Sierra Health and Wellness Centers

What Sierra Health and Wellness Centers does

Sierra Health and Wellness Centers is a privately held behavioral health treatment provider headquartered in Sacramento, California, founded in 2019. The company operates 8 facilities across Northern California (Bangor, Concord, Monterey, Orangevale, Roseville, Sacramento) plus a residential facility in Angleton, Texas (Serenity Light), delivering a full continuum of care including medical detox, residential inpatient, partial hospitalization (PHP), intensive outpatient (IOP), virtual IOP, outpatient, aftercare, and alumni programs. Its clinical model integrates evidence-based modalities—CBT, DBT, MAT, Brainspotting, Trauma-Informed Care, Motivational Interviewing, Mindfulness, and ACT—within proprietary frameworks (Conscious Recovery, Eight Dimensions of Wellness), with specialized programming for veterans (VA Community Care via Triwest), adolescents, and adults with dual diagnosis.

Revenue is generated through insurance-billed treatment services across all care levels, with in-network relationships with most commercial insurers and the VA Community Care program. Go-to-market is sales-led: 24/7 phone admissions (866-303-6275), online insurance verification, and referral channels through EAPs, Union Programs, and VA Community Care. Patient acquisition is supported by organic SEO, blog content marketing, patient testimonials, and community outreach via alumni programs. Leadership is founder-led by CEO Joseph Henderson, with a complete C-suite including CMO David Burke, CRO Thi L. Hoang, CCO Dr. Angela Chanter, and Chief of Staff Emily Henderson, indicating organizational maturation.

Name

Sierra Health and Wellness Centers

Legal name

Sierra Health and Wellness Centers

Website

https://sierrahealthwellnesscenters.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Sierra Health and Wellness Centers is a Sacramento-based behavioral health provider operating 8 facilities across California and Texas, delivering addiction treatment, mental health care, and dual diagnosis services across the full continuum from medical detox through outpatient and alumni programs for adults, adolescents, and veterans.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK)

Keywords

• Behavioral health treatment
• Addiction treatment services
• Dual diagnosis care
• Mental health treatment
• Outpatient rehabilitation programs

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Behavioral Health Treatment Services: Revenue generated from providing addiction treatment, mental health services, and dual diagnosis care across multiple care levels including medical detox, residential inpatient, partial hospitalization (PHP), intensive outpatient (IOP), and outpatient programs. Services are primarily billed through insurance plans including Triwest (VA Community Care) and most commercial insurance providers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sierra Health and Wellness Centers operates as a multi-location behavioral health treatment provider delivering a full continuum of care for substance use disorders and co-occurring mental health conditions. Services span medical detox, residential inpatient, partial hospitalization, intensive outpatient (including a virtual IOP), outpatient, aftercare, and alumni programs, delivered across eight facilities in California and Texas, with specialized tracks for military veterans (VA Community Care Provider) and adolescents. Treatment is grounded in evidence-based modalities such as CBT, DBT, MAT, Brainspotting, trauma-informed care, and the proprietary Conscious Recovery and Eight Dimensions of Wellness frameworks.

Product overview

Sierra Health and Wellness Centers is a behavioral health treatment provider offering a comprehensive suite of programs and therapeutic services for addiction and mental health treatment. The portfolio includes residential treatment programs (Medical Detox, Residential Inpatient, Partial Hospitalization, Intensive Outpatient, Virtual IOP, Outpatient), specialized population programs (Veterans, Adolescent, Aftercare, Alumni), and evidence-based therapeutic approaches (Dual Diagnosis Treatment, MAT, CBT, DBT, Trauma-Informed Care, Brainspotting, Relapse Prevention, Family Therapy, 12-Step Education, Motivational Interviewing, Mindfulness Therapy, ACT, and Group Therapy). The treatment model follows a 'Recovery for Life' philosophy, integrating multiple therapeutic modalities to address co-occurring mental health and substance use disorders through personalized treatment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox Provides a safe, supervised environment for individuals to undergo detoxification from drugs or alcohol under experienced medical professionals, serving as the entry point into the Sierra Health + Wellness continuum of care.
• Residential Inpatient Program Provides a supportive, therapeutic residential setting where clients reside onsite and receive round-the-clock care from an experienced clinical team for addiction and mental health conditions.
• Partial Hospitalization Program (PHP) A structured yet flexible treatment option in which clients attend day-time treatment sessions while returning home or to a supportive living environment in the evenings, for individuals stepping down from residential care or requiring more than outpatient support.
• Intensive Outpatient Program (IOP)

Quantifiable outcome

• Recovery for Life - Long-term sobriety and wellness framework emphasizing sustainable health practices, aftercare planning, and alumni community support

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Triwest Healthcare AlliancecoreChannel Partner/ Reseller/ DistributorTriwest partnership enables Sierra Health + Wellness to serve veterans as a VA Community Care Provider, allowing eligible veterans to receive addiction and mental health treatment with coverage through the Department of Veterans Affairs.
• Department of Veterans Affairs (VA Community Care)coreChannel Partner/ Reseller/ DistributorVA Community Care Provider status allows Sierra Health + Wellness to treat eligible veterans for addiction and mental health issues, with services covered through VA community care programs.
• Employee Assistance Programs (EAPs)minorChannel Partner/ Reseller/ DistributorPartnerships with various Employee Assistance Programs enable referrals of employees and family members needing behavioral health treatment services.
• Union ProgramsminorChannel Partner/ Reseller/ DistributorPartnerships with union programs provide behavioral health treatment access for union members and their families through coverage arrangements.
• Insurance ProviderscoreChannel Partner/ Reseller/ DistributorIn-network relationships with most insurance providers enabling coverage for addiction and mental health treatment services. The organization provides free insurance verification services.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• American Addiction Centers: Public, multi-state operator of residential and outpatient SUD treatment facilities offering detox, residential, partial hospitalization, IOP, and MAT; broader national footprint overlaps with Sierra's continuum model.
• BayMark Health Services: Large diversified outpatient addiction treatment platform (OTP, OBOT, IOP, telehealth) serving patients across the U.S.; broader incumbent with overlapping MAT and outpatient services used by dual-diagnosis patients.

Direct peers

• CleanSlate Centers: Multi-state outpatient addiction medicine provider specializing in medication-assisted treatment (MAT) and co-occurring psychiatric care; comparable MAT-led, outpatient-heavy model.
• Foundations Recovery Network: Network of residential and outpatient addiction and co-occurring disorder treatment programs with dual-diagnosis specialization, comparable in clinical model and target populations.
• Recovery Centers of America: Northeast and Mid-Atlantic-focused operator of inpatient, detoxification, and outpatient addiction treatment centers with full ASAM levels of care, including dual-diagnosis programming.
• Desert Hope Treatment Center: Las Vegas-anchored residential and outpatient addiction and dual-diagnosis treatment provider; relevant given Sierra's stated Nevada market presence and adjacency to its California footprint.
• Hazelden Betty Ford Foundation: Large nonprofit provider of residential, outpatient, and recovery services for substance use and co-occurring disorders across multiple states; directly comparable full continuum of care including detox, residential, PHP, IOP, and alumni programming.
• Pinnacle Treatment Centers: Multi-state network of residential and outpatient addiction treatment facilities offering detox, residential, PHP, IOP, MAT, and dual-diagnosis services; closest direct peer in scale and service mix to Sierra's model.

Regional players

• Tarzana Treatment Centers: California-based nonprofit provider of residential, outpatient, and integrated behavioral health and SUD services across Southern California; comparable in California-anchored continuum-of-care delivery.
• New Directions for Women: Orange County-anchored residential and outpatient women's addiction and co-occurring treatment program; comparable in California regional SUD and dual-diagnosis delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra Health and Wellness Centers