Havas Argentina

What Havas Argentina does

Havas Argentina, operating as Havas Village Argentina, is an integrated communications agency headquartered at Serrano 669, Buenos Aires, and a wholly-owned subsidiary of France-based Havas Group. The company provides media strategy, media buying, programmatic and digital marketing, brand activation, experiential marketing, creative services, data analytics, predictive modelling, and customer experience consulting to enterprise clients. Its service portfolio is delivered through six co-located specialized entities: Havas Media (media investment using the proprietary Mx system), Havas Plus (data/media/technology transformation), Arena Media (brand connection planning), DON by Havas (creative, acquired February 2025), CSA (data analytics and decision sciences since 2007), and Havas CX (brand experience network launched in 2024).

The underlying technology stack rests on the proprietary Mx (Media Experience) system for media planning and optimization, the CSA analytics platform for data collection, transformation, and predictive modelling, and the Meaningful Brands longitudinal research study covering 91,000 respondents across 10 markets and 1,300 brands in 42 categories. Together these provide the analytical and creative infrastructure supporting integrated client engagements.

The business model is professional services B2B, monetized through agency fees, media commissions, and project-based engagements with enterprise clients. Go-to-market is direct enterprise field sales with consultative relationship-based business development. Named clients span 20+ multinational and local enterprises including LVMH, Renault, Danone, Reckitt Benckiser, Shell, L'Oreal, Puma, Carrefour, Telefonica, ICBC, YPF, and UNICEF. The company has 251-500 employees and operates primarily within Argentina, with multinational client mandates handled under the broader Havas Group network.

Name

Havas Argentina

Legal name

Havas Media Argentina S.A. (Grupo Havas Argentina)

Website

https://arg.havas.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Havas Argentina (Havas Village Argentina) is an integrated communications agency in Buenos Aires serving enterprise clients with media strategy, creative, data analytics, programmatic, and brand experience services through specialized subsidiaries including Havas Media, Havas Plus, Arena Media, DON by Havas, CSA, and Havas CX.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Advertising services
• Media planning
• Creative communications
• Marketing analytics
• Brand experience

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Media Services: Full-service marketing and communications agency providing media strategy, media buying, performance marketing, digital marketing, programmatic advertising, brand activation, and event and experiential marketing services to enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Havas Argentina is an integrated communications agency providing media strategy, media buying, performance marketing, programmatic and digital marketing, brand activation, creative services, event and experiential marketing, and data analytics to enterprise clients. It delivers these services through specialized sub-brands (Havas Media, Havas Plus, Arena Media, DON by Havas, CSA, Havas CX) housed in the Havas Village Argentina co-located operating model in Buenos Aires.

Product overview

Havas Argentina (Havas Village Argentina) is a communications conglomerate offering a portfolio of specialized agencies and services. The core offerings include: Havas Media (media strategy, buying, and experience using the proprietary Mx system), Havas Plus (data/media/technology transformation), Arena Media (brand-people connections), DON by Havas (creative services), CSA (data analytics, predictive modeling, and decision sciences since 2007), and Havas CX (brand experience network). The Meaningful Brands research study underpins the company's approach to measuring brand value and meaningful connections.

Differentiator

Problem solved

Functional benefit

Brands

• Havas CX: Brand experience network launched to provide meaningful brand experiences and customer experience management.

Products and services

• Havas Media Media investment and strategy services using the proprietary Mx (Media Experience) system to identify meaningful media channels and build media experiences that connect enterprise clients with their target audiences in relevant contexts through relevant content. Covers media strategy, media buying, performance marketing, programmatic, brand activation, events and experiential marketing.
• Havas Plus Fuses data, media and technology to transform businesses, positioning clients at the center of decision-making and helping them evolve digitally. Combines strategy, data, technology and media capabilities into integrated transformation engagements for enterprise clients.
• Arena Media Part of the Havas Media Group family, uniting brands and people through meaningful connections to drive business success for enterprise clients through media and communications services.
• DON by Havas Creative agency focused on meaningful brand communications and connections, operating as part of Havas Village Argentina's creative services offering for enterprise clients.
• CSA (Customer Science and Analytics) Provides technologies and services enabling clients to collect correct data and transform it into useful information for decision-making, with the aim of increasing revenues, reducing costs, and improving customer satisfaction. Covers Social Media, Data Strategy, Research, Analytics, Reporting, Audience Data, Campaign Measurement, Data Consulting, Decision Sciences and Predictive Modelling. Operating since 2007.
• Havas CX Brand experience network focused on delivering meaningful brand experiences and customer experience management for enterprise clients across Havas Argentina's portfolio.

Quantifiable outcome

• 72% of surveyed people are tired of brands pretending to want to help society when they only want to make money; 68% think the world is going in the wrong direction globally; 71% believe brands should do more to improve their health and wellbeing

Named customers24 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Havas GroupcoreStrategic or Co-development PartnerParent company providing global network, resources, and methodologies including the Meaningful Brands research framework and Mx media system. Havas Argentina operates as part of the Havas Village network integrating all communications disciplines.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leo Burnett Argentina: Publicis-owned creative agency with Buenos Aires operations, competing for the same creative-led enterprise briefs and offering similar brand-building capabilities.
• BBDO Argentina: Omnicom's flagship creative network in Argentina, providing advertising, media planning and brand strategy to enterprise clients. Directly comparable full-service offering and tier-1 client mix.
• Dentsu Creative Argentina: Argentine arm of Dentsu International, providing creative, media and CX services to multinational and regional clients. Comparable integrated offering and holding-company scale.
• Publicis Argentina: Argentine operations of Publicis Groupe, offering the same integrated creative, media and digital services to the same multinational client base (L'Oreal, Renault, Carrefour) in Buenos Aires. Closest direct competitor within the holding-company peer set.
• Ogilvy Argentina: WPP-owned full-service creative and media agency in Buenos Aires serving overlapping enterprise clients including Unilever, IBM and Coca-Cola. Directly comparable in scale, service mix and client roster.
• McCann Worldgroup Argentina: IPG-owned full-service advertising network with a Buenos Aires hub covering creative, media and data analytics. Competes head-to-head for the same enterprise review processes and shared multinational clients.
• Grey Argentina: WPP-owned creative and media agency operating in Buenos Aires with a comparable enterprise client portfolio and integrated service offering. Strong direct competitor in brand communications.

Broad incumbents

• Accenture Song Argentina: Consulting-led experience transformation arm of Accenture in Argentina, increasingly winning integrated marketing and CX work from the same enterprise CMOs that hire Havas Argentina. Broader incumbent with technology-services depth.

Emerging players

• David Buenos Aires: Independent Buenos Aires-based creative agency with strong global award credentials, increasingly winning tier-1 multinational accounts that historically sat with holding-company networks like Havas Argentina. Key emerging competitor for talent and clients.
• GUT Buenos Aires: Independently owned creative network founded in Buenos Aires and now operating globally; competes for the same creative talent pool and has won major multinational accounts, pressuring Havas Argentina's share of voice in pitches.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HavasArgentina
• LinkedInlinkedin.com/company/havas-argentina
• Instagraminstagram.com/havasargentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Argentina