What Asial Corporation does

Asial Corporation (アシアル株式会社) is a Tokyo-headquartered technology company founded in 2002 by Masahiro Tanaka while he was a university student. The company operates a hybrid business that combines proprietary developer and education platforms with custom enterprise professional services. Its core product line centers on Monaca, a cloud-based hybrid mobile app development platform built on JavaScript, HTML5, and Cordova with approximately 300,000 users globally, complemented by Onsen UI (an HTML5 mobile UI framework), Monaca Education (a programming learning platform used in Japanese K–12 and vocational curricula, including a SEGA Puyo Puyo partnership), MyCampus (an open-source university DX platform with Canvas LMS integration and digital student credentials), and supporting utilities (JpGraph, ObjectiveFS). Technology stacks also include React Native, TypeScript, AWS/GCP, GraphQL, and micro-frontend architectures using Webpack Module Federation.

Asial monetizes through three channels: tiered subscription SaaS (Monaca freemium, starter, professional, and enterprise plans; MyCampus subscriptions), licensing of frameworks and tools (Onsen UI, ObjectiveFS, JpGraph), and project-based professional services spanning system consulting, DX and in-house development support, system and app development, AI R&D, UX/UI design, university DX support, and information education. The enterprise client base is unusually diverse for a company of this size, including TV Asahi (10+ year engagement), Benesse i-Career, Sega, Casio (Runmetrix/Walkmetrix), ASICS (FOOT ID with international patent pending), Monex Securities, PayPay Bank (multiple apps), Allied Telesis, Suntory Global Innovation Center, ALSI (BIZUTTO expense management), BIGLOBE, and multiple Japanese universities such as Daiwa and Yamato.

The company is private, founder-led, and independently operated with no disclosed external funding or parent entity. It holds ISO 9001 and ISO/IEC 27001 certifications and operates a 51–100 person workforce that includes a Budapest-based European subsidiary (ASIAL HUNGARY) and remote engineering talent spread across multiple countries. Asial also maintains active developer-community channels (Asial Tech Blog, Asial Note, University DX Navi) and sponsors education initiatives including the National Commercial High School Web App Contest and a five-year consecutive sponsorship of the WUSIC app development bootcamp.

Name

Asial Corporation

Legal name

Asial Corporation

Website

https://asial.co.jp

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Asial Corporation is a Tokyo-based technology company founded in 2002 that combines proprietary developer tools (Monaca hybrid app platform, Onsen UI, MyCampus) with custom enterprise development, AI R&D, and UX/UI services for clients across media, finance, healthcare, education, and sports.

Ownership category

akta.pro rank

Product category

Mobile App Development Platform

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Educational Services (8200)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industries

Low-Code/No-Code Application Platforms (HDAEAKAA), Mobile App Development (iOS/Android) (EDAMACAD), Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC)

Keywords

• Hybrid mobile development
• App development platform
• Enterprise software services
• Programming education
• Digital transformation consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Professional Services / System Development: Custom system development, mobile app development, DX consulting, UX/UI design, and AI R&D services billed on a project basis to enterprise clients. Long-term client relationships with continuous improvement engagements.
2. SaaS / Product Subscriptions (Monaca, MyCampus): Monaca platform offers tiered plans (Cloud, Starter, Professional, Enterprise). Monaca Education for programming education. MyCampus for university DX platforms with subscription or license fees.
3. Licensing (Onsen UI, ObjectiveFS, JpGraph): Licensing of proprietary UI frameworks (Onsen UI), file system software (ObjectiveFS), and chart library (JpGraph) to developers and enterprises.
4. BIZUTTO (ALSI partnership): Subスクリプション型の業務効率化ソリューション developed by ALSI with Asial providing mobile app development. Asial contributed to mobile development for BIZUTTO経費, a subscription-based expense management service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Asial Corporation develops and sells the Monaca hybrid mobile app development platform (HTML5/JavaScript/Cordova, ~300,000 global users) and related developer tools including Onsen UI (HTML5 mobile UI framework), Monaca Education (programming education platform), MyCampus (university DX platform), JpGraph (PHP charting library), and ObjectiveFS (file system). Alongside these software products, Asial delivers project-based professional services to enterprise and education clients, including system consulting, DX/in-house development support, custom app and system development, AI R&D, UX/UI design, university DX support, and programming education.

Product overview

Asial Corporation is a technology solutions company offering both proprietary developer products and client-facing professional services. Its core proprietary product line includes Monaca (a hybrid mobile app development platform), Monaca Education (a programming education platform), and Onsen UI (an HTML5 mobile UI framework), all built around web technologies (JavaScript/HTML5/Cordova). Additional products include MyCampus (open-source university DX app platform), ObjectiveFS (file system), and JpGraph (PHP charting library). The company's professional services are organized into seven solution areas: System Consulting, DX and In-house Development Support, System/App Development, AI System Development and R&D, UX/UI Design, University DX Support, and Information Education. These services are delivered using its own products (especially Monaca and Onsen UI) alongside cloud infrastructure (AWS/GCP), React Native, and other technologies, with notable expertise in cross-platform hybrid app development, IoT systems, and AI/ML integration.

Differentiator

Problem solved

Functional benefit

Brands

• Monaca: JavaScript and HTML5 hybrid mobile app development platform for iPhone/Android apps
• Monaca Education
• Onsen UI
• MyCampus
• JpGraph
• ObjectiveFS
• アシアル情報教育研究所

Products and services

• Monaca A hybrid mobile app development platform enabling iPhone, Android, and Web app development using JavaScript and HTML5 with Cordova/PhoneGap. Offers cloud-powered development tools, a debugger, and enterprise features including app logic encryption and secure storage. Used by individual developers, enterprises, and educational institutions with tiered subscription plans (Cloud, Starter, Professional, Enterprise). Approximately 300,000 users globally as of 2023.
• Monaca Education A programming education platform built on Monaca, enabling students to learn coding through creating real apps. Used in high school and university curricula, including with SEGA's Puyo Puyo programming learning content. Supported by the Asial Information Education Research Institute (アシアル情報教育研究所).
• Onsen UI An HTML5 mobile app UI framework providing a rich set of UI components for building hybrid mobile apps. Designed to deliver native-app-like performance and smooth interaction using HTML, CSS, and JavaScript, often used alongside Monaca for building cross-platform apps. Distributed as an open-source project.
• MyCampus An open-source-based university-original app solution for campus DX. Provides student portal functionality including announcement delivery, procedure information, and student ID integration, with high customizability for individual university needs. Integrates with Canvas LMS and supports digital student credentials and unified authentication (IdP).
• JpGraph A PHP-based chart and graph library that enables generation of charts and graphs in PHP-based web applications. Distributed by Asial Corporation as part of its product lineup.
• ObjectiveFS A file system product listed in Asial's product lineup. Distributed by Asial Corporation for use by developers and enterprises.
• System Consulting Services Professional consulting services including project consulting and development/operations consulting for enterprises. Covers requirements definition, project planning, and ongoing advisory engagements as a standalone service line.
• DX and In-house Development Support Services Digital transformation consulting, development-partner-style in-house development support (内製化支援), and non-engineer in-house development support. Helps enterprises build internal development capabilities through knowledge transfer and Agile coaching with certified Scrum Masters.
• System Construction and App Development Services Custom system construction, mobile app development (iOS/Android/Web), infrastructure design and cloud construction (AWS/GCP), and IoT enablement services. Delivered using Monaca, Onsen UI, Cordova, React Native, and micro frontend architectures.
• AI System Development and R&D Services Custom AI model development, research and development (R&D) support, and Agile-style R&D services. Capabilities include computer vision, NLP, speech-to-text transcription, demand forecasting, generative AI workflows, and AI-driven test automation.
• UX/UI Design Services End-to-end UX/UI design services including user research and analysis, requirements definition, structural design, and visual design. Asial's methodology applies a 5-layer UX framework (strategy, requirements, structure, skeleton, surface) across all projects with every team member participating in design.
• University DX Support Services Digital transformation services for Japanese universities including university-original app development, unified authentication infrastructure (IdP), digital student ID implementation, and Canvas LMS deployment support. Built on the open-source MyCampus platform.
• Information Education Services Programming education support, teacher training and instructor dispatch, and programming contest organization for K-12 schools, vocational schools, and commercial high schools. Includes the Asial Information Education Research Institute (アシアル情報教育研究所) and the National Commercial High School Web App Contest.

Quantifiable outcome

• Post submissions increased approximately 3x after 'Minna no Cameraman' app launch
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• WUSIC (女子大学生ICT駆動ソーシャルイノベーションコンソーシアム)coreGTM or Marketing Partner · 1 January 2024Asial has been a consecutive sponsor of the WUSIC App Development Bootcamp for 5 years. WUSIC aims to cultivate female leaders for Society 5.0 through collaboration between students and companies. Asial participates as a corporate sponsor providing app development expertise and mentorship to university student participants.
• Canvas Network / Instructure (LMS Integration)supportingTechnology or Integration · 1 January 2023Asial provides Canvas LMS integration as part of its university DX solutions. MyCampus and other university apps are integrated with Canvas LMS to provide a unified campus experience for students and faculty.
• アルプス システム インテグレーション株式会社 (ALSI Corporation)coreStrategic or Co-development Partner · 1 January 2020Asial developed the mobile app component of ALSI's BIZUTTO経費 subscription-based expense management solution. Asial also provided knowledge transfer enabling ALSI's internal team to continue mobile development independently. The partnership combined ALSI's expense management backend expertise with Asial's mobile development capabilities using Monaca.
• ヴルカヌス・イン・水ン (Vulcanus in Japan Programme)minorOthers · 1 January 2020Asial participates in the Vulcanus in Japan internship programme hosting engineering interns from Spain and Portugal (Juan and Alvaro). The programme provides international engineering talent exposure to Japanese software development practices.
• 株式会社フォトロン (Photron Ltd.)supportingTechnology or Integration · 1 January 2017Photron provided the AR marker and AR system technology used in ASICS FOOT ID. Asial developed the software processing AR marker data with proprietary ASICS algorithms. Photron's AR technology enables 3D position and posture measurement for running form analysis.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Nulab: Nulab is a Japanese collaboration and developer tools company offering products like Cacoo, Typetalk, and Backlog. Comparable to Asial as a Japan-based SaaS/product company serving both developer and enterprise customers with subscription-based revenue.
• SAKURA Internet: SAKURA Internet is a Japanese hosting and cloud services provider with a strong developer community focus and SaaS offerings. Comparable to Asial as a Japan-based technology platform company serving developers and Japanese enterprises with managed services and tools.
• Brains Technology: Brains Technology is a Japanese IT services firm focused on AI, IoT, and edge computing solutions for enterprise clients. Comparable to Asial's AI R&D and IoT system development services, with similar positioning in the Japanese enterprise digital transformation market.
• MonstarLab: MonstarLab is an Asia-based digital agency specializing in mobile app development and digital transformation services for enterprise clients. Comparable to Asial's professional services arm in delivering cross-platform mobile development and DX consulting across Asian markets.
• Studio Alt: Studio Alt is a Japanese mobile app development studio specializing in iOS/Android development for enterprise clients. Comparable to Asial's professional services arm in delivering custom mobile applications to Japanese enterprise customers across industries.

Broad incumbents

• Mendix (Siemens): Mendix, owned by Siemens, provides a low-code application development platform for enterprise customers. Comparable to Monaca's enterprise tier in enabling rapid application development with visual tools, but competing in the broader enterprise application platform market.
• Progress Software: Progress offers cross-platform mobile development tools (NativeScript, Kendo UI) alongside broader developer infrastructure. Comparable to Asial's portfolio of hybrid mobile development frameworks and developer tooling, but at much larger enterprise scale.
• OutSystems: OutSystems is a leading low-code/no-code enterprise application platform. Comparable to Monaca Enterprise in enabling rapid cross-platform app development, but targeting enterprise customers globally with significantly greater resources and platform breadth.
• Microsoft Power Apps: Microsoft Power Apps is a dominant low-code/no-code platform within the Microsoft 365 ecosystem. Comparable to Monaca's cross-platform app development value proposition but backed by Microsoft's enterprise sales, compliance certifications, and ecosystem.

Direct peers

• Ionic: Ionic provides a hybrid mobile and web app development platform built on web technologies (HTML/CSS/JavaScript with Capacitor/Cordova), directly comparable to Asial's Monaca platform. Both target cross-platform mobile development from a single JavaScript codebase with open-source UI frameworks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/asialnews
• LinkedInlinkedin.com/company/933537

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asial Corporation