FILA Solutions

What FILA Solutions does

FILA Solutions S.p.A. SB is an Italy-based, family-owned specialty chemicals company that develops and distributes surface-care and treatment formulations. Founded in 1943 in San Martino di Lupari (Padua) as a shoe-polish manufacturer under the original name Fabbrica Italiana Lucidi Articoli, the company has evolved over more than 80 years into a producer of professional and DIY surface treatments — cleaners, sealers (water/stain/dirt repellents), and finishing products (waxes, polishes, anti-slip agents) — for natural stone, porcelain, ceramic, terracotta, concrete, wood, resin, and plaster substrates. Core technology is delivered through proprietary eco-formulations (notably the FILA Green Line, which is VOC-free and biodegradable) and the FILA Dilution Control System for precise professional dosing, all validated internally at the FILA Research Centre and externally via certifications including ISO 14001, Indoor Air Comfort Gold, EcoVadis Silver, LEED/Green Building Council membership, and Climate Pledge signatory status.

The company sells across two principal lines: a Professional line targeting installers, applicators, and specification managers; and a DIY line targeting end consumers through retailers and e-commerce (including Amazon, where ROBOSHINE was launched exclusively in 2024 with Climate Pledge Friendly certification). Distribution runs through a global reseller network in more than 100 countries and six wholly-owned international subsidiaries (US, France, Spain, Germany, UK, UAE), with a regional ceramics-district office in Fiorano Modenese. Over 200 surface-material manufacturers — including Emilgroup/Viva, Florim USA, Stone Italiana, Marble and Granite Service, Quarella, ABK, and Geopietra — embed FILA treatments in their maintenance technical sheets, functioning as a pull-through specification channel. Pricing is quote-based and undisclosed; revenue is concentrated in one-time product sales supplemented by a professional application services JV.

In October 2023 FILA majority-invested in the FILA EUGANEA SERVICE joint venture with Euganea Trattamenti SRL to bundle product supply with on-site professional application for medium and large projects. In May 2024 the company joined the ELITE ecosystem (Borsa Italiana/Euronext), and on 1 January 2025 the legal entity converted from FILA Industria Chimica S.p.A. to FILA Solutions S.p.A. SB (Società Benefit), formalizing dual-purpose governance. The Pettenon family remains in control through the third generation, with Francesco and Alessandra Pettenon as co-CEOs and Beniamino Pettenon as President.

Name

FILA Solutions

Legal name

FILA Solutions S.p.A. SB

Website

https://filasolutions.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

101–250 employees

Short description

FILA Solutions S.p.A. SB is an Italy-based, family-owned specialty chemicals company that develops eco-formulated cleaners, sealers, and finishing treatments for stone, ceramic, wood, and concrete surfaces, sold through six international subsidiaries and resellers in 100+ countries.

Ownership category

akta.pro rank

Product category

Surface Care Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Surface care products
• Professional cleaning chemicals
• Stone sealers
• Ceramic tile treatments
• Surface protection coatings

Headquarters

HQ city

San Martino Di Lupari

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Surface Care Products: Sale of industrial cleaning, sealing, and finishing products to professional applicators, installers, and surface manufacturers.
2. DIY Consumer Products: Sale of consumer-grade surface care products through DIY retailers and e-commerce channels like Amazon.
3. Professional Treatment Services: FILA EUGANEA SERVICE joint venture provides turnkey treatment application services for medium and large projects, combining product supply with professional application.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

FILA Solutions manufactures and distributes surface care chemical products for professional and DIY use. The portfolio spans three categories—Cleaning Products (detergents, stain removers, ready-to-use solutions), Sealers (water repellents, stain protectors, dirt repellents), and Finishing Products (liquid and paste waxes, polish, anti-slip treatments)—covering porcelain, ceramic, natural stone, terracotta, concrete, wood, resin, and plaster surfaces.

Product overview

FILA Solutions is a surface care and treatment company offering a comprehensive portfolio of cleaning, sealing, and finishing products for both professional and DIY markets. The product range is organized into three main categories: Cleaning Products (detergents, stain removers, ready-to-use solutions), Sealers (water repellents, stain protectors, dirt repellents), and Finishing Products (liquid and paste waxes, polish, anti-slip treatments). The company also offers specialized sub-brands like FILA Green Line (eco-friendly VOC-free formulations) and product-specific solutions like ROBOSHINE (for robotic cleaners), CONCRETE PRO-TECT (concrete sealer), and ACTIVE 1/2 (mold treatment system). Products target various surfaces including porcelain, ceramic tile, natural stone, terracotta, concrete, wood, resin, and plaster. The portfolio is divided into Professional and DIY lines, with some products carrying certifications like Amazon Climate Pledge Friendly.

Differentiator

Problem solved

Functional benefit

Brands

• FILA Green Line: Product line featuring high biodegradability, concentrated and non-toxic formulas, solvent-free, formaldehyde-free, without hypochlorites and toxic/carcinogenic substances. VOC FREE formulations.
• FILA Green Action
• ROBOSHINE
• FILA DILUTION CONTROL SYSTEM

Products and services

• Cleaning Products Professional-grade and DIY cleaners, stain removers, and ready-to-use solutions formulated for various surfaces including porcelain, ceramic, natural stone, terracotta, and concrete.
• Sealers Water repellents, stain protectors, and dirt repellents that protect surfaces from water damage, staining, and wear. Available in both professional and DIY formulations.
• Finishing Products Liquid and paste waxes, polish, and anti-slip treatments used for final surface finishing and ongoing maintenance of floors and surfaces.
• DIY Consumer Cleaning Products DIY retail line of cleaners, stain removers, and ready-to-use solutions for homeowners maintaining surfaces in their homes.
• DIY Consumer Sealers DIY retail sealers providing water repellents, stain protectors, and dirt repellents for home use.
• DIY Consumer Waxes DIY retail finishing products including liquid and paste waxes and polish for home surface maintenance.
• FILA Green Line Eco-friendly product line with high biodegradability, concentrated formulas, absence of solvents, formaldehyde, hypochlorites, and toxic or carcinogenic substances. VOC-free formulations targeting sustainability-conscious professional and DIY users.
• ROBOSHINE Concentrated detergent specifically formulated for robotic floor cleaners and scrubbers. Produces no foam, dries quickly, leaves no residue or streaks, and one cap yields up to 100 washes.
• CONCRETE PRO-TECT Ultimate sealer designed for long-lasting protection of concrete surfaces.
• ACTIVE 1 Detergent for mold removal formulated with active chlorine and surfactants that improve stability over time. Designed for vertical surfaces and ceilings without dripping.
• ACTIVE 2 Water-based ecological treatment that supports ACTIVE 1 by preventing mold reformation and providing active protection that keeps walls sanitized without altering surfaces.
• KIT CURA CUCINA Kitchen care kit created for kitchen manufacturers, bundling cleaning and protection solutions for kitchen surface maintenance specifications.
• SALVATERRAZZA ECO Water-based anti-infiltration protective product designed with environmental sustainability focus for terrace and outdoor surface protection.
• WET STONE ECO Protective consolidating agent providing a wet effect for natural stones with rough finish.
• Grip Line Anti-slip Anti-slip safety treatment for floors that delivers grip and slip resistance on a range of surfaces, supporting safety at every step.
• DETERDEK PRO Professional-grade descaler carrying the Amazon Climate Pledge Friendly (Compact By Design) certification for reduced packaging impact and lower CO2 emissions during transport.
• CLEANER PRO Professional cleaning product carrying the Amazon Climate Pledge Friendly (Compact By Design) certification for reduced packaging impact and lower CO2 emissions during transport.
• FUGAPROOF Protective sealer for cement grout lines that delivers hygiene and safety for both professional and home use.
• FILASTOP DIRT Anti-dirt treatment also available for lapped porcelain (gres lappato) that resists soiling and eases maintenance.
• SCRAPE FIX KIT Innovation award-winning kit for surface scraping and fixing applications, recognized at the AllForTiles Detail 2021 fair.
• FILA EUGANEA SERVICE Turnkey surface treatment application service for medium and large projects, combining FILA product supply with professional on-site treatment application through a majority-owned joint venture.

Quantifiable outcome

• Present in more than 100 countries
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered minor, flagship and core.

• Fondazione Umberto VeronesiminorGTM or Marketing Partner · 15 July 2024Main partner in the 'La prevenzione maschile in campo' initiative organizing three events for male health awareness. FILA supports scientific research on typically male cancers and promotes prevention culture. Includes company wellness activities.
• ELITE (Euronext/Borsa Italiana)flagshipGTM or Marketing Partner · 27 May 2024FILA entered the ELITE ecosystem in May 2024, joining a network of 1,400+ Italian companies and 2,250+ international companies aimed at supporting sustainable long-term growth. ELITE provides workshops, coaching sessions, and business solutions to help entrepreneurs improve management skills.
• Stone Italiana S.p.A.coreStrategic or Co-development Partner · 18 April 2024Strategic partnership between two Made in Italy excellences. Stone Italiana specifies FILA treatments for their engineered stone products, combining expertise in surface materials with surface care solutions.
• Università IUAV di VeneziaminorStrategic or Co-development Partner · 18 March 2024Collaboration with IUAV University of Venice for sustainable architecture education and research projects.
• Euganea Trattamenti SRLcoreStrategic or Co-development Partner · 1 October 2023FILA EUGANEA SERVICE joint venture created with Euganea Trattamenti SRL, a long-standing customer and specialized treatment applicator. FILA holds majority stake, providing turnkey services for medium and large projects including both product supply and treatment application.
• Nesite (Gruppo Transpack)coreTechnology or Integration · 10 February 2021Nesite, a leader in raised floor production and installation, includes FILA products in their maintenance technical sheets. FILA helps preserve the physical-mechanical, aesthetic, and anti-slip characteristics of raised flooring.
• Green PeaflagshipStrategic or Co-development Partner · 8 December 2020Partnership with the first Green Retail Park in the world dedicated to environmental respect in Turin. Green Pea's 15,000 sqm space features 140 partners offering low environmental impact products. FILA contributes biodegradable, water-based, VOC-free protective products for all surfaces.
• Sassuolo CalciocoreGTM or Marketing Partner · 7 February 2019FILA is official sponsor of Serie A football club Sassuolo, leveraging sports marketing to increase brand visibility in the Italian ceramics district where FILA operates.
• Schlüter-SystemscoreStrategic or Co-development PartnerPartnership to promote certification for stone installers, combining FILA's surface care expertise with Schlüter-Systems' tile and stone installation solutions.
• LAPITECcoreStrategic or Co-development PartnerPartnership between two Italian excellences serving the building and design industry, combining FILA's surface treatments with LAPITEC's sintered stone materials.
• Amazon Climate Pledge FriendlycoreGTM or Marketing PartnerClimate Pledge Friendly certification for DETERDEK PRO and CLEANER PRO products, recognizing compact product design that reduces packaging impact and CO2 emissions during transport.
• Green Building Council ItaliacoreStrategic or Co-development PartnerFILA is a member of Green Building Council Italia supporting LEED certification. FILA's products contribute to LEED scoring in building projects, with presence on On Greening platform for bio-building professionals.
• Master Group SportminorGTM or Marketing PartnerFILA is official supplier of sanitizing products for events organized by Master Group Sport, including EcoEvents Legambiente certified events like Calciomercato 2021.
• CRIBIS D&B (Gruppo CRIF/Dun & Bradstreet)coreOthersCredit rating agency that awarded FILA the Cribis Prime Company certification with Rating 1, recognizing maximum reliability and economic-financial solidity.
• ITS Red AcademyminorGTM or Marketing PartnerPartnership with ITS Red Academy's Sustainable Challenge initiative, providing technical consulting support to 180 students working on building renovation and construction projects.
• ConfrestaurominorStrategic or Co-development PartnerPartnership with Confrestauro for restoration activities in Italy, combining FILA's surface care expertise with restoration professionals.

Scale indicators7 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Faber Chimica: Italian specialty chemical manufacturer producing cleaners, sealers and protectors for ceramic, porcelain and natural stone surfaces. Faber is the closest head-to-head competitor to FILA in both professional and DIY surface care channels, particularly in the Italian and European markets.
• Akemi: German manufacturer of chemical products for natural stone, marble and engineered surface care, including adhesives, sealers and cleaning systems. Akemi competes directly with FILA in professional stone and surface treatment channels across Europe and increasingly in export markets.
• Bellinzoni: Italian, family-founded (1937) specialist in chemical products for marble, granite and stone surface treatment — including cleaners, polishes, sealers and restoration products. Bellinzoni competes directly with FILA in the Italian and international stone-care professional segment.
• Tenax: Italian producer of chemical products and tooling for natural stone processing and surface care. Tenax overlaps with FILA in stone sealers, cleaners and finishing products, and shares distribution through the Italian stone manufacturing cluster.
• Laticrete International (StoneTech Professional): US-based manufacturer of tile and stone installation systems, with the StoneTech Professional line offering cleaners, sealers and protectors for natural stone and tile. Laticrete is a direct competitor to FILA in the North American professional specification and DIY surface care channel.
• Moeller Stone Care: US specialty manufacturer of stone and tile care products including cleaners, sealers and polishes for natural stone, marble and concrete. Moeller overlaps with FILA's North American product positioning, particularly in the DIY consumer and small-contractor segments.
• Chimiver: Italian manufacturer of wood floor finishes, coatings and surface care products, with growing activity in resilient and laminate surfaces. Chimiver is comparable to FILA in formulation-driven surface care, sales-led distribution through resellers, and family-owned Italian heritage, though with a stronger wood-floor focus.

Broad incumbents

• Mapei: Global Italian-headquartered leader in construction chemicals (adhesives, sealants, grouts, surface treatments) with a substantial surface-care product line. Mapei competes with FILA in tile/stone protection and finishing, but as part of a much larger, publicly-equivalent group serving the full construction chemicals value chain.
• Sika AG: Swiss-listed global specialty chemicals company supplying the construction and automotive industries. Sika's surface treatment and protection portfolio overlaps with FILA's professional sealers and finishes, but operates at vastly larger scale and as part of a diversified construction chemicals portfolio.
• Kerakoll Group: Italian manufacturer of sustainable building products including adhesives, finishes and surface treatments. Kerakoll competes with FILA in green-certified surface care products, but its primary scale and focus sit in adhesives and building systems rather than standalone surface treatment chemistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Filasurfacecare
• YouTubeyoutube.com/channel/filasolutions
• Facebookfacebook.com/filasolutions
• LinkedInlinkedin.com/company/fila-solutions
• Instagraminstagram.com/filasolutions
• Pinterestpinterest.com/filasolutions
• TikToktiktok.com/@filasolutions

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FILA Solutions