YWomen

What YWomen does

YWomen is a US-based strategic consulting firm (legal entity Fushian LLC, headquartered in Roswell) that advises large organizations on Integrated Women's Leadership Strategies with a distinctive focus on engaging men as advocates for women's workplace advancement. The firm was launched around 2012 by Jeffery Tobias Halter, a former Director of Diversity Strategy for The Coca-Cola Company, two-time TEDx speaker, and author of 'WHY WOMEN: The Leadership Imperative to Advancing Women and Engaging Men' and 'Selling to Men, Selling to Women.' As of mid-2025, the founder is on an indefinite hiatus through 2026 and accepts only select consulting and speaking engagements.

The firm's product surface is service-led: customized keynotes, workshops, executive sessions, full-day immersion programs, and strategic diversity consulting engagements delivered directly by the founder. Productized ancillary assets include the Father of Daughter Initiative and '10 Actions for Advocates' pledge program (launched 2015), the weekly Win(e)d Down Wednesday podcast (launched 2021), the six-module 'Creating Gender Advocates' virtual series hosted on Thinkific (launched 2020, with two free introductory modules), a library of downloadable white papers, and two books. There is no proprietary software, no public API, and no technology platform; delivery is human consulting combined with off-the-shelf e-learning infrastructure.

YWomen's business model blends professional services, recurring digital subscriptions, and book royalties. Speaking and consulting fees are quote-based and not publicly disclosed; the virtual training series uses a freemium-to-paid model via Thinkific; and books are sold at retail (with one title historically offered at cost-of-shipping). Go-to-market is sales-led enterprise direct, supplemented by event-driven keynote bookings and community-led content marketing through blogs, podcasts, and LinkedIn. The named client roster is concentrated in Fortune 500 enterprises spanning technology (IBM, Amazon), consumer goods (Johnson & Johnson), automotive (Mercedes-Benz USA), luxury/beverage (Moët Hennessy, Coca-Cola), professional services (SHRM, PwC, Deloitte), financial services (Barclays), pharmaceuticals (Bristol-Myers Squibb), industrial (Caterpillar), and biotech (Genentech), with claimed reach across 40+ countries and five continents, though active operations are now constrained by the founder's hiatus.

Name

YWomen

Legal name

Fushian LLC

Website

https://ywomen.biz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

YWomen is a US-based strategic consulting firm that advises Fortune 500 enterprises on Integrated Women's Leadership Strategies, specializing in engaging men as advocates for women, delivered via keynotes, workshops, consulting, and a freemium virtual training series.

Ownership category

akta.pro rank

Product category

Diversity and Inclusion Consulting

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDAAAKAE

Workplace Communication & Professional Etiquette

Education/Adult & Continuing Education/Career Readiness & Employability Skills (Resume, Interview, Workplace Skills)

Keywords

• Gender strategy consulting
• Diversity inclusion advisory
• Women's leadership programs
• Male allyship training
• DEI keynote speaking

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Speaking Engagements: Keynotes, workshops, conference breakout sessions, and panel moderation for corporate events and conferences. Sessions are customized to organizational needs and available in-person or virtual.
2. Strategic Diversity Consulting: Customized consulting engagements to develop actionable business plans and strategies for Integrated Women's Leadership Strategies. Available for select consulting engagements.
3. Virtual Training Programs: The 'Creating Gender Advocates' six-module virtual series delivered through Thinkific platform, with free introductory modules and paid full program access.
4. Book Sales: Author revenue from book sales including 'WHY WOMEN, The Leadership Imperative to Advancing Women and Engaging Men' and 'Selling to Men, Selling to Women'. Books available for purchase with discounted shipping offers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

YWomen is a strategic consulting firm that helps organizations develop Integrated Women's Leadership Strategies by engaging men as advocates for advancing women in the workplace. Its core deliverables include customized keynote presentations, workshops, executive sessions, full-day immersion programs, strategic diversity consulting, and a six-module Creating Gender Advocates virtual training series. The founder Jeffery Tobias Halter, a two-time TEDx speaker and former Director of Diversity Strategy at The Coca-Cola Company, personally delivers or designs each engagement for enterprise clients.

Product overview

YWomen is a strategic consulting company founded by Jeffery Tobias Halter, a Gender Strategist and former Director of Diversity Strategy for The Coca-Cola Company. The company offers a portfolio of consulting services, speaking engagements, training programs, and thought leadership content focused on engaging men as advocates for advancing women in the workplace. Core offerings include Keynote Speaking Services, Strategic Diversity Consulting, Executive Sessions, and Full-Day Immersion Programs. The company operates the Father of Daughter Initiative (launched 2015) with downloadable pledge materials, produces the Win(e)d Down Wednesday Podcast, and delivers the six-module 'Creating Gender Advocates' virtual training series via Thinkific. Thought leadership is supported by downloadable white papers and two authored books: 'WHY WOMEN - The Leadership Imperative to Advancing Women and Engaging Men' and 'Selling to Men, Selling to Women'. YWomen also provides free tools including articles, LinkedIn content, podcast episodes, and pledge downloads. The company is currently on indefinite hiatus through 2026, available for select consulting and speaking engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Win(e)d Down Wednesday: A podcast series co-hosted with Amanda Hammett discussing advocacy, inclusion, and DEI topics in the workplace

Products and services

• Keynote Speaking Services Dynamic and engaging keynote presentations customized for organizational culture, strategy, objectives, and audiences. Delivered by Jeffery Tobias Halter on advancing women and engaging men as advocates; available for in-person and virtual sessions targeting enterprise clients and conference audiences.
• Strategic Diversity Consulting Customized consulting engagements that help organizations develop actionable business plans and strategies for Integrated Women's Leadership Strategies, engaging men as advocates in the process. Aimed at select enterprise clients seeking measurable D&I outcomes.
• Executive Sessions and Full-Day Immersion Programs Executive-level programs including workshops, conference breakout sessions, and panel moderation, plus intensive full-day immersion programs designed to move participants from awareness to advocacy on gender equality and male allyship. Includes post-session action steps and takeaways.
• Creating Gender Advocates Virtual Series A six-module virtual training program hosted on Thinkific that outlines steps organizations must take to create sustainable change in advancing women. Modules cover Why Women, the Business Case, Gender Differences, Unconscious Bias, Gender Competency, and Advocacy to Action; two foundational modules are available free and the full program is paid.
• Father of Daughter Initiative A voluntary opt-in program for fathers committed to advocating for women in the workplace, featuring downloadable pledge materials including the Father of Daughter Pledge, Women Championing Women Pledge, Advocating for Women Pledge, and Advocating for Women of Color Pledge.
• Win(e)d Down Wednesday Podcast A DEI-focused podcast featuring contemporary discussions on advocacy, inclusion, and driving workplace change, designed to function as a 'staff-meeting-in-a-box' for team discussions on allyship and gender equity topics.
• WHY WOMEN - The Leadership Imperative to Advancing Women and Engaging Men (Book) Book by Jeffery Tobias Halter providing the foundational framework for YWomen's approach to advancing women and engaging men as advocates in the workplace; available for purchase with discounted shipping offers.

Quantifiable outcome

• Grew Women's Forum from 80 to 3,000+ global participants
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Integrating Women Leaders Foundation (IWL)coreStrategic or Co-development PartnerIWL is a key research and content partner. Their Chief Acceleration Officer Jeanette Thebeau appears as a recurring podcast guest discussing the Allyship-In-Action Study, the first nationally-focused study to measure perceived practice of allyship to women in Corporate America. YWomen links to IWL's research and resources.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jennifer Brown Consulting: Jennifer Brown is a DEI speaker, author, and consultant focused on inclusive leadership — the closest direct analogue to YWomen's founder-led, keynote-plus-consulting model in the gender/D&I space.

Broad incumbents

• Catalyst: Catalyst is a global nonprofit research and advisory organization advancing women in the workplace. It serves many of the same Fortune 500 buyers as YWomen but offers a broader portfolio of research, reports, and consulting engagements.
• McKinsey & Company (DEI Practice): McKinsey's Diversity, Equity, and Inclusion practice competes for large enterprise DEI transformation mandates. It addresses the same buyer needs as YWomen but at much greater scale and breadth.
• Korn Ferry (DEI Advisory): Korn Ferry offers DEI and leadership advisory services as part of its broader executive search and talent consulting portfolio, competing for the same enterprise inclusion budget that YWomen targets.
• Deloitte (Inclusion Practice): Deloitte's Human Capital practice includes a well-established inclusion and diversity consulting offering that competes for the same enterprise DEI transformation engagements as YWomen.
• Heidrick & Struggles (DEI Consulting): Heidrick & Struggles combines executive search with diversity and inclusion advisory services, addressing the same leadership-and-DEI buyer needs as YWomen from a larger consulting platform.
• Great Place to Work (DEI Services): Great Place to Work provides workplace culture assessments, certification, and DEI advisory services to large employers, offering a more standardized, data-driven alternative to YWomen's bespoke consulting.

Others

• Lean In Foundation: Lean In is a nonprofit foundation that produces research, education, and corporate programming on gender equity. It overlaps thematically with YWomen's women's leadership mission and shares enterprise distribution channels, but operates as a community/education platform rather than a paid consultancy.
• Paradigm for Parity: Paradigm for Parity is a coalition of Fortune 500 CEOs committed to closing the gender leadership gap. It addresses overlapping women's-advancement themes and shares enterprise distribution, though it operates as a coalition rather than a paid consultancy.

Emerging players

• The Female Quotient: The Female Quotient produces events, content, and consulting focused on gender equity in business, with similar enterprise audience and conference-driven GTM motion to YWomen's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEYqDNNpgebJyyHSf8VA10Q
• LinkedInlinkedin.com/in/jefferyhalter
• Xx.com/ywomen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YWomen