Victory Leisure Homes

What Victory Leisure Homes does

Victory Leisure Homes is a UK-based manufacturer of static holiday homes and twin-unit holiday lodges, operating as a subsidiary of the Rix Group (J.R. Rix & Sons Ltd), a Hull-based family business established in 1857. The company designs and builds its product range at facilities in Hull and Gilberdyke, East Yorkshire, employing between 251 and 500 people. Its core manufacturing technology is the proprietary Novus construction process, which replaces traditional joinery methods with a modernised system delivering solid walls, reduced noise transfer, no plastic joins, and improved energy efficiency that meets BS3632 residential park home specifications. The range spans approximately 14 named models across two categories: single-unit holiday homes (entry-level Verve at £34,125 to premium Lakewood at £82,544) and twin-unit holiday lodges (Liberte at £118,650 to Highcroft at £127,671).

The business operates a B2B2C go-to-market model in which Victory sells exclusively through holiday park operators and a network of certified distributors across the UK; end consumers cannot purchase directly from the manufacturer. Key distribution partners include ZedTen Caravans in South Wales, Independent Park Network in the Northeast, and My Leisure Home (exclusive East of England dealer since March 2023). The company generates end-customer demand through owned digital channels: a content blog covering staycation destinations and ownership guides, a free brochure download lead capture funnel, a 'Find a Park' discovery tool, and a Book a Showground Appointment programme at the Yorkshire showground in Gilberdyke. Revenue is generated primarily through one-time hardware sales at the point of purchase, with optional extras (decking, appliances, Wi-Fi, hot tubs) providing ancillary revenue. The primary customer segments are UK individual/family buyers seeking personal-use holiday homes and a secondary segment of owners intending to generate rental income when not in residence.

Name

Victory Leisure Homes

Legal name

Victory Leisure Homes

Website

https://victoryleisurehomes.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Victory Leisure Homes is a UK manufacturer of static holiday homes and lodges, selling exclusively through holiday park operators and certified distributors. A subsidiary of the Rix Group, it produces a range from entry-level homes to premium lodges using its proprietary Novus construction technology.

Ownership category

akta.pro rank

Product category

Holiday Home Manufacturing

NAICS

Other Traveler Accommodation (72119), Manufactured (Mobile) Home Dealers (459930)

SIC

Mobile Homes (2451), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Large Group & Event-Friendly Homes (THAMAAAM)

akta.pro secondary industry

Resort-Style Extended-Stay Properties (THAGAEAL)

Keywords

• Holiday home manufacturing
• Holiday lodges
• Static caravans
• Leisure homes
• Park home manufacturing

Headquarters

HQ city

Brough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Holiday Home Sales: Victory Leisure Homes generates revenue by manufacturing and selling holiday homes (single-unit static caravans) and holiday lodges (larger twin-unit structures) to consumers through holiday parks and certified distributors. Revenue is one-time at point of purchase, though optional extras (decking, appliances, Wi-Fi, hot tubs where permitted) generate additional ancillary revenue.
2. Holiday Lodge Sales: Holiday lodges represent a higher-specification, larger product tier compared to holiday homes. Lodges are typically twin-unit structures offering more space, higher ceilings, and open-plan living, commanding premium prices from £118,650 to over £127,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Victory Leisure Homes manufactures and sells holiday homes (single-unit static structures up to 14ft wide) and holiday lodges (twin-unit structures) in the UK. The product range spans entry-level to premium price points (£34,125 to over £127,000), with 2-4 bedroom layouts built using the proprietary Novus construction process for improved energy efficiency, solid walls and contemporary interiors. All homes are designed for year-round use with double glazing, insulation and central heating.

Product overview

Victory Leisure Homes is a UK manufacturer of holiday homes and lodges, operating under parent company Rix Group. Their product portfolio consists of two main categories: Holiday Homes (single-unit structures up to 14ft wide) and Holiday Lodges (twin-unit structures offering more space and open-plan living). The Holiday Home range includes models from entry-level (£34,125 Verve) to premium (£82,544 Lakewood), with options spanning 1-5 layouts and 2-4 bedrooms, sleeping 6-10 guests. The Holiday Lodge range includes premium models like Highcroft (£127,671) and Liberte (£118,650). All homes incorporate Victory's proprietary Novus construction technology for enhanced energy efficiency and contemporary interiors. Products are sold through holiday parks and certified distributors across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Novus: A revolutionary construction process created by Victory that uses improved technology to bring holiday home construction into the 21st century, with greater energy efficiency, more space, and contemporary interiors.

Products and services

• Lakewood Holiday Home A premium two to three-bedroom holiday home with two layout options, sleeping up to 8 guests. Starting price £82,544.
• Davenport Holiday Home A family-friendly holiday home sleeping 6-8 guests, priced at £75,377.
• Arlington Holiday Home A two to three-bedroom holiday home with two layouts, sleeping 6-8 guests. Starting price £51,188.
• Harraway Holiday Home A versatile two to four-bedroom holiday home sleeping 6-8 guests. Starting price £51,412.
• Ripley Holiday Home A holiday home with three layout options, sleeping 6-8 guests. Starting price £46,074.
• Ashberry Holiday Home Entry-level holiday home with five layout options, sleeping 6-8 guests. Starting price £38,485.
• Verve Holiday Home A stylish holiday home sleeping 6-8 guests. Starting price £34,125.
• Silverwood Holiday Home A chic, beachy-feel holiday home, priced at £36,222.
• Lumiere Holiday Home A unique one-bedroom holiday home ideal for couples, priced at £65,117.
• Riverwood Holiday Home A boutique luxury holiday home with 2-3 bedrooms, featuring navy and neutral tones, wall panelling, on-trend kitchen design, and ensuite facilities. Prices range from £74,312 to £77,278.
• Kahlo Holiday Home A two-bedroom holiday home in the Victory range, designed for couples or small families.
• Stonewood Holiday Home A calming and cosy holiday home available in various sizes, complementing relaxed coastal atmospheres with spacious layouts and practical insulation features.
• Baywood Holiday Home A family-focused holiday home with spacious design, comfortable furnishings, and modern amenities.
• Highcroft Holiday Lodge A premium holiday lodge with four layouts, sleeping 6-10 guests. Features farmhouse-chic design. Starting price £127,671.
• Liberte Holiday Lodge A luxury holiday lodge sleeping 6-8 guests with large open-plan kitchens and living rooms. Starting price £118,650.
• Parkview Holiday Lodge A one or two-bedroom lodge suitable for occasional guests or as a room for hobbies/home office, with open-plan living and countryside or lakeside views.
• Faraday Holiday Lodge A family-friendly holiday lodge sleeping 6-10 guests with farmhouse-chic design, comfortable bedrooms, and luxurious feel at an accessible price point.
• Franklin Holiday Lodge A luxurious holiday lodge featuring open-plan living, farmhouse style, and thoughtfully designed layout with kitchen positioning and bedroom privacy considerations.
• Stargazer Holiday Home Bespoke holiday home models providing the perfect blend of high-quality design and contemporary features, allowing owners to lie in bed and drift off underneath the stars.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• My Leisure HomecoreChannel Partner/ Reseller/ Distributor · 1 March 2023An exclusive deal signed in March 2023 making My Leisure Home the sole dealer for Victory Leisure Homes in the East of England. My Leisure Home represents Victory across its territory, offering the full range of Victory holiday homes and lodges to customers in that region.
• ZedTen CaravanscoreChannel Partner/ Reseller/ DistributorLong-standing distributor in South Wales, founded in 2001, with over 10 years of offering Victory luxury leisure homes. ZedTen's showground in Pembrokeshire is the largest in Wales and features a wide selection of Victory models.
• Independent Park Network (IPN)minorChannel Partner/ Reseller/ DistributorLocated at Scotch Corner just off the A1 in the northeast, IPN is one of Victory's newer distributors. They have recently revamped their showground and have a range of Victory homes on display. They also recommend the best parks in the region for owning a holiday home or lodge.
• Grace MortimerminorStrategic or Co-development PartnerVictory partnered with author and Instagram creator @_myfirstmeals Grace Mortimer to create a recipe collection designed to keep children's brains active during holiday home stays. The collection helps children practice different skills while building confidence in the kitchen.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Willerby: The UK's largest holiday home and lodge manufacturer with a broadly comparable product range and park-dealer distribution model. Most direct competitor to Victory in the UK static caravan and lodge category.
• Swift Group: Long-established UK manufacturer of static caravans, lodges and park homes with a national dealer network. Direct peer in both product category and channel.
• Regal Leisure Homes: UK family-owned holiday home and lodge manufacturer with a product mix and park-dealer channel closely mirroring Victory's.
• Atlas Leisure Homes: UK holiday home and lodge manufacturer with a multi-tier range sold through holiday parks. Direct peer to Victory in the static-caravan and lodge segments.
• Prestige Park & Leisure Homes: UK park-home manufacturer acquired by Victory's parent Rix Group in 2023, making it a sister business and a direct peer in residential park homes adjacent to Victory's holiday-home range.
• Tingdene Park Homes: UK manufacturer of park homes and lodges operating through a dealer network. Comparable in product, channel, and category to Victory.
• BK Caravans: UK holiday home and lodge builder serving the same holiday-park operator channel with comparable static caravan and lodge offerings.
• ABI UK: UK holiday home and lodge manufacturer producing single and twin-unit park homes for the same holiday-park channel. Directly comparable product line-up.
• Omar Group: UK manufacturer of park homes and leisure lodges. Adjacent product breadth but overlapping customer base of holiday and residential park operators.

Broad incumbents

• Pure Leisure Group: UK holiday park operator and owner that buys park homes in volume. Not a manufacturer but a key channel-side counterparty shaping demand for Victory's products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/victoryleisure

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Leisure Homes