MAVRIC
MAVRIC is a University of Michigan multidisciplinary research group studying human-robot interaction in autonomous vehicles, funded by U.S. Army grants, Toyota Research Institute, and MCity to develop trust models, situation awareness frameworks, and takeover readiness prediction systems.
- Company typePrivate
- Founded2017
- HeadquartersAnn Arbor, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MAVRIC does
MAVRIC (Michigan Autonomous Vehicle Research Intergroup Collaboration) is a cross-campus multidisciplinary research group at the University of Michigan, established around 2017 to study autonomous vehicles with a particular focus on the human side of autonomy. The group brings together faculty and researchers from the School of Information, the Robotics Department, Industrial and Operations Engineering, Mechanical Engineering, and the University of Michigan Transportation Research Institute. Its research portfolio centers on human-robot interaction, bi-directional trust modeling between drivers and autonomous systems, situation awareness estimation and calibration, driver takeover readiness prediction using deep learning, and trust repair frameworks following system failures.
MAVRIC's technical work combines driving simulators, virtual environments, and controlled human-subjects experiments to produce empirical datasets and computational models, including convolutional neural network architectures for real-time physiological and scenario-based prediction. The group has produced 100+ peer-reviewed publications in venues including Nature Scientific Reports, ACM CHI, ACM/IEEE HRI, IEEE RO-MAN, ICRA, and Transportation Research Part C, and has released open-source research platforms such as the Warehouse Robot Sim and SpotReport.
The group operates as a grant-funded academic research unit, not a commercial entity. Revenue comes entirely from sponsored research agreements with government agencies — primarily the U.S. Army GVSC, ARL, and TARDEC — and industry partners including Toyota Research Institute, MCity, and the AAA Foundation for Traffic Safety. Cumulative grant funding documented across 2017-2025 totals approximately $1.3M+ across roughly 11 separate awards, with typical terms of $100K per year renewable for up to 3 years. Leadership consists of Director Lionel P. Robert Jr., Professor Dawn Tilbury (NAE member), and Associate Professor Xi Jessie Yang, supported by a postdoc, a small PhD cohort, undergraduates, and visiting scholars.
MAVRIC firmographics
Firmographics- Name
- MAVRIC
- Legal name
- MAVRIC Lab
- Website
- https://mavric.si.umich.edu
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MAVRIC is a University of Michigan multidisciplinary research group studying human-robot interaction in autonomous vehicles, funded by U.S. Army grants, Toyota Research Institute, and MCity to develop trust models, situation awareness frameworks, and takeover readiness prediction systems.
- Ownership category
- akta.pro rank
MAVRIC industry classification
Industry- Product category
- Academic Autonomous Vehicle Research
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computer Systems Design and Related Services (54151)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)
- akta.pro secondary industries
- Autonomy Software, AI & Mission Management (UAS/UXV) (IMABAIAH), Military Unmanned Aircraft Systems (UAS) & Autonomous Aerial Platforms (IMABAMAC)
Keywords
Where MAVRIC is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MAVRIC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Research Grant Funding: MAVRIC operates as a university research group funded by government agencies (U.S. Army GVSC, ARL, TARDEC) and industry partners (Toyota Research Institute, MCity). Funding covers specific research projects with defined deliverables and timelines.
- Student Funding: Funding provided to students through grants and research projects, including independent study credits, paid positions, and summer internships.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MAVRIC product offering
Product offeringCore offering
MAVRIC is a cross-campus multidisciplinary research collaboration at the University of Michigan that conducts sponsored research on autonomous vehicles and human-robot interaction. Its work produces theoretical frameworks, empirical studies, peer-reviewed publications, and open-source research platforms (SpotReport, Warehouse Robot Sim) covering trust modeling, situation awareness, driver takeover readiness, AV explanations, and multi-agent team coordination for military and automotive sponsors.
Product overview
MAVRIC is a university research collaboration focused on autonomous vehicle and human-robot interaction research, not a commercial product company. The group's offerings consist of open-source research tools and platforms developed for academic research purposes, including SpotReport (an open-source secondary task tool for HRI experiments) and the Warehouse Robot Sim (an open-source research platform). The research portfolio spans autonomous vehicle trust, situation awareness, driver takeover readiness, and human-robot teaming.
Differentiator
Problem solved
Functional benefit
Products and services
- SpotReport An open-source and real-time secondary task application for human-robot interaction user experiments, developed for use with Boston Dynamics Spot robot. Targeted at HRI researchers running user studies.
- Warehouse Robot Sim An open-source human-robot interaction research platform for studying warehouse robot scenarios and human-robot trust dynamics. Targeted at the HRI research community.
Quantifiable outcome
- 100+ peer-reviewed publications across 2017-2025 in top HRI, robotics, automotive, and human factors venues
- +3 more outcomes
Companies that use MAVRIC
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
MAVRIC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
MAVRIC partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
MAVRIC competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MAVRIC social profiles
Digital presenceMAVRIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAVRIC leadership team
Management profileNumber of profiles
Profiles6 records
MAVRIC funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAVRIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAVRIC
What does MAVRIC do?
MAVRIC is a cross-campus multidisciplinary research collaboration at the University of Michigan that conducts sponsored research on autonomous vehicles and human-robot interaction. Its work produces theoretical frameworks, empirical studies, peer-reviewed publications, and open-source research platforms (SpotReport, Warehouse Robot Sim) covering trust modeling, situation awareness, driver takeover readiness, AV explanations, and multi-agent team coordination for military and automotive sponsors.
Is MAVRIC a public or private company?
MAVRIC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MAVRIC founded?
MAVRIC was founded in 2017. It employs 1 to 10 people.
Where is MAVRIC based?
MAVRIC is headquartered in Ann Arbor, United States, in the North America region.
How does MAVRIC make money?
Two revenue lines are on record. Research Grant Funding is the primary driver. The others are student Funding.
Does MAVRIC have an API?
No public API is recorded for MAVRIC.
What industry is MAVRIC in?
MAVRIC's product category is Academic Autonomous Vehicle Research. Its primary akta.pro industry code is HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins), with a secondary code of IMABAIAH, Autonomy Software, AI & Mission Management (UAS/UXV). Its NAICS code is 334511 and its SIC code is 3812.