Metzeler

What Metzeler does

Metzeler is a motorcycle tire manufacturer founded in 1892, operating as a brand within Pirelli Tyre S.p.A. (registered office Viale Piero e Alberto Pirelli 25, 20126 Milan, Italy). The company designs and markets premium motorcycle tires across six riding categories: road, adventure, off-road, racing, touring, and dual sport, organized into named sub-brands including SPORTEC (sport), ROADTEC (sport touring), TOURANCE and KAROO (adventure), CRUISETEC (cruiser/V-Twin), and MCE 6 DAYS EXTREME, MC 360, and MC 6 DAYS (motocross/enduro). Its product portfolio is underpinned by patented construction technologies — including Dynatread™ adaptive tread patterns, Steel Radial with 0° steel belt winding, Interact™ multi-zone steel cord tensioning, Metzeler Advanced Winding, the Metzeler Belt System, Contour Modelling Technology, and Dymatec™ variable groove geometry — and is complemented by add-on products (Mousse and Gel, Inner Tubes) and an apparel collection.

The business model is a one-time-sale physical-goods model with no disclosed public pricing; Metzeler reaches end customers primarily through a global network of authorized dealers (locatable via its website) and through regional country-specific storefronts serving more than 20 markets across Europe, Asia Pacific, North America, Latin America, and Africa. Direct-to-consumer demand generation occurs via the metzeler.com platform, search-by-motorcycle/size/riding-experience catalogue tooling, email newsletters, and Instagram (@metzelermoto). Customer segments are use-case based and span road riders, adventure riders, off-road/enduro competitors, racing riders, touring motorcyclists, and electric motorcycle riders; the only named OEM customer in the source data is Ducati, for which Metzeler is the original-equipment tire supplier on the Desmo450 EDS enduro motorcycle launching in Europe in July 2026. The company maintains a separate UK operations presence (Burton-on-Trent) while the parent controller remains Pirelli Tyre S.p.A. in Milan, and there is no publicly disclosed standalone revenue, headcount, or capital structure for Metzeler.

Name

Metzeler

Legal name

Pirelli Tyre S.p.A.

Website

https://metzeler.com

Company type

Private

Founded year

1892

Operating status

Operating

Ownership category

akta.pro rank

Product category

Motorcycle Tyres

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle & Scooter Tires Manufacturing (IMANAKAF)

Keywords

• Motorcycle tire manufacturing
• Motorcycle tyres
• Off-road enduro tires
• Sport touring tires
• Adventure motorcycle tires

Headquarters

HQ city

Burton-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Motorcycle tire sales: Metzeler generates revenue through the sale of motorcycle tires across multiple categories including road, racing, off-road, adventure, touring, and dual sport tires. Sales occur through official dealer network and regional websites.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Metzeler designs, manufactures, and sells motorcycle tyres across multiple categories including road, sport, racing, adventure, touring, dual sport, off-road, enduro, motocross, and cruiser applications. The product range is complemented by supporting accessories such as mousse/gel inserts, inner tubes, and branded apparel, sold via an authorized global dealer network and regional country websites.

Product overview

Metzeler is a premium motorcycle tire manufacturer offering a comprehensive portfolio of high-performance tires across multiple categories. The core product lineup includes sport tires (SPORTEC™ series including SPORTEC™ 01, SPORTEC™ 01 RS, and SPORTEC™ M9 RR), adventure/touring tires (ROADTEC™ 02, TOURANCE™ NEXT 2, KAROO™ STREET, KAROO™ 4 STREET), enduro/off-road tires (MCE 6 DAYS EXTREME, MC 360™), and cruiser tires (CRUISETEC™). Supporting products include mousse and gel for off-road tire protection and inner tubes. The company operates through an online tyre catalogue platform with search by motorcycle brand, size, riding experience, and motorcycle type. Metzeler is a subsidiary of Pirelli & C. S.p.A.

Differentiator

Problem solved

Functional benefit

Brands

• SPORTEC: High-performance sport motorcycle tire line including SPORTEC 01, SPORTEC 01 RS, SPORTEC M9 RR
• ROADTEC
• TOURANCE
• KAROO
• CRUISETEC
• MCE 6 DAYS EXTREME
• MC 360
• MC 6 DAYS

Products and services

• SPORTEC 01 High-performance sport motorcycle tire featuring advanced grip technology for dry and wet road conditions. Part of Metzeler's racing-derived sport tire lineup.
• SPORTEC 01 RS Street motorcycle tire with road-racing heritage, designed for performance riding on public roads. Incorporates racing-derived technologies for maximum grip and control.
• SPORTEC M9 RR High-performance sport tire designed for daily sport riding, offering superior grip in all asphalt and weather conditions without compromising on excitement.
• ROADTEC 02 Super sport touring motorcycle tire that combines sport performance with touring capabilities for long-distance travel.
• TOURANCE NEXT 2 Adventure touring motorcycle tire designed for mixed on-road and off-road riding with high mileage and comfort.
• KAROO STREET Adventure motorcycle tire designed to ride the unexpected, offering capability on both asphalt and light off-road terrain.
• KAROO 4 STREET Adventure motorcycle tire inspired by adventure experiences, refined specifically for asphalt roads. Latest generation Karoo adventure tire.
• MCE 6 DAYS EXTREME Enduro motorcycle tire dedicated to professional and hardcore Enduro riders, designed for extreme off-road conditions and competitive use.
• CRUISETEC Ultimate V-Twin motorcycle tire designed to perfect the performance of yesterday's, today's and tomorrow's V-Twin cruisers. Part of the custom touring range.
• MC 360 Motocross tire designed to change the ground, not the tire. Provides optimal grip on all off-road terrain for motocross competition.
• Mousse and Gel Rubber foam equipment that replaces inner tubes in off-road tires for motocross and enduro competitions, preventing flat tires while providing dynamic properties for efficient off-road racing. Available in 18", 19" and 21" fitments.
• Inner Tubes 100% synthetic rubber inner tubes for motorcycles ensuring maximum elasticity, resistance to stress and overheating. Replacement tubes for tube-type tires.
• Metzeler Apparel Collection Capsule collection of branded apparel including t-shirts and sweatshirts featuring iconic Metzeler style and unmistakable brand quality for motorcycle enthusiasts.

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• DucaticoreStrategic or Co-development Partner · 10 June 2026Ducati has selected Metzeler as the tire supplier for its first enduro motorcycle, the Desmo450 EDS. The development involved input from five-time world champion Antoine Meo who advised on engine and suspension changes. The bike features Takasago Excel aluminum wheels shod with Metzeler tires. This represents Metzeler being chosen as OE (original equipment) supplier for a major motorcycle manufacturer's new model.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bridgestone: Major tire manufacturer with the Battlax motorcycle range spanning sport, touring, and adventure. Directly competes with Metzeler in OE fitments and aftermarket sport/road tires.
• Dunlop: Long-established motorcycle tire maker with Sportmax, Mutant, and Trailmax lines covering sport, adventure, and off-road. Directly comparable product portfolio and customer base to Metzeler.
• Mitas: European motorcycle tire manufacturer with strong off-road, enduro, and touring ranges. Direct competitor in the enduro and adventure segments where Metzeler is expanding via Ducati OE and KAROO line refreshes.
• Continental: Premium tire OEM with ContiSportAttack, ContiRoadAttack, and TrailAttack lines for sport, road, and adventure motorcycles. Direct competitor across Metzeler's core segments with comparable technology emphasis.
• Michelin: Global tire OEM with a dedicated motorcycle tire range (Power 6, Pilot Road, Anakee). Direct peer as a premium motorcycle tire manufacturer competing for the same OE and replacement customers across road, sport, and adventure segments.

Emerging players

• Avon Tyres: UK-based motorcycle and scooter tire maker with sport, touring, and cruiser ranges. Comparable niche-brand positioning targeting enthusiast riders similar to Metzeler's SPORTEC and CRUISETEC buyers.
• Kenda: Taiwanese tire manufacturer with motorcycle ranges including sport and scooter tires. Adjacent competitor primarily in volume and emerging-market channels rather than premium OE.
• Shinko: Value-tier motorcycle tire manufacturer with sport and off-road ranges. Competes for price-sensitive riders and replacement market share rather than Metzeler's premium OE focus.

Regional players

• Heidenau: German specialty motorcycle tire maker with strong scooter, touring, and off-road lines. Regionally concentrated in Europe and directly comparable in enduro/touring segments.

Broad incumbents

• Pirelli (master brand): Metzeler's parent and broader motorcycle tire brand (Diablo, Scorpion, Angel). Comparable product set within the same corporate family, often sharing R&D, distribution, and OE relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/metzelermoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metzeler