Hollandia Dairy
- Company typePrivate
- Founded1950
- HeadquartersSan Marcos, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Hollandia Dairy firmographics
Firmographics- Name
- Hollandia Dairy
- Legal name
- Hollandia Dairy Inc.
- Website
- https://hollandiadairy.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Hollandia Dairy industry classification
Industry- Product category
- Dairy Products Manufacturing
- NAICS
- Fluid Milk Manufacturing (311511), Dairy Cattle and Milk Production (112120)
- SIC
- Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Fluid Milk & Cream Processing (AFAKAKAA)
- akta.pro secondary industry
- Milk Production (Raw Milk) (AFAEACAA)
Keywords
Where Hollandia Dairy is headquartered
LocationHeadquarters
- HQ city
- San Marcos
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hollandia Dairy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Dairy Product Sales: Hollandia Dairy generates revenue through the sale of fresh milk and dairy products including various milk fat percentages, chocolate milk, half & half, and other dairy items sold through retail grocery stores, schools, hospitals, and military locations across Southern California.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Hollandia Dairy product offering
Product offeringCore offering
Hollandia Dairy is a vertically integrated dairy producer that operates its own dairy farm (Proud Farm™ in San Jacinto, CA) and processing plant (San Marcos, CA) to produce ultra-pasteurized, homogenized fluid milk products across whole, 2%, 1%, and fat-free varieties in gallon, half-gallon, quart, and 14oz sizes, plus chocolate milk and half & half, sold through retail grocery chains and direct institutional supply in Southern California.
Product overview
Hollandia Dairy is a family-owned, Certified Humane dairy company supplying fresh, high-quality dairy products to California. The product portfolio centers on a comprehensive line of fluid milk products available in multiple fat percentages (Vitamin D/whole, 2%, 1%, and Fat-Free) and sizes (gallon, half gallon, quart, and 14oz single-serve bottles). Additional offerings include chocolate milk in quart and 14oz sizes, and half & half. All products feature locally sourced milk from cows not treated with rBST, with milk going from cow to consumer in less than 24 hours. The company also offers egg nog and buttermilk as part of its broader dairy product line.
Differentiator
Problem solved
Functional benefit
Brands
- Proud Farm™: The company's owned farm operation in San Jacinto, California, where cows are raised without rBST treatment. Part of their 60-plus year commitment to quality and community health.
Products and services
- Vitamin D Milk – Gallon Grade A pasteurized Vitamin D fortified whole milk in gallon format, locally sourced from cows not treated with artificial growth hormones (rBST). Sold to families for everyday household consumption.
- 2% Milk – Gallon Reduced-fat milk with 38% less fat than whole milk, vitamin A and D fortified, Grade A quality, gallon format.
- 1% Milk – Gallon Low-fat milk with 68% less fat than whole milk, vitamin A and D fortified, gallon format.
- Fat-Free Milk – Gallon Non-fat milk with no fat content, vitamin A and D fortified, gallon format.
- Vitamin D Milk – Half Gallon Grade A pasteurized Vitamin D fortified whole milk in half-gallon format, locally sourced from cows not treated with rBST.
- 2% Milk – Half Gallon Reduced-fat milk with vitamins A and D in half-gallon format.
- 1% Milk – Half Gallon Low-fat milk in half-gallon format.
- Fat-Free Milk – Half Gallon Non-fat milk in half-gallon format.
- Vitamin D Milk – Quart Quart-size Vitamin D fortified whole milk.
- 2% Milk – Quart Quart-size reduced-fat milk, ultra-pasteurized and homogenized, good source of calcium and 10 grams of protein. UD Kosher certified.
- Vitamin D Milk – 14oz Single-Serve Single-serve 14oz Vitamin D fortified milk, good source of calcium and 14 grams of protein.
- 2% Milk – 14oz Single-Serve Single-serve 14oz reduced-fat milk, 17 grams of protein.
- Chocolate Milk – Quart Chocolate flavored milk made with skim milk, milk, sugar, and cocoa powder, in quart format.
- Chocolate Milk – 14oz Single-Serve Single-serve 14oz chocolate flavored milk.
- Half & Half – Quart Quart-size half and half, Grade A milk and cream blend used as a coffee creamer and cooking ingredient.
Companies that use Hollandia Dairy
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Hollandia Dairy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hollandia Dairy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Warner Bros. PicturesflagshipGonna Need Milk, supported by MilkPEP, partnered with Warner Bros. Pictures for a nationwide in-store campaign promoting the DC Studios film Supergirl. Five regional dairy brands including Hollandia debuted co-branded packages reaching approximately 17 million milk units at major retailers including Albertsons, Walmart, and Kroger, featuring Supergirl-themed signage in over 2,600 dairy aisles.
- Milk Processor Education Program (MilkPEP)coreMilkPEP supports the Gonna Need Milk initiative that partnered with Warner Bros. Pictures for the Supergirl campaign. Hollandia Dairy participates as one of five regional dairy brands in this nationwide marketing initiative.
- Crystal CreameryminorCo-participant with Hollandia in the Gonna Need Milk Supergirl campaign, along with Sarah Fresh, Lucerne, and Maola dairy brands.
- Sarah FreshminorCo-participant with Hollandia in the Gonna Need Milk Supergirl campaign, along with Crystal Creamery, Lucerne, and Maola dairy brands.
- LucerneminorCo-participant with Hollandia in the Gonna Need Milk Supergirl campaign, along with Crystal Creamery, Sarah Fresh, and Maola dairy brands.
- MaolaminorCo-participant with Hollandia in the Gonna Need Milk Supergirl campaign, along with Crystal Creamery, Sarah Fresh, and Lucerne dairy brands.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
Hollandia Dairy competitors and assessment
Company assessmentBroad incumbents
- HP Hood: Large US dairy processor with broad portfolio across fluid milk, cream, cultured, and dairy-based beverages. Larger and more diversified than Hollandia but operates in the same fluid milk category and competes for similar retail shelf space.
- Danone North America: Major dairy and plant-based beverage manufacturer operating Horizon Organic and other dairy brands in the US. Comparable to Hollandia as a fluid milk competitor with overlapping retail channels, but at much greater scale and with broader product breadth.
- Horizon Organic: National organic fluid milk brand owned by Danone. Comparable to Hollandia in fluid milk and rBST-free positioning but with national scale and stronger organic credentials; competes for the same premium-conscious consumer.
- Nestlé USA (Carnation / Nesquik): Global packaged-foods giant whose Carnation brand is a major California fluid milk brand. Far larger and broader than Hollandia, but directly competes on shelf and in single-serve/chocolate milk where Hollandia also plays.
Direct peers
- Straus Family Creamery: Northern California family-owned organic dairy processor with vertically integrated farm-to-bottle operations and premium positioning. Comparable to Hollandia in family ownership, vertical integration, and California regional dairy focus, with a stronger organic/grass-fed angle.
- Crystal Creamery: California-based regional fluid milk and dairy processor. Co-participant with Hollandia in the MilkPEP/Warner Bros. Supergirl campaign, with comparable size, regional footprint, and direct-to-retail distribution model.
- Shamrock Farms: Family-owned US dairy processor producing fluid milk and dairy products for retail and foodservice channels. Comparable to Hollandia in scale, family ownership, regional/adjacent geography, and channel mix.
- Lucerne: California-focused fluid milk brand owned by Albertsons/Safeway. Co-participant with Hollandia in the MilkPEP Supergirl campaign and a direct shelf competitor at major California retailers including Albertsons.
- Clover Sonoma: Family-owned, California-based regional dairy processor selling fluid milk and dairy products through retail grocery channels. Closely comparable in business model (family-owned, regional, premium positioning) and product mix to Hollandia.
Regional players
- Darigold: Pacific Northwest dairy cooperative producing fluid milk, butter, and dairy ingredients. Comparable to Hollandia in fluid milk processing and retail distribution but operating primarily in the Pacific Northwest rather than Southern California.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Hollandia Dairy social profiles
Digital presenceHollandia Dairy compliance and trust
Trust signalCompliance3 records
Hollandia Dairy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hollandia Dairy leadership team
Management profileNumber of profiles
Hollandia Dairy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hollandia Dairy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hollandia Dairy
What does Hollandia Dairy do?
Hollandia Dairy is a vertically integrated dairy producer that operates its own dairy farm (Proud Farm™ in San Jacinto, CA) and processing plant (San Marcos, CA) to produce ultra-pasteurized, homogenized fluid milk products across whole, 2%, 1%, and fat-free varieties in gallon, half-gallon, quart, and 14oz sizes, plus chocolate milk and half & half, sold through retail grocery chains and direct institutional supply in Southern California.
Is Hollandia Dairy a public or private company?
Hollandia Dairy is a private company. It is classified as family owned and is currently operating.
When was Hollandia Dairy founded?
Hollandia Dairy was founded in 1950. It employs 101 to 250 people.
Where is Hollandia Dairy based?
Hollandia Dairy is headquartered in San Marcos, United States, in the North America region.
How does Hollandia Dairy make money?
One revenue line is on record: dairy Product Sales.
Who are Hollandia Dairy's main competitors?
Broad incumbents on record are HP Hood, Danone North America, Horizon Organic and Nestlé USA (Carnation / Nesquik). Direct peers are Straus Family Creamery, Crystal Creamery, Shamrock Farms, Lucerne and Clover Sonoma. Darigold is listed as a regional player.
Does Hollandia Dairy have an API?
No public API is recorded for Hollandia Dairy.
What industry is Hollandia Dairy in?
Hollandia Dairy's product category is Dairy Products Manufacturing. Its primary akta.pro industry code is AFAKAKAA, Fluid Milk & Cream Processing, with a secondary code of AFAEACAA, Milk Production (Raw Milk). Its NAICS code is 311511 and its SIC code is 2020.