Nuvista
Nuvista is a Dallas-based event management company founded in 2000 that provides installation and dismantle labor, program management, and audio/visual services to trade show exhibitors and show organizers across North America.
- Company typePrivate
- Founded2000
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nuvista does
Nuvista is a privately held S corporation founded in January 2000 by Amanda Helgemoe and headquartered in Dallas, Texas. The company provides installation and dismantle (I&D) labor and event management services primarily to trade show exhibitors and show organizers across North America. Its service suite comprises three core offerings: Labor Solutions (skilled crews for exhibit setup and teardown at venues), Program Management (pre-event planning, on-site supervision, budget development, partner sourcing, and post-show invoice reconciliation), and Audio/Visual Services (equipment rental and hybrid event production coordination). Nuvista serves vertical markets including healthcare (its primary segment, including global medical congresses), luxury automotive, technology, aviation, and consumer goods.
The company operates as a service-based business with no proprietary technology platform. Its delivery model relies on a workforce of 30 full-time staff and 500+ part-time skilled experts, staging crews, project managers, and AV technicians, supported by partnerships with labor union locals including the National Brotherhood of Carpenters, IATSE, and Decorators locals across Chicago, Las Vegas, Nashville, Northern California, and Southern California. Revenue is generated through professional services engagements billed on a quote-based, multi-year contract basis, with no publicly disclosed pricing tiers.
Nuvista's go-to-market is enterprise B2B field sales with direct consultation and quote-driven engagement. The company differentiates through a stated commitment to pricing transparency (no hidden markups, closed bids, or undocumented costs), invoice reconciliation, and industry advocacy. CEO Amanda Helgemoe holds board and past-president positions at EDPA and E2MA respectively, is active in HCEA, and Nuvista is a founding member of The Exhibitor Advocate. The company maintains a secondary operational office in Las Vegas and operates with no disclosed institutional investor backing, funding rounds, M&A activity, or pending regulatory actions.
Nuvista firmographics
Firmographics- Name
- Nuvista
- Legal name
- Nuvista Inc.
- Website
- https://nuvistaonline.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nuvista is a Dallas-based event management company founded in 2000 that provides installation and dismantle labor, program management, and audio/visual services to trade show exhibitors and show organizers across North America.
- Ownership category
- akta.pro rank
Nuvista industry classification
Industry- Product category
- Event Management and Trade Show Labor Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging) (HSAKAMAJ)
- akta.pro secondary industries
- Trade Show, Exhibit & Event Logistics Moving (HSAKAKAK), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
Keywords
Where Nuvista is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nuvista business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Installation and Dismantle Labor Services: Skilled labor services for trade show installation and dismantle operations, providing on-site professional workforce for exhibit setup and teardown at events across North America.
- Program Management: Pre-event planning, on-site supervision, and post-show wrap-up services including budget development, partner sourcing, and invoice reconciliation.
- Audio/Visual Equipment Rental and Services: Audio-visual equipment rental coordinating live event services with hybrid event production capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Nuvista product offering
Product offeringCore offering
Nuvista provides installation and dismantle (I&D) labor services for trade show exhibits, including skilled on-site crews for setup and teardown at venues across North America. The company also delivers end-to-end program management covering pre-event planning, on-site supervision, budget development, partner sourcing, and post-show invoice reconciliation, along with audio-visual equipment rental and technical support for live and hybrid events. Its services are tailored for exhibitors, show organizers, associations, and event producers across healthcare, automotive, technology, aviation, and consumer goods verticals.
Product overview
Nuvista is a premium event management services company offering a unified suite of installation and dismantle (I&D) labor and event management solutions. The company's core offerings consist of Labor Solutions, Program Management, and Audio/Visual Services, which work together to provide exhibitors and show organizers with end-to-end event support—from pre-event planning and budget development through on-site supervision to post-show invoice reconciliation. Services span trade show labor, consumer events, B2B events, and brand activations across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Labor Solutions Professional installation and dismantle (I&D) labor expertise for trade show exhibits, providing skilled crews for on-site setup and teardown at venues across North America. Designed for exhibitors, show organizers, associations, and event producers.
- Program Management End-to-end event planning and coordination services including pre-event planning, on-site supervision, and post-show wrap-up with budget development, partner sourcing, and invoice reconciliation.
- Audio/Visual Services Audio-visual equipment rental and technical support services for live events, including coordination for hybrid event production. Aimed at exhibitors and show organizers requiring integrated AV support alongside labor and program management.
Companies that use Nuvista
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles2 records
Nuvista technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nuvista partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- EDPA (Exhibit Designers and Producers Association)coreCEO Amanda Helgemoe serves on the board of directors for EDPA. Industry association focused on establishing standards and legitimacy in the event marketing industry.
- Exhibit and Event Marketing Association (E2MA)coreCEO Amanda Helgemoe served as past president. Industry advocacy organization championing fair business practices in the exhibition and event industry.
- Healthcare Convention & Exhibitors Association (HCEA)minorActive member organization supporting healthcare convention and exhibition professionals. Nuvista serves healthcare industry clients including global medical congresses.
- EDPA FoundationminorFoundation associated with EDPA focused on industry education and development.
- The Exhibitor Advocate (TEA)coreNuvista is a founding member of The Exhibitor Advocate, an organization dedicated to helping the industry restore fair practices and giving exhibitors a voice.
- EACAminorIndustry association member supporting exhibition and event industry professionals.
- IFESminorInternational Federation of Exhibition and Event Services association member supporting global event industry connections.
- Local Union Partners (Carpenters Local 10, Decorators Local 17, Local 631, IATSE Local 46, Local 510, Local 831)corePartnership with union organizations including National Brotherhood of Carpenters and IATSE. Provides skilled labor through union sponsorship opportunities across multiple markets including Chicago, Las Vegas, Nashville, Northern California, and Southern California.
- Third-Party Suppliers (Audio-Visual, Staffing, Catering)minorLong-standing relationships with suppliers across North America and around the world for audio-visual equipment, staffing services, and catering. Partnerships based on shared commitment to providing value to clients with preference for local suppliers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Nuvista competitors and assessment
Company assessmentDirect peers
- Freeman: The largest US-based event services and brand experience company, providing exhibition services, I&D labor, AV, and event management. Direct competitor to Nuvista in installation and dismantle labor for trade shows and corporate events.
- GES (Global Experience Specialists): Major provider of exhibition and event services including I&D labor, exhibit design, and event management. Directly competes with Nuvista for trade show installation and dismantle contracts across North America.
- Shepard Exposition Services: Direct competitor in the trade show I&D labor market, offering installation, dismantle, and event logistics services. Highly comparable operating model and customer base to Nuvista.
- Fern Expo: Provider of exhibition services including I&D labor, material handling, and event logistics. Operates as a focused trade show services firm with a comparable service mix to Nuvista.
- Encore Global: Large provider of event technology, AV production, and staging services for meetings and live events. Overlaps with Nuvista's AV equipment rental and hybrid event production offerings.
Broad incumbents
- PRG (Production Resource Group): Global provider of event production, AV, and lighting services for live entertainment and corporate events. Competes with Nuvista in the AV and event production layer of corporate events.
- George P. Johnson Experience Marketing: Large experiential marketing agency producing brand experiences and events. Adjacent to Nuvista's brand activation services but operates primarily as a creative agency rather than labor provider.
- Sparks: Experiential marketing agency specializing in brand experiences, exhibits, and events. Comparable in serving enterprise clients' trade show and event marketing needs but with a more agency-oriented model.
Regional players
- Octagon: Sports and entertainment marketing agency with global reach producing major brand events. Operates adjacent to Nuvista's brand activation services, particularly in automotive and consumer verticals.
Emerging players
- MKG: Independent experiential marketing agency producing brand experiences and live events for enterprise clients. Comparable to Nuvista in serving healthcare and B2B event programs but with a stronger creative/agency focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nuvista social profiles
Digital presenceNuvista financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuvista leadership team
Management profileNumber of profiles
Profiles4 records
Nuvista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuvista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuvista
What does Nuvista do?
Nuvista provides installation and dismantle (I&D) labor services for trade show exhibits, including skilled on-site crews for setup and teardown at venues across North America. The company also delivers end-to-end program management covering pre-event planning, on-site supervision, budget development, partner sourcing, and post-show invoice reconciliation, along with audio-visual equipment rental and technical support for live and hybrid events. Its services are tailored for exhibitors, show organizers, associations, and event producers across healthcare, automotive, technology, aviation, and consumer goods verticals.
Is Nuvista a public or private company?
Nuvista is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nuvista founded?
Nuvista was founded in 2000. It employs 11 to 50 people.
Where is Nuvista based?
Nuvista is headquartered in Dallas, United States, in the North America region.
How does Nuvista make money?
Three revenue lines are on record. Installation and Dismantle Labor Services are the primary driver. The others are program Management and audio/Visual Equipment Rental and Services.
Who are Nuvista's main competitors?
Direct peers on record are Freeman, GES (Global Experience Specialists), Shepard Exposition Services, Fern Expo and Encore Global. Broad incumbents are PRG (Production Resource Group), George P. Johnson Experience Marketing and Sparks. Octagon is listed as a regional player. MKG is listed as an emerging player.
Does Nuvista have an API?
No public API is recorded for Nuvista.
What industry is Nuvista in?
Nuvista's product category is Event Management and Trade Show Labor Services. Its primary akta.pro industry code is HSAKAMAJ, Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging), with a secondary code of HSAKAKAK, Trade Show, Exhibit & Event Logistics Moving. Its NAICS code is 561920 and its SIC code is 7350.