What Silversurfers does

Silversurfers, operating its consumer platform under the trading name Rest Less (legal entity Intrepid Owls Ltd, registered in England and Wales), is a free-to-use digital media and marketplace platform targeting adults aged 50 and over in the United Kingdom. The platform organizes content and services into six interconnected verticals: Jobs & Careers (a job marketplace aggregating listings from age-diverse employers committed to multi-generational workforces), Travel & Holidays (a deal aggregator sourcing offers from over 20 travel providers), Money & Pensions (financial guidance content covering pensions, mortgages, equity release, savings, insurance and government benefits), Health & Fitness, Leisure & Lifestyle, and Rest Less Dating — a sub-brand dedicated to dating for singles over 50. The underlying technology is a web-based digital platform with a companion mobile app, plus an experimental surface at labs.restless.co.uk that hosts an AI-powered holiday itinerary generator.

The business model is freemium on the consumer side: users access all core features at no charge under a free membership that includes a personalized newsletter and access to 80+ online events per month (history series, book club, exercise classes). Rest Less does not charge end users; instead, the company monetizes through three revenue streams — (i) display and sponsored advertising across its digital properties, (ii) affiliate commissions on referred traffic and transactions (notably travel bookings and financial product referrals, including a partnership with Fidelius for chartered financial advice lead generation), and (iii) marketplace commissions where employers pay to advertise jobs and travel/energy/providers pay for referred leads. Distribution is direct-to-consumer via the restless.co.uk website and the Rest Less mobile app, with marketing driven primarily by content, SEO, email newsletters, and social channels (Facebook, Instagram, LinkedIn, X).

The company operates a lean organizational structure of 11–50 employees, is privately held with no disclosed outside funding rounds or institutional investors, and is ICO-registered for UK data protection compliance. Its primary defensibility is built around a curated, age-specific content library and aggregated employer/partner supply rather than proprietary technology, with the over-50s UK demographic serving as both the audience and the addressable market differentiator.

Name

Silversurfers

Legal name

Intrepid Owls Ltd

Website

https://silversurfers.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Silversurfers (trading as Rest Less) operates a free UK digital platform serving over-50s consumers with content and marketplaces across jobs, travel, money, health, lifestyle, and dating, monetizing via advertising, affiliate commissions, and employer/provider marketplace fees.

Ownership category

akta.pro rank

Product category

Senior Lifestyle Digital Platform

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• Senior online community
• Job search marketplace
• Travel deal aggregator
• Retirement financial guidance
• Online dating services

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Advertising Revenue: The platform generates revenue through display advertising and sponsored content placements across the website and digital properties.
2. Affiliate Commissions: Revenue earned through affiliate links that track traffic from the Rest Less website to third-party providers. The company receives commission or payment for referred traffic and transactions.
3. Marketplace Commissions: Revenue from third parties listed on marketplaces including employers paying to advertise jobs, and travel/course/energy providers paying commissions for leads generated.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Silversurfers operates a free-to-use UK digital platform for the over-50s, combining editorial content with integrated marketplaces and services across jobs, travel, money, dating, health, hobbies and community events. The platform aggregates age-inclusive employers, vetted travel operators and financial product partners, and monetises through advertising and affiliate commissions while letting users access core features at no cost.

Product overview

Rest Less is a free-to-use digital platform for the over 50s demographic, offering a unified multi-category content and marketplace experience. The core offering consists of six interconnected verticals: Jobs & Careers (job search and career advice), Travel & Holidays (deal aggregation and travel guides), Money & Pensions (financial guidance and calculators), Health & Fitness (wellness content), Leisure & Lifestyle (cultural and hobby content), and Rest Less Dating (online dating). The platform monetizes through advertising and affiliate commissions while offering a free membership tier that provides personalized content, newsletters, and access to 80+ monthly online events. A companion mobile app extends access to on-the-go users, and a specialized AI-powered holiday itinerary tool supports travel planning.

Differentiator

Problem solved

Functional benefit

Brands

• Rest Less Dating: Dating service for singles over 50 to find meaningful connections
• Annabel & Grace

Products and services

• Jobs & Careers Marketplace A dedicated job board and recruitment marketplace that lists vacancies from age-inclusive employers and supports UK-based over-50s jobseekers across full-time, part-time, flexible and returning-to-work roles.
• Travel & Holidays Marketplace A curated travel marketplace that aggregates river cruises, safaris, escorted tours, city breaks and long-haul holidays from vetted operators, with affiliate-integrated booking suited to older UK travellers.
• Money & Pensions Guidance An editorial guidance hub covering annuities, drawdown, equity release, state pension changes and later-life financial planning for over-50s UK consumers.
• Dating Service An online dating service catering specifically to over-50s users seeking friendship, companionship or romance within an age-appropriate environment.
• Health & Wellbeing Content An editorial content section covering fitness, nutrition, healthy ageing and wellbeing topics tailored to over-50s UK readers.
• Hobbies & Interests Content An editorial content section covering gardening, crafts, books, music, film and other leisure interests for over-50s readers.
• Rest Less Connect Community Events A community events programme that organises in-person meet-ups, talks and shared-interest gatherings for over-50s members.

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• FideliusminorGTM or Marketing PartnerRest Less has partnered with Fidelius, a nationwide Chartered independent financial advice firm, to offer Rest Less members a free initial consultation with a qualified financial adviser. Fidelius is rated 4.7 out of 5 from over 2,600 reviews on VouchedFor. This partnership provides members access to professional financial guidance while generating referral revenue for Rest Less.
• Age-Diverse EmployerscoreChannel Partner/ Reseller/ DistributorRest Less works with hand-picked age diverse employers who have a commitment to embracing multi-generational workforces. These employers list job opportunities on the Rest Less platform, paying to advertise roles to the over-50s demographic. This partnership is central to Rest Less's job marketplace offering.
• Travel Providers (20+)coreGTM or Marketing PartnerRest Less aggregates holiday deals from over 20 top travel providers, earning commissions on referred bookings. These partnerships enable the travel marketplace functionality, providing users with access to diverse travel options while generating affiliate revenue.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/silversurfers50
• Facebookfacebook.com/restless.co.uk
• LinkedInlinkedin.com/company/rest-less-uk
• Instagraminstagram.com/rest_less_uk_money

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silversurfers