Action Sport Rentals
Action Sport Rentals is a family-owned San Diego recreational rental company, in operation since 1993, offering hourly and daily boat, water sports, and bike rentals at six resort and marina locations across Mission Bay and San Diego Bay.
- Company typePrivate
- Founded1993
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Action Sport Rentals does
Action Sport Rentals is a family-owned recreational equipment rental company headquartered in San Diego, California, operating continuously since 1993. The company rents boats (powerboats, sailboats, fishing boats, Duffy electric boats, pontoon boats, jet skis), water sports equipment (kayaks, stand-up paddleboards, surfboards, bodyboards, funcats), and bikes (beach cruisers, electric bikes, single and tandem surreys) on an hourly and daily basis, primarily to tourists staying at resort hotels and to local residents. It also offers higher-priced guided experiences including party deck charters, sunset sails, and themed pontoon cruises. Customers book online through a FareHarbor-powered reservation system embedded in the company's WordPress website, with walk-up rentals available for select equipment at certain locations.
The company's go-to-market is direct-to-consumer via six physical rental locations co-located at resort and marina properties across Mission Bay and San Diego Bay: Paradise Point Resort, Catamaran Resort Hotel & Spa, San Diego Mission Bay Resort, Bahia Resort Hotel, Kona Kai Resort Hotel & Spa, and Dana Landing Marina. Pricing follows a unit-based pay-as-you-go model with early-bird discounts, weekday/weekend rate differentiation, a 10% fuel surcharge on motorized equipment, a $500 deposit hold for powerboats, and a 10% military/veteran discount on bare boat rentals. Revenue is concentrated in equipment rental fees; there is no SaaS, membership, or subscription component.
The underlying technology stack is minimal: a WordPress CMS integrated with the FareHarbor third-party booking platform for availability, payments, waivers, and confirmations. No proprietary platform, app, or API is disclosed, and the company does not have a mobile app. Customer acquisition relies on organic and paid digital channels (Instagram, Facebook, X, TripAdvisor, SEO) combined with on-property foot traffic at resort locations. The sole disclosed leadership figure is founder/owner Steven Pinard.
Action Sport Rentals firmographics
Firmographics- Name
- Action Sport Rentals
- Legal name
- Action Sport Rentals
- Website
- https://actionsportrentals.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Action Sport Rentals is a family-owned San Diego recreational rental company, in operation since 1993, offering hourly and daily boat, water sports, and bike rentals at six resort and marina locations across Mission Bay and San Diego Bay.
- Ownership category
- akta.pro rank
Action Sport Rentals industry classification
Industry- Product category
- Outdoor Recreation Equipment Rentals
- NAICS
- Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (48721)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)
- akta.pro secondary industries
- Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB), Jet Ski, Parasailing & Tow Sports (Wakeboard, Waterski, Tubing) (THAJAJAH), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where Action Sport Rentals is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Action Sport Rentals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Equipment Rental Fees: Hourly and daily rental fees charged to customers for boats (powerboats, sailboats, fishing boats, Duffy boats, pontoon boats), water sports (kayaks, SUPs, funcats, jet skis, surfboards, bodyboards), and bikes (beach cruisers, electric bikes, surreys). Pricing varies by equipment type, duration, and day of week. A 10% fuel surcharge is applied to motorized equipment rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Kayak — $30.00 per 1–4 hours, 1 person |
| Unit Pricing | Pay-as-you-go | Standup Paddle-Board — from $26.50 per hour (Mon–Fri Early Bird) to $79.50 for 4 hours |
| Unit Pricing | Pay-as-you-go | Funcat — $80.00 per hour (Mon–Fri), up to 3 people or 400 lbs |
| Unit Pricing | Pay-as-you-go | Yamaha Waverunner (Jet Ski) — from $121.26 to $268.18 depending on duration and day |
| Unit Pricing | Pay-as-you-go | Kona Kai WaveRunners — from $139.92 (weekday 4hr) to $268.18 (weekend 4hr) |
| Unit Pricing | Pay-as-you-go | 18' Hurricane Powerboat — $231 per rental, up to 9 people or 1210 lbs |
| Unit Pricing | Pay-as-you-go | 21' Hurricane Deckboat — $275 per rental, up to 10 people or 1365 lbs |
| Unit Pricing | Pay-as-you-go | 20' Hurricane Powerboat — $253 per rental, up to 10 people or 1378 lbs |
| Unit Pricing | Pay-as-you-go | Tandem Surrey — $33.92–$53.00 depending on duration |
| Unit Pricing | Pay-as-you-go | Single Surrey — $29.68–$37.10 depending on duration |
| Unit Pricing | Pay-as-you-go | Bare Boat Rental – Speed Boat Tour — $466.40 for 2 hours, up to 8 people |
| Unit Pricing | Pay-as-you-go | Pontoon Boat Bay Cruise — $424 (2hr), $583 (3hr), $689 (4hr), private cruise with driver |
| Unit Pricing | Pay-as-you-go | Parrot Head Pontoon — $530 (2hr), $795 (3hr), $954 (4hr) private cruise |
| Unit Pricing | Pay-as-you-go | Party Deck Charter — $768.50 (2hr), $1,113 (3hr), $1,378 (4hr), up to 20 people |
| Unit Pricing | Pay-as-you-go | Adult Beach Cruiser — $10.60 (1hr) to $30.53 (24hr) |
| Unit Pricing | Pay-as-you-go | Kid's Beach Cruiser — $8.48 (1hr) to $60 (24hr) |
| Unit Pricing | Pay-as-you-go | Electric Bike — $46.64 (4hr early bird) to $68.90 (8hr) |
| Unit Pricing | Pay-as-you-go | Sunset Sail — price not publicly disclosed, up to 6 people |
| Unit Pricing | Pay-as-you-go | 21' Duffy Electric Boat — $190 per rental, up to 10 people |
| Unit Pricing | Pay-as-you-go | Pontoon Boat Rental — $264 per rental, up to 10 people or 1492 lbs |
| Unit Pricing | Pay-as-you-go | 22' Hurricane Powerboat — $233.20 (1hr) to $593.60 (4hr), up to 10 people or 1400 lbs |
| Unit Pricing | Pay-as-you-go | 18' Capri Sailboat — $55.00 (1hr) to $135.15 (4hr), up to 5 people |
| Unit Pricing | Pay-as-you-go | 22' Capri Sailboat — $100.70 (2hr) to $169.60 (4hr), up to 7 people |
| Unit Pricing | Pay-as-you-go | 25' Catalina Sailboat — $153.70 (2hr) to $265 (8hr), up to 8 people |
| Unit Pricing | Pay-as-you-go | Hobie Getaway Catamaran — $60.00 (2hr) to $238.50 (8hr), up to 6 people |
| Unit Pricing | Pay-as-you-go | 21' Duffy with Sundeck — $210 per rental, up to 10 people |
| Unit Pricing | Pay-as-you-go | 14' Fishing Skiff — $95.40 for 4 hours, up to 4 people |
| Unit Pricing | Pay-as-you-go | 17' Cobia Fishing Boat — price not publicly disclosed |
| Unit Pricing | Pay-as-you-go | 17' Triumph Center Console — $212 per rental |
| Unit Pricing | Pay-as-you-go | Dana Cat Fishing Boat — $70 (4hr) to $116.60 (8hr), up to 4 people or 1000 lbs |
| Unit Pricing | Pay-as-you-go | 19' Robalo Center Console — $291.50 for 8 hours |
| Unit Pricing | Pay-as-you-go | 18' Fishing Pontoon Boat — $200 for 4-hour front end, walk-up only |
| Unit Pricing | Pay-as-you-go | Body Board — $8.00 (1hr) to $16.00 (24hr), 1 person |
| Unit Pricing | Pay-as-you-go | Soft Surfboard — $15.00 (1hr) to $76.32 (1 week), 1 person |
| Unit Pricing | Pay-as-you-go | Tandem Kayak — $35.00 per 1–4 hours, 2 people or 425 lbs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Action Sport Rentals product offering
Product offeringCore offering
Action Sport Rentals rents motorized boats (including pontoon and sailboats), Waverunners/jet skis, stand-up paddleboards, kayaks, surfboards, surf gear, and a wide range of bikes (cruisers, e-bikes, surreys, kids' bikes), and offers guided sportfishing charters and group/special-event outings at six resort-hotel locations across San Diego, with reservations handled online via FareHarbor.
Product overview
Action Sport Rentals is a family-owned San Diego boat and outdoor recreation rental company serving tourists and the local community since 1993. The company operates as a unified rental service offering water sports equipment (kayaks, paddleboards, body boards, surfboards), various boats (powerboats, sailboats, fishing boats, Duffy electric boats, pontoon boats, jet skis), bikes (beach cruisers, electric bikes, surreys), and guided tours (party deck charters, pontoon cruises, sunset sails). All rentals are booked through FareHarbor's online booking platform. The company maintains 6 locations across San Diego at Paradise Point Resort, Catamaran Resort Hotel & Spa, San Diego Mission Bay Resort, Bahia Resort Hotel, Kona Kai Resort Hotel & Spa, and Dana Landing Marina. No experience is required for motorized boats; training is provided. Sailing rentals require prior experience, with sailing lessons available as an add-on service.
Differentiator
Problem solved
Functional benefit
Products and services
- Boat Rentals Hourly and daily rentals of motorized boats (including pontoon) and sailboats from San Diego resort/hotel locations; available to renter-level beginners with no prior experience required.
- Waverunner (Jet Ski) Rentals Rentals of Waverunners / personal watercraft at San Diego resort/hotel locations for individuals and pairs seeking on-water recreation.
- Watersport Equipment Rentals Hourly rentals of stand-up paddleboards, kayaks, surfboards, and related surf/watersports gear from San Diego coastal locations for beginner and intermediate users.
- Bike Rentals Hourly and daily rentals of beach cruisers, electric bikes, surreys/quad-bikes, and kids' bikes for individuals, families, and groups riding along San Diego's beachfront.
- Sportfishing Charters Guided sportfishing charters booked online with captain and gear included for individuals and small private groups out of San Diego.
- Group and Special Event Rentals Bookable group and special-event rental packages coordinating multiple units (such as party/surrey bikes or group boat outings) for event organizers in San Diego.
Companies that use Action Sport Rentals
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Action Sport Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Action Sport Rentals partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Paradise Point ResortcoreRental location operating on Paradise Point Resort property. Offers WaveRunners, powerboats (18'–22'), sailboats (18'–25'), surreys, and Parrot Head Pontoon tours. One of the most comprehensive locations.
- Catamaran Resort Hotel & SpacoreRental location at Catamaran Resort Hotel & Spa in Mission Bay. Offers adult bike rentals, e-bike rentals, kayaks, and SUPs. Convenient for resort guests.
- San Diego Mission Bay ResortcoreRental location at San Diego Mission Bay Resort. Offers WaveRunners, powerboats (17'–21'), sailboats (18'–22'), and adult bike rentals.
- Bahia Resort HotelcoreRental location at Bahia Resort Hotel in Mission Bay. Offers powerboats (17'–20'), sailboats (18'–22'), bikes, and surreys.
- Kona Kai Resort Hotel & SpacoreRental location at Kona Kai Resort Hotel & Spa on Shelter Island (San Diego Bay). Offers WaveRunners (most popular location) and powerboats (18'–20').
- Dana Landing MarinacoreRental location at Dana Landing Marina in Mission Bay. Specializes in fishing boats (14'–20'), kayaks, SUPs, and includes a full service bait and tackle shop on site.
- FareHarborcoreThird-party online booking and reservation management platform integrated into the Action Sport Rentals website. Handles availability, payments, customer waivers, and booking confirmations. All online reservations are processed through FareHarbor.
- Loews Coronado Bay ResortminorListed as a location on the contact page for future or potential operations. Not currently an active rental location based on other site pages.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Action Sport Rentals competitors and assessment
Company assessmentDirect peers
- Bay Venture Boat Rentals: San Diego boat rental company operating in Mission Bay, offering similar powerboats, Duffy electric boats, and pontoon rentals to the same tourist market.
- H&M Landing: San Diego-based sportfishing and boat rental operator based in San Diego Bay, offering fishing boat rentals and charters that directly overlap with Action Sport Rentals' fishing boat fleet at Dana Landing.
- Sail San Diego: San Diego sailing-specific rental and lesson operator offering sailboat rentals, sailing lessons, and harbor cruises — directly overlapping with Action Sport Rentals' sailboat and sailing lesson products at similar price points.
- Mission Bay Sportcenter: Adjacent Mission Bay-based water sports rental operator offering kayaks, SUPs, surfboards, and other water sports equipment to the same tourist and local customer base in San Diego.
- Seaforth Boat Rental: San Diego-based boat and water sports rental operator with multiple Mission Bay and San Diego Bay locations, directly competing with Action Sport Rentals across powerboats, sailboats, jet skis, and water sports equipment to the same tourist customer base.
Broad incumbents
- Rei Co-op (Rentals): Large outdoor retailer operating a recreational equipment rental program (including kayaks and bikes) across U.S. locations; overlaps with Action Sport Rentals in non-motorized water sports and bike categories, though focused on broader outdoor categories.
Emerging players
- GetMyBoat: Peer-to-peer boat rental marketplace connecting boat owners with renters; competes indirectly with Action Sport Rentals by offering broader geographic coverage and often lower price points, particularly for powerboats and pontoon charters in San Diego.
- Boatsetter: Peer-to-peer boat rental platform with San Diego coverage; competes with traditional rental operators by aggregating private owner listings and offering on-water experiences to tourists who might otherwise rent from Action Sport Rentals.
Regional players
- Hot Spots Sport Fishing: San Diego-based fishing charter and rental operator that competes for the same fishing enthusiast customer segment, particularly at Mission Bay and nearby coastal launch points.
- Fun2Rent: Southern California equipment rental operator offering beach and water sports rentals (jet skis, kayaks, paddleboards) — overlapping product set with Action Sport Rentals but serving different specific geographies within the SoCal coastal market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Action Sport Rentals social profiles
Digital presenceAction Sport Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Sport Rentals leadership team
Management profileNumber of profiles
Profiles1 record
Action Sport Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Sport Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Sport Rentals
What does Action Sport Rentals do?
Action Sport Rentals rents motorized boats (including pontoon and sailboats), Waverunners/jet skis, stand-up paddleboards, kayaks, surfboards, surf gear, and a wide range of bikes (cruisers, e-bikes, surreys, kids' bikes), and offers guided sportfishing charters and group/special-event outings at six resort-hotel locations across San Diego, with reservations handled online via FareHarbor.
Is Action Sport Rentals a public or private company?
Action Sport Rentals is a private company. It is classified as family owned and is currently operating.
When was Action Sport Rentals founded?
Action Sport Rentals was founded in 1993. It employs 11 to 50 people.
Where is Action Sport Rentals based?
Action Sport Rentals is headquartered in San Diego, United States, in the North America region.
How does Action Sport Rentals make money?
One revenue line is on record: equipment Rental Fees.
Who are Action Sport Rentals's main competitors?
Direct peers on record are Bay Venture Boat Rentals, H&M Landing, Sail San Diego, Mission Bay Sportcenter and Seaforth Boat Rental. Rei Co-op (Rentals) is listed as a broad incumbent. Emerging players are GetMyBoat and Boatsetter. Regional players are Hot Spots Sport Fishing and Fun2Rent.
Does Action Sport Rentals have an API?
No public API is recorded for Action Sport Rentals.
What industry is Action Sport Rentals in?
Action Sport Rentals's product category is Outdoor Recreation Equipment Rentals. Its primary akta.pro industry code is CRAMAIAM, Marine Recreation Rentals & Tours Retail Counter (On-site Sales), with a secondary code of THAJAJAB, Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters). Its NAICS code is 532284 and its SIC code is 7900.