Image Embroidery & Screen Printing

What Image Embroidery & Screen Printing does

Image Embroidery & Screen Printing is a privately held, founder-owned apparel decoration service provider headquartered at Three Flags Center in Laguna Niguel, California, founded in 2005 as South County Image Embroidery & Screen Printing in Aliso Viejo and relocated and rebranded in 2012. The company operates a single physical storefront with in-house end-to-end production capabilities spanning custom and contract embroidery, screen printing up to 10 colors on cotton, polyester, and blends, direct-to-garment digital printing, heat-press vinyl and transfers, vinyl lettering, and supporting graphic design and logo digitizing services.

The underlying technology stack consists of standard industry decoration equipment described as the "latest embroidery machines" alongside screen printing presses, heat-press units, and DTG printers. Pricing is quote-based and not publicly disclosed, with rush and expedited services available for additional fees; revenue is generated per order rather than under subscription or recurring contract. The go-to-market is sales-led and local, relying on the storefront, a basic company website, Yelp presence, and a catalog listing through Company Casuals.

Customer concentration sits in Orange County, with primary verticals in educational institutions (local high schools and private schools for team and event apparel) and corporate/business clients (small and mid-market Orange County businesses for branded apparel and promotional merchandise), plus a secondary athletic teams use case. The company is bootstrap with no disclosed external funding, no parent entity, and no subsidiaries.

Name

Image Embroidery & Screen Printing

Legal name

Image Embroidery & Screen Printing

Website

https://imagembroidery.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Image Embroidery & Screen Printing is a privately held, founder-owned apparel decoration service in Laguna Niguel, California offering embroidery, screen printing, direct-to-garment printing, heat-press, and graphic design to Orange County schools, athletic teams, and local businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Laguna Niguel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Embroidery Services: Provides custom and contract embroidery services for apparel including shirts, hats, outer wear, team apparel, towels, and handkerchiefs
2. Screen Printing Services: Screen printing services capable of printing up to 10 colors on various fabric types including cotton, polyester, and blends. Full color logos printed on t-shirts, table cloths, flags, and banners.
3. Heat Press Transfers: Heat press vinyl designs and transfers for team jerseys, athletic apparel, and accessories like stadium chairs and canopies. Suitable for small quantities.
4. Digital Printing: Digital printing services for full color designs on various mediums
5. Graphic Design Services: Logo digitizing and custom artwork creation services to support embroidery and printing operations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Image Embroidery & Screen Printing provides custom apparel decoration services including custom/contract embroidery, screen printing (up to 10 colors), direct-to-garment printing, heat-press vinyl designs and transfers, vinyl lettering, and digital printing. Supporting graphic design and logo digitization services are offered in-house. Production is performed entirely in-house at the Laguna Niguel facility, serving both individual walk-in customers and local organizations.

Product overview

Image Embroidery & Screen Printing is a local apparel decoration service provider offering a unified suite of customization services. The core offerings include Custom/Contract Embroidery (digitizing logos into stitch designs), Screen Printing (up to 10 colors on t-shirts, banners, flags, and table cloths), Direct-to-Garment Printing, Heat-Press Vinyl Designs, and Vinyl Lettering. Supporting services include Digital Printing, Heat Press Transfers (for small quantity orders), and Graphic Design (logo digitization and custom artwork creation). The company serves local schools, private schools, sports teams, and Orange County businesses with embroidered and screen-printed apparel and promotional items.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom/Contract Embroidery Custom and contract embroidery service that digitizes logos into stitch designs and produces decorated apparel and accessories including shirts, hats, outerwear, team apparel, towels, and handkerchiefs for individuals and local organizations.
• Screen Printing Screen printing service capable of printing up to 10 colors on cotton, polyester, and blended fabrics across mediums including t-shirts, table cloths, flags, and banners.
• Direct-to-Garment Printing Direct-to-garment digital printing service for producing full-color designs on apparel.
• Heat-Press Vinyl Designs Heat-press vinyl design services for creating custom apparel decorations using vinyl materials.
• Vinyl Lettering Vinyl lettering service for applying text and designs onto garments and accessories.
• Digital Printing Digital printing services for producing full-color logos and designs on various mediums.
• Heat Press Transfers Heat press transfer service for team jerseys, athletic apparel, and accessories like stadium chairs and canopies, suitable for small quantity orders.
• Graphic Design Logo digitizing and custom artwork creation services that support embroidery and printing operations.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• HALO Branded Solutions: Large-scale distributor of customized branded merchandise including decorated apparel. Competes for the same corporate promotional apparel spend but delivers primarily through a national sales organization and broad product catalog rather than local storefront service.
• 4imprint: Large established distributor of custom-branded promotional products including embroidered and screen-printed apparel. Comparable to Image Embroidery & Screen Printing on corporate/promotional apparel decoration but operates at significantly greater scale and breadth.
• Vistaprint (Cimpress): Large online printing platform offering custom apparel, signage, and promotional products. Comparable on printed merchandise offerings and competes for SMB marketing/branding spend, though apparel is a smaller piece of a much broader portfolio.
• Lands' End Business: Outsourced uniform and logo-apparel program provider serving schools and businesses with custom-embroidered apparel. Comparable in serving education and corporate uniform customers with decorated apparel, but at much larger scale and with national distribution.

Emerging players

• Sticker Mule: Online custom printing company known for stickers and expanding into custom apparel and embroidery. Comparable on the apparel decoration services side and competes for similar SMB and group-order customers via a streamlined online experience.
• Real Thread: Custom apparel decoration provider offering screen printing, embroidery, and DTG with an online quote and ordering experience. Comparable in technique mix and target customer (brands, teams, organizations), competing for the same SMB and group-order demand via digital channels.

Direct peers

• Rush Order Tees: Custom screen printing and embroidery shop specializing in fast turnarounds for teams, schools, and businesses. Closely comparable on service mix (screen printing, embroidery), customer base (schools, athletic teams), and emphasis on rush delivery.
• Printful: Print-on-demand and custom apparel/embroidery platform with online design tools and dropshipping. Comparable on apparel decoration techniques (DTG, embroidery, screen printing) but competes via a digital-first, nationwide model rather than a local storefront.
• Underground Printing: Custom apparel and screen printing company with multiple production locations serving student groups, Greek life, and businesses. Comparable in screen printing and embroidery capabilities and in serving education and group-order segments.
• Custom Ink: Online-first custom apparel decoration platform offering screen printing, embroidery, and digital printing for groups and businesses. Directly comparable to Image Embroidery & Screen Printing on core services and customer use cases (team apparel, corporate branded merch), but operates nationally via e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ImageEmbroidery
• LinkedInlinkedin.com/company/image-embroidery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Embroidery & Screen Printing