claim management: research, on-site inspection (using FLIR thermal moisture detection and 3D virtual walk-through capture), documentation, contents valuation, additional living expense and business interruption calculation, negotiation, and where required, arbitration and mediation. Operating geographies span 21+ U.S. states and the U.S. Virgin Islands via direct and affiliate licensing.\n\nRevenue is generated exclusively on a contingency basis: the firm earns a percentage (specific rate undisclosed) of the final insurance settlement, aligning its incentives with maximizing client recovery. Public materials cite per-claim 'value added' ranging from $100,000 to several million dollars and initial-offer multipliers of 10x-53x, with documented settlements of $180,000 to over $1 million across residential water, ice-dam, and hurricane cases. Go-to-market is sales-led and direct-to-consumer: a 24/7 toll-free line, website contact form, contractor referrals (notably a relationship initiated with contractor Brian Lannery during the 2015 ice-dam crisis), and an extensive content/case-study marketing engine across the firm website, video library, and social channels (Facebook, X, Instagram, YouTube, LinkedIn). The firm holds BBB A+ accreditation and active memberships in NAPIA (Member ID 3129) and the Massachusetts Association of Public Insurance Adjusters. There are no disclosed funding rounds, no institutional investors, no M&A activity, and no parent company — ownership appears concentrated with the founders/management. No revenue figures are publicly disclosed.
Professional Loss Adjusters firmographics
Firmographics- Name
- Professional Loss Adjusters
- Legal name
- Professional Loss Adjusters, Inc.
- Website
- https://professionallossadjusters.com
- Company type
- Private
- Founded year
- 1894
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Professional Loss Adjusters is a Newton, Massachusetts-based public insurance adjusting firm that represents policyholders (not insurers) in residential, commercial, condominium, and rental property claims, charging contingency fees based on settlement size across 21+ U.S. states and the U.S. Virgin Islands.
- Ownership category
- akta.pro rank
Professional Loss Adjusters industry classification
Industry- Product category
- Public Insurance Adjusting Services
- NAICS
- Claims Adjusting (524291), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Claims Advocacy & Loss Recovery Services (FSAEADAH)
- akta.pro secondary industry
- Catastrophe Claims & Loss Adjustment Services (FSAOACAO)
Keywords
Where Professional Loss Adjusters is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Professional Loss Adjusters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Contingency-Based Service Fees: Revenue is generated through contingency fees calculated as a percentage of the final insurance claim settlement. This model aligns the company's financial interests directly with clients' outcomes—more money recovered for clients means higher fees for the company. The company explicitly states their service fee is a small percentage offset by better settlements than clients could obtain independently.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency fee based on settlement amount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Professional Loss Adjusters product offering
Product offeringCore offering
Professional Loss Adjusters is a public insurance adjusting firm that advocates exclusively for policyholders in property insurance claims. Its licensed adjusters research, document, and negotiate claims with insurance carriers on behalf of homeowners, commercial property owners, condominium associations, and rental property owners, working on a contingency fee basis to maximize settlement amounts. Services cover fire, water/flood, natural disaster, and ice/snow damage across residential and commercial properties.
Product overview
Professional Loss Adjusters is a public insurance adjusting firm that operates as a single service offering rather than a software platform. The core product is public insurance claim adjustment services, where licensed adjusters advocate for policyholders to maximize insurance settlements. The company specializes in commercial, residential, condominium, and rental property claims across multiple damage categories including fire, water/flood, natural disasters, and ice/snow. Services include building damage assessment, contents valuation, additional living expense claims, and business interruption claims. The company operates on a contingency fee basis, earning a percentage of the settlement achieved.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Insurance Claim Adjustment Services Expert public adjusting services that represent policyholders in property insurance claims, handling research, preparation, and filing to maximize settlements from insurance companies. The service includes building damage assessment, contents valuation, additional living expense claims, and full negotiation through settlement, arbitration, or mediation.
- Commercial Insurance Claims Handling Specialized claim adjustment for commercial properties, factories, and industrial buildings, including business interruption and extra expense coverage optimization. Designed for manufacturers, restaurants, retail stores, and professional offices with property losses affecting their operations.
- Residential Insurance Claims Management Claim preparation and support services for homeowners, including building damage assessment, contents valuation, and additional living expense claims. Targeted at individual homeowners and residential property owners who have suffered property losses.
- Condominium Insurance Claims Services Insurance claim handling for condominium associations and individual condo unit owners, addressing building and contents damage. Coordinates claims across multiple units and ensures sufficient funds for complete reconstruction and code compliance.
- Rental Property Insurance Claims Claim adjustment services for rental property owners and landlords, covering building damage and loss of rental income during the repair period. Handles hurricane, fire, flood, and storm damage claims for rental properties.
- Fire Damage Claims Processing Expert handling of fire-related insurance claims including smoke damage, water damage from firefighting, and full property restoration documentation. Fires can be started by electrical wiring, lightning, dryer vents, cooking, and other causes; the service ensures settlements cover all related damage types.
- Water and Flood Damage Claims Specialized assessment and documentation of water and flood damage, leveraging FLIR moisture detection and 3D virtual walk-through technology to identify hidden damage not visible to the naked eye. Used for residential and commercial water intrusion claims.
- Natural Disaster Claims Services Claims handling for hurricanes, tornadoes, earthquakes, lightning strikes, blizzards, and other natural disaster-related property damage. Covers residential and commercial multi-peril losses across the firm's 22-state plus US Virgin Islands service area.
- Ice and Snow Damage Claims Expert assessment of ice dam damage, collapsed roofs, frozen pipes, and other cold-weather-related property insurance claims. Addresses both visible and hidden damage caused by freezing temperatures, high wind, heavy snow, and ice.
Quantifiable outcome
- Policyholders increase payouts by 10, 20, or even 50 times the initial insurance company offer
- +2 more outcomes
Companies that use Professional Loss Adjusters
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Professional Loss Adjusters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Professional Loss Adjusters partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- National Association of Public Insurance Adjusters (NAPIA)coreProfessional membership organization for public insurance adjusters. PLA is a member (Member ID: 3129). Members must adhere to NAPIA's code of ethics, obtain certification, and participate in ongoing professional education. NAPIA accreditation serves as a quality indicator for clients seeking qualified public adjusters.
- Massachusetts Association of Public Insurance Adjusters (MAPIA)coreState-level professional association for public insurance adjusters in Massachusetts. Membership indicates adherence to state professional standards and local industry best practices.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Professional Loss Adjusters competitors and assessment
Company assessmentDirect peers
- Greenspan Claims: Long-established public insurance adjusting firm representing policyholders on residential and commercial property claims, with a similar contingency-fee model and multi-state presence. Directly comparable in service offering, customer base, and business model to Professional Loss Adjusters.
- Tutwiler & Associates Public Adjusters: Large Southeast-focused public adjusting firm handling commercial and residential property claims on contingency. Comparable as a similarly-positioned policyholder advocate with strong catastrophe-event exposure and a regional anchor model like PLA.
- Allied Public Adjusters: Public insurance adjuster firm serving homeowners and businesses on property claims nationwide, operating on contingency. Closely mirrors PLA's service categories (fire, water, storm) and B2C referral-driven acquisition approach.
- Hudson Public Adjusters: Public adjusting firm representing policyholders on residential and commercial property insurance claims. Directly comparable in advocacy positioning and contingency-based revenue model.
- Kite Group Public Adjusters: Northeast-anchored public adjusting practice handling residential and commercial property claims on contingency. Comparable to PLA in geographic focus, client mix, and claim-type specialization (water, fire, storm).
- Citizens Adjustment: Independent public adjusting firm representing policyholders on property insurance claims with a contingency fee model. Comparable in scope of claim types served and direct-to-consumer GTM motion.
Broad incumbents
- Crawford & Company: Global claims management and independent adjusting firm serving insurers (carrier-side, unlike PLA). Included as a broad incumbent that defines the broader property-claims-services landscape in which PLA operates and competes for adjuster talent.
- Sedgwick: Large third-party claims administrator and loss adjusting firm serving carriers and self-insureds. Provides a useful scale benchmark for the claims-handling services market, even though Sedgwick predominantly works carrier-side.
Emerging players
- Claim Hero Public Adjusters: Newer public adjusting firm with digital-first marketing and a contingency model, overlapping PLA in core service categories. Represents the digitally-native competitive vector entering the category.
- Strategic Claims Advisory: Smaller public adjusting practice focused on commercial and high-value residential claims. Comparable as a boutique peer pursuing the higher-dollar end of the same contingency-based policyholder representation market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Professional Loss Adjusters social profiles
Digital presenceProfessional Loss Adjusters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Loss Adjusters leadership team
Management profileNumber of profiles
Profiles5 records
Professional Loss Adjusters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Loss Adjusters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Loss Adjusters
What does Professional Loss Adjusters do?
Professional Loss Adjusters is a public insurance adjusting firm that advocates exclusively for policyholders in property insurance claims. Its licensed adjusters research, document, and negotiate claims with insurance carriers on behalf of homeowners, commercial property owners, condominium associations, and rental property owners, working on a contingency fee basis to maximize settlement amounts. Services cover fire, water/flood, natural disaster, and ice/snow damage across residential and commercial properties.
Is Professional Loss Adjusters a public or private company?
Professional Loss Adjusters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Professional Loss Adjusters founded?
Professional Loss Adjusters was founded in 1894. It employs 1 to 10 people.
Where is Professional Loss Adjusters based?
Professional Loss Adjusters is headquartered in Newton, United States, in the North America region.
How does Professional Loss Adjusters make money?
One revenue line is on record: contingency-Based Service Fees.
Who are Professional Loss Adjusters's main competitors?
Direct peers on record are Greenspan Claims, Tutwiler & Associates Public Adjusters, Allied Public Adjusters, Hudson Public Adjusters, Kite Group Public Adjusters and Citizens Adjustment. Broad incumbents are Crawford & Company and Sedgwick. Emerging players are Claim Hero Public Adjusters and Strategic Claims Advisory.
Does Professional Loss Adjusters have an API?
No public API is recorded for Professional Loss Adjusters.
What industry is Professional Loss Adjusters in?
Professional Loss Adjusters's product category is Public Insurance Adjusting Services. Its primary akta.pro industry code is FSAEADAH, Claims Advocacy & Loss Recovery Services, with a secondary code of FSAOACAO, Catastrophe Claims & Loss Adjustment Services. Its NAICS code is 524291 and its SIC code is 6411.