Iopool
Iopool S.A. is a Belgian IoT company that sells the EcO connected water analyzer, EcoTab smart chlorine dispenser, and a mobile app to residential pool and spa owners across Europe, the US, and (from 2026) Australia, simplifying water maintenance through continuous pH, temperature, and ORP monitoring with no subscription fee.
- Company typePrivate
- Founded2018
- HeadquartersAngleur, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Iopool does
Iopool S.A. is a Belgian private company headquartered in Angleur (Liège), founded in 2018 by Romain and Nicolas to simplify residential pool and spa water maintenance. The company builds a connected IoT water-analysis ecosystem centered on the EcO probe, which continuously measures pH, temperature, and oxidation-reduction potential (ORP) every 15 minutes and transmits readings via Bluetooth to a free mobile application (iOS and Android). The 2022-launched EcoTab adds a patented smart chlorine dispenser that automates dosing based on water readings, and a Connect Wi-Fi/Bluetooth gateway enables remote monitoring. The company also sells the EcO Salt variant for saltwater pools, calibration kits, branded chemicals, and accessories. All application features are provided without subscription, a deliberate positioning choice emphasized in marketing.
Iopool operates a product-led growth model, selling hardware directly to consumers through its own e-commerce storefronts across eight European countries plus a dedicated US site, with payment options including Klarna installments. Pricing is anchored by the EcO Start entry unit at 279 EUR, with low-ticket consumables (replacement caps, calibration kits, test strips, chemicals) and a 29 EUR five-year VIP warranty card providing a recurring revenue layer. Geographic expansion has progressed from Belgium to France, Germany, Italy, the Netherlands, Spain, Austria, Luxembourg, and the United States (entered 2020 via CES Las Vegas selection), with Australia announced for 2026. Distribution relies on organic social, customer reviews (4.5 stars across 1000+ Google reviews), press coverage, and trade-show presence rather than paid performance channels at scale. The company is privately held with no disclosed external funding, share capital of 900,000 EUR, and a small team led by COO Florence Dethier and co-founders Romain and Nicolas, operating from a Belgian HQ with a US returns processing center in Aurora, Illinois.
Iopool firmographics
Firmographics- Name
- Iopool
- Legal name
- iopool S.A.
- Website
- https://iopool.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Iopool S.A. is a Belgian IoT company that sells the EcO connected water analyzer, EcoTab smart chlorine dispenser, and a mobile app to residential pool and spa owners across Europe, the US, and (from 2026) Australia, simplifying water maintenance through continuous pH, temperature, and ORP monitoring with no subscription fee.
- Ownership category
- akta.pro rank
Iopool industry classification
Industry- Product category
- Smart Pool Equipment
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Water Testing Kits & Monitoring (Household) (CRAJAJAL)
- akta.pro secondary industries
- Saltwater System Service (Salt Cells & Chlorinators) (HSAIALAF), Water Management, Leak Detection & Smart Plumbing (HSAPAPAL)
Keywords
Where Iopool is headquartered
LocationHeadquarters
- HQ city
- Angleur
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Iopool business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Connected Hardware Devices: Sale of EcO connected water analyzers (standard and salt versions), EcoTab smart diffusers, and Connect Wi-Fi gateway devices. Products sold in starter packs and as individual units.
- Accessories and Consumables: Sale of replacement caps, calibration kits, test strips, and pool/spa maintenance chemicals. Ongoing revenue from consumable products.
- 5-Year VIP Card: Extended warranty and loyalty program offering ongoing customer retention and recurring engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | EcO Start - Connected Water Analyzer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Iopool product offering
Product offeringCore offering
Iopool designs, manufactures and sells connected IoT hardware for residential pool and spa water care: the EcO connected water analyzer (with salt and standard variants) that measures pH, temperature, and ORP every 15 minutes, the EcoTab patented smart chlorine diffuser, and a Connect Bluetooth/Wi-Fi gateway. These devices pair with a free mobile application that delivers step-by-step treatment guidance, real-time water health updates, and supply management, supported by consumables and accessories.
Product overview
Iopool offers a connected pool and spa ecosystem consisting of three main product lines: the EcO connected water analyzers (including EcO Start and EcO Salt variants) that continuously monitor water parameters, the EcoTab smart chlorine diffuser that automates chemical dosage, and a free mobile app that provides real-time data, personalized recommendations, and supply management—all without subscription fees. The portfolio includes accessories like calibration kits and test strips, plus curated chemical products. The system treats both chlorine and salt water pools, enabling remote monitoring via the Connect gateway.
Differentiator
Problem solved
Functional benefit
Brands
- EcO Start: Connected water analyzer for pool and spa that measures pH, temperature, and ORP (disinfection capacity), providing real-time water health updates and treatment recommendations via mobile app.
- EcO Salt
- EcoTab
- EcO cOnnect
Products and services
- EcO Start - Connected Water Analyzer A connected water analyzer that measures pH, temperature, and ORP (disinfection capacity) every 15 minutes and sends data via Bluetooth to the iopool mobile app for step-by-step pool and spa maintenance guidance. Sold as a starter pack at 279.00 EUR for residential pool and spa owners.
- EcO Salt - Saltwater Pool Analyzer A version of the EcO connected analyzer specifically designed for saltwater pools and spas, providing the same pH, temperature, and ORP monitoring with treatment recommendations tailored to electrolytic salt systems.
- EcoTab Smart Chlorine Dispenser A smart chlorine dispenser built around exclusive patented technology that automatically controls chlorine dosage based on water analysis data, reducing chemical waste and preventing over-dosing for residential pool owners.
- Connect Bluetooth/Wi-Fi Gateway A Bluetooth-to-Wi-Fi gateway device that enables remote monitoring of the EcO analyzer from anywhere, allowing users to check water health and receive updates without being near the pool.
- iopool Mobile Application A free iOS and Android mobile application that serves as the central hub for all iopool products, providing real-time water health updates, personalized step-by-step treatment recommendations, supply management, and winterizing mode controls with no subscription required.
- Calibration Kit (pH & ORP) A calibration kit for maintaining the accuracy of the EcO analyzer's pH and ORP (disinfection) sensors, essential for reliable water quality measurements. Priced at 14.95 EUR.
- Pool & Spa Test Strips 6-in-1 Manual 6-in-1 test strips for quick verification of chlorine, pH, alkalinity, and other key water parameters as a backup to the connected analyzer. Priced at 13.95 EUR.
- iopool Chemicals & Treatments A curated range of pool and spa treatment products including chlorine, pH adjusters, and maintenance chemicals tested and approved by iopool, with color-coded packaging matching the app interface.
- EcO Replacement Cap Replacement cap component for the EcO connected analyzer, sold as an accessory at 4.95 EUR.
- Waterproof Bluetooth Speaker 'Swimmer' A waterproof Bluetooth speaker designed for pool use, allowing users to listen to music while swimming. Priced at 34.95 EUR.
- 5-Year VIP Card A VIP service card offering extended warranty and priority support for 5 years, providing peace of mind for long-term pool maintenance. Priced at 29.00 EUR.
Quantifiable outcome
- Supports thousands of pool owners since 2016
- +1 more outcomes
Companies that use Iopool
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Iopool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
Iopool partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Awex (Agence Wallonne aux Exportations et aux Investissements Étrangers)coreSelected to represent Wallonia at CES Las Vegas 2020 as part of the Awex export agency stand. This partnership provided exposure for international expansion into the US market.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Iopool competitors and assessment
Company assessmentRegional players
- Pool Technologie: French manufacturer of pool water treatment equipment (chlorinators, dosing pumps, salt cells). Comparable to the EcoTab automated dosing concept but targets the trade/professional installer channel rather than the DIY consumer.
- Cecotec (Surfer Pool & Spa): Spanish consumer appliance brand with pool and spa maintenance products. Adjacent competitor in the residential pool care space, primarily serving the Iberian/LATAM market rather than directly competing across iopool's footprint.
Direct peers
- pHin: Connected pool monitor offering continuous water chemistry sensing plus an app with chemical recommendations. Direct competitor, especially in the US, with a subscription-based model that contrasts with iopool's no-subscription positioning.
- Sutro: Smart pool and hot tub monitor that measures water chemistry and provides dosing guidance via a mobile app. Direct peer in the connected residential pool analyzer space with comparable sensor + app architecture.
- Ondilo: French-based maker of ICO, a connected water-quality analyzer for residential pools and spas. Direct competitor in the smart pool monitoring category with overlapping sensor, app, and cross-brand guidance proposition targeting the same European homeowner segment.
Broad incumbents
- Hayward: Major pool equipment manufacturer offering pumps, filters, heaters, and connected automation including OmniLogic. Comparable on automated water management for residential pools but via a much broader product suite and trade channel.
- Blue Connect (AstralPool): Connected pool water analyzer from AstralPool (part of Fluidra). Directly competes with iopool's EcO probe on smart water-quality monitoring and is sold through AstralPool's professional pool dealer network across Europe.
- Fluidra (Zodiac, Jandy, AstralPool): Global pool equipment manufacturer with extensive portfolio including pumps, filters, heaters, and connected devices (AstralPool Blue Connect). Competes in the same connected water-monitoring space while also offering broader pool equipment iopool does not.
- Pentair: Large pool equipment manufacturer with connected automation and water quality offerings. Overlaps with iopool on smart water monitoring while distributing through established dealer/installer channels iopool does not serve.
Emerging players
- WaterGuru: Smart pool water monitoring device that sits in the skimmer and measures multiple parameters. Partial overlap with iopool's sensing and guidance proposition, focused on the US skimmer-based use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Iopool social profiles
Digital presenceIopool compliance and trust
Trust signalCompliance2 records
Iopool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iopool leadership team
Management profileNumber of profiles
Profiles8 records
Iopool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iopool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iopool
What does Iopool do?
Iopool designs, manufactures and sells connected IoT hardware for residential pool and spa water care: the EcO connected water analyzer (with salt and standard variants) that measures pH, temperature, and ORP every 15 minutes, the EcoTab patented smart chlorine diffuser, and a Connect Bluetooth/Wi-Fi gateway. These devices pair with a free mobile application that delivers step-by-step treatment guidance, real-time water health updates, and supply management, supported by consumables and accessories.
Is Iopool a public or private company?
Iopool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iopool founded?
Iopool was founded in 2018. It employs 1 to 10 people.
Where is Iopool based?
Iopool is headquartered in Angleur, Belgium, in the Europe region.
How does Iopool make money?
Three revenue lines are on record. Connected Hardware Devices are the primary driver. The others are accessories and Consumables and 5-Year VIP Card.
Who are Iopool's main competitors?
Regional players on record are Pool Technologie and Cecotec (Surfer Pool & Spa). Direct peers are pHin, Sutro and Ondilo. Broad incumbents are Hayward, Blue Connect (AstralPool), Fluidra (Zodiac, Jandy, AstralPool) and Pentair. WaterGuru is listed as an emerging player.
Does Iopool have an API?
No public API is recorded for Iopool.
What industry is Iopool in?
Iopool's product category is Smart Pool Equipment. Its primary akta.pro industry code is CRAJAJAL, Water Testing Kits & Monitoring (Household), with a secondary code of HSAIALAF, Saltwater System Service (Salt Cells & Chlorinators). Its NAICS code is 334514 and its SIC code is 3822.