What Justika does

Justika (PT Justika Media Indonesia) is an Indonesian online legal consultation marketplace founded in 2016 as a subsidiary of HukumOnline.com, the country's established legal information brand operating since 2000. The platform connects Indonesian consumers and small-to-mid-size businesses with a curated network of 60+ vetted lawyers (advokats) registered with PERADI and KAI bar associations, offering consultation through three tiers: chat at Rp30,000 per 30 minutes, phone at Rp350,000-Rp560,000 per 30-60 minutes, and in-person at Rp2,200,000 per two hours, plus case-dependent legal accompaniment services. Specialized service lines span divorce, business document drafting, employment, inheritance, wills, demand letters, and trademark registration, covering the most common Indonesian legal needs for individuals and SMEs without in-house counsel.

The underlying technology is a self-serve web platform with a marketplace matching engine, integrated Midtrans payment gateway supporting Indonesian payment methods (bank transfers, e-wallets, credit cards, retail outlets), and a content marketing layer of legal articles driving organic SEO traffic. Justika employs a product-led growth motion where customers self-select consultation formats and pay online, with optional upsell to deeper services after initial chat or phone sessions. The platform operates 08:30-22:00 WIB daily and distributes exclusively through its own website with no third-party channel presence.

Revenue is generated via transaction fees on each booked session, with the platform retaining a marketplace commission and remitting the balance to the lawyer. Justika has served 30,000+ chat clients and maintains coverage across 15+ Indonesian cities including Jakarta, Surabaya, Bandung, Semarang, and Makassar. The company received undisclosed seed funding in June 2021 from East Ventures and Skystar Capital, with no subsequent funding rounds disclosed. Headcount is in the 51-100 range, and the company remains privately held under the HukumOnline corporate umbrella.

Name

Justika

Legal name

PT Justika Media Indonesia

Website

https://justika.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Justika is an Indonesian online legal consultation marketplace, founded in 2016 as a subsidiary of HukumOnline.com, connecting consumers and SMEs with 60+ vetted lawyers via chat, phone, and in-person sessions at fixed transparent prices.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Legal Consultation Services: Justika charges transaction fees for legal consultation sessions booked through its platform. Customers pay per session (chat, phone, or in-person) and the platform retains a portion as a marketplace commission while remitting the balance to the lawyer. Services are priced at fixed unit rates (e.g., Rp30,000 chat, Rp350,000-Rp560,000 phone, Rp2,200,000 in-person). Additional services such as document creation and legal accompaniment are priced case-by-case.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Justika operates an online marketplace that connects Indonesian clients with a network of 60+ vetted, PERADI/KAI-registered lawyers for on-demand legal consultation. Services are delivered through three primary channels — chat (Rp30,000/30 min), phone (Rp350,000–Rp560,000), and in-person (Rp2,200,000/2 hrs) — with additional offerings including legal accompaniment, divorce support, business document drafting, employment advice, inheritance, will preparation, and trademark registration. The platform retains a commission on each booked session and remits the remainder to the participating lawyer.

Product overview

Justika is an online legal consultation platform founded in 2016 as a subsidiary of HukumOnline.com. The platform offers a unified service model combining chat, phone, and in-person consultation with a network of 60+ vetted legal consultants. The core offering consists of Konsultasi via Chat (chat-based consultation), Konsultasi via Telepon (phone consultation), Konsultasi Tatap Muka (in-person consultation), and Pendampingan Hukum (legal accompaniment). The platform also provides specialized services including Perceraian (divorce), Dokumen Bisnis (business documents), Ketenagakerjaan (employment), Waris (inheritance), and Wasiat (will preparation). Users can access general legal services like Legal Opinion, Surat Somasi, Document Review, and Contract Drafting through the platform. The services are priced at tiered levels (Rp30,000 for chat, Rp350,000-560,000 for phone, Rp2,200,000 for in-person), positioning the platform as an accessible legal service for laypeople.

Differentiator

Problem solved

Functional benefit

Products and services

• Konsultasi via Chat (Chat Consultation) Online chat consultation service connecting Indonesian users with vetted lawyers. Initial-stage legal advice priced at Rp30,000 per 30-minute session. The lawyer is matched to the user by the platform's matching system.
• Konsultasi via Telepon (Phone Consultation) Phone consultation service with options of 30-minute or 60-minute duration. Users can select their preferred lawyer and schedule. Priced at Rp350,000 (30 min) or Rp560,000 (60 min).
• Konsultasi Tatap Muka (In-Person Consultation) In-person consultation with vetted lawyers, including document review capability and direct interaction. Priced at Rp2,200,000 per 2-hour session with a lawyer of the customer's choice at a mutually agreed location.
• Pendampingan Hukum (Legal Accompaniment) End-to-end legal accompaniment service where Justika's partner lawyers assist clients throughout their legal matters. Customers receive proposals from multiple lawyers and can choose their preferred advocate. Pricing is case-dependent.
• Layanan Perceraian (Divorce Service) Specialized legal service for divorce matters, including guidance on requirements, grounds for divorce, and preparation of divorce lawsuit letters (surat gugatan cerai).
• Layanan Dokumen Bisnis (Business Document Service) Business document preparation and review service including contract drafting, vendor agreements, and terms & conditions, targeted at SMEs without in-house legal counsel.
• Layanan Ketenagakerjaan (Employment Service) Labor and employment legal service covering workplace disputes, employment contracts, and labor law matters for both individuals and businesses.
• Layanan Waris (Inheritance Service) Inheritance legal service including inheritance rights analysis and preparation of inheritance-related documents.
• Layanan Wasiat (Will and Testament Service) Will and testament preparation service including draft will creation and consultation with Justika legal consultants.
• Opini Hukum (Legal Opinion) Formal legal opinion service providing written assessment of legal matters, available through Justika's general legal services.
• Pembuatan Surat Somasi (Demand Letter Drafting) Legal demand letter (somasi) drafting service for issuing formal legal notices.
• Review Dokumen Hukum (Legal Document Review) Legal document review service covering contracts and other legal documentation.
• Pembuatan Kontrak Kerjasama (Business Cooperation Contract Drafting) Business cooperation contract drafting service for SMEs needing formal partnership or vendor agreements.
• Pendaftaran Merek (Trademark Registration) Trademark registration service under Justika's brand protection legal services category, for businesses seeking IP protection.

Quantifiable outcome

• 30,000+ clients successfully consulted via chat
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• HukumOnline.comcoreStrategic or Co-development Partner · 1 January 2016HukumOnline.com founded Justika in 2016 as its digital legal consultation subsidiary. HukumOnline.com has been a trusted Indonesian legal information and media brand since 2000. It provides institutional credibility, content assets, and cross-promotional traffic to Justika. Justika leverages HukumOnline.com's reputation and user base for growth.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HukumOnline.com: Justika's parent company and Indonesia's leading legal information platform since 2000. Operates in the same Indonesian legal market with overlapping content, SEO, and audience assets, providing both brand synergy and potential internal substitution risk.
• LawAdvisor: Singapore-headquartered legaltech platform connecting businesses with lawyers across Southeast Asia. Closest regional comparable to Justika in terms of geography (SEA), business model (online lawyer marketplace), and target market (consumers and SMBs).
• LegalMatch: US-based lawyer-client matching service with marketplace model. Directly comparable as a platform that connects consumers/SMBs with pre-screened attorneys through a structured matching process, similar to Justika's verified lawyer network approach.
• UpCounsel: US-based online marketplace for legal services connecting businesses with attorneys for projects and consultations. Comparable marketplace model targeting SMBs, with similar pre-screened lawyer curation and transactional revenue approach.

Broad incumbents

• LegalZoom: US-based legal services platform offering document preparation, attorney consultations, and business formation. Closely comparable as an online legal services marketplace with similar business model and target customers (consumers and small businesses), but at much greater scale and with broader product suite.
• Rocket Lawyer: Global online legal services platform offering attorney consultations, document automation, and subscription legal plans. Comparable marketplace model for legal services delivery, serving similar SMB and consumer segments with a recurring-revenue orientation.
• Avvo: US-based lawyer directory and Q&A platform (Internet Brands). Directly comparable as an online lawyer-client matching platform with reviews, though Avvo emphasizes information/directory rather than transactional consultations like Justika.
• LawDepot: Canadian legal document preparation platform with subscription model. Comparable as an online legal services platform targeting consumers and SMBs, though focused on document automation rather than lawyer consultation matching.
• Clio: Canadian legal practice management SaaS platform serving law firms. Adjacent comparable in the broader legaltech ecosystem, though Clio sells B2B SaaS to lawyers rather than connecting them to end clients like Justika.
• Wolters Kluwer: Dutch multinational providing professional information, software solutions, and services for legal, tax, and regulatory professionals. Comparable as a broader incumbent in legal information and software, providing context on Justika's competitive landscape and potential enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/justika_id
• Facebookfacebook.com/justikaid
• Instagraminstagram.com/justika_id

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justika