What Christian Aid does

Christian Aid is a UK-based Christian charity founded in 1945, headquartered in London, that fights global poverty through a portfolio of fundraising programs, humanitarian emergency response, long-term development partnerships, and policy advocacy. The organization is structured as a partnership of 40+ churches across Britain and Ireland, with additional registered charity entities in Scotland, the Isle of Man, Northern Ireland, and the Republic of Ireland. It operates as a private, non-profit entity with 501-1,000 employees and a wholly-owned trading subsidiary (Christian Aid Trading Ltd, Company No. 01001742).

The organization's core offerings are fundraising programs and humanitarian appeals rather than commercial products: Christian Aid Week (its flagship annual fundraising week with house-to-house envelopes and church collections), seasonal appeals (Harvest, Christmas, Lent/Easter), emergency appeals (Venezuela earthquakes, Ebola outbreaks, Middle East crisis, Ukraine), the Faith Will legacy giving program, Charity Gifts (an ethical gift catalog at charity-gifts.christianaid.org.uk), community events (70k in May, Big Brekkie), and corporate partnerships. Supporting digital infrastructure includes a website donation portal, supporter self-service fundraising platform, a Resources Portal for churches and schools, and integrations with Microsoft Brand agents for conversational interactions, Google Analytics, DoubleClick, Google Optimize 360, and SessionCam, alongside payment rails spanning PayPal, Apple Pay, Google Pay, and major card networks plus Direct Debit.

Christian Aid's revenue is generated entirely through donations and grants, with no products or services sold. Revenue streams include individual donations (subscription/recurring and one-time), Gifts in Wills (legacies), institutional funding and grants (including EU CSF+ and government programs), and corporate partnerships for cause marketing and employee engagement. The charity maintains transparency through registration with the Fundraising Regulator, ACT Alliance membership, IATI publishing, and Core Humanitarian Standards compliance. Programmatic operations span Ethiopia, Kenya, DRC, Sudan, South Sudan, Venezuela, Southeast Asia, and East Africa, working with local civil society organizations and grassroots CSOs as grant and capacity-building partners.

Name

Christian Aid

Legal name

Christian Aid

Website

https://christianaid.org.uk

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Christian Aid is a UK-based Christian charity founded in 1945, partnering with 40+ churches in Britain and Ireland to fight global poverty through fundraising appeals, emergency humanitarian response, development programs, and advocacy. It serves individual donors, churches, corporate partners, and grassroots civil society organizations worldwide.

Ownership category

akta.pro rank

Product category

International Development and Humanitarian Aid

NAICS

Religious Organizations (8131), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Humanitarian aid services
• International development programs
• Emergency disaster relief
• Charitable fundraising programs
• Poverty alleviation initiatives

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Charitable Donations: Primary revenue stream through individual donations via website, direct mail, and fundraising events. Donors contribute through one-time gifts or monthly recurring donations.
2. Gifts in Wills (Legacies): Legacy giving program encouraging supporters to leave bequests to Christian Aid in their Wills to sustain mission work beyond their lifetime.
3. Institutional Funding and Grants: Funding from institutional donors including EU programs, governments, and foundations for specific development and humanitarian programs.
4. Corporate Partnerships: Partnerships with businesses for fundraising support, cause marketing, and employee engagement programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Christian Aid is a UK-based Christian charity that fights global poverty by raising funds through donations, legacies, and institutional grants, then deploying those resources into emergency humanitarian response, long-term development programs, and policy advocacy in partnership with churches and local civil society organisations worldwide.

Product overview

Christian Aid operates as a charity organization offering a portfolio of fundraising programs and humanitarian response initiatives rather than a unified software product. The core programs include Christian Aid Week (annual flagship fundraising week), seasonal appeals (Harvest, Christmas, Lent/Easter), Faith Will (legacy giving), Emergency Appeals (humanitarian responses), and Charity Gifts (virtual gift catalog). Supporting these are the Resources Portal (digital/physical materials for churches, fundraisers, volunteers, and schools), event programs like 70k in May and Big Brekkie, prayer resources, and corporate partnership opportunities. Together these form an integrated approach to raising funds and awareness for global poverty relief and advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Christian Aid Week: Annual week-long fundraising campaign across UK and Ireland where people, churches and communities come together to stand alongside people living in poverty.
• Harvest Appeal
• Christmas Appeal
• Lent Easter Appeal
• Faith Will
• Present Aid

Products and services

• Christian Aid Week

Quantifiable outcome

• 4 million Euro Learning and Sub-grant Agreement targeting grassroots CSOs in Central Ethiopia, Tigray, South Ethiopia, and Addis Ababa
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ACT AlliancecoreStrategic or Co-development PartnerChristian Aid is a key member of ACT Alliance, a global coalition of churches working together for positive change in humanitarian response and development.
• Federation of Christian ChurchescoreStrategic or Co-development PartnerPartnership with churches across UK and Ireland as core distribution network for Christian Aid Week fundraising and awareness campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ActionAid UK: ActionAid UK is a UK-based international development and humanitarian charity with overlapping donor segments, sponsorship-style giving products, and an explicit rights-based focus that makes it a comparable broad incumbent.
• British Red Cross: British Red Cross is a major UK humanitarian charity and DEC member that overlaps with Christian Aid in emergency appeals, corporate partnerships, and large-scale UK volunteer mobilization, with a comparable headcount scale.
• Save the Children UK: Save the Children UK is a leading UK charity focused on children's rights and emergency response, comparable in donor scale, advocacy footprint, and DEC membership to Christian Aid, though operating secularly rather than faith-rooted.
• Oxfam GB: Oxfam GB is one of the largest UK-based humanitarian INGOs; it operates a broader secular portfolio of programs and fundraising channels but competes directly with Christian Aid for emergency-appeal donations and institutional grants.

Direct peers

• Tearfund: Tearfund is a UK Christian relief and development agency working through local churches overseas; it shares Christian Aid's faith-network fundraising model and grassroots program delivery approach, with comparable size and supporter base.
• Islamic Relief Worldwide: Islamic Relief Worldwide is a faith-rooted international humanitarian NGO headquartered in the UK, comparable in revenue scale, emergency response portfolio, and faith-based community mobilization model to Christian Aid.
• Trócaire: Trócaire is the official overseas development agency of the Catholic Church in Ireland, a direct peer to Christian Aid Ireland with overlapping geography (UK/Ireland donor base) and similar overseas humanitarian and grants-to-CSOs programs.
• World Vision UK: World Vision UK is a faith-inspired child-focused humanitarian organization with a large UK individual donor base, child sponsorship model, and global emergency response programs, making it highly comparable in revenue model and scale.
• CAFOD (Catholic Fund for Overseas Development): CAFOD is the Catholic overseas development agency for England and Wales and a sibling member of Caritas Internationalis, making it the most direct faith-based UK charity peer to Christian Aid, with overlapping donor base, church-engagement GTM, and overseas humanitarian programs.

Others

• DEC (Disasters Emergency Committee): DEC is the UK umbrella for 14 major aid agencies, including Christian Aid itself, that jointly raises funds during major overseas disasters. It is not a competitor but a coalition through which Christian Aid accesses coordinated emergency fundraising and institutional standing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/christian_aid
• YouTubeyoutube.com/user/thisischristianaid
• Facebookfacebook.com/christianaid
• LinkedInlinkedin.com/company/christianaid
• Instagraminstagram.com/christianaiduk

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christian Aid