Nose
Nose Paris is a Paris-based niche fragrance and beauty retailer that curates 812+ perfumes from 75+ brands across its DTC e-commerce platform and a single Paris concept store, using an in-house olfactory diagnostic tool and educational content to drive personalized product discovery.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nose does
Nose Paris operates as a multi-brand concept store and online boutique specializing in niche and luxury fragrances, cosmetics, and home scents. Founded in 2011 and headquartered in Paris, the company combines a single physical boutique located at 20 rue Bachaumont (75002) with a direct-to-consumer e-commerce platform at noseparis.com that ships to over 75 international destinations. The core catalog comprises 812+ perfumes drawn from 77+ curated brands (including Diptyque, Maison Francis Kurkdjian, Byredo, Creed, Kilian Paris, Le Labo, Initio, and Augustinus Bader), segmented across women's (208), men's (166), and unisex (462) fragrances, and complemented by skincare/cosmetics and home fragrance categories such as candles, diffusers, and incense.
The company runs a proprietary olfactory diagnostic tool ("Diagnostic olfactif") that generates five personalized perfume recommendations in under two minutes via an interactive questionnaire, alongside an educational video series ("MasterNose") covering raw materials, olfactory families, and perfume principles. In-store, Nose offers personalized consultations (bookable via Calendly), olfactory workshops, and walk-in fragrance discovery. Marketing is driven through an in-house editorial magazine, organic social channels (Instagram, Facebook, LinkedIn), an email newsletter, and the diagnostic tool itself as a primary engagement surface.
The revenue model is built on unit-priced retail transactions (perfumes priced roughly €112–€390 per bottle, with average bottles in the €140–€350 band), gift card sales, ancillary home and cosmetics sales, and a small personalized services stream. Headcount sits in the 11–50 range, no institutional funding rounds are disclosed, and no public revenue figures are available. Payment flexibility is provided through PayPal, Klarna 3x, Apple Pay, Google Pay, and major card networks; shipping leverages La Poste and DHL Express. The company is privately held, with Nicolas Cloutier identified as Co-founder.
Nose firmographics
Firmographics- Name
- Nose
- Legal name
- Nose SAS
- Website
- https://noseparis.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nose Paris is a Paris-based niche fragrance and beauty retailer that curates 812+ perfumes from 75+ brands across its DTC e-commerce platform and a single Paris concept store, using an in-house olfactory diagnostic tool and educational content to drive personalized product discovery.
- Ownership category
- akta.pro rank
Nose industry classification
Industry- Product category
- Specialty Beauty Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Luxury Beauty & Fragrance Department Stores (CRAGADAD), Luxury & Premium Catalog Department Store Retailers (CRAGAIAL)
Keywords
Where Nose is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Nose business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Perfumes: Retail sales of niche and luxury perfumes from over 75 curated brands. Products are sold at various price points ranging from entry-level to premium, with average bottle prices between 140€ and 350€.
- Product Sales - Home Fragrances: Sales of home fragrance products including candles, diffusers, incense, pot-pourri, and decorative objects from curated brands.
- Product Sales - Cosmetics: Sales of skincare and body/hair care products including cleansers, moisturizers, masks, shampoos, and specialty cosmetics addressing various concerns like aging, dehydration, complexion, and imperfections.
- Gift Cards: Gift card sales allowing customers to purchase present cards for their loved ones for fragrance gifting.
- Personalized Services: Revenue from personalized services including olfactory diagnosis consultations, personalized appointments, and olfactory workshops at the Paris boutique.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Perfume products across all brands and categories |
| Unit Pricing | Pay-as-you-go | Home fragrances (candles, diffusers, incense) |
| Unit Pricing | Pay-as-you-go | Cosmetics and skincare |
| Unit Pricing | Pay-as-you-go | Personalized services and consultations |
| Unit Pricing | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Nose product offering
Product offeringCore offering
Nose operates a Paris concept store and a global e-commerce boutique that curates and resells niche and luxury perfumes, cosmetics, and home fragrances from more than 75 brands. The retailer complements the catalog with a proprietary olfactory diagnostic tool, in-store workshops, and personalized fragrance appointments to help customers discover scents beyond mass-market offerings.
Product overview
Nose Paris operates as a multi-brand concept store and online boutique specializing in niche and luxury beauty products. The core offering consists of three main product categories: Parfums (over 812 perfumes from 77+ curated brands), Cosmétiques (skincare and haircare products), and Maison (home fragrances including candles, diffusers, and decor). The company differentiates through its diagnostic and curation services, including an interactive olfactory diagnostic tool that recommends 5 perfumes in under 2 minutes, in-store olfactory workshops, and personalized appointments. Additional offerings include MasterNose educational content, gift cards, and access to archive/discontinued fragrances. The boutique is located at 20 rue Bachaumont, Paris 75002, with free shipping options and payment plans via PayPal and Klarna.
Differentiator
Problem solved
Functional benefit
Products and services
- Parfums (Niche Perfumes) Curated catalog of 812+ niche perfumes for women and men, spanning eau de parfum, eau de toilette, and extraits from more than 75 brands, organized by olfactory family and price tier for individual fragrance enthusiasts.
- Cosmétiques (Beauty & Cosmetics) Multi-brand selection of niche cosmetics and beauty products from the same curated brand portfolio, targeted at individual consumers looking for non-mass-market beauty offerings.
- Maison (Home Fragrances) Curated home fragrance catalog including candles, room sprays, and scented objects from the carried niche brands, offered across multiple price tiers for individual home fragrance buyers.
- Diagnostic Olfactif (Olfactory Diagnosis) Proprietary diagnostic tool that asks customers a short series of questions and recommends five personalized perfumes from the catalog in under two minutes, designed to help individual shoppers navigate the curated catalog.
- Atelier Olfactif (Olfactory Workshop) In-store olfactory workshop offered at the Paris concept store for individual customers seeking a guided, hands-on educational fragrance experience.
- Rendez-vous personnalisé (Personalized Fragrance Appointment) One-on-one personalized fragrance consultation booked through Calendly with a Nose advisor for individual customers seeking tailored scent recommendations at the Paris concept store.
- Carte Cadeau (Gift Card) Physical and digital gift cards redeemable across the Nose perfume, cosmetics, and home fragrance catalog, used by individual gift purchasers for special occasions.
- Archives (Discontinued & Vintage Fragrances) Catalog of discontinued and vintage niche fragrances curated for collectors and enthusiasts seeking rare or out-of-production scents.
Quantifiable outcome
- 5 personalized perfume recommendations in under 2 minutes via diagnostic tool
- +2 more outcomes
Companies that use Nose
Customer profileSegments4 records
Ideal customer profiles2 records
Nose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Nose partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Nose competitors and assessment
Company assessmentDirect peers
- Notino: European-headquartered online beauty and fragrance retailer carrying 1,000+ brands with global DTC shipping, the closest large-scale operating analog to Nose's e-commerce-first niche fragrance model.
- Jovoy Paris: Parisian niche fragrance retailer operating both a flagship boutique and global e-commerce with a curated indie-brand portfolio; structurally identical concept to Nose in category and geography.
- LuckyScent: US-based online niche perfume specialist with a deeply curated catalog and editorial discovery content, mirroring Nose's curated-DTC model across the Atlantic.
- Beautylish: Online multi-brand beauty retailer with editorial content and a curated portfolio spanning fragrance, skincare, and cosmetics — the same category breadth as Nose.
- Scentbird: Subscription-based fragrance discovery platform with a curated multi-brand portfolio, comparable to Nose on the discovery-plus-DTC mechanics.
- FragranceNet: Long-running online fragrance-only retailer with discount positioning across many premium and niche houses, sharing Nose's pure-play fragrance e-commerce focus.
Broad incumbents
- Sephora: Global multi-brand beauty incumbent with extensive fragrance assortments including premium and niche houses; competes head-on with Nose on premium-brand selection while operating at vastly greater scale.
- Douglas: Europe's largest perfume and beauty retail chain, dominating the German and French retail fragrance channel; carries many of the same premium brands that anchor Nose's catalog.
Emerging players
- The Different Company: French niche fragrance house with selective multi-brand distribution in Paris concept stores; competitor in the indie fragrance niche that Nose curates.
Regional players
- Monshowroom: Italian online multi-brand perfume retailer with a curated assortment of indie and luxury houses, comparable to Nose as a European e-commerce niche-fragrance operator.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nose social profiles
Digital presenceNose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nose leadership team
Management profileNumber of profiles
Profiles1 record
Nose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nose
What does Nose do?
Nose operates a Paris concept store and a global e-commerce boutique that curates and resells niche and luxury perfumes, cosmetics, and home fragrances from more than 75 brands. The retailer complements the catalog with a proprietary olfactory diagnostic tool, in-store workshops, and personalized fragrance appointments to help customers discover scents beyond mass-market offerings.
Is Nose a public or private company?
Nose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nose founded?
Nose was founded in 2011. It employs 11 to 50 people.
Where is Nose based?
Nose is headquartered in Paris, France, in the Europe region.
How does Nose make money?
Five revenue lines are on record. Product Sales - Perfumes are the primary driver. The others are product Sales - Home Fragrances, product Sales - Cosmetics, gift Cards and personalized Services.
Who are Nose's main competitors?
Direct peers on record are Notino, Jovoy Paris, LuckyScent, Beautylish, Scentbird and FragranceNet. Broad incumbents are Sephora and Douglas. The Different Company is listed as an emerging player. Monshowroom is listed as a regional player.
Does Nose have an API?
No public API is recorded for Nose.
What industry is Nose in?
Nose's product category is Specialty Beauty Retail. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRAGADAD, Luxury Beauty & Fragrance Department Stores. Its NAICS code is 456120 and its SIC code is 5940.