See Change Institute

What See Change Institute does

See Change Institute is a private, Venice, California-based research institute and consultancy founded in 2013 by Dr. Beth Karlin that applies behavioral science and design thinking to social and environmental challenges. The firm works with government agencies, foundations, nonprofits, energy utilities, and socially-oriented corporates on program strategy, implementation, research, and evaluation across three issue verticals: Energy & Climate, Media & Social Change, and Health & Wellness.

Its core methodology is the proprietary Building Blocks of Behavior Change framework, an iterative, data-driven approach that integrates behavioral insights with design thinking to design, test, and optimize interventions. The 11-50 person team is staffed primarily by PhD-level research psychologists, social change strategists, and program evaluators drawn from institutions including UC Irvine, Oxford, Columbia, NYU, and Stanford, and from prior roles at the White House Social and Behavioral Sciences Team, the IEA, ACEEE, and the U.S. Senate. The team has produced over 100 peer-reviewed publications and presents regularly at venues including ACEEE and BECC.

The business model is professional services consulting on hourly and retainer bases, with bespoke quote-based engagements. GTM is sales-led and relationship-driven, supported by thought leadership through publications, conference presentations, public reports, and a free 30-minute initial consultation. There is no software product, no disclosed funding rounds, and no external institutional ownership identified; the firm is funded through consulting contracts and grants from foundations (Gates, Knight, Hilton, Kellogg, Robert Wood Johnson) and federal agencies (NSF, DOE), alongside corporate and utility clients.

Name

See Change Institute

Legal name

See Change Institute

Website

https://seechangeinstitute.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

See Change Institute is a Venice, CA-based behavioral science research consultancy that helps governments, foundations, utilities, and nonprofits design and evaluate programs in energy/climate, media/social change, and health/wellness using its proprietary Building Blocks of Behavior Change framework.

Ownership category

akta.pro rank

Product category

Behavioral Science Consulting

NAICS

Management Consulting Services (54161), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Change Management & Transformation (Org/HR) (BPACAJAD), Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Behavioral science consulting
• Social change research
• Program evaluation services
• Energy behavior change
• Applied behavioral research

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting and Research Services: See Change provides bespoke consulting services including strategy and design consulting, research and evaluation, writing and speaking engagements, and training and facilitation. Services are offered on hourly and retainer bases, with engagements tailored to client needs in energy/climate, media/social change, and health/wellness sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

See Change Institute is a research institute and consultancy that applies behavioral science methodology combined with design thinking to address global social and environmental issues. The firm delivers bespoke consulting engagements across four service categories — Strategy & Design, Research & Evaluation, Writing & Speaking, and Training & Facilitation — to government agencies, NGOs, foundations, energy utilities, and socially-oriented companies in Energy & Climate, Media & Social Change, and Health & Wellness domains, using its proprietary Building Blocks of Behavior Change framework.

Product overview

See Change Institute is a research institute and consultancy that offers professional services rather than a software product. Their offerings span three core service areas: Strategy & Design (content/program audits, strategy consulting), Research & Evaluation (qualitative/quantitative research, UX testing, A/B testing, program evaluation), Writing & Speaking (academic articles, white papers, case studies, conference papers, keynotes), and Training & Facilitation (workshops in storytelling, behavior change, and measuring impact). They operate across three issue areas: Energy & Climate, Media & Social Change, and Health & Wellness. All engagements are described as bespoke rather than fixed packages. No named software products, platforms, or modules were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Design Consulting Bespoke strategy and design consulting covering content and program audits and strategy work, helping government agencies, NGOs, foundations, and socially-oriented companies design behavior change interventions in energy/climate, media/social change, and health/wellness domains.
• Research & Evaluation Bespoke qualitative and quantitative research, UX testing, A/B testing, and program evaluation services delivered to government agencies, nonprofits, foundations, utilities, and media organizations to design, test, and measure behavior change programs and their social/environmental impact.
• Writing & Speaking Engagements Bespoke writing and speaking services including academic articles, white papers, case studies, conference papers, and keynotes for foundations, government agencies, energy utilities, and socially-oriented organizations working on social and environmental change.
• Training & Facilitation Workshops and facilitation in storytelling, behavior change, and measuring impact, delivered for clients in energy, media, and health — including professional training courses for utility staff on behavior change principles.

Quantifiable outcome

• Evaluated STRAWS film school screening program reaching 6,500 students in 220 classrooms with positive outcomes in environmental knowledge and behavior
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• USC Norman Lear CentercoreStrategic or Co-development PartnerCollaborative research partnership on media impact measurement. Worked together on three reports investigating how online news leads to offline change, including 'Pressing for Change,' 'Through the Looking Glass,' and 'Messaging for Media Impact.' Funded by Bill and Melinda Gates Foundation.
• KnologyminorStrategic or Co-development PartnerCollaborated on NSF-funded Experiments in Transmedia project evaluating PBS NewsHour's capacity to develop transmedia STEM content.
• Climate Mental Health NetworkminorStrategic or Co-development PartnerPartner organization supporting the Climate Change and Youth Mental Health research project funded by Blue Shield of California.
• Global Fund for Mental HealthminorStrategic or Co-development PartnerPartner organization providing support for the Climate Change and Youth Mental Health research and resource development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about See Change Institute