Evox

What Evox does

Evox is a privately held South African sports nutrition and lifestyle supplement manufacturer established in 1997. The company produces and sells a broad portfolio of fitness and wellness products — including protein powders (whey, casein, plant-based blends), pre-workouts, fat burners, BCAA and amino acid formulations, testosterone boosters, creatine formulations including Creatine HCL with enhanced bioavailability, mass gainers, meal replacements, zero-calorie flavour infusions, and functional snack/protein bars — organized across Weight Loss, Endurance, Performance, Protein, Gainers, and Snacks & Bars categories. The company operates two notable sub-brands: Alpha, a hardcore, highly-dosed performance line, and Maxilean, a low-carb and protein bar line aimed at the weight-management segment.

Evox's business model is direct-to-consumer plus retail distribution. The company sells through a dedicated e-commerce storefront at livingfit.co.za and via national pharmacy chain Dis-Chem, supported by content marketing on evox.co.za and a brand ambassador/partner program. Pricing is not publicly disclosed and is handled through the LivingFit online store. The company's stated customer base spans professional athletes, dedicated fitness enthusiasts, bodybuilders, and general health-conscious consumers in South Africa, addressing needs across muscle building, performance, endurance, recovery, and weight management. Evox holds a registered trademark for the Evox® brand, is headquartered at 6 La Belle Road, Stikland, Bellville (Cape Town), operates with 11-50 employees, and shows no evidence of external institutional investment, public listing, or geographic operations outside South Africa. Management team data, financial figures, funding history, and material partnership or M&A activity are not disclosed in the source material.

Name

Evox

Legal name

Evox

Website

https://evox.co.za

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Evox is a privately held South African sports nutrition and lifestyle supplement manufacturer, founded in 1997, that produces protein powders, pre-workouts, fat burners, amino acids, creatine, mass gainers, and snack/protein bars. It sells through a dedicated LivingFit e-commerce store and Dis-Chem retail to athletes, bodybuilders, and health-conscious consumers in South Africa.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (33992)

SIC

Food And Kindred Products (2000), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Sports nutrition
• Dietary supplements
• Protein powders
• Weight management
• Fitness supplements

Headquarters

HQ city

Johannesberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Nutrition Product Sales: Evox generates revenue through the sale of sports nutrition supplements including proteins, fat burners, pre-workouts, amino acids, meal replacements, mass gainers, and snack bars. Products are sold through direct e-commerce and retail distribution channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Evox manufactures and sells a portfolio of sports nutrition and lifestyle supplements organized into six ranges: Weight Loss (fat burners, meal replacements, zero-calorie flavour infusions), Endurance (pre-workouts, amino acids, intra-training supplements), Performance (hardcore products including testosterone boosters and advanced creatine formulations under the Alpha sub-brand), Protein (whey, plant, casein, and protein matrices), Gainers (mass builders and lean muscle gainers), and Snacks & Bars (protein and energy bars under the Maxilean sub-brand). Products are sold directly to consumers through the LivingFit online store and distributed via major South African retail chains.

Product overview

Evox is a proudly South African sports nutrition and lifestyle supplement brand established in 1997. The company offers a comprehensive portfolio of fitness supplements organized into six core product ranges: Weight Loss (fat burners, meal replacements, and zero-calorie flavour infusions), Endurance (pre-workouts, amino acids, and intra-training supplements), Performance (hardcore supplements including testosterone boosters and advanced creatine products under the Alpha sub-brand), Protein (whey proteins, plant proteins, casein, and specialized protein matrices), Gainers (mass builders and lean muscle gainers), and Snacks & Bars (functional protein and energy bars). The Alpha sub-brand represents the company's hardcore, highly-dosed product line for intense results, while products like LeanPro, ISOFrost, and Synergy form the core protein and weight management offerings. All products are sold through the Living Fit online boutique.

Differentiator

Problem solved

Functional benefit

Brands

• Alpha: Hardcore, highly dosed products including proteins, pre-workouts, intra-workouts, fat burners and testo-boosters for intense results.
• Maxilean

Products and services

• EVOX Zero Cal Infusions A convenient, concentrated zero calorie flavour infusion that allows users to add flavour and sweetness to water without calories, available in Red Berry, Apple Crush, Peach Ice Tea, and Orange Splash flavours.
• EVOX LeanPro Diet Protein A high protein, low-carb diet shake developed to support weight loss with a low-GI formula for lean muscle maintenance, appetite control, and weight management; available in Vanilla, Chocolate, and Strawberry flavours.
• EVOX VLCO Lean-Pro Protein (100% Whey Protein Advanced) A blend of premium protein sources (100% Whey Protein Advanced) designed for rapid uptake and recovery to support weight loss goals, available in Chocolate, Strawberry, and Vanilla flavours.
• EVOX ALPHA RIPPED HD HARDCORE 80CAPS An adaptogenic extreme shredding agent and advanced thermogenic weight-loss aid packaged in 80 capsules.
• EVOX Acceler8 Black 30's An extreme multi-action fat burner that increases the rate of fat breakdown, assists with blood glucose stabilization, decreases appetite, and provides all-day energy.
• EVOX Acceler8 Advance HD 80's A weight loss supplement designed to assist as part of a weight management programme when combined with balanced, energy-restricted eating and regular physical activity, packaged in 80 capsules.
• ALPHA X HMB PUMP 340G A highly concentrated, maximum strength pre-workout formulated with effective ingredients to optimize stamina, performance, muscle pump, and recovery levels; available in Cosmic Strawberry and Passionfruit Bang flavours.
• EVOX BCAA12:1:1+GLU An amino acid formulation with BCAA 12:1:1 ratio plus glutamine designed to promote lean muscle gains, increase strength, and support muscle recovery while boosting energy and endurance; available in Sour Apple Lollipop and California Punch flavours.
• EVOX AMINO HYDRATE A sugar-free, lightly flavoured intra-training supplement designed to keep users hydrated, recover quicker, and maintain lean muscle mass for accelerated performance and stamina; available in Apple and Strawberry flavours.
• EVOX ALPHA PRE-LIT An intense stamina and pump pre-workout concentrate containing an alpha pump complex, hyper-performance complex, and ultra energy blend; available in Super Granadilla and Orange flavours.
• EVOX CREATINE OVERLOAD An advanced creatine delivery system designed to maximize exercise performance, stamina, strength, and recovery, available in Sour Grape flavour.
• EVOX ALPHA SURGE EXTREME An intense pre-workout containing a hyper energy stack for harder and longer training, pump volume complex for peak muscle pump, crea-surge load for enhanced exercise performance, and an absorption and immunity blend; available in Cherry and Citrus flavours.
• EVOX ALPHA TEST PUMP 40'S A muscular pump inducer and testosterone enhancer focused on accelerating lean muscle building, muscle performance, and endurance with a nootropic boost, packaged in 40 capsules.
• EVOX ALPHA SUPER TEST 80'S A maximum strength anabolic testosterone booster to accelerate lean muscle gains, increase physical performance, and enhance sleep quality, packaged in 80 capsules.
• EVOX TESTO PEAK 90 CAPS A potent testosterone booster formulated with ZMA, Tribulus Terrestris, and other muscle-supporting minerals for optimal muscle performance and growth, packaged in 90 capsules.
• EVOX CREATINE HCL 90 CAPS Creatine supplement formulated with Creatine Hydrochloride, the most effectively absorbed form of creatine, designed to increase performance during high-intensity exercise, increase muscle mass, and improve recovery; Evox's formulation has enhanced bioavailability that improves uptake and extends its effect.
• Evox Oats Bar A functional energy bar that can be used as a pre-event snack or as a snack anytime of the day; available in Banana and Yogurt variants.
• Maxilean Low Carb Bar A low-carb bar designed for weight management and snacking, sold under the Maxilean sub-brand.
• EVOX MAXILEAN PROTEIN BAR A high-volume protein bar with 20g of protein per serving designed to satisfy cravings for snacking, sold under the Maxilean sub-brand.
• EVOX Synergy Plant Proteins A high-protein, low-carb plant-based shake developed to support lean muscle maintenance and recovery, serving as an excellent source of Vitamin B12 and Vitamin D3.
• EVOX ISOFROST 700G A 100% Whey Protein Isolate supplement containing virtually zero lactose, designed as a refreshing post-workout or anytime supplement.
• EVOX 100% PREMIUM SYNERGY PROTEIN A 6-source protein matrix lean muscle maintenance shake that supports muscle growth, strength, and recovery.
• EVOX NIGHT TIME CASEIN PROTEIN A slower-digesting protein recommended for use after exercise, between meals, or before bed to support satiety and muscle recovery.
• EVOX WHEY PROTEIN ADVANCE A blend of three types of whey protein designed as a high-protein, low-carb shake to support lean muscle maintenance and recovery.
• EVOX ALPHA Raw 3.6kg A high-protein, real food-based lean muscle gainer designed to ensure increased physical performance, accelerated recovery, and blood glucose stability.
• EVOX ALPHA Formidable 5XL A premium mass builder supplement that supplies extra energy and protein for size and strength gains, ideal for individuals who struggle to gain and maintain muscle mass.
• EVOX 5XL MUSCLE MEAL 4KG High-protein mass gainer formulated to support lean muscle growth and retention with carbohydrates providing sustained energy and glycogen replenishment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MyProtein: MyProtein is a global DTC sports nutrition brand (whey, creatine, fat burners, BCAAs) with strong direct-to-consumer execution across multiple markets. Comparable to Evox on product range and GTM motion (DTC e-commerce) but operates at much larger scale internationally.
• MuscleTech: MuscleTech is a global sports nutrition company selling proteins, pre-workouts, fat burners, and performance stacks. Overlaps directly with Evox's Alpha hardcore performance and Weight Loss ranges, but at much wider international scale.
• Cellucor / C4: Cellucor's C4 brand is a leading global pre-workout and sports performance line. Comparable to Evox's Alpha pre-workout and Endurance ranges; larger international scale and brand recognition.
• GNC: GNC is a global health, wellness, and supplement retailer and brand, offering protein powders, sports nutrition, and weight management products. Comparable by category and customer to Evox, but operates as a multi-brand retailer rather than single-brand manufacturer.
• Herbalife: Herbalife is a global nutrition company selling meal replacement shakes, protein snacks, and weight management through a direct-selling network. Conceptually adjacent to Evox's Weight Loss and meal-replacement lines; differs on GTM (MLM) but addresses overlapping consumer use cases.
• Optimum Nutrition (ON): Optimum Nutrition is a global premium sports nutrition brand built on whey protein, creatine, and pre-workouts. Compares to Evox's Protein and Endurance categories; internationally recognized and distributed in South Africa through retail and gym channels.

Emerging players

• PhD Nutrition: PhD Nutrition is a UK-based sports nutrition brand focused on protein powders, bars (Diet Whey Bar), and weight management SKUs - closely mirroring Evox's protein, snacks/bars, and weight-loss portfolios through DTC and selective retail.

Direct peers

• USN (Ultimate Sports Nutrition): USN is a South African sports nutrition brand with a similar product catalog (proteins, creatine, fat burners, performance lines) sold through retail (Dis-Chem, Clicks) and DTC. Closest direct competitor to Evox by positioning, channel mix, and target customer (athletes, bodybuilders, health-conscious consumers in ZAF).
• Biogen: Biogen is a long-established South African sports nutrition and supplement brand with extensive retail presence in pharmacies and gyms. Comparable to Evox in category breadth (proteins, performance, weight management) and shared channels including Dis-Chem and Clicks.

Others

• Dis-Chem Pharmacies: Dis-Chem is the major South African pharmacy/health retailer that distributes Evox products. Included as OTHERS because it is the anchor physical retail channel - critical distribution partner rather than a competing peer; relevant for understanding Evox's shelf access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/evoxnutrition
• LinkedInlinkedin.com/company/evox-advanced-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evox