What Ryman Auditorium does

Ryman Auditorium is a 133-year-old live-performance venue located at 116 Rep. John Lewis Way North in Nashville, Tennessee, and is the flagship entertainment asset of Ryman Hospitality Properties, Inc. (NYSE: RHP). Built in 1892 by Captain Thomas G. Ryman as the Union Gospel Tabernacle, it is designated a U.S. National Historic Landmark and earned the "Mother Church of Country Music" moniker during its tenure as home of the Grand Ole Opry from 1943 to 1974. The single-site venue hosts over 200 ticketed shows per year across country, bluegrass, rock, pop, R&B, comedy, and speaking engagements, with confirmed 2026–2027 programming including Vince Gill's "50 Years From Home" residency, multi-night runs by Jason Isbell and the 400 Unit, and tour stops from Maren Morris, Lady A, Dwight Yoakam, and Tori Amos. The venue has won the Pollstar Theatre of the Year award 14 times.

The commercial offering is anchored on ticketed performances sold through the AXS platform, supplemented by year-round daytime self-guided tours ($25/person) and guided tours, a VIP hospitality tier (Ford Lounge) with private space, food, top-shelf drinks, and commemorative Hatch Show Print posters, official merchandise through store.ryman.com and shop.opry.com, group sales, and private venue rentals via opryevents.com. Technical production is delivered by a specialized in-house team (Lighting Director, Audio Supervisor, Production Manager, Production Supervisor) with professional lighting, sound, and video systems and published technical advance packets for touring productions. The venue operates within the Opry Entertainment Group ecosystem, which bundles the Grand Ole Opry, WSM Radio (650 AM), Austin City Limits, Ole Red, Category 10, and Southern Entertainment, enabling cross-asset programming and audience sharing.

Revenue mechanics combine transaction-fee ticketing (primary), one-time tour fees, merchandise sales, premium VIP upsell, and private rental fees. Sponsorship capital is sourced from Ford/MidSouth Ford Dealers (Ford Lounge), PNC Bank (PNC Plaza and Official Bank), Springer Mountain Farms (Bluegrass Nights title sponsor), and Vanderbilt Health. Customer demand is structurally diversified: B2B side spans hundreds of touring artists annually across genres, while B2C side is composed of individual concert-goers plus destination tourists drawn by the venue's cultural cachet and 1892 heritage.

Name

Ryman Auditorium

Legal name

Ryman Hospitality Properties, Inc.

Website

https://ryman.com

Company type

Public

Founded year

1892

Operating status

Operating

Short description

Ryman Auditorium is a 1892 National Historic Landmark live-performance venue in Nashville, Tennessee, hosting 200+ concerts annually across genres. Owned by Ryman Hospitality Properties (NYSE: RHP), it generates revenue through ticketed events, tours, VIP experiences, and merchandise.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concerts & Music Festivals (THAJAFAA)

Keywords

• Live music venue
• Concert tickets
• Historic auditorium tours
• Event venue rental
• VIP hospitality experiences

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Live Event Tickets: The venue hosts over 200 shows per year, selling tickets through AXS ticketing platform. Ticket revenue is the primary revenue driver.
2. Venue Tours: Daytime tours are offered year-round at $25 per person for self-guided tours, providing an additional revenue stream from visitors and tourists.
3. Merchandise Sales: The venue sells official Ryman merchandise through its online store and at events.
4. Ford Lounge VIP Experience: Premium VIP lounge experience with private space, food, top-shelf drinks, and commemorative Hatch Show Print Poster, offering upgraded experience for select shows.
5. Venue Rentals: The venue is available for private rentals and events through opryevents.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Ryman Auditorium operates a historic live entertainment venue in Nashville, Tennessee, hosting more than 200 ticketed concerts and performances per year across genres including country, bluegrass, rock, pop, comedy, and jazz. The company sells show tickets through the AXS platform, offers daytime self-guided and guided historic tours to visitors, sells official branded merchandise both online and on-site, and rents the venue for private corporate and social events through the Opry Events group.

Product overview

Ryman Auditorium is a single-venue live entertainment complex offering ticketed concerts and shows as its core product. The venue hosts over 200 performances annually featuring diverse genres including country, bluegrass, rock, pop, and comedy. Adjacent offerings include the Ford Lounge VIP hospitality upgrade, daytime guided tours, official merchandise, group sales packages, and venue rental services for private events. The venue also produces recurring branded series such as Bluegrass Nights at the Ryman and PNC Plaza outdoor events. Ticketing is handled through AXS as the primary platform.

Differentiator

Problem solved

Functional benefit

Brands

• Bluegrass Nights at the Ryman: Annual bluegrass music series featuring Grammy Award-winning bluegrass artists, sponsored by Springer Mountain Farms
• Ford Lounge
• CMA Fest at the Ryman
• Opry 100 at the Ryman
• Live at the Opry House
• Amy Grant & Vince Gill Christmas at the Ryman
• PNC Plaza Events
• Ryman Tours

Products and services

• Ryman Auditorium Live Concerts and Shows Ticketed live music performances held at the historic Ryman Auditorium auditorium across genres (country, bluegrass, rock, pop, jazz, comedy, Americana, and more), with tickets sold via AXS. The venue hosts more than 200 shows per year.
• Daytime Historic Tours Self-guided and guided daytime tours of the historic Ryman Auditorium offered year-round from 9:00 AM to 4:00 PM, Monday through Sunday, allowing visitors to experience the venue's historic architecture and musical heritage.
• Ford Lounge VIP Experience Premium VIP hospitality upgrade offering private lounge space, food, top-shelf drinks from an open bar, and a commemorative Hatch Show Print Poster for select shows.
• Official Ryman Merchandise Branded apparel, collectibles, and memorabilia sold through the official Ryman online store (shop.opry.com/pages/ryman and store.ryman.com) and on-site at events.
• Group Sales for Shows Dedicated group sales operation handling bulk ticket purchases, group seating coordination, and group experiences for shows at the Ryman.
• Private Venue Rentals Private rental of the historic auditorium for corporate events, weddings, receptions, and special occasions, sold via opryevents.com.

Quantifiable outcome

• 14-time winner of Pollstar Theatre of the Year award
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Grand Ole OprycoreStrategic or Co-development PartnerThe Ryman is the most famous former home of the Grand Ole Opry (1943-1974) and continues to host Opry-related events including Opry 100 at the Ryman and Live at the Opry House. Both are owned by Ryman Hospitality Properties.
• AXScoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing online ticket sales, mobile ticketing (AXS Mobile ID), and venue ticketing technology.
• PNC BankflagshipGTM or Marketing PartnerOfficial Bank of Ryman Auditorium. PNC Plaza hosts outdoor events and the partnership includes branding and marketing activations.
• Ford / MidSouth Ford DealerscoreGTM or Marketing PartnerFord sponsors the Ford Lounge VIP experience at the venue, providing an elevated show experience with private space, food, drinks, and commemorative merchandise.
• Vanderbilt HealthminorGTM or Marketing PartnerHealthcare partner providing health services and wellness programming at the venue.
• Springer Mountain FarmscoreGTM or Marketing PartnerTitle sponsor of Bluegrass Nights at the Ryman, the venue's signature bluegrass music series featuring Grammy Award-winning bluegrass artists.
• WSM RadiocoreStrategic or Co-development PartnerWSM Radio is part of the Opry Entertainment Group and serves as a radio partner for shows and events at the Ryman, including Bluegrass Nights sponsorship.
• Opry Entertainment GroupcoreStrategic or Co-development PartnerThe Ryman is owned by Ryman Hospitality Properties and operated as part of the Opry Entertainment Group, which includes Grand Ole Opry, 650 AM WSM, Austin City Limits, Ole Red, Category 10, WSM Radio, and Southern Entertainment.
• Ole RedminorStrategic or Co-development PartnerPart of Opry Entertainment Group portfolio of entertainment brands.
• Austin City Limits (ACL)minorStrategic or Co-development PartnerPart of Opry Entertainment Group portfolio of entertainment brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carnegie Hall: Iconic New York concert hall. Comparable as a globally recognized performance venue with heritage status, prestige programming, and tourism appeal, though more oriented to classical and institutional programming.
• Red Rocks Amphitheatre: Iconic historic open-air concert venue near Denver, comparable as a destination concert venue with legendary status, multi-genre programming, and tourism-driven visitation economics.
• Radio City Music Hall: New York's landmark performance venue, comparable as a historic, high-profile theater hosting touring artists, residencies, and special productions, with strong tourism and premium-ticket demand.
• Austin City Limits Live at The Moody Theater: Sister venue also under Opry Entertainment Group / RHP. Operates as a televised live-music theater in Austin, directly comparable in capacity, production model, and touring artist programming.
• Grand Ole Opry: Direct sister venue under Ryman Hospitality Properties, also a Nashville country-music institution. Comparable as a historic performance venue with overlapping audiences, the same operating group, and shared ticketing/sponsorship economics.
• Hollywood Bowl: Historic Los Angeles amphitheater run by the LA Philharmonic. Comparable as a destination live-music venue with heritage brand equity, large seasonal calendars, and tourism-driven ticketing.
• The Beacon Theatre: Historic New York theater owned by MSG Entertainment. Comparable as a mid-sized historic venue hosting residencies and touring artists with premium positioning.

Regional players

• Bridgestone Arena: Nashville's primary large-capacity arena, directly competing for the same touring artist dates in the same city; comparable as a live entertainment anchor in Nashville but at much larger scale and modern format.

Broad incumbents

• Ryman Hospitality Properties: Public parent REIT (NYSE: RHP) and broader portfolio operator. Comparable as the publicly traded entity encompassing the Ryman Auditorium, with adjacent hospitality, media, and entertainment assets providing scale and capital context.
• MSG Entertainment: Owner-operator of Madison Square Garden, Radio City Music Hall, and the Beacon Theatre. Comparable as a publicly traded entertainment company operating multiple iconic historic venues with shared ticketing, sponsorship, and touring economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheRyman
• Facebookfacebook.com/RymanAuditorium
• LinkedInlinkedin.com/company/ryman-auditorium

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ryman Auditorium