Madan+Associates

What Madan+Associates does

Madan+Associates is a private, founder-owned financial advisory firm serving ultra-high-net-worth individuals and families. The firm is headquartered at an Office of Supervisory Jurisdiction in Melville, New York (with a corporate address in Long Island City), and was founded around 2018. It operates with a small team of 1–10 employees, led by Founder and CEO Kuldeep S. Madan, alongside COO/Senior Partner Aaron Hughes, CTO Abhishek Joshi, and Director of Wealth Management Oscar Vidal.

The firm delivers three integrated service lines: Premium Financing (life insurance premium finance solutions for HNW clients), Private Client Services (family-office-style advisory for complex wealth structures), and Wealth Management (comprehensive investment and financial planning). A six-step advisory process (Discover, Align, Analyze, Design, Execute, Steward) structures client engagement. Securities and investment advisory services are delivered through qualified registered representatives of MML Investors Services, LLC (Member SIPC), with underlying insurance products accessed via a core partnership with MassMutual. The firm is not a subsidiary or affiliate of either MassMutual or MML Investors Services.

The business model is professional services–based and quote-based: clients pay for tailored, multi-year advisory engagements rather than published pricing tiers. The go-to-market is exclusively direct, high-touch relationships with UHNW families, supplemented by an advisor intake portal that recruits external advisors as referral partners. The firm does not disclose revenue, AUM, funding, or client count, and there is no evidence of institutional ownership, making it a bootstrapped, founder-led boutique competing on discretion, curated service, and complexity-handling rather than scale or technology.

Name

Madan+Associates

Legal name

Madan+Associates

Website

https://madanfinance.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Madan+Associates is a private, founder-owned financial advisory boutique serving ultra-high-net-worth individuals and families with premium financing, private client, and wealth management services delivered via MML Investors Services and MassMutual partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wealth Management Advisory Services: Comprehensive wealth management services for ultra-high-net-worth individuals and families, including financial planning, investment advisory, and portfolio management.
2. Premium Financing Services: Life insurance premium financing solutions for high-net-worth clients, combining calculated conservative approaches with concierge service.
3. Private Client Services: Family office-style services guiding complex financial structures, lifestyle management, and investment decisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Madan+Associates provides wealth management, premium financing for life insurance, and private client services for ultra-high-net-worth individuals and families. The firm combines financial advisory with concierge-style service to organize complex financial structures, support investment decisions, and manage lifestyle transitions. Services are delivered through a curated six-step process (Discover, Align, Analyze, Design, Execute, Steward) and operate via MML Investors Services, LLC and MassMutual partnerships.

Product overview

Madan+Associates is a financial advisory firm offering three integrated service lines for ultra-high-net-worth individuals and families: Premium Financing (life insurance premium finance solutions), Private Client Services (comprehensive wealth advisory), and Wealth Management (full-scope financial planning and stewardship). The services work together to address complex financial structures, investment decisions, and lifestyle management needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Financing Premium finance life insurance service that combines a calculated, conservative approach with concierge-level service for advisors and ultra-high-net-worth clients. Removes the guesswork from premium financing decisions and supports large life insurance policy structuring.
• Private Client Services Wealth advisory services for ultra-high-net-worth individuals and families, providing care, discretion, and creativity for complex wealth demands. Functions as a family office-style service guiding complex financial structures, lifestyle management, and investment decisions.
• Wealth Management Comprehensive wealth management services aligned with client life, family priorities, professional structures, and long-term vision. Covers investment management, estate planning support, insurance solutions, and adaptive strategies for life transitions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MML Investors Services, LLCcoreImplementation/ SI/ Consulting PartnerSecurities and investment advisory services offered through qualified registered representatives of MML Investors Services, LLC, a registered broker-dealer and investment adviser. Member SIPC. Madan+Associates operates as an OSJ (Office of Supervisory Jurisdiction) at 48 S. Service Road, Suite 400, Melville, NY 11747.
• MassMutualcoreStrategic or Co-development PartnerMadan+Associates works in conjunction with MassMutual for certain insurance and financial products. The firm is not a subsidiary or affiliate of MassMutual or its affiliated companies. MassMutual provides the underlying insurance products that the firm leverages for premium financing and private client services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Corient: Large UHNW-focused RIA built by consolidating multiple advisor teams; competes for the same ultra-wealthy segment Madan+Associates serves, though at materially greater scale.
• Partners Financial: Wealth and life insurance platform serving UHNW and corporate clients, with a similar advisory-plus-insurance integrated offering and concierge positioning.
• Highland Capital Brokerage: National insurance distribution and premium-financing firm that works with advisors to place large life insurance cases — directly comparable to Madan+Associates' premium-financing service line and advisor-intake model.
• The Lighthouse Group: Hybrid wealth management and life insurance distribution firm working through independent advisors — comparable to Madan+Associates in blending advisory mandates with insurance execution.
• Lenox Advisors: MassMutual-affiliated boutique wealth and insurance firm with a well-known premium-financing practice serving UHNW clients in the Northeast — the closest structural analog to Madan+Associates' MML OSJ + premium-finance model.

Broad incumbents

• Focus Financial Partners: Partnership platform for independent wealth managers; relevant as both a competitive scaled RIA model and a potential strategic acquirer of high-performing UHNW boutiques like Madan+Associates.
• Captrust: Large national RIA serving HNW and UHNW households with comprehensive financial planning and wealth management — comparable in service mix but orders of magnitude larger in AUM and headcount.
• Kestra Financial: Independent broker-dealer and wealth platform that supports hybrid RIAs and OSJs — comparable as a back-office and product counterpart to the MML relationship Madan+Associates relies on.
• Cetera Financial Group: Large IBD with wealth management, insurance, and advisory programs for independent practices — relevant as a competitive alternative OSJ/BD home to MML for firms of Madan+Associates' size.
• Goldman Sachs Personal Wealth Management: Incumbent UHNW wealth platform with full-balance-sheet capabilities and integrated planning, insurance, and lending — competes with Madan+Associates for the same ultra-wealthy client segment at the top of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/madanplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madan+Associates