What JH Bertrand does

JH Bertrand Inc. is a privately held, debt-free specialty manufacturer founded in 1981 and headquartered in Buffalo, New York. The company produces custom booklet labels and extended content label systems — constructions that expand the printable copy area on a product label from a single panel to multi-page booklets of up to 96-112 pages. Its product portfolio spans 19 distinct constructions including Standard Booklet Labels, Lam to Liner (LTL), (Pi) Label® wraparound labels, Mega Label encapsulation, Data-Neckers, 2/3-Ply labels, Sidekick Booklet Labels, and shaped/round labels, produced via a combination of offset and flexographic printing with specialized converting (lamination, die cutting, pattern gluing, zone coating). Two registered trademarks — (Pi) Label® and Sidekick — anchor the brand identity, and the company controls premium SEO domains (bookletlabel.com) and ranks #1-2 for "booklet label" searches.

The company operates with 11-50 employees, 21+ onserters across its facility and partner plants, and produces quantities ranging from a single label to 10 million. Customer base is concentrated in regulated industries — pharmaceutical/medical device (Pfizer, Merck, J&J), agricultural and industrial chemicals (DuPont, Bayer, FMC, Monsanto), consumer products (Hawaiian Tropic), with emerging exposure to legalized cannabis and disinfectant/cleaner segments. The dedicated Bertrand Clinical Label division (added 2001) serves clinical trial and pharma packaging under cGMP standards (FDA CFR 210 & 211) with validated QA systems and OCR verification. Approximately 50% of revenue flows through a trade/reseller channel (commercial printers, label converters, brokers) with formal account protection and 3-10%+ discounts, and 50% through a small direct sales force conducting in-person visits across the US, Canada, and increasingly Europe, Middle East, Asia, and South America.

JH Bertrand monetizes exclusively through custom project-based quoting — no published pricing, no minimum runs, 24-48 hour quote turnaround, 10-14 day standard production lead time. Revenue mechanics are one-time project orders priced on specifications (size, page count, colors, materials, volume), with no subscription, license, or recurring component. CEO Jeff Bertrand (5th generation of the Bertrand family in labels) owns and actively operates the company; the firm has never taken external investment. Differentiation is built on 39+ years of exclusive focus on booklet labels, deep regulatory expertise across FDA/EPA/OSHA frameworks, proprietary constructions for curved surfaces and small-diameter vials, and "no minimum runs" service discipline.

Name

JH Bertrand

Legal name

JH Bertrand Inc.

Website

https://jhbertrand.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

JH Bertrand is a privately held Buffalo, NY manufacturer of custom booklet labels and extended content label systems, serving pharmaceutical, chemical, consumer products, cannabis, and clinical trial customers in regulated industries across the US and internationally since 1981.

Ownership category

akta.pro rank

Product category

Specialty Label Manufacturing

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Packaging and Labeling Services (561910)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Pressure-Sensitive Labels (PSL) (IMALAKAA)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets) (IMALAIAK)

Keywords

• Booklet label manufacturing
• Extended content labels
• Pressure sensitive labels
• Pharmaceutical label printing
• Custom label converting

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Booklet Label Manufacturing: JH Bertrand manufactures custom booklet labels and related extended content label constructions. Orders are quoted per project with no minimum run quantities. The company produces on rolls for manual or automatic application. Pricing is project-based, derived from specifications including size, page count, colors, materials, and volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

JH Bertrand is a specialty manufacturer of custom booklet labels and extended content labels — multi-page labels laminated or attached to pressure-sensitive base labels that expand the copy space available on product packaging. The company produces booklet labels for pharmaceutical, clinical, chemical, consumer products, cannabis, and disinfectant applications using offset and flexographic printing plus specialized converting processes (lamination, die cutting, pattern gluing, zone coating, multi-pass). Orders are quoted per project with no minimum run quantities, and the company supports custom constructions including Lam to Liner, Pi Label wraparounds, Sidekick, Mega Label encapsulation, Data-Neckers, and shaped/round booklet labels.

Product overview

JH Bertrand is a specialized manufacturer of booklet label systems and related extended content labeling products. The company offers a comprehensive portfolio of 19 distinct booklet label constructions including Standard Booklet Labels, Lam to Liner (LTL) for curved surfaces, Shaped and Round Booklet Labels, Glued Booklet Labels, Baseless Booklet Labels, Sidekick Booklet Labels, Two and Three Ply Labels, Onserts on Rolls, (Pi) Label® Wrap Around Labels, Map Fold Booklet Labels, Coupon Labels, Mega Labels, Data-Neckers, Economy Short Run Foldout Labels, Paper Tags, Economy Encapsulations, Micro Folded Outserts, One of a Kind Booklet Labels, and Multiple Up Booklet Labels. Supporting services include Randomized Variable Coding, Promotional Coding, Thermal Transfer Printing Services, Liner Numbering, OCR Quality Checks, and Booklet Label Rescue Service. The products expand copy space on product labels for regulatory compliance, multilingual labeling, coupons, directions for use, and promotional applications across 11 markets including pharmaceutical, clinical, chemical, OTC drugs, health and beauty, food and beverage, cannabis, and disinfectants.

Differentiator

Problem solved

Functional benefit

Brands

• Bertrand Clinical Label: A division of JH Bertrand focusing exclusively on clinical booklet labels and related constructions for clinical trial materials, pharmaceutical packaging, and medical device labeling.

Products and services

• Standard Booklet Labels Offset printed booklet or pamphlet laminated to a die cut pressure sensitive base label, available as glued or stapled spine with up to 112 page maximum, printed up to 14 colors including 4 color process on paper or film base. Used by pharmaceutical, chemical, and consumer products manufacturers to expand label copy space.
• Lam to Liner (LTL) Booklet Label Special booklet label construction for round containers with laminate extending beyond base label to lay directly on carrier liner, eliminating tension for smooth application around curved surfaces with no bubbles and easier opening.
• Shaped and Round Booklet Labels Booklet labels with irregular die cut shapes including scalloped, circles, trapezoids, clouds and asymmetrical shapes for uniquely shaped containers.
• Glued Booklet Label with Special Resealable Opening Booklet label glued directly to pressure sensitive base without overlaminate, making it exceptionally good for curved surfaces with special resealable opening feature.
• Baseless Booklet Label Booklet laminated and die cut directly to carrier liner without a base label, ideal for curved surfaces particularly vials.
• Sidekick Booklet Label Booklet portion sits on left or right of base label, allowing base label to be the primary product label while booklet provides supplementary information.
• Two and Three Ply Labels Flexo printed top ply specialty glued to flexo printed pressure sensitive base label with release varnish on inside top and UV cured adhesive on base top for easy opening without stickiness.
• Onserts on Rolls Offset printed pamphlet laminated to film or paper base label, commonly used as patient inserts in pharmaceutical packaging.
• (Pi) Label Single Ply Wrap Around Labels Wrap around label attaching at one end to vial, wrapping without adhesive in mid-section, with adhesive at other end for secure closure. Up to 18 inches long, works on vials as small as 0.5 inch diameter.
• Map Fold Booklet Labels Pamphlet with right angle fold that unfolds like a map, providing unique multi-panel layout for extended content.
• Coupon Labels Multi-panel foldout label with up to 14 flexo colors for inline and unlimited colors for offset printing, available in dry release, multi-perf, piggy-back, multi-layer, patterned adhesive and encapsulated constructions.
• Mega Label Booklet or pamphlet encapsulated by heat sealing plastic film to die cut pressure sensitive base label, 100% sealed on all 4 sides, can encapsulate up to 3 inserts.
• Data-Neckers Booklet or pamphlet packaged in plastic pouch with custom punch hole, sizes from small vials to 55 gallon containers, die cut holes from 1/8 inch to 3 inches.
• Economy Short Run Foldout Labels Offset printed booklet with adhesive strips on non-printed side, cost savings achieved by not having flexo printed base label.
• Paper Tags Offset printed booklet threaded with cable, twist, elastic or string tie, available in wide variety of folded constructions including pharmaceutical folding.
• Economy Encapsulations Booklet or pamphlet encapsulated in clear poly pouch with permanent adhesive, fan folded for manual application with square non-diecut corners.
• Micro Folded Outserts / Inserts Offset printed pamphlet on 20lb to 50lb paper folded from large lay-flats to very small sizes, with coated, uncoated and opaque papers available.
• One of a Kind Booklet Labels Customized booklet label for each product, designed for short runs where booklet labels would not be cost effective.
• Multiple Up Booklet Labels Booklet labels customized with real-time variable information such as lot, date and expiry codes, produced multiple up to increase production volume.
• Randomized Variable Coding Ink jet or thermal transfer alphanumeric codes in sequential or random formats, used for blinded clinical studies, track and trace, brand protection, and promotional applications, with OCR verification.
• Thermal Transfer Printing Services On-demand printing service for thermal transfer labels, booklet labels and barcodes, including do-it-yourself printing options for customers.
• Liner Numbering Consecutive number printing on back liner of roll for inventory control, showing how many labels remain.
• OCR Quality Checks Optical character recognition verification ensuring printed codes exactly match supplied CSV or Excel files for variable print programs.

Quantifiable outcome

• Up to 96 pages of content can be printed in a single booklet label construction
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• CCL Industries: CCL Industries is one of the world's largest specialty label manufacturers, with significant healthcare, chemical, and consumer product label operations. It competes with JH Bertrand in pharmaceutical booklet labels and pressure-sensitive specialty labels but operates at vastly greater scale and a multi-site global footprint.
• Avery Dennison: Avery Dennison is the dominant global pressure-sensitive label materials and converter, serving pharmaceutical, chemical, and consumer products with RFID/NFC and smart-label capabilities. It overlaps with JH Bertrand in pressure-sensitive specialty labels and smart-label integration but at massive scale across many product categories.
• Cenveo: Cenveo is a US-based diversified printing and packaging company producing labels, packaging components, and commercial print. It overlaps with JH Bertrand in pharmaceutical and chemical labels, particularly in folding cartons and pressure-sensitive labels.
• Quad/Graphics: Quad/Graphics is a large US commercial printer with a growing labels and packaging business serving consumer products and regulated industries. It competes with JH Bertrand in printed specialty labels but with broader scale and a primarily commercial-print heritage.

Direct peers

• Schreiner MediPharm: Schreiner MediPharm specializes in pharmaceutical and medical device labels including booklet labels, multi-page labels, and specialty constructions for vials and syringes. It is one of the closest direct competitors to JH Bertrand in pharma booklet labels, particularly for cGMP-compliant extended content labels.
• Multi-Color Corporation: Multi-Color Corporation is a global label converter serving premium consumer brands in healthcare, personal care, and chemicals with pressure-sensitive and specialty labels. It competes with JH Bertrand in specialty labels for regulated end-markets, particularly healthcare and consumer products.
• WS Packaging Group: WS Packaging Group is a US-focused pressure-sensitive label converter serving consumer products, healthcare, and industrial markets with extended content and booklet label capabilities. It directly competes with JH Bertrand in North American booklet label production for regulated industries.
• Resource Label Group: Resource Label Group is a US label converter providing pressure-sensitive, shrink sleeve, and specialty labels across consumer products, healthcare, and chemical verticals. Its specialty label capabilities and healthcare compliance programs make it a direct comparable to JH Bertrand's mid-market offering.
• Coast Label Company: Coast Label Company is a US specialty label converter producing booklet labels, expanded content labels, and pressure-sensitive constructions for industrial, chemical, and consumer products. It directly competes with JH Bertrand in mid-volume specialty booklet label manufacturing.
• Nosco: Nosco is a US packaging and labeling company serving pharmaceutical, healthcare, and consumer products with cGMP-compliant labels, folding cartons, and inserts. Its healthcare-focused label operations directly overlap with JH Bertrand's clinical and pharmaceutical booklet label business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjTN6OuTPJnDS_BzdH3VMIA
• LinkedInlinkedin.com/company/jh-bertrand-inc/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JH Bertrand