Logo

What Logo does

Logo TV is a U.S. cable television network and digital content platform dedicated to LGBTQ+ programming, founded in 2005 and operated by Viacom International Inc., a wholly-owned subsidiary of Paramount Global. The network's content portfolio is anchored by the RuPaul's Drag Race franchise — including All Stars, Global All Stars, Untucked, Holi-slay Spectacular, and Secret Celebrity Drag Race — supplemented by the drama series Noah's Arc, the YouTube-native talk show Logo Spill, and the annual documentary series Logo30, which honors LGBTQ+ icons around Pride. Logo TV targets the LGBTQ+ community and its allies with entertainment, representation, and cultural programming, differentiating as the only major U.S. television network exclusively dedicated to LGBTQ+ content.

The platform is built on a streaming video delivery infrastructure integrated with Paramount+, the parent company's subscription streaming service, which serves as the primary distribution channel for full episodes. Supplementary distribution occurs through the owned-and-operated website (logotv.com), mobile applications, and a YouTube channel hosting original short-form content. Logo TV's core technology consists of standard streaming delivery capabilities layered onto Paramount+ infrastructure, with no disclosed proprietary AI, ML, or data-asset capabilities. The trademark portfolio — including the Logo TV name, logos, titles, and characters — is held by Viacom International Inc.

Logo TV's revenue is not publicly disclosed at the property level, as financial results are consolidated within Paramount Global. Revenue mechanics at the parent level derive from two streams: (1) Paramount+ subscription fees, into which Logo TV content is bundled as a category pillar, and (2) advertising revenue on owned digital surfaces (logotv.com, YouTube) monetizing the LGBTQ+ audience demographic. The network operates with a small team (11-50 employees) and is headquartered at Viacom International Inc.'s offices at 1515 Broadway, New York, with no independent venture funding, public listing, or material M&A activity disclosed.

Name

Logo

Legal name

Viacom International Inc.

Website

https://logotv.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Logo TV is a U.S. cable and streaming network dedicated exclusively to LGBTQ+ programming, operated by Viacom International Inc. (a Paramount Global subsidiary). It serves the LGBTQ+ community and allies with flagship franchises like RuPaul's Drag Race, Noah's Arc, and Logo30, distributed primarily via Paramount+ and its owned digital properties.

Ownership category

akta.pro rank

Product category

LGBTQ+ Cable Television & Streaming Network

NAICS

Television Broadcasting Stations (51612), Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Reality & Factual Entertainment (Unscripted) (MPADADAO)

akta.pro secondary industries

Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

Keywords

• LGBTQ+ television network
• Streaming entertainment platform
• Reality competition programming
• Pride content media
• Cable network streaming

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Streaming Subscription Revenue: Logo TV content generates revenue through Paramount+ subscription fees. Content is promoted through the Logo TV website which directs users to Paramount+ for full episodes and streaming access.
2. Advertising Revenue: The network generates advertising revenue through content displayed on its streaming platform and website, monetizing its LGBTQ+ audience demographic.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Logo TV is a cable television network and digital streaming platform dedicated to LGBTQ+ programming, distributing original reality competition series (RuPaul's Drag Race franchise), dramas (Noah's Arc), documentaries (Logo30), and talk content (Logo Spill) primarily via Paramount+ and its owned website. The portfolio serves LGBTQ+ viewers and allies with entertainment, cultural commentary, and Pride-focused content.

Product overview

Logo TV is a single television network and streaming platform operated by Viacom International Inc. that serves as a dedicated destination for LGBTQ+ content. The platform offers a portfolio of original programming including RuPaul's Drag Race franchise (encompassing RuPaul's Drag Race, RuPaul's Drag Race All Stars, RuPaul's Drag Race: Untucked, RuPaul's Drag Race All Stars: Untucked, RuPaul's Drag Race Global All Stars, RuPaul's Drag Race Holi-slay Spectacular, and RuPaul's Secret Celebrity Drag Race), the talk show Logo Spill, the drama series Noah's Arc, and the documentary series Logo30. Much of the content is available for streaming through Paramount+, with some programming also distributed via YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo TV Network & Streaming Platform Cable television network and digital streaming platform dedicated to LGBTQ+ programming, featuring original series, reality competition shows, documentaries, and curated content celebrating the LGBTQ+ community; available via Paramount+, logotv.com, mobile apps, and YouTube.
• RuPaul's Drag Race All Stars Reality competition series featuring the most iconic queens from RuPaul's Drag Race competing for a spot in the Drag Race Hall of Fame; streaming exclusively on Paramount+.
• RuPaul's Drag Race Flagship drag competition reality series hosted by RuPaul, featuring drag queens competing for the title of America's Next Drag Superstar; available on Paramount+.
• RuPaul's Drag Race: Untucked! Behind-the-scenes companion series to RuPaul's Drag Race showing the untelevised moments backstage; streaming on Paramount+.
• RuPaul's Drag Race All Stars: Untucked Behind-the-scenes companion series for RuPaul's Drag Race All Stars; streaming on Paramount+.
• RuPaul's Drag Race Global All Stars International spin-off of RuPaul's Drag Race featuring drag queens from various countries competing globally; streaming on Paramount+.
• RuPaul's Drag Race Holi-slay Spectacular Holiday-themed special featuring drag queens celebrating diversity; streaming on Paramount+.
• RuPaul's Secret Celebrity Drag Race Celebrity version of the drag competition where celebrities compete in drag; streaming on Paramount+.
• Noah's Arc Drama series following the lives and loves of four queer Black men in Los Angeles; all episodes streaming on Paramount+.
• Logo Spill Talk show featuring authentic conversations with host Johnny Sibilly and legendary LGBTQ+ guests; distributed on YouTube.
• Logo30 Documentary series honoring LGBTQ+ legends and milestones, featuring episodes on notable figures including Jinkx Monsoon, Ts Madison, Michelle Tea, and John Waters; released annually during Pride season.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fuse Media: Fuse is a U.S. cable/streaming network focused on music, pop culture, and millennial/Gen Z audiences. It is a comparable niche cable/streaming brand with similar audience size, vertical focus, and dependence on a parent company for distribution and content investment.
• VH1: VH1 is a sister Viacom/Paramount cable network with a similar reality-competition and pop-culture programming mix, including related franchises under the same parent. It is a natural internal peer given shared infrastructure, parent ownership, and overlapping reality TV audience.
• BET (Black Entertainment Television): BET is a Viacom/Paramount cable network targeting a culturally specific audience (Black Americans) with reality, drama, and music programming. It is structurally analogous to Logo TV as a niche, identity-focused cable brand operating within the same Paramount portfolio.
• Bravo: Bravo is a major U.S. cable network owned by NBCUniversal specializing in reality television (Real Housewives, competition shows). It is comparable to Logo TV in heavy reliance on reality/competition formats and the LGBTQ+-friendly cast crossover (e.g., Real Housewives), though it targets a broader mainstream audience.
• TLC: TLC is a major U.S. cable network owned by Warner Bros. Discovery focused on unscripted and reality programming (90 Day Fiancé, Say Yes to the Dress, etc.). It is directly comparable in genre (unscripted/reality) and audience engagement model, though aimed at the mainstream.

Emerging players

• Revry: Revry is an LGBTQ+ focused streaming and FAST channel network offering free ad-supported content to queer audiences. It competes with Logo TV in the digital streaming space, particularly for younger and cord-cutting LGBTQ+ viewers, though it is significantly smaller and operates a different (free/AVOD) business model.
• Tello Films: Tello Films is a streaming platform dedicated to LGBTQ+ women-focused films and series. It is a comparable emerging player in the LGBTQ+ content space, though it is significantly smaller and serves a more specific sub-segment.

Others

• Queer Media Society / Tagg Magazine: Tagg Magazine is a long-running LGBTQ+ digital/print media outlet. It is an adjacent thematically comparable player that competes for LGBTQ+ audience attention and advertising dollars, though it operates as editorial media rather than a TV/streaming network.

Direct peers

• OutTV: OutTV is an LGBTQ+ focused cable/streaming network operating in Canada and select international markets. It is the closest direct peer to Logo TV in terms of audience focus (LGBTQ+ viewers), content mix (reality, drama, documentaries), and distribution model (cable carriage + streaming). It competes for the same advertiser and subscriber dollars in the niche.
• HERE TV: HERE TV is a U.S.-based LGBTQ+ premium cable/streaming channel offering films, series, and original programming aimed at queer audiences. It is directly comparable to Logo TV as a niche LGBTQ+ TV network with both linear and on-demand distribution.

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=zrPnONXs7nY&list=PLekZPD1g54g7ukpA9QFYLTJn0r9w5_Pi5
• Xx.com/LogoTV
• Facebookfacebook.com/logo
• LinkedInlinkedin.com/company/logo-this

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logo