Evirth

What Evirth does

Evirth (恩喜村), founded in 2013 and headquartered in Shanghai, is a privately held Chinese B2B manufacturer specializing in high-end frozen baked goods. The company operates three self-built factories in Shanghai, Shenzhen, and Dongguan, totaling approximately 230,000 square meters of production area, with fully automated intelligent production lines and a GMP-standard clean workshop. Its six product lines include mille crepe cakes, Swiss cake rolls, mousse and cheese cakes, puffs, daifuku and snowy mooncakes, and cookies. Manufacturing relies on proprietary low-temperature quick-freezing technology at minus 18 degrees Celsius and registered process patents covering durian mille-feuille, fermented milk butter cookies, and cheese cake with probiotic modulation, alongside a CNAS-accredited in-house testing center with 15 professional areas and 60+ instruments.

The company sells through an enterprise sales motion to membership stores (Sam's Club, Costco), retail chains (Vanguard, the foundational customer since 2013), catering and chain tea beverage brands, new retail platforms (Tmall, JD.com, Weidian, community group buying), and via international export. A strategic cooperation and equity investment agreement with Mondelēz International was signed in November 2021 and followed by a second strategic round in 2024, encompassing joint product development, co-branded brand creation, and supply chain integration. Global raw material sourcing spans 100+ countries, supported by a proprietary Malaysian durian planting base for upstream quality control.

Revenue is generated primarily through direct B2B sale of manufactured frozen baked goods, supplemented by Mondelēz-linked co-development and co-branded product revenue streams. Pricing is not publicly disclosed and is negotiated via a partnership inquiry form, consistent with enterprise contract structures. The company holds HACCP, FSSC 22000, FDA, Export Food Production Enterprise, and CNAS certifications, and achieved a record 97.826 score in the 2024 Mondelēz global quality audit. Evirth is operationally active with no public listing and no controlling parent; Mondelēz is a strategic investor rather than an acquirer.

Name

Evirth

Legal name

恩喜村（上海）食品有限公司

Website

https://evirthfood.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Evirth (恩喜村) is a privately held Chinese B2B manufacturer of high-end frozen baked goods, operating three automated factories (~230,000 sqm) producing mille crepe cakes, cake rolls, mousse, puffs, daifuku, and cookies for membership stores, retail chains, catering brands, and new retail channels, with strategic backing from Mondelēz International.

Ownership category

akta.pro rank

Product category

Frozen Baked Goods Manufacturing

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Frozen baked goods
• Industrial bakery manufacturing
• Frozen cake production
• B2B bakery supply
• Pastry manufacturing

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. B2B Frozen Baked Goods Sales: Evirth generates revenue through manufacturing and selling frozen baked goods including mille crepe cakes, cake rolls, mousse cheese cakes, puffs, daifuku, and cookies to enterprise customers including membership stores, retail chains, catering chains, and new retail channels.
2. Strategic Partnership with Mondelēz: Revenue generation through strategic cooperation with Mondelēz International including product development, supply chain management, and co-branded brand development for the Chinese market.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Evirth is a large-scale manufacturer specializing in the R&D, production, and B2B sale of high-end frozen baked pastry products. Its six core product series include mille crepe cakes, Swiss cake rolls, mousse cheese cakes, puffs, daifuku/snowy mooncakes, and cookies, all preserved through proprietary low-temperature quick-freezing technology at minus 18°C. The company supplies these products to membership stores (Sam's Club, Costco), retail chains, catering chains, and new retail operators across China, with international export capability.

Product overview

Evirth is a large-scale enterprise specializing in R&D, production, and sales of high-end frozen baked pastry products. Founded in 2013, the company operates six main product lines: Mille Crepe Cake series, Swiss Cake Roll series, Mousse & Cheese Cake series, Puffs series, Daifuku & Snowy Mooncake series, and Cookies series. These frozen bakery products are distributed through membership stores, retail chains, catering chains, and new retail channels. Evirth has established strategic cooperation with Mondelēz International for baking business.

Differentiator

Problem solved

Functional benefit

Products and services

• Mille Crepe Cake Series (千层蛋糕系列) Layered mille crepe cakes of Hungarian origin with thin pastry and fruit fillings (durian, white peach, matcha flavors). Made with globally sourced ingredients for layered texture, sold to B2B customers in membership stores, retail chains, and catering channels.
• Swiss Cake Roll Series (蛋糕卷系列) Austrian-origin rolled sponge cake products in mango pomelo, barley green grapes, and coconut latte flavors. Features soft sponge wrapped around European-imported cream with various fillings, sold B2B to retail and catering customers.
• Mousse & Cheese Cake Series (慕斯芝士系列) Paris-origin mousse and ancient Greek-origin cheese cakes in mojito, matcha, and multi-berry flavors. Silky-textured products with rich milk aroma using European-imported cream, developed using Evirth's proprietary cheese cake probiotic modulation technology.
• Puffs Series (泡芙系列) Italian-origin (16th century) puffs in sea salt cheese, durian, and lime cheese flavors. Creamy fillings inside fluffy pastry shells, supplied B2B to retail and catering customers.
• Daifuku & Snowy Mooncake Series (大福冰皮系列) Japanese-style daifuku and ice skin mooncakes made with high-quality glutinous rice in durian, matcha, and snowy mooncake flavors. Frozen at minus 18 degrees Celsius using Evirth's proprietary quick-freezing technology.
• Cookies Series (曲奇系列) European/American-origin cookies produced using Evirth's proprietary fermented milk butter process in butter, coffee, and durian flavors with 0 trans fatty acids. Supplied B2B to retail, catering, and new retail customers.

Quantifiable outcome

• 97.826 points in Mondelēz global quality audit, setting record for Mondelēz Greater China history
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mondelēz International (亿滋国际)coreStrategic or Co-development Partner · 15 November 2021Strategic cooperation and equity investment agreement signed in Shanghai on November 15, 2021. Both parties complement each other in products, production, supply chain, and market distribution. Mondelēz provides brand-building capabilities and international network while Evirth provides manufacturing expertise and local market access. Cooperation includes joint product development, co-branded brand creation, and national private brand development.
• International Raw Material SupplierscoreOthersLong-term strategic partnerships with world-class raw material suppliers including Malaysian durian suppliers (Musang King and Sultan plantations), French President whipped cream suppliers, Belgian chocolate suppliers, and other international ingredient providers. These partnerships ensure consistent high-quality raw material supply for product manufacturing.
• Global Logistics PartnersminorOthersPartnerships with national well-known logistics carriers for cold chain transportation. Full cold chain logistics with GPS temperature monitoring ensures product safety and stability during distribution.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• General Mills (Pillsbury): US-based CPG giant whose Pillsbury frozen bakery business is the global benchmark for retail frozen baked goods. Relevant as a large-scale frozen bakery incumbent whose product format overlaps directly with Evirth's.
• Aryzta AG: Swiss-headquartered global frozen bakery giant (parent of Otis Spunkmeyer, La Brea Bakery) operating a broad B2B frozen bakery platform across multiple geographies. Comparable as an established frozen-bakery B2B player with international scale.
• Dali Group (达利集团): One of China's largest food conglomerates with overlapping categories including biscuits, bread, and frozen snacks distributed through membership stores and retail chains. Larger and more diversified than Evirth but competes for similar shelf space.
• Want Want China Holdings (旺旺): Taiwanese-Chinese snack conglomerate with a broad portfolio of baked goods, biscuits, and frozen confectionery products distributed across Greater China retail and membership channels. Comparable distribution footprint and B2B retail orientation.

Emerging players

• Bestore (良品铺子): Chinese premium snack retailer/brand focused on baked snacks, nuts, and confectionery through membership stores and online channels. Comparable as a Chinese premium-snack brand targeting overlapping consumer occasions.

Regional players

• McCain Foods: World's largest manufacturer of frozen prepared foods (primarily potato-based). Compares as a global frozen-food B2B incumbent, though focused more on frozen prepared meals than bakery — useful adjacent reference for cold-chain scale.
• Garden Food (嘉顿): Hong Kong-based frozen baked goods manufacturer with a similar product range (cakes, bread, pastries) and export orientation. Comparable as a regional frozen bakery peer with overlapping product lines but primarily serving HK and adjacent markets.

Direct peers

• Sanquan Food (三全食品): China's leading frozen food manufacturer, primarily in frozen dumplings and ready meals, with an established B2B retail and foodservice cold-chain platform. Comparable as a Chinese frozen-food CPG peer with overlapping cold-chain and B2B distribution capabilities.
• Lotus Bakeries: Belgian global cookie and confectionery brand that has expanded aggressively into premium baked snacks worldwide. Comparable as a premium baked-goods peer with strong brand equity and growing Asia presence.
• Panpan Foods (盼盼食品): Major Chinese frozen bakery and snack manufacturer serving B2B retail and foodservice channels with a comparable product mix of cakes, pastries, and frozen baked goods. Closest head-to-head peer in the Chinese frozen bakery CPG space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evirth