Keowee Key
Keowee Key POA is a member-owned private residential community in Salem, South Carolina, serving property owners with lakeside amenities including an 18-hole golf course, 327-slip marina, 40,000 sq ft clubhouse, fitness campus, and 60+ activity groups along Lake Keowee.
- Company typePrivate
- Founded1972
- HeadquartersSalem, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Keowee Key does
Keowee Key POA is a member-owned private residential community established in 1972 on the shores of Lake Keowee in Salem, South Carolina. The community spans 18,500 acres with 300 miles of shoreline and serves active lifestyle-seeking property owners through a comprehensive suite of recreational and hospitality amenities, including an 18-hole George Cobb-designed golf course, a full-service marina, a 40,000 sq ft clubhouse, a 9-acre fitness campus, and extensive racquet and social programming. Governance is delivered through a member-elected board and professional management team supported by volunteer committees, with property owners collectively owning all common property, amenities, and private utilities.
Keowee Key firmographics
Firmographics- Name
- Keowee Key
- Legal name
- Keowee Key POA
- Website
- https://keoweekeysc.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Keowee Key POA is a member-owned private residential community in Salem, South Carolina, serving property owners with lakeside amenities including an 18-hole golf course, 327-slip marina, 40,000 sq ft clubhouse, fitness campus, and 60+ activity groups along Lake Keowee.
- Ownership category
- akta.pro rank
Keowee Key industry classification
Industry- Product category
- Private Residential Community Living
- NAICS
- Golf Courses and Country Clubs (713910), Marinas (713930)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)
- akta.pro secondary industries
- Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Marina RV & Waterfront Campgrounds (THAMAJAH)
Keywords
Where Keowee Key is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keowee Key business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Property Owner Association Dues: Annual/member dues paid by property owners for community maintenance, amenities, and governance. Members collectively own common property including amenities and private utilities.
- Club Membership Fees: Access to club amenities including dining, fitness, golf, and recreational facilities. Five distinct dining experiences generate food and beverage revenue.
- Event Hosting: Venue rental for weddings, corporate events, charity auctions, and celebrations. Professional event planning services with customizable options.
- Marina and Boating Services: Boat slip rentals, 24/7 fueling, valet boat launch service, and rental fleet of tritoons, pontoons, kayaks and paddleboards.
- Real Estate Services: Available properties, discovery packages, and buyer information services for prospective residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Discovery Package - Prospective Member Experience |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
Keowee Key product offering
Product offeringCore offering
Keowee Key is a member-owned private residential community situated on the shores of Lake Keowee in Upstate South Carolina. It sells and operates a comprehensive suite of recreational and hospitality amenities for its property owners, including an 18-hole golf course, a 40,000 sq ft clubhouse with five dining venues, a full-service marina, a 9-acre fitness and racquet center, tennis and pickleball courts, over 60 social activity groups, and event hosting services. It also facilitates real estate sales within the gated community.
Product overview
Keowee Key is a member-owned, amenity-rich active lifestyle community located along Lake Keowee in Upstate South Carolina. The community offers a comprehensive suite of recreational amenities including an 18-hole George Cobb-designed golf course, a 40,000 sq ft clubhouse with five dining venues, a full-service marina with 327 boat slips, a 9-acre Fitness & Racquet Center with indoor/outdoor pools and 50+ weekly classes, 8 pickleball courts and 14 tennis courts, over 60 social activity groups, and real estate/property services. Discovery packages provide prospective members with guided experiences of the community's amenities.
Differentiator
Problem solved
Functional benefit
Products and services
- Keowee Key Golf Course An 18-hole golf course designed by George Cobb with a par 72 layout, 6,390 yards, 5 tee boxes, course rating 70.4, and slope 131. Includes a fully equipped Pro Shop, practice facilities, and PGA teaching professionals. Available to community members and guests.
- The Club at Keowee Key A 40,000 square foot clubhouse featuring five distinct dining experiences — Vista Ballroom, Cascades, Overlook, Bar/Terrace/Patio, and The Bistro — under award-winning culinary leadership, plus event hosting for weddings, corporate events, and celebrations.
- Keowee Key Marina and Boating Full-service marina with 13 community docks offering 327 boat slips, 24/7 fueling, valet boat launch service, and a rental fleet including tritoons, pontoons, kayaks, and paddleboards.
- Fitness and Racquet Center A 9-acre fitness campus featuring a 25-meter heated Junior Olympic pool, cutting-edge cardio and strength equipment, spin studio, virtual training room, outdoor saline pools, and 50+ weekly fitness classes.
- Racquet Sports Facilities include 8 pickleball courts with viewing pavilions, 14 tennis courts (8 clay, 2 artificial turf, 2 dual-lined hard courts, plus 2 lakeside courts), and professional racquet instruction for tennis and pickleball.
- Recreation and Social Activities Over 60 activity groups spanning active living, arts and creative expression, cards and games, faith and service, and special interests including walking trails, outdoor pools, golf leagues, and social clubs.
- Discovery Packages A bundled 3-day, 2-night experience for prospective buyers including onsite condo accommodations for two, a VIP community tour, a $100 dining credit at onsite restaurants, and golf for two on the George Cobb-designed course.
- Real Estate and Available Properties Property sales and rentals within the gated community, offering a variety of home options from cozy wooded cottages and low-maintenance townhomes to expansive waterfront properties on Lake Keowee.
- Event Hosting and Catering Event services including charity auctions, fundraisers, weddings, awards banquets, corporate events, day seminars, professional training sessions, holiday parties, and retirement celebrations, supported by professional event planning and customizable options.
- Member Portal and Login Members-only website access requiring a 4- or 5-digit member number for authentication, with password recovery support via [email protected] or phone assistance, providing access to exclusive content, account management, and community resources.
Quantifiable outcome
- Course rating of 70.4 with slope of 131 from 5 tee boxes provides fair and competitive golf experience for all skill levels
- +2 more outcomes
Companies that use Keowee Key
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Keowee Key technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Keowee Key partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Northstar TechnologiessupportingProvides club management software platform powering the Keowee Key website, member portal, and member login functionality. Powers member-only sections and website operations.
Scale indicators14 records
Recent moves6 records
Expansion highlights4 records
Keowee Key competitors and assessment
Company assessmentDirect peers
- The Cliffs Communities: Lake- and mountain-focused private residential community in Upstate South Carolina with multiple golf courses, marinas, and club facilities; the closest geographic and conceptual peer to Keowee Key on Lake Keowee.
- The Reserve at Lake Keowee: Private lakefront golf and amenity community located on the same Lake Keowee shoreline; directly competes with Keowee Key for active-lifestyle lake property buyers in the Upstate SC market.
- Dataw Island Club: Private member-owned golf, tennis, and waterfront club community near Beaufort, SC; comparable member-owned POA model with golf, dining, marina-style amenities, and activity groups.
- Seabrook Island Club: Private gated resort and residential club community near Charleston, SC with golf, tennis, equestrian, and beach/marina amenities under a member-owned association structure.
- Kiawah Island Club: Member-owned private club community on Kiawah Island, SC with championship golf, tennis, dining, fitness, and beach/water recreation; directly comparable amenity-rich club model.
- The Landings Club: Private member-owned club community in Savannah, GA with multiple golf courses, tennis, marinas, dining, and fitness; one of the largest comparable private club communities on the Southeast coast.
- Sun City Hilton Head (by Del Webb / PulteGroup): Large-scale active adult/retirement community in Bluffton, SC with extensive golf, recreation, and amenity infrastructure; comparable retirement-community customer base with overlapping SC market.
Broad incumbents
- Del Webb (PulteGroup active adult): National leader in active-adult/55+ planned communities with amenity-rich clubs across the U.S.; broader incumbent in the same retirement-lifestyle customer category as Keowee Key.
- The Villages: Largest retirement community operator in the U.S. (Central Florida) with extensive golf, recreation, dining, and social clubs; serves the same active-retirement buyer at much larger scale.
- Invited (formerly ClubCorp): Operates a national portfolio of private country clubs, golf clubs, and city clubs with similar amenity, dining, and member-program offerings; broader incumbent in private club operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Keowee Key social profiles
Digital presenceKeowee Key financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keowee Key leadership team
Management profileNumber of profiles
Keowee Key funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keowee Key M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keowee Key
What does Keowee Key do?
Keowee Key is a member-owned private residential community situated on the shores of Lake Keowee in Upstate South Carolina. It sells and operates a comprehensive suite of recreational and hospitality amenities for its property owners, including an 18-hole golf course, a 40,000 sq ft clubhouse with five dining venues, a full-service marina, a 9-acre fitness and racquet center, tennis and pickleball courts, over 60 social activity groups, and event hosting services. It also facilitates real estate sales within the gated community.
Is Keowee Key a public or private company?
Keowee Key is a private company. It is classified as management employee owned and is currently operating.
When was Keowee Key founded?
Keowee Key was founded in 1972. It employs 101 to 250 people.
Where is Keowee Key based?
Keowee Key is headquartered in Salem, United States, in the North America region.
How does Keowee Key make money?
Five revenue lines are on record. Property Owner Association Dues are the primary driver. The others are club Membership Fees, event Hosting, marina and Boating Services and real Estate Services.
Who are Keowee Key's main competitors?
Direct peers on record are The Cliffs Communities, The Reserve at Lake Keowee, Dataw Island Club, Seabrook Island Club, Kiawah Island Club, The Landings Club and Sun City Hilton Head (by Del Webb / PulteGroup). Broad incumbents are Del Webb (PulteGroup active adult), The Villages and Invited (formerly ClubCorp).
Does Keowee Key have an API?
No public API is recorded for Keowee Key.
What industry is Keowee Key in?
Keowee Key's product category is Private Residential Community Living. Its primary akta.pro industry code is CRAMAIAM, Marine Recreation Rentals & Tours Retail Counter (On-site Sales), with a secondary code of BPAJADAE, Rural Residential & Acreage Homesites Brokerage. Its NAICS code is 713910 and its SIC code is 7997.