MentorCoach
MentorCoach is a privately held coach training and certification provider founded in 1997 in Bethesda, Maryland, offering ICF-, PAAC-, and NBHWC-accredited programs across executive, ADHD, health & wellness, and positive psychology coaching for individual professionals globally.
- Company typePrivate
- Founded1997
- HeadquartersBethesda, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MentorCoach does
MentorCoach is a privately held coach training and certification provider founded in 1997 and domiciled in Bethesda, Maryland. It operates as MentorCoach LLC with 11-50 employees and sells directly to individual professionals (psychologists, social workers, health practitioners, lawyers, businesspeople, educators) who want to become or advance as professional coaches. The company delivers live online instruction via Zoom with recordings available, supplemented by a basic learning management system, course listserver, and free monthly bonus classes.
The product portfolio is structured around a 21-week Foundations course ($1,995) and an ICF-accredited Level One Program ($7,000, 60 hours across four courses), followed by specialized Master Classes ($498-$795 each) and five certification tracks: Certified MentorCoach/ICF Certified Coach, Certified Executive Coach, Certified Health and Wellness Coach (NBHWC-approved), Certified ADHD Coach (PAAC-accredited, one of only two programs worldwide), and Certified Positive Psychology Coach. MentorCoach differentiates on its integration of positive psychology (which it states it pioneered in coaching), lifetime alumni community membership, and access to faculty that includes researchers such as Roy Baumeister, Barbara Fredrickson, and Christopher Peterson via recorded Classic Master Classes.
Revenue is generated through course tuition and certification program fees paid by individual students, with payment plans available across three installments. The go-to-market is direct-to-consumer via the company website, supplemented by free monthly teleseminars, a 'Coaching Toward Happiness' newsletter, Facebook presence, and graduate referrals. The company holds no external institutional funding and is led by founder Ben Dean, Ph.D. (CEO) and Anne Durand, MCC (CEO and Training Director).
MentorCoach firmographics
Firmographics- Name
- MentorCoach
- Legal name
- MentorCoach LLC
- Website
- https://mentorcoach.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MentorCoach is a privately held coach training and certification provider founded in 1997 in Bethesda, Maryland, offering ICF-, PAAC-, and NBHWC-accredited programs across executive, ADHD, health & wellness, and positive psychology coaching for individual professionals globally.
- Ownership category
- akta.pro rank
MentorCoach industry classification
Industry- Product category
- Professional Coach Training
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coaching, Feedback & Mentoring Skills (EDABAMAM)
- akta.pro secondary industries
- Health Coaching & Lifestyle Coaching Education (EDAAAHAG), Coach Education, Certification & Clinics (HSADAEAO)
Keywords
Where MentorCoach is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MentorCoach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coach Training Courses: Primary revenue from course enrollment fees. Students pay per course or bundled program. The foundational 21-week MCP Foundations course costs $1,995 with payment plan options. Master classes range from $498-$795 depending on the course. The comprehensive Level 1 Program costs $7,000.
- Certification Programs: Revenue generated through certification program completion fees. MentorCoach offers five certification tracks leading to credentials including Certified MentorCoach (CMC), ICF PCC, Certified Health and Wellness Coach, Certified Executive Coach, Certified ADHD Coach, and Certified Positive Psychology Coach.
- Continuing Education Certificates: Optional revenue from continuing education certificates. ICF Certified Coach Certificate available for $20. Board Clinician CE Certificate (CA BBS) available for $75.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 21-week foundational coaching course |
| Subscription | Multi-year contract | ICF-Accredited Level One Training |
| One time/ perpetual license | Pay-as-you-go | Individual Master Classes |
| One time/ perpetual license | Pay-as-you-go | Individual Coaching Supervision |
| One time/ perpetual license | Pay-as-you-go | Coaching Positive Leaders Master Class |
| One time/ perpetual license | Pay-as-you-go | Character Strengths Interventions |
| One time/ perpetual license | Pay-as-you-go | Safe Passage Ethics and Risk Management |
| One time/ perpetual license | Pay-as-you-go | Intensive Individual Coaching Skills |
| One time/ perpetual license | Pay-as-you-go | Career Coaching: FINDing Pathways to Purpose |
| One time/ perpetual license | Pay-as-you-go | ICF Certified Coach Certificate |
| One time/ perpetual license | Pay-as-you-go | Board Clinician CE Certificate (CA BBS) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
MentorCoach product offering
Product offeringCore offering
MentorCoach delivers accredited coach training and certification programs delivered live online via Zoom. The curriculum consists of a 21-week Foundations course plus required and elective Master Classes, leading to five distinct certification tracks: Certified MentorCoach/ICF Coach, Certified Health and Wellness Coach, Certified Executive Coach, Certified ADHD Coach, and Certified Positive Psychology Coach. The training is distinguished by its pioneering integration of positive psychology into coaching practice.
Product overview
MentorCoach offers a comprehensive coach training and certification ecosystem built on positive psychology integration. The core offering consists of the Level One Program (60 hours, ICF-accredited) and the Foundations Course (31 weeks), which together provide foundational coaching skills. Students then progress through specialized Coaching Master Classes—electives and required courses—before completing certification in one or more tracks: Executive Coaching, Health and Wellness Coaching (NBHWC-approved), ADHD Coaching (PAAC-accredited), and Positive Psychology Coaching. The program also includes Individual Coaching Supervision for advanced skill development and access to Classic Master Classes by recording featuring world-renowned researchers. Supporting services include the free monthly Coaching Toward Happiness eNewsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- Level One Program ICF-Accredited Level One Training program providing 60 hours of positive psychology-based coaching education across 4 courses, serving as the foundational training path for aspiring coaches.
- Foundations Course (MCP 295/296) 21/31-week foundational coaching course providing 25-31 hours of training that gives students a solid grounding in coaching essentials and prepares them for Master Classes.
- Executive Coaching Certification Program
Companies that use MentorCoach
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
MentorCoach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MentorCoach partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- International Coach Federation (ICF)coreICF is the premier global organization dedicated to advancing the coaching profession. MentorCoach holds ICF Accredited Coach Training Program status, meaning graduates meet academic requirements for ICF Associate Certified Coach (ACC) and Professional Certified Coach (PCC) credentials upon passing the ICF exam.
- Professional Association of ADHD Coaches (PAAC)corePAAC is the international organization responsible for establishing and maintaining global standards for credentialing ADHD coaches and accrediting coach training programs. MentorCoach is one of only two PAAC Accredited ADHD Coach Training Programs worldwide.
- National Board for Health and Wellness Coaching (NBHWC)coreNBHWC establishes standards for health and wellness coaching certification. MentorCoach's Health and Wellness Coach Training Certification is an Approved Health and Wellness Coach Training & Education Program by NBHWC. Graduates can sit for the HWC Certifying Examination to become National Board-Certified Health & Wellness Coach (NBC-HWC).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MentorCoach competitors and assessment
Company assessmentDirect peers
- Accomplishment Coaching: Accomplishment Coaching offers an ICF-accredited coach certification program and is a recognized direct competitor in the foundational coach training market, with comparable cohort sizes and curriculum depth targeting similar aspiring-coach customers.
- iPEC Coaching: iPEC is an ICF-accredited coach training program offering core and advanced certifications with executive coaching and energy leadership differentiation. It competes directly with MentorCoach for aspiring coaches pursuing ICF PCC/ACC credentials.
- New Ventures West: New Ventures West is an ICF-accredited coach training school offering a comprehensive certification program with an integrative coaching methodology. It competes with MentorCoach for professionals seeking long-form coaching credentials.
- Co-Active Training Institute (CTI): CTI is a leading ICF-accredited coach training school offering foundational and advanced coach certifications across multiple specialties. Like MentorCoach, it serves aspiring professional coaches seeking ICF credentials, with comparable program depth and live-online delivery.
- Coach U (now part of iPEC ecosystem): Coach U is a long-established ICF-accredited coach training school offering foundational and advanced coach certifications. It is a direct competitor in the professional coach training market and historically anchored the entry-tier live training segment alongside MentorCoach.
Broad incumbents
- Fielding Graduate University: Fielding offers an evidence-based coach training and certification program with academic grounding at the master's level. It overlaps with MentorCoach's professional development focus and competes for serious adult learners seeking credentialed coaching education.
- Center for Creative Leadership (CCL): CCL is a long-established, large-scale leadership development institution offering executive coaching education programs. While broader than MentorCoach, CCL overlaps directly with MentorCoach's Executive Coaching certification and targets the same leadership development segment.
- William James College: William James College offers a Master of Arts in Coaching Psychology, an academic institutional alternative to MentorCoach's certification-track approach. It targets similar aspiring practitioners but with a psychology-rooted curriculum and degree-granting structure.
Regional players
- Roffey Park Institute: Roffey Park is a UK-based leadership development and coaching education provider offering executive and team coaching programs. It is a regionally-scoped peer whose offerings overlap with MentorCoach's Executive Coaching track for buyers outside the US market.
Emerging players
- Institute of Coaching (McLean Hospital / Harvard Medical School affiliate): The Institute of Coaching is a research-driven coaching organization affiliated with Harvard Medical School / McLean Hospital that disseminates evidence-based coaching practices. It intersects with MentorCoach's positive psychology foundation and competes for thought leadership among evidence-based coach training buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MentorCoach social profiles
Digital presenceMentorCoach compliance and trust
Trust signalCompliance3 records
MentorCoach financial estimates
Financial estimateRevenue estimate
Valuation estimate
MentorCoach leadership team
Management profileNumber of profiles
Profiles8 records
MentorCoach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MentorCoach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MentorCoach
What does MentorCoach do?
MentorCoach delivers accredited coach training and certification programs delivered live online via Zoom. The curriculum consists of a 21-week Foundations course plus required and elective Master Classes, leading to five distinct certification tracks: Certified MentorCoach/ICF Coach, Certified Health and Wellness Coach, Certified Executive Coach, Certified ADHD Coach, and Certified Positive Psychology Coach. The training is distinguished by its pioneering integration of positive psychology into coaching practice.
Is MentorCoach a public or private company?
MentorCoach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MentorCoach founded?
MentorCoach was founded in 1997. It employs 11 to 50 people.
Where is MentorCoach based?
MentorCoach is headquartered in Bethesda, United States, in the North America region.
How does MentorCoach make money?
Three revenue lines are on record. Coach Training Courses are the primary driver. The others are certification Programs and continuing Education Certificates.
Who are MentorCoach's main competitors?
Direct peers on record are Accomplishment Coaching, iPEC Coaching, New Ventures West, Co-Active Training Institute (CTI) and Coach U (now part of iPEC ecosystem). Broad incumbents are Fielding Graduate University, Center for Creative Leadership (CCL) and William James College. Roffey Park Institute is listed as a regional player. Institute of Coaching (McLean Hospital / Harvard Medical School affiliate) is listed as an emerging player.
Does MentorCoach have an API?
No public API is recorded for MentorCoach.
What industry is MentorCoach in?
MentorCoach's product category is Professional Coach Training. Its primary akta.pro industry code is EDABAMAM, Coaching, Feedback & Mentoring Skills, with a secondary code of EDAAAHAG, Health Coaching & Lifestyle Coaching Education. Its NAICS code is 61143 and its SIC code is 8200.