Nowa Era

What Nowa Era does

Nowa Era Sp. z o.o. is the largest educational publisher in Poland, supplying MEN-approved textbooks, workbooks, and digital tools to preschools, primary schools, upper-secondary schools, and special-educational-needs (SEN) programmes across every Polish region. The company operates a platform-plus-modules architecture: a core print catalogue of 3,400 publications is paired with a unified teacher-facing digital layer accessible through the Moja Nowa Era single sign-on account, which roughly 230,000 teachers use. The digital layer includes the Multibook+ electronic-textbook platform (expanding to cover all primary-school grades from September 2026), the Ondorio mobile/web app for automatic grading of closed-task test answer sheets, the Generator testów i sprawdzianów test-authoring tool, the Diagnoza Nowej Ery diagnostic system with nationwide benchmarking and trial matura/eighth-grade exams, the new dlanauczyciela.pl teacher portal, and the Asystent AI assistant launching in August 2026 — a retrieval-grounded generative AI grounded in Nowa Era's own textbook corpus. The group also owns the Świerszczyk children's literary magazine (since 1945), the eduSensus multimedia SEN suite (formerly Young Digital Planet), the VULCAN school-administration software, the Wirtualne Laboratorium Empiriusz VR lab product, and holds exclusive Polish distribution rights for National Geographic Learning English-language titles.

Revenue is generated through a mix of bulk institutional sales of textbooks and workbooks to schools financed by the Polish government dotacja programme (recurring on the subsidy cycle), a D2C e-commerce store (Sklep Nowa Era), annual/recurring digital subscriptions to Multibook+ and the broader tool suite, sales of SEN and therapy products under targeted dotacja celowa and subwencja oświatowa funding, distribution of National Geographic Learning titles to private language schools and universities via a tiered partnership programme, and Świerszczyk magazine subscriptions. Go-to-market combines a field sales force of educational representatives (przedstawiciele oświatowi), a Centrum Kontaktu call centre, a personal school-caretaker model, and a teacher self-service account; the company also bundles competing publishers' titles (WSiP, Macmillan, Oxford University Press, Pearson, LektorKlett) into a single dotacja order. Nowa Era has been a wholly-owned subsidiary of Sanoma Learning — the largest European educational group — since 2017 and is led by President Andrzej J. Kozłowski with Vice-Presidents Renata Filipek-Baryłowska (Sales Director) and Jacek Kołcz. The company is registered as a Polish limited liability company (Sp. z o.o.) with KRS 0000031950, headquartered in Warsaw with a contact-centre operation in Gdańsk and a Duchnice warehouse.

Name

Nowa Era

Legal name

Nowa Era Sp. z o.o.

Website

https://nowaera.pl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Nowa Era is the largest educational publisher in Poland, providing MEN-approved textbooks, workbooks, and an integrated digital ecosystem (Multibook+, Ondorio, Diagnoza, Asystent AI) to schools, teachers, and parents across every Polish region as part of Sanoma Learning.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dotacja podręcznikowa (textbook subsidy sales): Bulk institutional sales of textbooks and exercise books to schools financed by the Polish government dotacja program; recurring each subsidy cycle (e.g., new 2026/2027 cycle). Bundles Nowa Era publications with sister-publisher titles under one dotacja order.
2. Individual / consumer publication sales (Sklep Nowa Era): Direct B2C sales through own e-commerce store (sklep.nowaera.pl) of textbooks, workbooks, e-books and related materials; supported by promo codes (e.g., ODKUP26 15% off for damaged/lost books), Karta Dużej Rodziny discounts and CSR pricing.
3. Digital subscriptions and licensed digital tools: Recurring/annual license access for schools and teachers to digital platforms: Moja Nowa Era account, Multibook+, Generator testów i sprawdzianów, Ondorio, Diagnoza, dlanauczyciela.pl, NEON, AI Assistant; access bundled with print textbook purchases or sold as standalone digital products.
4. Special educational needs (eduSensus) products and services: Sale of multimedia programs, specialized equipment and the Pewny Start / Akademia Pomysłów publication series for students with special educational needs, financed through targeted dotacja celowa, subwencja oświatowa and school wyprawka programs.
5. National Geographic Learning distribution and language school partnerships: Exclusive distribution in Poland of National Geographic Learning English-language titles to language schools and universities under the Proud Users of NGL partnership program (Standard / Premium / Premium Plus tiers).
6. Świerszczyk magazine and related children's media: Subscription and single-issue sales of the Świerszczyk magazine (oldest children's literary magazine in Europe, since 1945) and related games/books distributed via Sklep Nowa Era.
7. Professional development programs (Akademia Nowej Ery, Akademia AI, webinaria): Free year-round teacher development programs delivered in cooperation with SWPS Innowacje; primarily brand-building/lead-generation but supports retention and demand for Nowa Era materials.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Nowa Era is the largest educational publisher in Poland, producing MEN-approved textbooks, workbooks, and e-learning materials for preschool, primary, and secondary schools. The company sells physical publications, digital learning platforms (Multibook+, dlanauczyciela.pl), test-authoring and auto-grading tools (Generator testów, Ondorio), diagnostic systems (Diagnoza Nowej Ery), special-education software (eduSensus), and is the exclusive Polish distributor of National Geographic Learning English-language titles. Sales are delivered via a field sales force, the Centrum Kontaktu call centre, the Moja Nowa Era self-service portal, and the Sklep Nowa Era e-commerce store.

Product overview

Nowa Era is the largest educational publisher in Poland, operating a platform-plus-modules architecture rather than a single product. The core publishing platform — textbooks and exercise books ("podręczniki i zeszyty ćwiczeń") aligned with the Polish core curriculum for preschool, primary and post-primary schools — is supported by a unified teacher-facing digital layer accessed through Moja Nowa Era accounts. The teacher portal dlanauczyciela.pl (relaunched 17 August 2026) hosts the electronic textbook experience Multibook+, the Generator testów i sprawdzianów test-authoring tool, the Ondorio automatic-grading app, the Asystent AI assistant, the Neon platform, and SPE-adapted materials. Around this core sit the diagnostic system Diagnoza Nowej Ery (with Trial Exam programmes for eighth-graders and matura candidates), the special-educational-needs suite eduSensus, the Wirtualne Laboratorium Empiriusz VR labs, the E-booki store, the Tyci Tukan preschool e-solution, the Multiteka multimedia library for high schools, the matura-prep sub-brand NOWA Teraz Matura, the children's magazine Świerszczyk, and the exclusive Polish distribution of National Geographic Learning English-language materials. Teacher development is delivered through Akademia Nowej Ery (with SWPS Innowacje) and the "Akademia AI" webinar cycle, while flagship commercial and CSR initiatives include Projektanci edukacji and the Łatwiejszy Pewny Start / Pewny Start / Akademia Pomysłów special-education series.

Differentiator

Problem solved

Functional benefit

Brands

• Świerszczyk: The oldest literary magazine for children in Europe, published continuously since 1945.
• eduSensus
• Multibook+
• Ondorio
• Diagnoza Nowej Ery
• Moja Nowa Era
• NOWA Teraz Matura
• Empiriusz
• National Geographic Learning Polska
• Sklep Nowa Era
• Pewny Start / Akademia Pomysłów / Łatwiejszy Pewny Start

Products and services

• Multibook+ Electronic version of Nowa Era textbooks combining the textbook, exercise book and additional materials in a single tool that works online and offline across computers, tablets and phones with full device synchronization; from September 2026 covers all primary-school grades.
• Generator testów i sprawdzianów Database and tool that lets teachers build, distribute and grade tests and quizzes, integrated with Ondorio for automatic checking of closed-task answer sheets.
• Ondorio Mobile and web application that automatically grades closed-answer test sheets produced from the Generator testów by photographing or scanning answer cards, generating PDF reports with per-student results.
• Moja Nowa Era Central user account and dashboard used by approximately 230,000 teachers to access Nowa Era digital services such as dlanauczyciela.pl, Generator testów, Ondorio, declarations and personal digital materials.
• Dlanauczyciela.pl Teacher portal hosting teaching materials, documentation, presentation resources, Multibook+ access, SPE-adapted materials and the Asystent AI assistant; new version launched 17 August 2026.
• Diagnoza Nowej Ery Diagnostic system for teachers and school principals covering subject-based diagnostics, Test Umiejętności Trzecioklasisty, "PRZED EGZAMINEM ÓSMOKLASISTY" and "PRZED MATURĄ" trial exams, with automated reports and nationwide benchmarking.
• NOWA Teraz Matura Student-facing service and product line for the matura (Polish high-school exit) exam, including a dedicated website with subject-specific resources and webinar archives.
• eduSensus Suite of multimedia therapy and educational programs and specialized equipment supporting diagnosis and therapy for children with special educational needs including speech therapy, autism spectrum, auditory attention, dyslexia, dyscalculia, and emotional development.
• National Geographic Learning Polska Exclusive Polish distribution of National Geographic Learning English-language titles for preschools, language schools and universities under the Proud Users of NGL partnership programme (Standard / Premium / Premium Plus tiers).
• Akademia Nowej Ery Year-round free development programme for primary and post-primary teachers, co-created with SWPS Innowacje, covering methodology, soft skills and AI literacy.
• Neon Nowa Era's online education platform referenced in the main navigation alongside dlanauczyciela.pl and Multibook+.
• Nowe serie podręczników do szkoły podstawowej (Reforma 2026) Family of MEN-approved primary-school textbook series aligned with the 2026 Polish core curriculum, including Podróż z klasą, Nowy Elementarz Odkrywców, Słowa na start, Klucz do matematyki, Wczoraj i dziś NPP 2026, and others.
• Nowe podręczniki do szkoły ponadpodstawowej Refreshed high-school textbook series (including NOWE Oblicza geografii, NOWA Biologia na czasie, NOWE Zrozumieć fizykę, NOWA To jest Chemia, NOWE Ponad słowami) updated for Generation Alpha and the 2024 core curriculum, with simplified language, more infographics and step-by-step guidance.
• SMARTbooki New product category for high school covering biology, geography, history, chemistry, physics and German, bundling SMARTbook copies with updated textbooks, Multibook+ access for grade 3, the test generator, and lesson scenarios via dlanauczyciela.pl.
• Podręcznik do edukacji obywatelskiej First-on-market textbook for the new "Edukacja obywatelska" (citizenship education) subject introduced in second-year classes of post-primary schools.
• Tyci Tukan i przedszkolaki Set of preschool educational materials augmented with interactive exercises, videos and songs, divided into three levels (I, II, III) and supplemented with lessons on emotions.
• Multiteka Library of multimedia resources for post-primary schools (grades 2-4) supporting varied and effective teaching; complements Multibook+ for high-school textbooks.

Quantifiable outcome

• ~20 million Nowa Era publications found in Polish students' backpacks
• +5 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core intra-group partner, core content partner, major campaign co-organiser, flagship licensing partner, core csr partner, member-level partner, csr mission partner, csr campaign partner, charity campaign partner, government programme partner, strategic event partner, strategic content partner and core competitive-publishing partner set.

• VULCAN (within Nowa Era group)core intra-group partnerStrategic or Co-development PartnerVULCAN is part of the Nowa Era group and provides school administration software. Together with Nowa Era it runs the Centrum Kompetencji VULCAN, training school directors on the 2026 core curriculum reform, the 'Cyfrowy uczeń' government programme and the textbook subsidy. VULCAN also organises the VIII Kongres EduHoryzonty (Wisła, 11-12 June 2026), partnered by Nowa Era.
• SWPS Innowacjecore content partnerStrategic or Co-development PartnerCo-creator of the Akademia Nowej Ery, a year-round free development programme for primary and secondary teachers. SWPS Innowacje provides the psychological and pedagogical expertise behind the programme's webinars and resources.
• PGE Energia Odnawialna S.A.major campaign co-organiserGTM or Marketing PartnerCo-organiser of the nationwide primary-school competition 'Złap energię odnawialną – wiatru, wody i słońca!'. PGE supplied educational films about solar, wind and water energy used by teachers as inspiration for the class projects. Submissions closed 19 June 2026; winners announced September 2026.
• National Geographic Learningflagship licensing partnerOEM/ Whitelabel/ Licensing PartnerExclusive Polish distributor of National Geographic Learning English-language titles. Co-runs the 'Proud Users of NGL' partnership programme with three tiers (Standard, Premium, Premium Plus) for language schools and universities that use at least 80% NGL materials per year.
• Fundacja Powszechnego Czytania (Universal Reading Foundation)core csr partnerStrategic or Co-development PartnerNowa Era is a co-founder and partner of the foundation. The foundation has awarded Nowa Era three 'Kariatydy Czytelnictwa' awards for promoting reading, and they co-run pro-reading initiatives.
• Koalicja Liderzy Pro Bonomember-level partnerGTM or Marketing PartnerNowa Era is a member of the Koalicja Liderzy Pro Bono, partnering with major Polish companies and organisations to support volunteerism and pro bono initiatives.
• IBBY (International Board on Books for Young People)member-level partnerGTM or Marketing PartnerNowa Era supports IBBY Poland in awarding and promoting the best Polish children's books.
• Fundacja Dziedzictwo Kresowecsr mission partnerStrategic or Co-development PartnerPartnership to provide Polish children in Ukraine with access to the best Polish educational materials.
• Fundacja Ignatianum / 'Kredkobranie' campaigncsr campaign partnerGTM or Marketing PartnerNowa Era supports the annual 'Kredkobranie' (Crayon Collection) campaign organised by Fundacja Ignatianum, providing a colourful start to the school year for children in need.
• Caritas Polska (Tornister pełen uśmiechów)charity campaign partnerGTM or Marketing PartnerNowa Era participated in the Caritas 'Tornister pełen uśmiechów' (Backpack Full of Smiles) campaign together with WSiP, Macmillan, Oxford University Press, Pearson and LektorKlett, leading to a 2015 Finansista Roku CSR distinction.
• Karta Dużej Rodziny (Large Family Card programme)government programme partnerGTM or Marketing PartnerNowa Era is an official partner of the Karta Dużej Rodziny government programme, offering attractive discounts on publications in its bookshop to large families.
• Zwolnieni z Teorii (Olympiad)strategic event partnerGTM or Marketing PartnerNowa Era was a partner of the XII edition Wielki Finał of Zwolnieni z Teorii at Stadion Legii Warsaw on 28 May 2026, supporting more than 5,000 participants and ~1,900 social projects by young people.
• Instytut Reportażu (Reportage Institute)strategic content partnerGTM or Marketing PartnerCo-organiser of the nationwide debate cycle 'Edukacja. To nie problem', with the first panel launched on 24 February 2026.
• WSiP, Macmillan, Oxford University Press, Pearson, LektorKlett (multi-publisher dotacja bundle)core competitive-publishing partner setChannel Partner/ Reseller/ DistributorNowa Era bundles competing publishers' titles inside its dotacja offering so schools can order a complete textbook set for the 2026/2027 cycle in one place.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• WSiP (Wydawnictwa Szkolne i Pedagogiczne): WSiP is the other major Polish K-12 textbook publisher, an immediate head-to-head competitor in the dotacja subsidy cycle, and is part of the same multi-publisher bundle Nowa Era assembles for schools.
• Macmillan Education Polska: Macmillan Education is a global K-12 publisher whose Polish arm competes directly with Nowa Era in MEN-approved textbooks and English-language learning, and is also a dotacja bundling partner.
• Oxford University Press (ELT): OUP is a global English-language learning publisher with Polish adoption in schools and universities; it is one of the publishing partners Nowa Era bundles under its dotacja offering.
• Pearson Education: Pearson is a global K-12 and English-learning publisher with Polish adoption in MEN-approved textbooks and digital learning, and is a dotacja bundling partner alongside Nowa Era.
• LektorKlett (Wydawnictwo LektorKlett): LektorKlett is a major Polish/European language-learning publisher competing in the same MEN-approved textbook and ELT segments, and a dotacja bundling partner of Nowa Era.

Emerging players

• National Geographic Learning (Cengage): NGL is the global English-language publisher whose Polish distribution Nowa Era holds; relevant as the upstream licensor and global EdTech reference for Nowa Era's exclusive distribution model.
• VULCAN: VULCAN is the Polish school-administration software provider within the Nowa Era group; relevant as an intra-group EdTech peer and co-organiser of the EduHoryzonty director-training congress.

Broad incumbents

• Sanoma Learning (parent): Sanoma Learning is Nowa Era's parent group and the largest European K-12 education group, providing cross-border scale, capital and content synergies to compare against as a portfolio-level benchmark.
• Cengage Group: Cengage is the global K-12 and higher-ed publisher that owns National Geographic Learning; comparable as a large incumbent publisher with overlapping digital and assessment products.
• Houghton Mifflin Harcourt (HMH): HMH is a global K-12 publisher with comparable print + digital + assessment portfolios; useful as a benchmark for the international incumbent model Nowa Era operates within at a domestic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WydawnictwoNowaEra
• Facebookfacebook.com/nowaerapl
• LinkedInlinkedin.com/company/nowa-era
• Instagraminstagram.com/nowaerapl
• Xx.com/nowaerapl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowa Era