P1 Finance

What P1 Finance does

P1 Finance (legal name: P1 Premium Finance Company) is a private U.S. insurance premium finance company founded in 1987 and headquartered in Peachtree Corners, Georgia. The company finances property and casualty insurance premiums on behalf of insureds referred by independent insurance agents, agencies, brokers, and Managing General Agents (MGAs), with a stated focus on personal lines and sub-midsized commercial lines that are underserved by larger premium finance providers. The company's primary customers are these agent partners rather than the underlying insureds; agents use P1 to offer financed premium payment options that help close policies, particularly for clients who cannot or prefer not to pay premiums in full upfront.

The core product is an internet-based premium finance platform that enables agents to quote, book, fund, and manage premium finance loans online. The platform is SAS70/SSAE 16 audited (SOC 1) and provides 24/7 real-time quoting, P-SIGN electronic signature for paperless transactions, ACH funding on the next business day, portfolio analytics, multi-location agency management, and integration with agency management systems including AMS and Applied Systems. A separate Secure Payment Portal handles ongoing insured-borrower payments via credit card, check, fax, and phone. The architecture is a standard multi-tenant SaaS-style web application hosted at financepro.net, with no disclosed AI/ML components in the input data.

P1 earns revenue through transaction fees on each financed premium — primarily interest charged on the loan and producer compensation paid by the lenders. Two producer compensation models are offered: a flat fee built into the loan spread, and a spread model where agents set their own buy/sell rates up to statutory limits. Pricing is quote-based and not publicly disclosed, with the company competing on service depth, technology ease-of-use, flexible terms (including non-profit and seasonal payment plans), and its structural independence from any agent, carrier, or MGA ownership. Marketing is conducted through the company website, organic social (Facebook, LinkedIn), and partner referrals.

Name

P1 Finance

Legal name

P1 Premium Finance Company

Website

https://p1finance.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

P1 Finance is a private U.S. insurance premium finance company, founded in 1987 and headquartered in Georgia, that finances property and casualty insurance premiums for independent agents, agencies, and MGAs nationwide through an internet-based, SOC 1-audited quoting and loan management platform.

Ownership category

akta.pro rank

Product category

Insurance Premium Finance

NAICS

Sales Financing (52222), Sales Financing (522220)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Supply Chain Finance (Trade Credit, PO/Inventory Financing) (FSAKAGAE)

Keywords

• Insurance premium finance
• Premium finance loans
• Agent quoting platform
• Property casualty financing
• Insurance agent services

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premium Financing: P1 Finance provides financing for insurance premiums, earning revenue through interest rates and producer fees charged on loans. They offer two producer compensation models: Flat Compensation where fees are built into the loan spread, and Spread Compensation where agents set their own buy/sell rates up to statutory limits.
2. Producer Fees: Revenue generated from producer/agent compensation arrangements, including flat fee structures and spread-based compensation where agents can increase rates up to statutory limits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

P1 Finance provides insurance premium finance loans to property and casualty insurance agents, agencies, brokers, carriers, and MGAs, enabling them to offer financing to their insureds. The company operates an internet-based Premium Finance Platform with real-time online quoting, paperless electronic signature (P-SIGN), agency management system integration, and 24/7 self-service account access. Revenue is earned through interest on premium finance loans and producer fees, with flexible payment terms (monthly, quarterly, semi-annual), no prepayment penalty, and special programs for non-profits and seasonal businesses.

Product overview

P1 Finance offers a unified Premium Finance Platform as its core product—a comprehensive internet-based loan quoting and management system that enables insurance agents to quote, process, fund, and manage premium finance contracts entirely online. Key modules include P-SIGN Electronic Signature for paperless transactions, Real-time Online Quoting with SSAE 16 audit certification, Agency Location Control and Reporting for multi-office management, and a Secure Payment Portal supporting multiple payment methods. The platform integrates with AMS and Applied Systems agency management systems and operates 24/7 via the internet with no direct representative contact required for standard transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Finance Platform Internet-based premium finance loan quoting and management platform for insurance agents, agencies, brokers, carriers, and MGAs. Enables real-time quoting, processing, funding, and management of insurance premium finance contracts online without direct representative contact. Includes multi-location agency management, portfolio analytics, AMS/Applied Systems integration, and 24/7 self-service access.
• Secure Payment Portal Multi-method payment portal for insured-borrowers supporting credit card, check, fax, and phone payment options with immediate account posting. Third-party processed and accessible 24/7.
• Non-Profit Premium Finance Program Special reduced-rate insurance premium finance program designed for non-profit organizations. Offers reduced interest rates and flexible seasonal payment plans to support non-profit budgets.
• Specialty Lines Premium Finance (Title, Professional Liability, Agricultural, Entertainment, Debtor-in-Possession) Specialized premium financing for hard-to-place insurance lines including Title insurance, Professional Liability (medical, dental), Agricultural businesses, Entertainment industry productions and professionals, and Debtor-in-Possession financing for companies in bankruptcy proceedings. Includes flexible terms, seasonal payment plans, and creative loan structures tailored to specialty exposures.

Quantifiable outcome

• Next business day ACH funding available
• +2 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• XS BrokerscoreChannel Partner/ Reseller/ DistributorXS Brokers is an independent family-owned wholesale brokerage facility founded in 1978 that helps retail agents place their toughest risks nationwide. They provide a broad range of products including Personal Lines, Property, Casualty, Professional & Management Liability, Excess & Umbrella, Environmental Liability, Garage & Transportation, Inland & Ocean Marine, Product Recall, and more.
• HPSI (Healthcare Professional Services Inc.)coreChannel Partner/ Reseller/ DistributorHealthcare Professional Services Inc., established in 1990 in Lawrenceville, Georgia, is a brokerage firm focused on Medical Professional Liability Insurance. They also cover Facilities, Business Property Insurance, Errors & Omissions, Workers Compensation, Clinical Trial Coverage, Cyber Liability, Social Service Agencies, Medical Students, Telemedicine Services, and Adult Care Facilities.
• Doctors Direct Insurance, Inc.minorChannel Partner/ Reseller/ DistributorDoctors Direct Insurance, Inc., a PracticeProtection company, is an Illinois-domiciled stock insurance company providing medical professional liability insurance to physicians and surgeons since 2006. They have a 93% claim dismissal rate and maintain an A Exceptional FSR from Demotech.
• PracticeProtection Insurance CompanyminorChannel Partner/ Reseller/ DistributorPracticeProtection Insurance Company (PPIC) is a Vermont-domiciled risk retention group providing dental professional liability insurance to dentists and oral surgeons. Backed by reinsurance partners Swiss Re and Navigators with combined assets exceeding $225 billion and A+ and A ratings from A.M. Best.
• GIG Insurance GroupminorChannel Partner/ Reseller/ DistributorGIG Insurance Group offers a select network of agents access to competitively priced Community Association Insurance Program including D&O and Crime policies. Web-based underwriting and policy servicing allows agents to quote, bind, and issue policies online. Program underwritten by Liberty International Underwriters.
• Complex Coverage ManagementminorChannel Partner/ Reseller/ DistributorComplex Coverage Management Inc. (CCM) is an independent, special purpose Managing General Agency formed in 1997 providing sophisticated insurance services and capitalizing on emerging opportunities within the Personal Lines Insurance marketplace.
• ConsultainmentminorGTM or Marketing PartnerConsultainment provides continuing education courses for insurance professionals through CE-Courses, helping P1 Finance and partner agents meet continuing education requirements through engaging educational content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IPC Systems: National insurance premium finance company owned by W. R. Berkley Corporation, offering premium financing across personal and commercial lines through agent distribution, directly overlapping with P1's core market.
• Berkley Premium Finance: Subsidiary of W. R. Berkley Corporation focused exclusively on insurance premium finance, competing directly with P1 across similar agent channels and product offerings.
• Yorktown Financial Companies: Independent premium finance company offering similar agent-distributed premium financing services for personal and commercial insurance lines, directly comparable in scale and operating model to P1.
• First Insurance Funding: One of the largest insurance premium finance companies in the US, owned by CIBC. Directly competes with P1 Finance across personal and commercial premium finance lending with similar agent distribution model and technology platform.
• J&K Premium Finance: Regional insurance premium finance company serving independent agents with similar product offerings and technology-enabled loan origination, comparable in size and business model to P1 Finance.
• Bankers Insurance Group: Insurance premium finance provider offering agent-distributed financing solutions for personal and commercial lines, directly overlapping with P1's product set and distribution approach.
• AFCO Premium Credit: Major insurance premium finance provider owned by Truist Financial Corporation. Directly competes in the same agent-distributed premium finance space with national footprint and bank balance-sheet funding advantages.
• Capstone Premium Finance: Independent insurance premium finance company serving agents nationwide with technology-enabled quoting and funding, directly comparable to P1's service model and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p1finance
• LinkedInlinkedin.com/company/p1-finance-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P1 Finance