Level Up

What Level Up does

Level Up, LLC is a Virginia-based small business and wholly-owned subsidiary of AVIAN, LLC, providing mission information technology, data analytics, big data analytics, and cybersecurity services to the United States Intelligence Community and Department of Defense. Founded in 2015 and acquired by AVIAN in November 2021, the company operates from its headquarters in Reston, Virginia, with 51–100 employees. Its service portfolio is organized into three integrated lines: Mission IT (system implementation, infrastructure architecture, data collection and transformation), Data Analytics (data aggregation, intelligence analysis, innovation solution development), and Mission Execution (target recognition, operations support, field support), supplemented by all-source research and analysis, IT and software development, big data analytics and correlation, and program management support.

The company earns revenue through professional services contracts awarded via federal government procurement vehicles serving the IC and DoD. Its go-to-market relies on direct enterprise field sales, capture management, strategic recruiting, and partnership-focused growth, with deep operational integration into parent AVIAN — a 400+ employee employee-owned business founded by U.S. military test pilots, with revenue exceeding $73 million and 80 government and commercial clients across 13 states. Pricing is determined through federal procurement and is not publicly disclosed. Leadership is shared with the parent (Randy Carr serves as both Level Up President and AVIAN CHRO; George Franz is CEO of Avian Holdings), and the company leverages AVIAN's Inc. 5000 ten-year recognition and Best Places to Work credentials as past-performance signals in recompetes.

Name

Level Up

Legal name

Level Up, LLC

Website

https://levelupllc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Level Up, LLC is a Virginia-based federal contractor and wholly-owned subsidiary of AVIAN, providing mission IT, data analytics, big data analytics, and cybersecurity services to the U.S. Intelligence Community and Department of Defense.

Ownership category

akta.pro rank

Product category

Government IT Services / Defense IT Consulting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Federal IT services
• Defense IT consulting
• Mission data analytics
• Intelligence community support
• Cyber security services

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government IT Consulting Services: Level Up generates revenue through federal government contracts providing IT consulting, data analytics, and mission execution services to the Intelligence Community and Department of Defense.
2. Mission IT Services: System implementation, infrastructure architecture, and data transformation services delivered to government clients through long-term contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Level Up, LLC provides mission IT, data analytics, and mission execution services to the U.S. Intelligence Community and Department of Defense. Its offerings span system implementation, infrastructure architecture, data collection and transformation, big data analytics and correlation, cyber security, all-source intelligence analysis, target recognition, and operations support. Services are delivered through federal government contracts as a wholly-owned subsidiary of AVIAN, LLC.

Product overview

Level Up, LLC is a Virginia-based small business and wholly-owned subsidiary of AVIAN, offering a portfolio of three integrated service lines: Mission IT (System Implementation, Infrastructure Architecture, Data Collection & Transformation), Data Analytics (Data Aggregation, Intelligence Analysis, Innovation Solution Development), and Mission Execution (Target Recognition, Operations Support, Field Support). The company also provides All-source research, collection, analysis & operational support, IT & software development, Big Data analytics & correlation, and Program management & support services to the defense and intelligence community.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 150 years of combined practical experience supporting defense and intelligence missions
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AVIAN, LLCcoreOthersLevel Up operates as a wholly-owned subsidiary of AVIAN, LLC. AVIAN is an employee-owned business founded by two U.S. military test pilots in 2005. Level Up was acquired by AVIAN in November 2021. Randy Carr serves as President of Level Up while also holding the role of Chief Human Resources Officer at AVIAN. George Franz serves as CEO of Avian Holdings, Inc., the parent company.
• United HealthcareminorOthersLevel Up offers voluntary medical insurance through United Healthcare's All Savers PPO plan, which includes in and out-of-network well visits, urgent care, emergency visits, outpatient surgery, labs, x-rays, and diagnostics.
• GuardianminorOthersLevel Up offers voluntary dental insurance through Guardian, covering diagnostic and preventative care, basic care and procedures, major care, and orthodontia.
• VSP VisionminorOthersLevel Up offers voluntary vision insurance through VSP Vision, covering routine eye examinations, lenses, frames, or contact lenses each calendar year, and discounts on laser eye surgery.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SAIC: Large federal IT services prime serving DoD, IC, and civilian agencies with analytics, IT modernization, and mission support offerings. Competes with Level Up across the same mission IT and intelligence analysis service lines, though at materially greater scale.
• CACI International: Federal IT and engineering services provider with significant IC and DoD business in intelligence analysis, signals/cyber, and mission support. Competes head-to-head with Level Up for IC mission IT and all-source analysis work.
• Peraton: Private federal IT and mission services firm (formed from the Perspecta/Xator/Harris IT services carve-outs) with strong IC and DoD footprint in analytics, cyber, and mission support. Comparable in target customers and service mix to Level Up.
• Leidos: Major federal IT and mission systems integrator serving DoD, IC, and federal civilian markets with analytics, IT modernization, and mission execution services. Overlaps with Level Up in defense intelligence analytics and mission IT.
• Parsons Corporation: Federal IT and engineering services provider serving DoD and IC in mission solutions, cyber, and intelligence analytics. Competes with Level Up on intelligence analysis and mission execution opportunities.
• Booz Allen Hamilton: One of the largest federal IT and consulting services providers, with deep IC and DoD exposure in analytics, cyber, and mission support. Operates at vastly larger scale than Level Up but competes for the same mission IT, data analytics, and intelligence analysis contracts.

Direct peers

• ManTech International: Federal IT and cyber services firm with heavy IC and DoD customer overlap, providing analytics, mission systems, and cyber security. Closely comparable to Level Up in service mix (mission IT, data analytics, cyber) and customer base.
• Kforce Government Solutions: Federal IT staffing and consulting arm of Kforce, providing cleared professionals to IC and DoD customers across analytics, cyber, and mission IT—directly overlapping Level Up's talent-driven services model.
• Battelle: Nonprofit applied science and federal services organization with significant DoD/IC research, analytics, and mission support work. Comparable to Level Up in the research and analytics portion of its portfolio, particularly around defense mission analysis.

Emerging players

• ICF International: Federal IT and analytics consulting firm serving DoD, IC, and federal civilian agencies in data analytics, mission support, and program management. Smaller in IC/DoD exposure than Level Up but comparable in analytics and program management services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/level-up-llc-washington-d-c-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level Up